# Understanding Bleed
Source: https://docs.printery.app/basics/bleed
Complete guide to bleed - why you need it and how to set it up correctly
## What is Bleed?
**Bleed** is the extra area of your design that extends beyond the final trim size. It's insurance against white edges when your printed piece is cut.
**Simple Analogy**: Imagine cutting a cake. If the frosting only goes to the edge, any imperfect cut shows bare cake. But if the frosting extends beyond where you'll cut, every piece looks perfect!
## Why Do We Need Bleed?
### The Cutting Problem
Industrial cutting machines (guillotines) are incredibly fast and powerful, but they're not 100% precise. They can be off by:
* **1-2mm** on standard projects
* **Up to 5mm** on large format prints
**Without bleed**: If the cut is even 1mm off, you'll see a white edge where the paper shows through.
**With bleed**: The cut can be off by a few millimeters and your design still looks perfect!
### Visual Example
Here's what happens with and without bleed:
```
WITHOUT BLEED ❌
┌─────────────────┐
│ │
│ [Blue Design] │ ← Design ends at edge
│ │
└─────────────────┘
↓ Cut slightly off
┌────────────────┐
│ │ ← White edge shows!
│ [Blue Design] │
│ │
└───────────────┘
```
```
WITH BLEED ✅
┌────────────────────┐
│ ░░░░░░░░░░░░░░░░░░ │
│ ░ [Blue Design] ░ │ ← Blue extends beyond edge
│ ░░░░░░░░░░░░░░░░░░ │
└────────────────────┘
↓ Cut slightly off
┌─────────────────┐
│ │ ← Still looks perfect!
│ [Blue Design] │
│ │
└─────────────────┘
```
## Standard Bleed Sizes
Different projects require different bleed amounts:
| Project Type | Bleed Size | Reason |
| ---------------------- | ----------------- | ------------------------ |
| **Business cards** | 3mm (0.125") | Standard small format |
| **Flyers & brochures** | 3mm (0.125") | Standard print |
| **Posters (small)** | 3mm (0.125") | Up to A2 size |
| **Posters (large)** | 5-10mm (0.2-0.4") | Larger cutting tolerance |
| **Magazines & books** | 3-5mm | Plus binding allowance |
| **Banners** | 10-25mm (0.4-1") | Large format tolerance |
**Most Common**: 3mm (0.125") is the industry standard for 90% of print projects.
## How to Calculate Dimensions with Bleed
### The Formula
```
Design Size = Final Size + (Bleed × 2)
```
Why × 2? Because bleed goes on **all sides** (top, bottom, left, right).
### Real Examples
**Final Size (Trim)**: 90mm × 54mm
**Bleed**: 3mm
**Calculation**:
* Width: 90mm + (3mm × 2) = **96mm**
* Height: 54mm + (3mm × 2) = **60mm**
**Design Size**: **96mm × 60mm**
**Final Size**: 210mm × 297mm (A4)
**Bleed**: 3mm
**Calculation**:
* Width: 210mm + (3mm × 2) = **216mm**
* Height: 297mm + (3mm × 2) = **303mm**
**Design Size**: **216mm × 303mm**
**Final Size**: 8.5" × 11"
**Bleed**: 0.125"
**Calculation**:
* Width: 8.5" + (0.125" × 2) = **8.75"**
* Height: 11" + (0.125" × 2) = **11.25"**
**Design Size**: **8.75" × 11.25"**
**Final Size**: 24" × 36"
**Bleed**: 0.25" (larger for big format)
**Calculation**:
* Width: 24" + (0.25" × 2) = **24.5"**
* Height: 36" + (0.25" × 2) = **36.5"**
**Design Size**: **24.5" × 36.5"**
## Setting Up Bleed in Figma
### Method 1: Design at Full Bleed Size (Recommended)
Add bleed to your trim dimensions:
```
Final: 90mm × 54mm
+ Bleed (3mm each side)
= Design Frame: 96mm × 60mm
```
Press `F` and create a frame with the **full size** (96mm × 60mm)
Mark where the trim will be:
1. Enable rulers: `Shift + R`
2. Drag guides **3mm from each edge**
3. These mark your **trim lines**
* Extend backgrounds and colors to the **frame edges** (full bleed)
* Keep important content **inside the guides** (safe area)
### Method 2: Let Printery Handle It
Create your frame at the **final size** (90mm × 54mm)
Make sure backgrounds extend to all edges
1. Open Printery
2. In Document tab: **"Add Bleed"** → Enable
3. Set bleed amount: **3mm**
4. Choose mode: **"Expand"** (extends design outward)
**"Expand" vs "Contain" Mode**:
* **Expand**: Keeps trim size, adds bleed outside (recommended)
* **Contain**: Keeps artboard size, trim area shrinks inside
## Designing with Bleed: Best Practices
### ✅ DO:
Any element that touches the trim edge should extend into the bleed area.
**Example**: Colored background should reach all edges of your design frame, not stop at the trim line.
If an image bleeds off the page, make sure it extends fully into the bleed area.
Always mark your trim line with guides so you know where the final cut will be.
Occasionally hide elements outside the trim line to see your final design.
### ❌ DON'T:
The bleed area might get cut off! Keep all important elements (text, logos) at least 3mm **inside** the trim line.
If your design has color to the edge, it must extend into the bleed. Never stop exactly at the trim line.
Always confirm your printer's bleed requirements before starting a project.
Keep bleed uniform on all sides unless you have a specific reason (very rare).
## Common Bleed Mistakes
### Mistake #1: No Bleed
**Problem**: Design stops exactly at trim size
**Result**: White edges after cutting
**Fix**: Extend all edge-to-edge elements by 3mm beyond trim
***
### Mistake #2: Content in Bleed Area
**Problem**: Important text or logos placed in bleed zone
**Result**: Text or logos get cut off
**Fix**: Keep all important content in the **safe area** (3mm inside trim)
***
### Mistake #3: Inconsistent Bleed
**Problem**: Bleed on some sides but not others
**Result**: White edges on some sides
**Fix**: Ensure bleed extends uniformly on **all four sides**
***
### Mistake #4: Not Enough Bleed
**Problem**: Using 1mm bleed when 3mm is required
**Result**: Printer rejects file or white edges appear
**Fix**: Always check printer's requirements (usually 3mm)
## Bleed and Borders
### Designing with a Border
If your design has an intentional border (like a picture frame):
Place your border at least **5mm inside** the trim line:
* 3mm for safety zone
* 2mm extra as visual buffer
The background color (inside the border) should still extend to the bleed.
Minimum border thickness: **2mm** (1-2pt can look unintentional)
**Thin borders near trim edges are risky!** If cutting is slightly off, the border will look uneven. Either make it thick and well-inset, or skip it.
## Checking Your Bleed
Before exporting, verify your bleed is correct:
1. Look at your design frame
2. All backgrounds extend to edges? ✓
3. All images extend to edges? ✓
4. Nothing important in outer 3mm? ✓
1. Check frame dimensions
2. Should be: Final Size + 6mm (3mm bleed each side)
3. Example: 90mm card → 96mm frame ✓
After exporting:
1. Open PDF in Adobe Reader
2. Page size should show full bleed dimensions
3. Design should extend to PDF edges
4. Crop marks should be outside design
## Special Cases
### Full-Bleed vs. Non-Bleed Designs
**Definition**: Design extends to edges (no white border)
**Bleed Required**: Yes! 3mm all around
**Examples**: Most brochures, posters, business cards
**Setup**: Design + 3mm all sides
**Definition**: Design has white margin all around
**Bleed Required**: No (but still recommended as safety)
**Examples**: Some letterheads, forms, certificates
**Setup**: Design with internal margins, can use trim size
### Folds and Perforations
For pieces with folds or perforations:
* **Folds**: No extra bleed needed at fold line
* **Perforations**: May need small bleed (check with printer)
* **Multiple panels**: Each panel needs bleed on its outer edges
## Bleed in Different Software
How other design tools handle bleed:
| Software | Bleed Setup |
| --------------- | -------------------------------- |
| **InDesign** | Document Setup → Bleed settings |
| **Illustrator** | Artboard size + manual extension |
| **Photoshop** | Canvas size + manual guides |
| **Figma** | Frame size or plugin (Printery) |
**Printery Advantage**: Automatically handles bleed for you. Just design and enable bleed in the plugin!
## Quick Bleed Calculator
Need to quickly calculate your design size?
| Final Size | + Bleed (3mm) | = Design Size |
| ---------------- | ------------- | --------------- |
| 90 × 54mm | + 6mm each | = 96 × 60mm |
| 85 × 55mm | + 6mm each | = 91 × 61mm |
| 210 × 297mm (A4) | + 6mm each | = 216 × 303mm |
| 148 × 210mm (A5) | + 6mm each | = 154 × 216mm |
| 3.5 × 2" | + 0.25" each | = 3.75 × 2.25" |
| 8.5 × 11" | + 0.25" each | = 8.75 × 11.25" |
## Summary: Bleed Checklist
Before sending your file to print:
* [ ] **Bleed added**: +3mm (or specified amount) on all sides
* [ ] **Backgrounds extend**: All edge-to-edge colors reach frame edges
* [ ] **Images extend**: All bleeding images extend fully
* [ ] **Content safe**: Important elements are 3mm+ inside trim
* [ ] **Dimensions correct**: Frame size = Trim size + (Bleed × 2)
* [ ] **Verified in PDF**: Exported file shows correct bleed
If all boxes are checked, your bleed is set up correctly!
## Next Steps
Now that you understand bleed, learn about:
How printers know where to cut
Keeping your content safe from the blade
Put it all together in a real project
Watch bleed setup in action
***
**Still confused about bleed?** Ask in our [Discord community](https://discord.gg/kUJZQEfdUF) - we're here to help!
# Crop Marks & Printer's Marks
Source: https://docs.printery.app/basics/crop-marks
Understanding crop marks, registration marks, and other printer's marks
## What Are Crop Marks?
**Crop marks** (also called **trim marks**) are thin lines printed outside your design that show the printer exactly where to cut the paper.
**Simple Analogy**: Crop marks are like the dotted lines on a sheet of stickers - they guide the cutting tool to ensure precise cuts.
## Why Do We Need Crop Marks?
### The Problem They Solve
When your printed sheet comes off the press:
* It's printed on **oversized paper** (to accommodate bleed)
* Multiple designs might be on **one large sheet**
* The printer needs to know exactly where to **cut**
Without crop marks, the printer would have to guess where to cut, leading to:
* ❌ Inconsistent sizes
* ❌ Off-center designs
* ❌ Cut-off content
Crop marks turn guesswork into precision, ensuring every cut is exactly where it should be.
## Types of Printer's Marks
Print files can include several types of marks:
**Purpose**: Show where to trim/cut
**Appearance**: Small corner marks (L-shaped) or lines
**Position**: At all four corners, outside the bleed
**Required**: Yes, for most professional printing
```
┌─ Example: ─┐
│ │
│ [Design] │
│ │
└─ ─┘
```
**Purpose**: Show the extent of the bleed area
**Appearance**: Similar to crop marks but further out
**Position**: Outside crop marks
**Required**: Optional, but helpful
```
Bleed ┌─────────┐ Bleed
Crop ┌───┐ Crop
│ │
└───┘
```
**Purpose**: Align multiple color plates
**Appearance**: Crosshair in circle ⊕
**Position**: Outside crop marks (usually center of each side)
**Required**: Only for offset printing with multiple plates
```
⊕
┌─────────┐
⊕ [...] ⊕
└─────────┘
⊕
```
**Purpose**: Check ink density and color accuracy
**Appearance**: Row of color patches
**Position**: Outside design area
**Required**: Only for professional offset printing
```
███ ███ ███ ███
C M Y K
```
## Standard Crop Mark Settings
### Typical Specifications
| Setting | Standard Value | Purpose |
| ---------------------- | ------------------------ | ---------------------------- |
| **Line thickness** | 0.25pt (0.088mm) | Thin enough to not interfere |
| **Line length** | 6mm (0.236") | Long enough to see clearly |
| **Distance from trim** | 2-3mm | Outside bleed, visible |
| **Color** | Black (K100) or opposite | High contrast |
| **Style** | Corner marks | Most common |
Printery automatically uses professional-standard crop mark specifications.
## How Crop Marks Are Used
Designer includes crop marks in the PDF export
Print shop verifies marks are correct
Design is printed on oversized paper with all marks visible
Guillotine or cutting machine aligns with crop marks
Paper is cut precisely at crop marks, marks are trimmed off
## Crop Mark Placement
Crop marks must be positioned correctly:
```
Correct Placement:
┌─────────────────────────────┐
│ ┌─ ┐ │ ← Crop marks OUTSIDE bleed
│ │ │ ┌─────────────┐ │
│ │ │ │░░░░░BLEED░░░│ │ ← Bleed area (3mm)
│ │ │░┌─────────┐░│ │
│ │ │░│ DESIGN │░│ │ ← Your actual design
│ │░│ │░│ │
│ │░└─────────┘░│ │
│ │░░░░░░░░░░░░░│ │
│ └─────────────┘ │
│ └─ ┘ │
└─────────────────────────────┘
```
### Distance Guidelines
* **From trim edge**: 2-3mm (outside bleed)
* **From design edge**: 5-6mm total (3mm bleed + 2-3mm spacing)
* **Line length**: 6mm is standard
* **Gap at corner**: \~2mm where horizontal and vertical marks meet
## When to Use Crop Marks
### Always Use Crop Marks For:
Any job going to a commercial printer should include crop marks.
When printing 100+ copies, precision is crucial.
Designs with full bleed absolutely need crop marks.
When ganging multiple items on one sheet.
### Crop Marks Optional For:
Desktop printers usually don't use crop marks.
If the PDF won't be physically printed.
Papers with white borders all around (like letterhead).
## Setting Up Crop Marks in Printery
Select your frame and open Printery
Go to the **Document** settings tab
Check the box for **"Crop Marks"**
Available options:
* **Position**: Corner marks (standard) or full marks
* **Color**: Black or white (for dark backgrounds)
* **Registration marks**: Enable if needed
Preview in the plugin to ensure marks are visible
**Pro Tip**: Printery automatically positions crop marks at the correct distance with professional specifications. You don't need to worry about the technical details!
## Crop Mark Color: Black vs White
Choose crop mark color based on your design:
| Design Background | Crop Mark Color | Why |
| ------------------------------ | --------------------- | ------------------------------- |
| **Light colors** | Black (default) | Maximum contrast |
| **Dark colors** | White | Visible against dark background |
| **Mixed** | Black (usually works) | Marks are outside design |
| **Very dark bleeding to edge** | White | Ensure visibility |
Look at your bleed area - is it light or dark?
In Printery:
* Document tab → Crop Marks Color
* Select "Black" or "White"
Verify marks are clearly visible
## Common Crop Mark Issues
### Issue #1: Marks Too Close to Design
**Problem**: Crop marks overlap with design elements
**Causes**:
* Insufficient bleed
* Design extends too far
**Solution**:
* Ensure 3mm minimum bleed
* Keep design content inside trim area
* Use Printery's automatic positioning
***
### Issue #2: Marks Not Visible
**Problem**: Can't see crop marks in PDF
**Causes**:
* Wrong color (black on black background)
* Marks outside PDF page
* Marks disabled
**Solution**:
* Change mark color to white for dark designs
* Check PDF page size includes marks
* Verify marks are enabled in export settings
***
### Issue #3: Marks Cut Off
**Problem**: Crop marks are partially or fully cut off
**Causes**:
* PDF page size too small
* Printer trimmed the sheet
**Solution**:
* Increase page size in export settings
* Ensure 5-10mm margin around design for marks
* Check printer's requirements
***
### Issue #4: Marks Printed on Final Product
**Problem**: Crop marks visible on finished pieces
**Causes**:
* Printer didn't trim the sheet
* Incorrect cutting
**Solution**:
* This is a printer error, not your file
* Contact the print shop for reprint
## Special Situations
### Multi-Page Documents
For booklets and catalogs:
Each page gets its own set of crop marks
Crop marks on outer edges only, not in the gutter (center fold)
Consider spine width when placing marks
### Gang Printing
When multiple designs are on one sheet:
```
Sheet Layout:
┌─────────────────────────┐
│ ┌─┐ ┌─┐ ┌─┐ ┌─┐ │
│ │A│ │B│ │C│ │D│ │ ← Each design gets marks
│ └─┘ └─┘ └─┘ └─┘ │
│ ┌─┐ ┌─┐ ┌─┐ ┌─┐ │
│ │E│ │F│ │G│ │H│ │
│ └─┘ └─┘ └─┘ └─┘ │
└─────────────────────────┘
```
For gang printing, export each design individually with its own crop marks, then let the print shop impose them on the sheet.
## PDF Verification
After exporting, check your crop marks:
Open your PDF in Adobe Reader or Preview
Zoom out to see the entire page including area outside design
Verify crop marks appear at all corners:
* Top left ✓
* Top right ✓
* Bottom left ✓
* Bottom right ✓
Marks should be clearly visible and contrast with background
In Adobe Acrobat Pro, measure mark position (should be \~3mm from trim)
## Printer Communication
When sending files to a printer:
### Information to Provide
"File includes standard crop marks 3mm outside trim line"
"Trim size: 90mm × 54mm" (the final size after cutting)
"3mm bleed on all sides"
"Page size: 96mm × 60mm" (includes bleed)
### Questions to Ask
Before finalizing your file:
* "Do you need registration marks?"
* "What crop mark color do you prefer?"
* "Should I include bleed marks?"
* "Any specific positioning requirements?"
## Quick Reference: Crop Marks
| Element | Standard |
| --------------- | --------------------------------- |
| **When to use** | All professional printing |
| **Position** | 2-3mm outside trim line |
| **Line weight** | 0.25pt |
| **Line length** | 6mm |
| **Color** | Black (or white for dark designs) |
| **Style** | Corner marks (L-shaped) |
## Checklist: Before Sending to Print
* [ ] Crop marks enabled
* [ ] Marks visible at all four corners
* [ ] Marks have correct color (contrast with background)
* [ ] Marks are outside bleed area
* [ ] PDF page size includes marks
* [ ] Registration marks included (if required by printer)
* [ ] Marks don't overlap with design
If all items are checked, your crop marks are properly set up!
## Learn More
Learn about the area between your design and crop marks
Keep content safe from the cutting blade
Master all export options
Communicate effectively with print shops
***
**Pro Tip**: Most modern printers prefer PDF/X-4 format with embedded crop marks. Printery handles this automatically!
# DPI & Resolution
Source: https://docs.printery.app/basics/dpi-resolution
Understanding print resolution - ensure your designs print sharp and clear
## What is DPI?
**DPI** stands for **Dots Per Inch** - it measures how many tiny dots of ink are printed in each inch of your design.
**Simple Analogy**: Think of a mosaic made of tiny tiles. More tiles per inch = more detail and smoother image. Fewer tiles = chunky, pixelated look.
## DPI vs PPI: What's the Difference?
| Term | Full Name | Used For | Meaning |
| ------- | --------------- | ------------ | ----------------- |
| **DPI** | Dots Per Inch | **Printing** | Ink dots on paper |
| **PPI** | Pixels Per Inch | **Screens** | Pixels on display |
In practice, these terms are often used interchangeably in digital design, but:
* **Technical**: Your Figma file has **pixels** (PPI)
* **Printing**: Your printer creates **dots** (DPI)
For print design, when someone says "300 DPI," they mean the printed output will have 300 dots of ink per inch.
## Why 300 DPI?
**300 DPI** is the universal standard for quality printing because:
1. **Human eye limit**: Most people can't see individual dots at 300 DPI
2. **Sharp text**: Letters look crisp and clear
3. **Smooth images**: Photos appear photographic, not pixelated
4. **Industry standard**: All professional printers expect 300 DPI
### Resolution Comparison
| DPI | Quality | Use Case |
| --------- | ---------- | ----------------------------------------------- |
| **72-96** | Low | Screen only (websites, apps) |
| **150** | Medium | Newspapers, viewed from distance |
| **300** | High | **Standard printing** (books, brochures, cards) |
| **600** | Very High | Line art, very fine details |
| **1200+** | Ultra High | Specialty printing (rare) |
**72 DPI looks great on screens but terrible when printed!** Never use screen-resolution images for print.
## How to Calculate Required Resolution
### The Formula
```
Required Pixels = (Physical Size in Inches) × (DPI)
```
### Real Examples
**Size**: 3.5" × 2" (US standard)
**Target DPI**: 300
**Calculation**:
* Width: 3.5" × 300 = **1050 pixels**
* Height: 2" × 300 = **600 pixels**
**Required**: **1050 × 600 px** minimum
**Size**: 8.27" × 11.69" (A4)
**Target DPI**: 300
**Calculation**:
* Width: 8.27" × 300 = **2481 pixels**
* Height: 11.69" × 300 = **3507 pixels**
**Required**: **2481 × 3507 px** minimum
**Size**: 24" × 36"
**Target DPI**: 150 (viewed from distance)
**Calculation**:
* Width: 24" × 150 = **3600 pixels**
* Height: 36" × 150 = **5400 pixels**
**Required**: **3600 × 5400 px** minimum
**Size**: 1" × 1" on business card
**Target DPI**: 300
**Calculation**:
* Size: 1" × 300 = **300 pixels**
**Required**: **300 × 300 px** minimum (prefer vector!)
## Effective DPI in Figma
When you place an image in Figma and resize it, the **effective DPI changes**:
### How It Works
```
Effective DPI = (Image Pixels / Physical Size in Inches)
```
### Example Scenario
You have a photo that's **1500 × 1000 pixels**:
| Size in Design | Width (inches) | Effective DPI | Quality |
| -------------- | -------------- | ------------------------ | ------------------------- |
| **5" wide** | 5" | 1500 ÷ 5 = **300 DPI** | ✅ Perfect! |
| **10" wide** | 10" | 1500 ÷ 10 = **150 DPI** | ⚠️ Acceptable for posters |
| **15" wide** | 15" | 1500 ÷ 15 = **100 DPI** | ❌ Too low |
| **2.5" wide** | 2.5" | 1500 ÷ 2.5 = **600 DPI** | ✅ Excellent (overkill) |
**Key Insight**: Smaller images in your design = Higher effective DPI. Larger images = Lower effective DPI.
## Using the DPI Checker in Printery
Select your frame and launch the plugin
Click the **"DPI Check"** tab in the plugin
The plugin shows a list of all images in your design with:
* Image name
* Original size (pixels)
* Size in design (mm/inches)
* Effective DPI
* Warning if below 300 DPI
For images marked ⚠️:
* Replace with higher resolution version
* Make image smaller in design
* Remove if not critical
All images should show:
* **300+ DPI** for standard print
* **150-200+ DPI** for large format
**Pro Tip**: Check DPI **before** finalizing your design, not right before export. Finding high-res replacements takes time!
## Common DPI Scenarios
### Scenario 1: Image from Web
**Problem**: Downloaded image from Google/website
**Reality**: Most web images are **72-96 DPI** (screen resolution)
**Solution**:
* Find original high-res source
* Use stock photo sites (Unsplash, Shutterstock)
* Take your own high-res photos
* Use vector graphics instead
***
### Scenario 2: Scaling Up Images
**Problem**: Small image stretched to fill space
**Reality**: Effective DPI drops proportionally
**Example**:
* Original: 500px wide at 100 DPI
* Scaled 3×: Now 33 DPI! ❌
**Solution**: Start with larger source images
***
### Scenario 3: Logos and Icons
**Problem**: Raster logo file (PNG/JPG)
**Reality**: Looks pixelated when printed
**Solution**: Use **vector** formats:
* ✅ SVG (best for Figma)
* ✅ PDF (vector)
* ✅ AI/EPS (if available)
**Vector graphics** don't have DPI limitations - they scale infinitely without quality loss!
## Different DPI for Different Projects
Not everything needs 300 DPI:
### High DPI (300-600)
**When to use**:
* Business cards
* Brochures
* Magazines
* Books
* Product packaging
* Any close-viewing print
**Why**: Viewed from 12-18 inches away
***
### Medium DPI (150-200)
**When to use**:
* Posters (A2 or larger)
* Banners
* Trade show displays
* Window graphics
**Why**: Viewed from 3-10 feet away
***
### Low DPI (72-150)
**When to use**:
* Billboards
* Building wraps
* Large venue signage
**Why**: Viewed from 30+ feet away
**Viewing Distance Rule**: The farther away people view it, the lower DPI you can use.
## Optimizing File Size vs Quality
Higher DPI = Larger file size. Find the balance:
| DPI | File Size | Print Quality | Best For |
| --------- | --------- | ------------- | ------------------------------ |
| **150** | Small | Acceptable | Large format, distance viewing |
| **300** | Medium | Excellent | Standard print (recommended) |
| **600** | Large | Overkill | Line art, very fine details |
| **1200+** | Huge | Unnecessary | Waste of space for photos |
**Recommendation**: Use 300 DPI for photos and 600+ DPI for black & white line art or text-only images.
## Fixing Low-Resolution Images
If your image is below 300 DPI, you have options:
### Option 1: Get Higher Resolution Source
**Best solution**:
* Find original file
* Re-download from source (not Google Images!)
* Use stock photo sites
* Take new photo
***
### Option 2: Make Image Smaller in Design
If 1200px image is 8" wide (150 DPI):
* Reduce to 4" wide = 300 DPI ✓
**Trade-off**: Image takes up less space in design
***
### Option 3: AI Upscaling (Use Carefully)
Tools like:
* Topaz Gigapixel AI
* Photoshop Super Resolution
* Online upscalers
**Warning**: Can't add detail that isn't there - use only when necessary
***
### Option 4: Accept Lower Quality (Last Resort)
For some projects:
* Background textures
* Non-critical decorative elements
* Large format prints
**Only acceptable if**:
* Not critical to design
* Printer approves
* Budget/time constraints
## Text and DPI
### Vector Text (Recommended)
Text in Figma is **vector** - it doesn't have DPI limitations:
* ✅ Scales perfectly
* ✅ Always sharp
* ✅ No pixelation
**When exporting PDF**: Text remains vector (perfect!)
***
### Rasterized Text (Avoid)
If text becomes pixels (rasterized):
* Must follow same 300 DPI rule
* Can become blurry
* Loses sharpness
**How to keep text vector**: Don't flatten or rasterize text layers
## DPI in Different File Formats
| Format | DPI Handling | Best For |
| ---------- | ----------------- | ----------------------- |
| **PDF** | Preserves vectors | Print (best choice) |
| **PNG** | Fixed resolution | Web, raster needs |
| **JPG** | Fixed resolution | Photos, continuous tone |
| **SVG** | Vector (no DPI) | Logos, icons |
| **EPS/AI** | Vector (no DPI) | Professional printing |
**PDF exports from Printery** maintain vector text and graphics while embedding images at your specified DPI.
## Checking DPI in Your Exported PDF
### In Adobe Acrobat (Pro)
Open your exported PDF in Adobe Acrobat Pro
Tools → Print Production → Output Preview
Look at "Object Inspector" - click on images to see their resolution
### Visual Test
View PDF at 100% zoom
Zoom in further - text should still be crisp
Images should look smooth, not pixelated
## DPI Checklist
Before sending to print:
* [ ] **All images checked**: Used DPI Checker tool
* [ ] **300+ DPI**: Every photo meets minimum
* [ ] **Logos are vector**: SVG or vector-based
* [ ] **Text is vector**: Not rasterized
* [ ] **Large format adjusted**: 150-200 DPI if appropriate
* [ ] **Replacements sourced**: High-res versions obtained
* [ ] **PDF verified**: Spot-checked in PDF viewer
If all checked, your resolution is print-ready!
## Common DPI Mistakes
**Top 5 DPI Mistakes**:
1. Using web images (72 DPI) in print
2. Scaling up small images (lowers effective DPI)
3. Not checking DPI before finalizing design
4. Using PNG logos instead of SVG
5. Exporting at wrong DPI setting
## Quick Reference
| Measurement | Value | Purpose |
| ---------------------- | ------------ | ---------------------------- |
| **Standard Print** | 300 DPI | Books, brochures, cards |
| **Large Format** | 150-200 DPI | Posters, banners |
| **Billboards** | 50-100 DPI | Very large, distant viewing |
| **Line Art** | 600-1200 DPI | B\&W graphics, fine detail |
| **Minimum Acceptable** | 250 DPI | Absolute minimum for quality |
## Learn More
Control DPI and compression in exports
Best practices for print images
Fix blurry or pixelated outputs
Common resolution questions
***
**Remember**: When in doubt, go higher resolution. You can always reduce, but you can't add detail that isn't there!
# Multi-Page Documents
Source: https://docs.printery.app/basics/multi-page
Creating booklets, catalogs, and multi-page prints
## What Are Multi-Page Documents?
Multi-page documents are print pieces with multiple pages that are bound, stapled, or folded together, such as:
* **Booklets** - Saddle-stitched or perfect bound
* **Catalogs** - Product listings, portfolios
* **Magazines** - Periodicals with multiple articles
* **Brochures** - Tri-fold, bi-fold, gate-fold
* **Manuals** - Instruction books, user guides
Each page needs proper setup for bleed, margins, and page sequencing to print correctly.
## Key Concepts for Multi-Page Design
### 1. Page Sequencing
Pages must be in the correct order:
**Sequential (Simplest)**:
```
Page 1 → Page 2 → Page 3 → Page 4 ...
```
**Spreads (Facing Pages)**:
```
[Cover] [Page 2-3] [Page 4-5] ... [Back Cover]
```
**Imposition (Printer arranges)**:
```
Printer rearranges pages for printing sheets
that fold into correct sequence
```
### 2. Binding Methods
| Method | Description | Page Count | Use Case |
| ------------------- | ---------------------------- | ------------- | ------------------------ |
| **Saddle Stitch** | Folded and stapled in center | Multiple of 4 | Magazines, thin booklets |
| **Perfect Binding** | Glued spine | Any count | Books, thick catalogs |
| **Spiral/Coil** | Plastic or wire spiral | Any count | Manuals, workbooks |
| **Case Binding** | Hardcover book binding | Any count | Premium books |
**Most Common**: Saddle-stitched booklets (must have page count divisible by 4)
### 3. Gutter and Margins
**Gutter** = The inside margin where binding happens
```
Left Page Right Page
┌─────────────┐ ┌─────────────┐
│ Content │ │ Content │
│ │░░░│ │ ← Gutter (binding edge)
│ │░░░│ │
│ Content │ │ Content │
└─────────────┘ └─────────────┘
Outer edge Outer edge
```
**Margin Guidelines**:
* **Outer margins**: 5mm minimum (standard safety zone)
* **Gutter margin**: 8-12mm (more for thick books)
* **Top/Bottom**: 5-8mm
## Setting Up Multi-Page in Figma
### Method 1: Individual Frames (Recommended)
Final size + bleed on all sides
Example: A5 booklet page = 154mm × 216mm (with 3mm bleed)
* Press `F` and create first page frame
* Name it: "Page 01" or "Cover"
* Duplicate for each page: `Cmd/Ctrl + D`
Line up frames horizontally or in a grid for easy navigation
Use Figma components for:
* Headers/footers
* Page numbers
* Recurring design elements
Remember different margins for left vs right pages!
### Method 2: Using Pages/Sections
Create separate Figma pages for sections
* Page 1: Cover
* Page 2: Interior pages
* Page 3: Back cover
Within each Figma page, create frames for individual print pages
Export each section as needed
## Page Count Rules
### Saddle-Stitched Books
**Must be divisible by 4**:
* 4 pages (1 sheet)
* 8 pages (2 sheets)
* 12 pages (3 sheets)
* 16 pages (4 sheets)
* 20 pages (5 sheets)
* etc.
**Why?**: Each sheet folds in half, creating 4 pages (front and back of both sides)
If you design 10 pages for a saddle-stitched booklet, the printer will need to add 2 blank pages to make it 12!
### Perfect Bound Books
* Can be any page count
* Minimum typically 28-32 pages (spine needs thickness)
* Maximum depends on paper and binding method
## Designing Spreads
### Spreads are Facing Pages
```
┌──────────────────────────────────┐
│ Page 2 │ Page 3 │
│ (Left) │ (Right)│
│ Content across spread │
└──────────────────────────────────┘
```
### Spread Design Tips
Don't run important content across the center fold - it gets lost in the binding.
* Left page: More margin on right (gutter side)
* Right page: More margin on left (gutter side)
Design spreads as a unit - balance colors, images, text across both pages.
Print and fold to see how spreads actually look.
## Exporting Multi-Page Documents
### Option 1: Single PDF with All Pages
Hold `Shift` and click each frame in order
Launch the plugin with frames selected
Document tab → Multi-page PDF: Enable
Frames will export in selection order - verify sequence!
Export as one PDF file with all pages
### Option 2: Individual Page PDFs
Select each frame individually and export
* Page\_01.pdf
* Page\_02.pdf
* etc.
Use Adobe Acrobat or printer's software to combine if needed
**Best Practice**: Export as single multi-page PDF. It's easier for the printer and less chance of errors.
## Page Numbering
### Adding Page Numbers
Design your page number style as a Figma component
Add instance to each page frame
Change text for each page (1, 2, 3, etc.)
* Bottom center, bottom corner, or header
* Keep in safety zone (8-10mm from edges)
### Numbering Conventions
* **Body pages**: Use arabic numerals (1, 2, 3...)
* **Front matter**: Roman numerals optional (i, ii, iii...)
* **First page**: Usually no number shown (but counted as page 1)
## Bleed for Multi-Page
Each page needs bleed:
```
Individual Page with Bleed:
┌─────────────────────────┐
│ ░░░░ 3mm bleed ░░░░░░░░ │
│ ░┌───────────────────┐░ │
│ ░│ Page Content │░ │
│ ░└───────────────────┘░ │
│ ░░░░░░░░░░░░░░░░░░░░░░░ │
└─────────────────────────┘
```
**Exception**: Pages back-to-back in a spread share the gutter edge (no bleed needed in center).
## Common Multi-Page Mistakes
### Mistake #1: Wrong Page Count
**Problem**: 10-page booklet for saddle-stitching
**Solution**: Make it 12 pages (add 2 blank pages) or 8 pages (remove 2)
***
### Mistake #2: Inconsistent Margins
**Problem**: Every page has different margin sizes
**Solution**: Use components and consistent guides for margins
***
### Mistake #3: Content in Gutter
**Problem**: Text or images run through the center fold
**Solution**: Keep minimum 8mm clear on both sides of center fold
***
### Mistake #4: Forgotten Bleed
**Problem**: Some pages have bleed, others don't
**Solution**: Check every page for proper bleed setup
***
### Mistake #5: Wrong Page Order
**Problem**: Pages export in wrong sequence
**Solution**: Name frames clearly (Page\_01, Page\_02) and verify selection order
## Templates for Common Formats
### 8-Page A5 Booklet
* **Page Size**: 148 × 210mm (A5)
* **With Bleed**: 154 × 216mm
* **Saddle-stitched**: 2 sheets folded
* **Margins**: Outer 5mm, Gutter 10mm
### 16-Page Letter Booklet
* **Page Size**: 8.5" × 11"
* **With Bleed**: 8.75" × 11.25"
* **Saddle-stitched**: 4 sheets folded
* **Margins**: 0.25" outer, 0.5" gutter
### Tri-Fold Brochure
* **Flat Size**: 297 × 210mm (A4 landscape)
* **Folded**: 99mm wide × 210mm tall (3 panels)
* **Consider fold variation**: ±1-2mm
## Testing Your Multi-Page Design
Print all pages on regular paper
Fold or staple in correct order
* Are facing pages balanced?
* Is content clear of gutter?
* Do page numbers flow correctly?
Make corrections before sending to printer
**Pro Tip**: Always make a physical mock-up before ordering your print run. Digital previews don't show binding issues!
## Working with Your Printer
Questions to ask:
* Single multi-page PDF?
* Individual page PDFs?
* Spreads or single pages?
* Will you handle page arrangement?
* Or should I provide print-ready sheets?
* How much space needed for binding?
* Different for perfect vs saddle-stitch?
* Interior pages need bleed?
* What about pages that face each other?
## Multi-Page Checklist
* [ ] **Page count correct**: Divisible by 4 (if saddle-stitched)
* [ ] **All pages have bleed**: 3mm on all outer edges
* [ ] **Consistent margins**: Left/right pages mirror properly
* [ ] **Gutter clearance**: 8-12mm on binding side
* [ ] **Page numbers**: Present and sequential
* [ ] **Page order verified**: Checked in PDF
* [ ] **Mock-up tested**: Printed and folded to verify
* [ ] **Printer consulted**: Confirmed requirements
All checked? Your multi-page document is print-ready!
## Next Steps
Ensure color consistency across all pages
Download multi-page templates
Step-by-step booklet creation
Master multi-page export options
***
**Need help with a complex multi-page project?** Ask in our [Discord community](https://discord.gg/kUJZQEfdUF) - we have publishers and designers who can guide you!
# Print Basics Overview
Source: https://docs.printery.app/basics/overview
Essential printing concepts every designer should know
## Why Learn Print Basics?
Designing for print is fundamentally different from designing for screens. Understanding these core concepts will help you:
* **Avoid costly mistakes** like cut-off text or white borders
* **Communicate effectively** with print shops and clients
* **Produce professional results** on the first try
* **Save time and money** on reprints and corrections
**New to printing?** Don't worry! This guide explains everything in simple terms with visual examples. You'll be a print pro in no time!
## The 5 Essential Print Concepts
Extra space around your design to prevent white edges after cutting
Lines that guide the printer's cutting machine
The area where important content must stay
How sharp and clear your prints will look
How to handle documents with multiple pages
## Print vs Screen: Key Differences
Understanding the differences between screen and print design is crucial:
### Color
| Screen (RGB) | Print (CMYK) |
| ----------------------------- | -------------------------------- |
| **Light-based** - Emits light | **Ink-based** - Reflects light |
| **16.7 million colors** | **Fewer colors** (smaller gamut) |
| **Brighter, more vibrant** | **More subdued, realistic** |
| **Red, Green, Blue** | **Cyan, Magenta, Yellow, Black** |
**Key Takeaway**: Colors always look slightly different when printed. This is physics, not a mistake!
### Resolution
| Screen | Print |
| ----------------------- | -------------------- |
| **72-96 PPI** typical | **300 DPI** minimum |
| **Pixels** | **Dots of ink** |
| **Can be low-res** | **Must be high-res** |
| **Zoom doesn't matter** | **Fixed size** |
An image that looks great on screen may be too low-resolution for print!
### Physical Constraints
Print has unique physical limitations:
Industrial cutting machines can be off by 1-2mm. That's why we need:
* **Bleed**: Extra space to cut into
* **Safety zone**: Keep important content safe
* **Crop marks**: Guide accurate cutting
* Different papers absorb ink differently
* Colors can shift based on paper type
* Coated vs uncoated paper shows colors differently
* Designs near edges are vulnerable
* Folding stresses certain areas
* Finishes (gloss, matte) affect appearance
## The Print Design Workflow
Here's the typical process for creating print-ready files:
Create your design with proper dimensions including bleed
* Check image resolution (≥300 DPI)
* Verify all content is in safe area
* Convert special fonts if needed
* Set up bleed and crop marks
* Choose CMYK color profile
* Set resolution to 300 DPI
Generate print-ready PDF with Printery
Check that everything exported correctly
Upload or deliver file to print shop
Review digital or physical proof before full run
## Common Print Terminology
Extra area beyond the final trim size. Typically 3mm (0.125").
The final size of your printed piece after cutting.
Area where important content (text, logos) should stay. Usually 3mm inside the trim line.
Lines printed outside the design to guide cutting.
Crosshair marks used to align multiple color plates.
Measurement of print resolution. 300 DPI is standard.
Cyan, Magenta, Yellow, Black - the four ink colors used in printing.
A single, premixed ink color for brand accuracy.
When one ink prints on top of another instead of knocking out.
ISO standard for print-ready PDF files.
## Visual Guide: Anatomy of a Print File
Here's what a properly prepared print file looks like:
```
┌─────────────────────────────────────────┐
│ ┌─ Crop Marks (cutting guides) │
│ │ │
│ │ ┌─────────────────────────────┐ ┐ │
│ │ │░░░░░░░░░ Bleed Zone ░░░░░░░│ │ │
│ │ │░┌───────────────────────┐░░│ │ │
│ ↓ │░│ │░░│ 3mm │
│ │░│ ┌───────────────┐ │░░│ │ │
│ │░│ │ Safety Zone │ │░░│ ↓ │
│ │░│ │ │ │░░│ │
│ │░│ │ [Your │ │░░│ Trim│
│ │░│ │ Design] │ │░░│ Size│
│ │░│ │ │ │░░│ │
│ │░│ │ │ │░░│ │ │
│ │░│ └───────────────┘ │░░│ │ │
│ │░│ ↑ 3mm margin │░░│ │ │
│ │░└───────────────────────┘░░│ │ │
│ │░░░░░░░░░░░░░░░░░░░░░░░░░░░│ │ │
│ └─────────────────────────────┘ ↓ │
│ │
└─────────────────────────────────────────┘
```
**Key Areas**:
1. **Bleed Zone** (outer): Design extends here to prevent white edges
2. **Trim Size** (middle): Where the paper will be cut
3. **Safety Zone** (inner): Where important content must stay
4. **Crop Marks** (outside): Guide the cutting process
## Quick Reference Card
Save this for when you're preparing print files:
| Element | Standard Value | Purpose |
| ----------------- | --------------------- | ---------------------------- |
| **Bleed** | 3mm (0.125") | Prevent white edges |
| **Safety Zone** | 3mm inset | Protect content from cutting |
| **Resolution** | 300 DPI | Ensure sharp output |
| **Color Mode** | CMYK | Match printer inks |
| **Black Text** | K100 (pure black) | Crisp text |
| **Min Text Size** | 6pt (8pt recommended) | Readability |
| **PDF Format** | PDF/X-1a or PDF/X-4 | Print compatibility |
## Different Types of Print Projects
Each type of print project has specific requirements:
**Examples**: Business cards, postcards, flyers
* **Bleed**: 3mm standard
* **Min text**: 8pt recommended
* **Paper**: 300-350gsm for cards
* **Finishes**: Matte, gloss, UV spot
**Examples**: Posters, banners, signage
* **Bleed**: 5-10mm (larger pieces need more)
* **Resolution**: 150-200 DPI often sufficient
* **Viewing**: Designed for distance viewing
* **Material**: Various substrates (vinyl, canvas, etc.)
**Examples**: Booklets, catalogs, magazines
* **Bleed**: 3-5mm per page
* **Binding**: Consider spine/gutter margins
* **Page order**: Proper imposition for folding
* **Consistency**: Maintain uniform margins
**Examples**: Boxes, labels, bags
* **Die lines**: Exact cutting/folding paths
* **Spot colors**: Brand consistency crucial
* **Material**: Varied substrates
* **Finishes**: Foil, emboss, spot UV common
## Before You Start Any Print Project
Ask yourself these questions:
Know the exact trim size before you start designing.
Different materials affect color and design choices.
Consider using spot colors for critical brand colors.
Closer viewing requires higher resolution and smaller details.
UV coating, embossing, foil require special preparation.
Higher quantities often mean lower per-unit costs.
## Learn Each Concept in Depth
Now that you understand the overview, dive deep into each concept:
Why we need extra space and how to set it up correctly
What they are and when to use them
Protecting your content from the blade
Ensuring your prints are sharp and clear
Working with booklets and catalogs
RGB to CMYK and ICC profiles
## Common Mistakes to Avoid
**Top 5 Print Mistakes**:
1. **No bleed** - Results in white edges or cut-off design
2. **Low resolution** - Pixelated, blurry output
3. **Text too close to edge** - Gets cut off during trimming
4. **Wrong color mode** - RGB files to print
5. **Tiny text** - Unreadable when printed
## Pro Tips for Success
**Always Order a Proof**: For important projects, get a test print before ordering hundreds. It's worth the extra cost.
**Communicate with Your Printer**: Ask questions! Professional printers are happy to help ensure your files are correct.
**Save Your Settings**: Once you have working settings for a project type, save them as a preset.
**Keep Originals**: Always keep your Figma source files. You might need to make changes later.
## Ready to Learn More?
Let's start with the most important concept - bleed. Click to learn everything about it!
***
**Still confused?** That's okay! Print design has a learning curve. Join our [Discord community](https://discord.gg/kUJZQEfdUF) where friendly designers can answer your questions.
# Safety Zone (Safe Area)
Source: https://docs.printery.app/basics/safety-zone
Protecting your content from the cutting blade
## What is the Safety Zone?
The **safety zone** (also called **safe area** or **live area**) is the region inside your design where all important content—text, logos, and critical imagery—must stay to avoid being accidentally trimmed off.
**Simple Rule**: Keep everything important at least **3mm away from the trim edge**.
## Why We Need a Safety Zone
### The Cutting Reality
Even with precise crop marks, cutting isn't perfect:
* Guillotine cutters can shift **±1-2mm**
* Paper can slide **slightly** during stacking
* Multiple cuts can have **cumulative errors**
**Result**: Content too close to the edge risks being cut off.
```
Without Safety Zone ❌
┌─────────────────┐
│ Text on edge ───│ ← Text too close!
│ │
│ [Content] │
└─────────────────┘
↓ Cut slightly off
┌────────────────┐
│ ext on edge ───│ ← First letter cut off!
│ │
└────────────────┘
```
```
With Safety Zone ✅
┌─────────────────┐
│ │
│ Text inside ──│ ← 3mm+ from edge
│ │
│ [Content] │
└─────────────────┘
↓ Cut slightly off
┌────────────────┐
│ │ ← Still looks perfect!
│ Text inside ──│
│ │
└────────────────┘
```
## Standard Safety Zone Guidelines
| Content Type | Minimum Distance from Edge | Recommended |
| ----------------- | -------------------------- | ----------- |
| **Body Text** | 3mm (0.118") | 5mm |
| **Headlines** | 3mm | 4mm |
| **Logos** | 5mm | 7mm |
| **Critical Info** | 5mm | 6-8mm |
| **Decorative** | Can approach edge | 2-3mm |
| **Background** | Must extend to edge | Full bleed |
**Standard Rule**: Keep all important content **3mm minimum** inside the trim line. For extra safety, use **5mm**.
## Calculating Your Safety Zone
### The Three Zones
Every print design has three distinct areas:
```
┌───────────────────────────────┐
│ ░░░ BLEED ZONE (3mm) ░░░░░░░░ │ ← Design extends here
│ ░┌─────────────────────────┐░ │
│ ░│ ······················· │░ │ ← TRIM LINE (where cut happens)
│ ░│ · SAFETY ZONE (3mm+) · │░ │ ← Important content here
│ ░│ · ┌───────────────┐ · │░ │
│ ░│ · │ CONTENT │ · │░ │ ← Text, logos, etc.
│ ░│ · │ │ · │░ │
│ ░│ · └───────────────┘ · │░ │
│ ░│ ······················· │░ │
│ ░└─────────────────────────┘░ │
│ ░░░░░░░░░░░░░░░░░░░░░░░░░░░░░ │
└───────────────────────────────┘
```
**Dimensions Example (Business Card)**:
* **Bleed Size**: 96mm × 60mm (full design)
* **Trim Size**: 90mm × 54mm (final product)
* **Safety Zone**: 84mm × 48mm (content area)
### The Math
```
Safety Zone = Trim Size - (Safety Margin × 2)
```
**Example with 3mm safety margin**:
* Trim: 90mm × 54mm
* Safety: 90 - 6 = **84mm** wide
* Safety: 54 - 6 = **48mm** high
## Setting Up Safety Zone in Figma
### Method 1: Visual Guides
Set frame to full bleed size (e.g., 96mm × 60mm)
Press `Shift + R` to show rulers
Drag guides **3mm from each edge** (marks trim line)
Drag guides **6mm from each edge** (marks safety zone)
Keep all text and important elements **inside the inner guides**
### Method 2: Layout Grid
Click on your frame
Right panel → Layout Grid → `+` button
* Type: Grid
* Margin: 6mm (adjust to safety zone size)
* Color: Red (high visibility)
Keep content inside the red margins
**Color-Code Your Guides**:
* Red = Safety zone (critical)
* Blue = Trim line
* Green = Bleed edge
## What Goes Where?
### Must Stay in Safety Zone ✓
Every letter, number, and special character. No exceptions.
Company logos, brand marks, icons - all must be well inside.
Phone numbers, emails, addresses - critical info needs protection.
Must be fully scannable, so keep them safe from cutting.
Faces, product photos - don't risk cutting off key elements.
### Can Extend to Edge ✓
Should extend all the way to bleed edge.
Decorative backgrounds can bleed off the edge.
Patterns, textures, non-critical graphics can extend.
Design elements that touch edges intentionally.
## Common Safety Zone Mistakes
### Mistake #1: Text Too Close to Edge
**Problem**: Headlines or body text within 2mm of trim
**Risk**: Cut-off words, unreadable text
**Fix**: Move all text at least 3mm (preferably 5mm) from trim line
***
### Mistake #2: Logo at the Corner
**Problem**: Logo positioned right in the corner
**Risk**: Logo partially cut off
**Fix**: Keep logos 5-7mm from both edges
***
### Mistake #3: Contact Info Near Edge
**Problem**: Phone number or email near trim line
**Risk**: Critical contact info cut off or unreadable
**Fix**: Use generous margins (5mm+) for all contact details
***
### Mistake #4: Forgetting Safety Zone Exists
**Problem**: Designing to trim edge without considering cutting variations
**Risk**: Random cut-offs, professional-looking disasters
**Fix**: Always set up and use safety guides from the start
## Safety Zone for Different Projects
### Business Cards
* **Standard**: 3mm safety margin
* **Extra safe**: 5mm for important info
* **Logos**: 5-7mm from corners
### Flyers & Posters
* **Text**: 5mm minimum
* **Headlines**: 4-5mm
* **Borders**: If used, 5mm+ inside
### Booklets & Magazines
* **Inner margin (gutter)**: 5-8mm (consider binding)
* **Outer margin**: 5mm
* **Header/footer**: 8-10mm from top/bottom
### Packaging
* **Text**: 5-8mm (packaging cuts are less precise)
* **Barcodes**: 10mm+ (must be fully scannable)
* **Die lines**: Consult printer for specific requirements
## Checking Your Safety Zone
Before finalizing your design:
1. Enable your safety zone guides
2. Check every page/artboard
3. Verify no text touches or crosses the guides
4. Confirm logos are well inside
1. Zoom to 200-400%
2. Look at all four edges
3. Measure distance of closest elements
4. Ensure 3mm+ minimum clearance
1. Print at actual size
2. Cut to trim size
3. See if it looks right
4. Adjust if anything feels too close
## Special Considerations
### Borders and Frames
If your design includes an intentional border:
Border should be at least 5mm from trim edge
Minimum 2mm thick (thin borders look accidental)
Thick borders need more margin (7-10mm+)
**Thin borders near edges are risky!** Even 1mm cutting variation makes the border look uneven. Either go bold (5mm+ border, well-inset) or skip the border entirely.
### Folds and Perforations
For pieces with folds:
* **Fold lines**: Content can be closer (but still 2-3mm away)
* **Perforation**: Same as fold lines
* **Gutter (center fold)**: Extra margin (5-8mm) for binding
### Multi-Page Documents
* **Facing pages**: Consider left/right balance
* **Running headers/footers**: Consistent position (8-10mm from edge)
* **Page numbers**: Well inside safety zone
## Safety Zone Checklist
Before sending to print:
* [ ] **Guides set up**: Safety zone guides at 3mm+ from trim
* [ ] **All text safe**: Every character is inside safety zone
* [ ] **Logos protected**: Logos are 5mm+ from edges
* [ ] **Contact info safe**: Critical information well inside
* [ ] **QR codes clear**: Codes have 5mm+ margin
* [ ] **Corners checked**: No content in danger zones
* [ ] **Borders positioned**: If used, borders are 5mm+ inside
If all boxes checked, your content is safe from the blade!
## Summary: The Three Zones
Remember the three zones in every print design:
| Zone | Purpose | Size (from edge) | Content |
| ---------- | ------------------- | ---------------- | ----------------------- |
| **Bleed** | Prevent white edges | +3mm | Backgrounds extend here |
| **Trim** | Final cut line | 0mm | Where cutting happens |
| **Safety** | Protect content | -3mm to -5mm | All important content |
**Golden Rule**: When in doubt, add more margin. Extra safety space never hurt anyone!
## Next Steps
Ensure your prints are sharp and clear
Apply safety zones in a real business card
Professional print communication
Common safety zone issues
***
**Questions?** Our [Discord community](https://discord.gg/kUJZQEfdUF) is full of designers who can help with layout challenges!
# Black Handling
Source: https://docs.printery.app/color/black-handling
Master pure black vs rich black for professional results
## Understanding Black in Printing
Not all blacks are created equal! In print, there are two main types of black:
**Definition**: 100% black ink only
**CMYK Values**: C0 M0 Y0 K100
**Characteristics**:
* Single ink (K plate only)
* Lighter appearance
* Faster drying
* No registration issues
**Best for**: Text, thin lines, small elements
**Definition**: Black ink + supporting colors
**CMYK Values**: Various recipes (e.g., C60 M40 Y40 K100)
**Characteristics**:
* Multiple inks layered
* Deeper, richer appearance
* Longer drying time
* Registration-sensitive
**Best for**: Large solid areas, backgrounds, luxury designs
## Visual Comparison
```
PURE BLACK (K100) RICH BLACK (C60 M40 Y40 K100)
┌─────────────┐ ┌─────────────┐
│ │ │ │
│ ░░░░░░░ │ │ ████████ │
│ ░░░░░░░ │ │ ████████ │
│ Lighter │ │ Deeper │
│ │ │ │
└─────────────┘ └─────────────┘
```
**On screen** the difference is subtle. **In print**, rich black is noticeably deeper and more luxurious.
## Pure Black (K100)
### When to Use Pure Black
**All body copy** should be pure black (K100)
**Why**:
* Crisp, clean edges
* No registration issues
* Easy to read
* Industry standard
**Example**:
* Book text
* Magazine articles
* Brochure copy
* Website print
**All small text** must be pure black
**Why**:
* Multiple inks would blur
* Registration shifts visible
* Looks muddy if rich black
**Rule**: If font size \< 18pt → K100 only
**Lines thinner than 2pt**
**Why**:
* Multiple inks create thick, blurry lines
* Registration errors obvious
* Pure black stays sharp
**Example**:
* Borders (\< 2pt)
* Decorative lines
* Dividers
* Underlines
**White text knocked out of black background**
**Why**:
* Registration critical
* Multiple inks can create colored halos
* K100 background is safest
**Exception**: If background is rich black, make text pure knockout
### Pure Black Specifications
**Standard pure black**:
```
C: 0%
M: 0%
Y: 0%
K: 100%
Total TAC: 100%
```
**RGB approximation** (for screen):
* R: 0, G: 0, B: 0
* HEX: #000000
## Rich Black
### When to Use Rich Black
**Backgrounds and large shapes**
**Why**:
* Much deeper, richer appearance
* Luxury feel
* Hides paper texture better
**Example**:
* Page backgrounds
* Header/footer bars
* Large boxes
* Photo borders
**Minimum size**: > 1 inch² (6.5 cm²)
**High-end branding materials**
**Why**:
* Conveys quality and sophistication
* Deeper than pure black
* More impactful
**Example**:
* Luxury brand materials
* Annual reports
* Premium packaging
* Corporate brochures
**Frames around photos**
**Why**:
* Matches photo depth
* Creates seamless transition
* Professional appearance
**Example**:
* Photo book pages
* Portfolio layouts
* Exhibition prints
### Rich Black Recipes
**Recipe**: C60 M40 Y40 K100
**TAC**: 240%
**Characteristics**:
* Slightly blue-toned
* Very deep
* Most popular formula
**Best for**:
* Corporate materials
* Technology brands
* General use
✅ **Recommended standard**
**Recipe**: C40 M60 Y60 K100
**TAC**: 260%
**Characteristics**:
* Slightly red/brown-toned
* Warm, inviting
* Softer feel
**Best for**:
* Food & beverage
* Hospitality
* Lifestyle brands
**Recipe**: C30 M30 Y30 K100
**TAC**: 190%
**Characteristics**:
* Perfectly neutral
* Lower ink coverage
* Safer for uncoated paper
**Best for**:
* Uncoated stock
* Lower TAC requirements
* Neutral designs
**Recipe**: C75 M68 Y67 K90
**TAC**: 300%
**Characteristics**:
* Deepest possible black
* At TAC limit
* Slow drying
**Best for**:
* Art prints
* Photography
* Maximum impact
⚠️ **Use with caution**: Can exceed TAC limits
### Custom Rich Black
**Creating your own recipe**:
Black ink is the foundation
**Guidelines**:
* C: 30-75%
* M: 20-70%
* Y: 20-70%
* K: 90-100%
Keep relatively balanced for neutral black
**Calculate**: C + M + Y + K = Total
**Ensure**: Total ≤ 300% (for ISO Coated v2)
**Example**:
C60 + M40 + Y40 + K100 = 240% ✓
Order physical proof to verify:
* Depth of black
* Color tone (cool/warm/neutral)
* Drying time
## Registration and Rich Black
### The Registration Problem
**Rich black uses 4 plates** (CMYK):
```
Plate 1: Cyan (C60)
Plate 2: Magenta (M40)
Plate 3: Yellow (Y40)
Plate 4: Black (K100)
```
**Risk**: If plates shift (misregister):
* Colored edges visible
* Blurry appearance
* Unprofessional result
### Preventing Registration Issues
**Problem**:
```
Rich Black Text (C60 M40 Y40 K100)
↓ (plates misregister)
██ Cyan edge
██ Magenta edge
██ Yellow edge
██ Black text
= Blurry, colored halo!
```
**Solution**: Always use K100 for text
**When**: Rich black object over another color
**Setting**: Enable overprint for rich black
**Result**: No knockout = no registration gaps
**Example**:
* Rich black logo on CMYK photo
* Set logo to overprint
* Plates can shift without gaps
**What**: Slight overlap between colors
**When**: Rich black adjacent to light colors
**How**: Print shop applies trapping
**Result**: Small shifts invisible
**Note**: Usually automatic, but inform printer
**Problem**: White text knocked out of rich black background
**Risk**:
* 4-color knockout must align perfectly
* Colored halos around white text
* Difficult registration
**Solutions**:
* Option 1: Use pure black (K100) background instead
* Option 2: Increase text size (> 24pt)
* Option 3: Use bold/thick font weight
* Option 4: Accept risk for premium appearance
## TAC Considerations
### Rich Black and TAC Limits
**TAC (Total Area Coverage)** limits vary by profile:
| ICC Profile | TAC Limit | Max Rich Black |
| ----------------- | --------- | ---------------- |
| **ISO Coated v2** | 300% | C75 M68 Y67 K90 |
| **FOGRA39** | 300% | C60 M40 Y40 K100 |
| **SWOP** | 300% | C60 M40 Y40 K100 |
| **PSO Uncoated** | 260% | C40 M30 Y30 K100 |
| **Japan Color** | 350% | C80 M70 Y70 K100 |
### Staying Within TAC
**Safe rich black formulas**:
**For 300% TAC limit**:
* C60 M40 Y40 K100 = 240% ✓ Safe
* C40 M30 Y30 K100 = 200% ✓ Very safe
* C75 M68 Y67 K90 = 300% ✓ At limit
**Exceeds TAC** ❌:
* C100 M100 Y100 K100 = 400% ✗ Way too much
* C80 M80 Y80 K100 = 340% ✗ Over limit
**Exceeding TAC** causes:
* Wet prints (won't dry)
* Smearing and offsetting
* Paper saturation
* Printer rejection
## Uncoated Paper Considerations
### Rich Black on Uncoated Stock
**Problem**: Uncoated paper absorbs ink
**Impact**:
* Lower TAC limits (260%)
* Ink spreads more (dot gain)
* Rich black can look muddy
### Adjusted Rich Black for Uncoated
**Recommended formulas**:
```
Standard uncoated rich black:
C: 40%
M: 30%
Y: 30%
K: 100%
TAC: 200% ✓
Conservative:
C: 30%
M: 20%
Y: 20%
K: 100%
TAC: 170% ✓
```
**Why less ink?**
* Prevents saturation
* Faster drying
* Cleaner appearance
* Respects lower TAC limit
## Black Handling in Printery
### Automatic Black Handling
Select frame → Launch Printery
Navigate to Color settings
Look for "Black Handling" or "Rich Black" options
**Option 1: Automatic** (Recommended)
* Text → Pure black (K100)
* Large shapes → Rich black
* Plugin decides based on size
**Option 2: All Pure Black**
* Everything converts to K100
* Safest, no registration issues
* Less depth
**Option 3: All Rich Black**
* Everything uses rich black recipe
* Maximum depth
* ⚠️ Risky for text!
**Option 4: Custom**
* Specify rich black recipe
* Set size threshold
* Advanced control
**Default**: C60 M40 Y40 K100
**Or enter custom**:
* Cyan: \[%]
* Magenta: \[%]
* Yellow: \[%]
* Black: \[%]
**Check TAC** \< 300%
PDF will apply chosen black handling
### Recommended Settings
**For most projects**:
* ✓ Automatic black handling
* ✓ Rich black for shapes > 1 inch²
* ✓ Pure black for text \< 18pt
* ✓ Recipe: C60 M40 Y40 K100
**For text-heavy documents**:
* ✓ All pure black (K100)
* Safest for books, manuals, forms
**For premium materials**:
* ✓ Automatic with rich black
* ✓ Recipe: C60 M40 Y40 K100
* Test with proof
## Common Black Mistakes
**Error**: Using rich black (e.g., C60 M40 Y40 K100) for body text
**Result**:
* Blurry text
* Colored halos
* Unprofessional appearance
**Fix**:
* Text \< 18pt → Always K100
* Re-export with correct settings
**Error**: Large solid areas in K100 only
**Result**:
* Lighter, less impactful black
* Amateur appearance
* Paper texture visible
**Fix**:
* Large areas → Rich black
* Minimum: C30 M30 Y30 K100
**Error**: Ultra-rich black exceeding 300%
**Example**: C100 M100 Y100 K100 = 400%
**Result**:
* Printer rejection
* Wet, smearing prints
* Paper saturation
**Fix**:
* Check TAC (C+M+Y+K ≤ 300%)
* Use standard recipe
* C60 M40 Y40 K100 = 240% ✓
**Error**: Not converting RGB black to CMYK
**Result**: Unpredictable conversion
* May become C91 M79 Y62 K97 (way too much!)
* Or may become K100
* Inconsistent results
**Fix**:
* Always convert to CMYK manually
* Specify exact K100 or rich black recipe
* Use Printery conversion
**Error**: Some elements K100, others rich black (unintentionally)
**Result**:
* Visible color difference
* Looks like mistake
* Unprofessional
**Fix**:
* Standardize: Text = K100, shapes = rich black
* Document your choices
* Be consistent throughout
## Special Black Situations
### Black on Black
**Scenario**: Black element on black background
**Element**: K100 text
**Background**: C60 M40 Y40 K100
**Result**: Subtle contrast (text slightly lighter)
**Use case**: Debossed/embossed effect
**Element**: C60 M40 Y40 K100 shape
**Background**: K100
**Result**: Subtle contrast (shape slightly darker)
**Use case**: Textured backgrounds
**Element**: C60 M40 Y40 K100
**Background**: C30 M30 Y30 K100
**Result**: Visible difference
**Use case**: Layered effects
### Black with Spot Colors
**Scenario**: Pantone + Black printing
**Options**:
1. **Pure black only** (K100)
* No mixing with Pantone
* Clean separation
* Recommended
2. **Rich black using Pantone**
* Example: Pantone 286 C + K100
* Creates color-tinted black
* Intentional color effect
3. **Overprinting black on Pantone**
* Black text over Pantone background
* Creates automatic tinted black
* Usually desired
## Decision Tree: Which Black?
```
Is it TEXT?
├─ Yes: K100 (Pure Black)
└─ No: Go to next question
Is it LARGER than 1 inch² (6.5 cm²)?
├─ Yes: Rich Black (C60 M40 Y40 K100)
└─ No: K100 (Pure Black)
Is it a LINE?
├─ Thicker than 2pt?
│ ├─ Yes: Rich Black OK
│ └─ No: K100 (Pure Black)
└─ Continue
Is paper UNCOATED?
├─ Yes: Lower TAC rich black (C40 M30 Y30 K100)
└─ No: Standard rich black (C60 M40 Y40 K100)
PREMIUM appearance needed?
├─ Yes: Rich Black
└─ No: K100 is fine
```
## Checking Black Values in PDF
Professional version required for this check
**Menu**: Tools → Print Production → Output Preview
Or: `Shift + Ctrl/Cmd + Y`
Enable:
* "Show All" for separations
* Hover over black areas
Tooltip shows CMYK values:
* **Text should be**: K100
* **Large areas**: Should show C/M/Y + K100
* **Check consistency**: All blacks same formula
## Industry Standards
### Common Practices
**Publishing (books, magazines)**:
* Body text: K100 only
* Backgrounds: Rich black or photos
* Headlines: K100 (even if large)
**Corporate materials (brochures, reports)**:
* Text: K100
* Header/footer backgrounds: Rich black
* Large graphic elements: Rich black
**Packaging**:
* Text: K100
* Background panels: Rich black or spot black
* Premium: Often spot black (Pantone)
**Business cards**:
* Text: K100
* Background: Rich black (if black background)
* Borders: K100 if thin, rich if thick
## Testing Your Black
### Order a Proof
**Before full production**:
Include:
* Pure black text (K100)
* Rich black area (your recipe)
* Side-by-side comparison
\$10-50 investment
* Use actual paper stock
* Same printing process
* Physical sample
Check:
* Text sharpness (K100)
* Background depth (rich black)
* Color tone (cool/warm/neutral)
* Registration quality
* Tweak rich black recipe
* Change size thresholds
* Modify approach
## Black Handling Checklist
Before sending to print:
* [ ] **Text is K100**: All text \< 18pt uses pure black
* [ ] **Large areas use rich black**: Backgrounds and shapes > 1 inch²
* [ ] **Rich black formula set**: C60 M40 Y40 K100 (or custom)
* [ ] **TAC within limits**: Total ≤ 300% (or profile limit)
* [ ] **Overprint configured**: Black overprints where appropriate
* [ ] **Consistency checked**: All blacks intentionally chosen
* [ ] **PDF verified**: Checked in Output Preview
* [ ] **Proof ordered** (if first time): Physical sample confirmed
## Quick Reference
### Black Formula Summary
| Use Case | CMYK Recipe | TAC | When to Use |
| ------------------- | ---------------- | ---- | -------------------------- |
| **Body text** | K100 | 100% | All text \< 18pt |
| **Headlines** | K100 | 100% | For readability |
| **Thin lines** | K100 | 100% | Lines \< 2pt |
| **Cool rich black** | C60 M40 Y40 K100 | 240% | Coated paper backgrounds |
| **Warm rich black** | C40 M60 Y60 K100 | 260% | Warm tone designs |
| **Neutral rich** | C30 M30 Y30 K100 | 190% | Uncoated paper |
| **Maximum black** | C75 M68 Y67 K90 | 300% | Art prints (use carefully) |
## Learn More
How overprint affects black
Complete color workflow
Understanding ink coverage
Fix black handling issues
***
**Pro Tip**: When in doubt, use K100 for text and C60 M40 Y40 K100 for large backgrounds. This covers 95% of situations perfectly!
# ICC Profiles Guide
Source: https://docs.printery.app/color/icc-profiles
Choose the right ICC profile for perfect color reproduction
## What Are ICC Profiles?
ICC (International Color Consortium) profiles are standardized files that define how colors should be interpreted and converted between different devices and printing conditions.
Think of ICC profiles as **translation dictionaries** between different color languages (RGB screen vs CMYK print).
## How ICC Profiles Work
```
Your Design (RGB colors)
↓
ICC Profile (translation rules)
↓
Printer Output (CMYK colors)
```
Each profile contains:
* **Color space definition**: What colors can be reproduced
* **Conversion rules**: How to map RGB to CMYK
* **Rendering intents**: How to handle out-of-gamut colors
* **Black generation**: How to create blacks (GCR/UCR)
## Common ICC Profiles
### For Coated Paper (Glossy/Matte)
**Region**: Europe, Global
**Standard**: ISO 12647-2
**Paper**: Coated paper (glossy/matte)
**Ink Limit**: 300% TAC
**When to use**:
* European printing
* Standard commercial printing
* Magazine production
* High-quality brochures
**Color characteristics**:
* Vibrant colors
* Good color gamut
* Industry standard
✅ **Most recommended** - Works 90% of the time
**Region**: Europe
**Standard**: ISO 12647-2
**Paper**: Coated paper
**Ink Limit**: 300% TAC
**When to use**:
* European offset printing
* Similar to ISO Coated v2
* Legacy standard (still widely used)
**Color characteristics**:
* Similar to ISO Coated v2
* Slightly different blacks
* Very common in Europe
**Region**: United States
**Standard**: SWOP (Specifications for Web Offset Publications)
**Paper**: Coated paper (web press)
**Ink Limit**: 300% TAC
**When to use**:
* US printing
* Magazine/newspaper production
* Web offset printing
**Color characteristics**:
* Slightly less vibrant than ISO Coated
* Optimized for US inks and paper
* Industry standard in USA
**Region**: Japan, Asia
**Standard**: Japan Color
**Paper**: Coated paper
**Ink Limit**: 320-350% TAC
**When to use**:
* Japanese printing
* Asian market
* Higher ink limit
**Color characteristics**:
* Different color balance
* Higher TAC allows richer colors
* Optimized for Asian printing
**Region**: United States
**Standard**: GRACoL (General Requirements for Applications in Commercial Offset Lithography)
**Paper**: Coated sheet
**Ink Limit**: 300% TAC
**When to use**:
* US sheet-fed printing
* High-end commercial printing
* Packaging
**Color characteristics**:
* Excellent color reproduction
* Tighter tolerances
* Premium quality
### For Uncoated Paper
**Region**: Europe
**Paper**: Uncoated offset paper
**Ink Limit**: 260% TAC
**When to use**:
* Letterhead
* Business forms
* Books (uncoated paper)
* Envelopes
**Color characteristics**:
* More subdued colors
* Lower ink limit (paper absorbs more)
* Natural, organic look
**Region**: Europe
**Paper**: Uncoated offset
**Ink Limit**: 260% TAC
**When to use**:
* Books and publications
* Stationery
* Alternative to PSO Uncoated
**Color characteristics**:
* Softer colors
* Good for text-heavy work
* Less color vibrancy
## How to Choose the Right Profile
### Decision Tree
**Best approach**: Contact your printer and ask:
* "What ICC profile do you recommend?"
* "What's your standard color profile?"
Most professional printers will specify their preferred profile.
If printer doesn't specify:
* **Europe/Global**: ISO Coated v2 300%
* **United States**: US Web Coated (SWOP) v2 or GRACoL
* **Asia/Japan**: Japan Color 2001
* **Coated paper** (shiny/matte): Use coated profile
* **Uncoated paper** (textured/natural): Use uncoated profile
* **Not sure?** Coated is most common for marketing materials
* **Offset printing**: Standard ICC profiles
* **Digital printing**: Ask printer (may have custom profile)
* **Web press**: SWOP profiles
* **Sheet-fed**: GRACoL or ISO Coated
### Quick Reference Table
| Your Situation | Recommended Profile |
| ---------------------------- | ----------------------------------- |
| **Europe, don't know paper** | ISO Coated v2 300% |
| **USA, magazine/web** | US Web Coated (SWOP) v2 |
| **USA, high-end sheet** | GRACoL 2006 |
| **Asia/Japan** | Japan Color 2001 |
| **Books (uncoated paper)** | PSO Uncoated or FOGRA29 |
| **Not sure at all** | ISO Coated v2 300% (safest default) |
## Setting ICC Profile in Printery
Select your frame and launch Printery
Click the "Color" tab in the plugin interface
Check "Convert to CMYK"
From dropdown menu, choose your profile:
* ISO Coated v2 300% (recommended default)
* Or printer's specified profile
Usually **Relative Colorimetric** (default, best for most cases)
Profile will be embedded in your PDF
## Custom ICC Profiles
### When You Need Custom Profiles
* Printer provides their own ICC profile
* Specialty printing (unusual substrates)
* Color-critical work requiring exact calibration
* Print shop has custom press configuration
### How to Upload Custom Profile
**Pro Feature**: Custom ICC upload requires Pro subscription
Obtain .icc or .icm file from your printer
Printery → Color tab → ICC Profile section
"Upload Custom ICC Profile" button
Choose your .icc file from your computer
Custom profile now appears in dropdown menu
## Understanding Profile Specifications
### TAC (Total Area Coverage)
**Definition**: Maximum total ink percentage allowed
| Profile | TAC Limit | Reason |
| ------------- | --------- | --------------------- |
| ISO Coated v2 | 300% | Standard for coated |
| FOGRA39 | 300% | Standard offset |
| Japan Color | 350% | Japanese standard |
| PSO Uncoated | 260% | Uncoated absorbs more |
| US Web Coated | 300% | Standard for web |
**Exceeding TAC** can cause:
* Wet prints (won't dry properly)
* Smearing and offsetting
* Paper saturation
* Printer rejection
### Dot Gain
**Definition**: How much ink spreads when hitting paper
* **Coated paper**: Less dot gain (smoother surface)
* **Uncoated paper**: More dot gain (absorbs ink)
* **Newsprint**: High dot gain (very absorbent)
ICC profiles compensate for expected dot gain in their conversion rules.
## Embedding vs Not Embedding
### Embedded Profile (Recommended)
**What it means**: ICC profile data is included in the PDF
**Pros**:
* Ensures consistent color interpretation
* Printer knows exact color space
* Professional standard
* No ambiguity
**Cons**:
* Slightly larger file size (+50-100KB)
✅ **Always embed for professional printing**
### No Embedded Profile
**What it means**: PDF converted to CMYK but no profile info
**Pros**:
* Slightly smaller file
**Cons**:
* Printer may interpret colors differently
* Risk of color shifts
* Not recommended
## Profile Comparison
### Color Gamut Size
```
Largest to Smallest Color Gamut:
RGB (screen) ─────────┐ Widest
│
ISO Coated v2 ────────┤
FOGRA39 ──────────────┤ Similar
GRACoL ───────────────┤
│
SWOP ─────────────────┤ Slightly smaller
│
Japan Color ──────────┤ Higher TAC
│
Uncoated profiles ────┘ Narrowest
```
All CMYK profiles have narrower gamut than RGB - it's the nature of print vs screen.
## Testing Your Profile Choice
### Before Full Production
Create small test with various colors
Use monitor with color calibration if available
\$10-50 investment to see actual printed colors
Compare proof to screen expectations
* Try different profile
* Adjust source colors
* Use spot colors for critical hues
## Common Profile Mistakes
### Mistake #1: Wrong Region Profile
**Problem**: Using US profile for European printer (or vice versa)
**Result**: Color shifts, printer confusion
**Fix**: Always check with printer or match your region
***
### Mistake #2: Coated vs Uncoated Mismatch
**Problem**: Using coated profile for uncoated paper
**Result**: Colors too dark/muddy (ink absorption not accounted for)
**Fix**: Match profile to actual paper type
***
### Mistake #3: Not Embedding Profile
**Problem**: Converting to CMYK but not embedding profile
**Result**: Unpredictable color interpretation
**Fix**: Always embed ICC profile in PDF
***
### Mistake #4: Random Profile Selection
**Problem**: Picking profile without understanding or asking printer
**Result**: May not match printer's calibration
**Fix**: Ask printer first, or use ISO Coated v2 as safe default
## Advanced: Creating Custom Profiles
For advanced users or print shops:
### When to Create Custom Profile
* You have calibrated spectrophotometer
* Custom press setup
* Unique paper/ink combination
* Need exact color matching
### Tools Required
* Spectrophotometer (X-Rite, etc.)
* Color management software
* Test charts
* Knowledge of color science
Most users don't need custom profiles. Standard profiles work excellently for 99% of projects.
## Profile Conversion Quality
### Factors Affecting Quality
| Factor | Impact | Control |
| -------------------- | ------ | ------------------------- |
| **Profile accuracy** | High | Choose reputable profile |
| **Rendering intent** | Medium | Select appropriate intent |
| **Source colors** | High | Design CMYK-friendly |
| **Black generation** | Medium | Trust profile settings |
## Troubleshooting Profile Issues
**Causes**:
* RGB colors out of CMYK gamut
* Using uncoated profile with coated paper
**Solutions**:
* Design with CMYK-friendly colors
* Verify correct profile for paper type
* Consider spot colors for vibrant hues
**Causes**:
* Profile doesn't match their press
* Regional mismatch
**Solutions**:
* Ask for their preferred profile
* Re-export with correct profile
* Upload their custom profile (Pro feature)
**Causes**:
* Viewer not reading embedded profile
* Monitor not calibrated
**Solutions**:
* Use Adobe Acrobat for accurate preview
* Request physical proof
* Remember: screen can't perfectly show CMYK
## Quick Reference
### Top 3 Profiles (Cover 90% of Cases)
1. **ISO Coated v2 300%** - Default choice, works almost everywhere
2. **US Web Coated (SWOP) v2** - US printing, magazines
3. **PSO Uncoated** - Uncoated paper, stationery
### Profile Selection Cheatsheet
```
┌─ Printing in Europe? ─→ ISO Coated v2 300%
│
├─ Printing in USA? ─→ SWOP v2 or GRACoL
│
├─ Printing in Asia? ─→ Japan Color 2001
│
├─ Uncoated paper? ─→ PSO Uncoated or FOGRA29
│
└─ Not sure? ─→ ISO Coated v2 300% (safest)
```
## Learn More
Understand color management basics
Deep dive into color models
Fix common color problems
Complete profile specifications
***
**Pro Tip**: When in doubt, use **ISO Coated v2 300%** and ask your printer. They can always specify if they need something different!
# Overprint Settings
Source: https://docs.printery.app/color/overprint
Master overprint techniques for professional printing
## What Is Overprint?
**Overprint** means ink prints **on top of** another color, rather than knocking out (removing) the background color.
Think of overprint like **layering transparent sheets** - colors blend together, versus cutting a hole and filling it.
## Overprint vs Knockout
### Visual Comparison
```
KNOCKOUT (Default):
┌─────────────────┐
│ Background │
│ ┌──────────┐ │ ← Background removed
│ │ Text │ │ ← Text fills the hole
│ └──────────┘ │
└─────────────────┘
OVERPRINT:
┌─────────────────┐
│ Background │
│ ████████████ │ ← Background stays
│ ████Text████ │ ← Text prints on top
│ ████████████ │ ← Colors blend
└─────────────────┘
```
### Example: Black Text on Cyan Background
| Method | What Happens | Result Color |
| ------------- | ------------------------------ | ------------------- |
| **Knockout** | Cyan removed, black fills hole | Pure black |
| **Overprint** | Black prints over cyan | Black (darker cyan) |
## Why Use Overprint?
**Problem**: Printing plates can shift slightly (misregistration)
**Without overprint**:
```
┌──────────┐
│ Text │ ← Knockout hole
└──────────┘
↓ (plates shift)
┌──────────┐
│ T xt │ ← White gap shows!
└──────────┘
```
**With overprint**:
* Black prints over background
* Small shifts invisible
* No white gaps
**Best for**: Small text, fine lines
**Overprinting black over colors** creates richer, denser black
**Standard black**: K100 only
**Overprint black**: K100 + underlying CMYK
**Example**:
* Background: C50 M20 Y0 K0
* Black text (overprint): K100
* **Result**: C50 M20 Y0 K100 (richer black)
**Best for**: Headlines, logos, body text on colored backgrounds
**Creative blending** of spot colors or process colors
**Example**:
* Yellow background (Y100)
* Cyan shape (overprint) (C100)
* **Result**: Green where they overlap
**Best for**: Artistic designs, intentional color mixing
**Less plate processing** when black text overprints
* Printer doesn't need to knock out thousands of letters
* Faster RIP (Raster Image Processing)
* Lower production time
**Best for**: Text-heavy documents
## When to Use Overprint
### ✅ Always Overprint
**Black text on any colored background**
**Why**: Prevents registration gaps, creates richer black
**Settings**:
* Black fill: Overprint ✓
* Black stroke: Overprint ✓
**Applies to**:
* Body text
* Headlines
* Small type (\< 18pt)
**Black strokes/borders over colors**
**Why**: Prevents white gaps from misregistration
**Settings**:
* Black stroke: Overprint ✓
**Applies to**:
* Thin lines (\< 2pt)
* Borders
* Illustrations
**Very dark colors on very light backgrounds**
**Example**: C100 M100 text on C10 M10 background
**Why**: Small registration errors won't show
**Settings**:
* Fill: Overprint ✓
### ❌ Never Overprint
**Do NOT overprint in these situations:**
**Problem**: Light ink disappears over dark ink
**Example**:
* Yellow text (Y100)
* Black background (K100)
* **Overprint result**: Yellow disappears (invisible!)
**Solution**: Use knockout (default)
**Problem**: White/light colors have no opacity
**Example**:
* White text on blue background
* **Overprint result**: No white ink = text invisible!
**Solution**: Must knockout
**Problem**: Unpredictable color mixing
**Example**:
* Pantone 286 C (blue)
* Pantone 185 C (red) overprint
* **Result**: Unknown purple (not brand accurate!)
**Exception**: Intentional spot color blending
**Solution**: Knockout unless intentionally mixing
**Problem**: Excessive ink buildup
**Example**:
* Large cyan box (C100)
* Large magenta box overprint (M100)
* **Result**: C100 + M100 = wet, smearing
**Issue**: Exceeds TAC (Total Area Coverage)
**Solution**: Knockout for large overlaps
## Overprint Settings in Printery
Select your frame and launch Printery
Navigate to the Color tab in plugin interface
Scroll to "Overprint" settings area
**Option 1: Automatic Black Overprint**
* ✓ "Overprint black objects automatically"
* Plugin applies overprint to all black elements
* **Most common setting**
This automatically sets:
* Black text → Overprint ✓
* Black lines → Overprint ✓
* Black shapes → Overprint ✓
**Option 2: Manual Control**
* Select specific colors to overprint
* Set thresholds (e.g., only text \< 12pt)
* Override specific elements
**Pro feature**: Advanced overprint control
* Enable "Overprint Preview" in PDF viewer
* See how colors will actually print
* Verify no unintended color mixing
## Understanding Color Mixing with Overprint
### CMYK Color Mixing
When overprinting process colors, they mix:
| Top Color | Bottom Color | Result |
| ------------------ | -------------- | ----------------- |
| **Cyan (C100)** | Yellow (Y100) | Green |
| **Magenta (M100)** | Yellow (Y100) | Red/Orange |
| **Cyan (C100)** | Magenta (M100) | Blue/Purple |
| **Black (K100)** | Any color | Richer black |
| **Yellow (Y100)** | Black (K100) | Yellow disappears |
### Rich Black Creation
**Overprinting black creates automatic rich black**:
```
Example 1:
Background: C20 M10 Y0 K0 (light blue)
Black text (K100) overprints
= Text becomes: C20 M10 Y0 K100 (blue-black)
Example 2:
Background: C0 M0 Y50 K0 (yellow)
Black text (K100) overprints
= Text becomes: C0 M0 Y50 K100 (warm black)
```
This automatic rich black is **free** - you get richer color without extra effort!
## Checking Overprint in PDFs
### Overprint Preview Mode
**Most PDF viewers hide overprint effects by default**
Professional PDF viewer required (free Reader works)
**Menu**: View → Show/Hide → Rulers & Grids → **Overprint Preview**
Or:
**Shortcut**: `Cmd/Ctrl + Shift + Y`
Toggle preview on/off to see difference:
* **Off**: Shows knockout (what you designed)
* **On**: Shows overprint (what will print)
Check that:
* Black text looks correct
* No unwanted color mixing
* Light colors haven't disappeared
### What to Look For
**With overprint preview on**:
* Black text should be black
* Slight color tint is OK (rich black)
* No major color shifts
**If text looks wrong**: Check overprint settings
**Common mistake**: Light colors overprinting on dark
**Check**:
* All elements visible
* White/yellow/light colors not disappeared
**Fix**: Disable overprint for those elements
**Colors should only mix** where you intended
**Check**:
* Overlapping shapes
* Unexpected color changes
**Fix**: Use knockout instead of overprint
## Black Overprint Best Practices
### Typography
| Type Size | Recommendation |
| ------------------------ | --------------------------------------- |
| **Small text (\< 12pt)** | Always overprint |
| **Body text (12-18pt)** | Always overprint |
| **Headlines (> 18pt)** | Usually overprint |
| **Large display text** | Consider knockout if vibrant background |
### Black Weight Considerations
**Pure black (K100)**:
* Always safe to overprint
* Creates rich black automatically
**Dark grays** (e.g., K80):
* Usually OK to overprint
* Check preview
**Light grays** (e.g., K20):
* Do NOT overprint
* May disappear on dark backgrounds
## Spot Color Overprint
### When to Overprint Spot Colors
**Create custom colors** by mixing spot colors
**Example**:
* Pantone 185 C (red) background
* Pantone 2925 C (blue) overprint
* **Result**: Custom purple
**Use case**: Expanding color palette without extra plates
**Spot color over CMYK images**
**Example**:
* Full-color CMYK photo
* Pantone logo overprints
* **Result**: Logo visible over photo
**Use case**: Logo on photos
**Spot varnish overprints** everything
**Example**:
* Full design in CMYK
* Spot UV varnish plate overprints logo area
* **Result**: Glossy logo on matte background
**Use case**: Special finishes
### Spot Color Overprint Risks
**Unpredictable results** when overprinting spot colors!
**Problem**: Pantone colors are premixed
* Mixing them creates unknown colors
* Not Pantone-specified
* Can't predict exact result
**Solution**:
* Get physical proof before production
* Test color mixing with printer
* Use Pantone mixing guides if available
## TAC and Overprint
**Total Area Coverage (TAC)** limits apply to overprint
### Example
```
Background: C50 M40 Y30 K0 = 120% TAC
Black text (K100) overprints
Result: C50 M40 Y30 K100 = 220% TAC
Is this OK?
✓ Yes - 220% is under 300% limit (for ISO Coated v2)
```
### When Overprint Exceeds TAC
**Problem scenario**:
```
Background: C80 M80 Y80 K0 = 240% TAC
Black shape (K100) overprints
Result: C80 M80 Y80 K100 = 340% TAC
✗ Exceeds 300% limit!
```
**Issues**:
* Wet ink, smearing
* Extended drying time
* Possible rejection by printer
**Solutions**:
1. Use knockout instead of overprint
2. Reduce background density
3. Use lighter black (K80 instead of K100)
4. Consult printer about higher TAC capability
## Common Overprint Mistakes
**Error**: Setting white elements to overprint
**Result**: White becomes transparent = invisible
**Why it happens**: Default setting misapplied
**Fix**:
* White MUST knockout
* Disable overprint for white colors
* Check in overprint preview
**Error**: Yellow text overprinting dark backgrounds
**Result**: Yellow disappears or looks muddy
**Why it happens**: Assuming all text should overprint
**Fix**:
* Only dark colors should overprint
* Use knockout for yellow/light colors
**Error**: Exporting without overprint preview check
**Result**: Surprises at print shop
**Why it happens**: PDF looks fine in normal view
**Fix**:
* ALWAYS check overprint preview
* Compare before/after
* Verify with printer
**Error**: Large overlapping shapes set to overprint
**Result**: TAC exceeded, ink buildup
**Why it happens**: Blanket overprint setting
**Fix**:
* Only overprint small text/lines
* Knockout large shapes
* Check TAC values
## Industry Standards
### Default Overprint Rules
**Professional printing standard**:
* Black text: Always overprint
* Black lines (\< 2pt): Overprint
* Black shapes: Usually overprint
* All other colors: Knockout (default)
### Printer Expectations
**Most commercial printers expect**:
* Automatic black overprint
* No overprint on white
* Spot colors knockout unless specified
* Varnishes/coatings overprint
**When in doubt, ask your printer!** They can advise on their press capabilities and preferences.
## Troubleshooting Overprint Issues
**Symptoms**: Light-colored elements missing from printed piece
**Cause**: Light colors set to overprint on dark backgrounds
**Diagnosis**:
* Open PDF in Acrobat
* Enable Overprint Preview (`Cmd/Ctrl + Shift + Y`)
* Look for disappeared elements
**Solution**:
* Disable overprint for light colors
* Re-export PDF
* Verify in overprint preview
**Symptoms**: Colors look different than designed
**Cause**: Unintended overprint mixing colors
**Diagnosis**:
* Check overprint preview
* Identify overlapping elements
* Look for color mixing
**Solution**:
* Use knockout instead of overprint
* Adjust overprint settings in plugin
* Test with physical proof
**Symptoms**: Printer says ink coverage too high
**Cause**: Overprint creating TAC > 300%
**Diagnosis**:
* Check areas where colors overlap
* Calculate combined TAC
* Identify problem zones
**Solution**:
* Use knockout for large shapes
* Reduce background density
* Limit overprint to text only
**Symptoms**: White gaps still visible
**Cause**: Overprint not enabled correctly
**Diagnosis**:
* Check PDF with overprint preview
* Verify black elements set to overprint
* Confirm settings in export
**Solution**:
* Re-enable overprint in plugin
* Re-export PDF
* Verify with printer
## Overprint Checklist
Before sending to print:
* [ ] **Black overprint enabled**: Automatic setting on
* [ ] **White NOT overprinting**: Would become invisible
* [ ] **Light colors knockout**: Yellow, light tints use knockout
* [ ] **Overprint preview checked**: Verified in Adobe Acrobat
* [ ] **No disappeared elements**: All content visible in preview
* [ ] **TAC within limits**: No excessive ink from overprint
* [ ] **Spot colors verified**: Intentional mixing only
* [ ] **Printer consulted**: Confirmed preferences if uncertain
## Advanced: Selective Overprint
**Pro users**: Control overprint per element
### Use Cases
**Scenario**: Black logo over CMYK photo
**Settings**:
* Logo fill: Overprint ✓
* Logo outline: Overprint ✓
**Result**: Logo prints cleanly without knockout gaps
**Scenario**: Shadow effect over complex background
**Settings**:
* Shadow: Overprint ✓
* Blends naturally with background
**Result**: Smooth shadow integration
**Scenario**: Thin decorative lines over colors
**Settings**:
* Lines \< 1pt: Overprint ✓
* Prevents registration gaps
**Result**: Clean, unbroken lines
## Learn More
Rich black vs pure black strategies
Complete color workflow guide
Understanding ink coverage
Fix common color problems
***
**Pro Tip**: When in doubt, enable automatic black overprint and leave everything else as knockout. This handles 95% of cases correctly!
# Color Management Overview
Source: https://docs.printery.app/color/overview
Master color management for accurate, professional print results
## Why Color Management Matters
Color management is the difference between "close enough" and "exactly right" in print design. Poor color management leads to:
* ❌ Brand colors that don't match
* ❌ Photos that look dull or wrong
* ❌ Expensive reprints
* ❌ Unhappy clients
**Good color management** ensures your prints look as intended - consistently, every time.
## The Color Challenge
The fundamental problem:
```
Your Screen (RGB) → Printing (CMYK)
┌─────────────┐ ┌─────────────┐
│ Emits Light │ │ Reflects │
│ Wide Gamut │ ≠ │ Narrower │
│ Vibrant │ │ Subdued │
└─────────────┘ └─────────────┘
```
**Critical Fact**: CMYK cannot reproduce all RGB colors. Some colors will shift - this is physics, not a software problem!
## Core Color Concepts
### 1. RGB Color Model (Screen)
**How it works**:
* **Light-based**: Emits colored light
* **Additive**: Mix colors to create white
* **Components**: Red + Green + Blue
* **Range**: 16.7 million colors
**Uses**:
* Computer monitors
* TVs and displays
* Mobile devices
* Web design
```
RGB Mixing:
Red + Green = Yellow
Red + Blue = Magenta
Green + Blue = Cyan
All combined = White
```
### 2. CMYK Color Model (Print)
**How it works**:
* **Ink-based**: Subtracts colors from white paper
* **Subtractive**: Mix inks to create black
* **Components**: Cyan + Magenta + Yellow + Black (Key)
* **Range**: Fewer colors than RGB
**Uses**:
* Offset printing
* Digital printing
* Magazines, books
* All physical print media
```
CMYK Mixing:
Cyan + Magenta = Blue
Cyan + Yellow = Green
Magenta + Yellow = Red
All combined ≈ Black (muddy)
K (Black) = Clean black
```
**Why "K" for black?** "K" stands for "Key" plate - traditionally the plate that carries the key image details.
## The Color Gamut Problem
**Gamut** = The range of colors a system can reproduce
```
┌──────────────────────────┐
│ RGB Gamut (larger) │
│ ┌──────────────────┐ │
│ │ CMYK Gamut │ │
│ │ (smaller) │ │
│ │ │ │
│ └──────────────────┘ │
│ │
└──────────────────────────┘
Colors in RGB but outside CMYK
= Will shift when converted
```
### Colors That Shift Most
**RGB Blues**: Vibrant, electric
**CMYK Result**: Darker, more subdued
**Example**:
* Screen: Bright cyan (#00FFFF)
* Print: Noticeably darker
**RGB Greens**: Neon, bright
**CMYK Result**: Less saturated
**Example**:
* Screen: Lime green (#00FF00)
* Print: More muted, yellowish
**RGB Oranges**: Intense
**CMYK Result**: Slightly duller
**Example**:
* Screen: Bright orange (#FF6600)
* Print: Less punchy
**RGB Purples**: Vibrant
**CMYK Result**: Can shift toward blue or red
**Example**:
* Screen: Royal purple (#6600FF)
* Print: May appear more blue
**Most Problematic**: Neon colors, pure RGB primaries, and highly saturated hues.
## ICC Profiles: The Translation Layer
**ICC Profiles** are standardized color "dictionaries" that translate colors accurately between different devices and systems.
### How ICC Profiles Work
```
Your Design (RGB)
↓
ICC Profile (Translation rules)
↓
Print Output (CMYK)
```
Think of ICC profiles as **language translators**:
* You speak RGB (English)
* Printer speaks CMYK (Spanish)
* ICC profile translates between them
### Common ICC Profiles
| Profile | Region/Use | Paper Type | When to Use |
| --------------------------- | ------------- | ------------ | --------------------------------- |
| **ISO Coated v2 300%** | Europe | Coated paper | Most common (recommended default) |
| **FOGRA39** | Europe/Global | Coated | Standard commercial printing |
| **US Web Coated (SWOP) v2** | United States | Coated web | US magazines, publications |
| **Japan Color 2001 Coated** | Japan/Asia | Coated | Asian market printing |
| **PSO Uncoated ISO 12647** | Europe | Uncoated | Letterhead, business forms |
| **GRACoL 2006** | United States | Coated sheet | US commercial printing |
**Not sure which to use?** Start with **ISO Coated v2 300%** - it's the most widely accepted profile worldwide.
## Color Conversion Strategies
Printery offers multiple approaches:
### 1. Automatic CMYK Conversion
**How it works**:
* Plugin converts RGB → CMYK using selected ICC profile
* Rendering intent determines how out-of-gamut colors are handled
**Best for**:
* Most projects
* Quick turnaround
* Standard color accuracy
### 2. Custom Color Mapping
**How it works**:
* You define exact CMYK values for specific RGB colors
* Plugin uses your mappings for those colors
**Best for**:
* Brand colors that must be exact
* When you have approved CMYK values
* Critical color matching
### 3. Spot Color Usage
**How it works**:
* Uses premixed Pantone inks instead of CMYK
* Exact color match guaranteed
**Best for**:
* Brand logos and colors
* Metallics, fluorescents
* When color consistency is critical
These strategies can be combined! Use spot colors for logos, CMYK for photos, custom mapping for brand colors.
## Rendering Intents
When converting RGB to CMYK, you choose a **rendering intent** - how out-of-gamut colors are handled:
| Intent | How It Works | Best For | Result |
| ------------------------- | --------------------------------------- | ------------------------- | --------------------------------- |
| **Relative Colorimetric** | Maps out-of-gamut to nearest CMYK color | Most designs (default) | Preserves color relationships |
| **Perceptual** | Compresses entire gamut to fit CMYK | Photos with many colors | Smooth transitions, less accuracy |
| **Absolute Colorimetric** | Exact match including paper white | Color proofing | Most accurate, can clip colors |
| **Saturation** | Maximizes color vibrancy | Business graphics, charts | Vibrant, less accurate |
**Recommendation**: Use **Relative Colorimetric** for 95% of projects. It provides the best balance of accuracy and visual appeal.
## The Color Management Workflow
Create your design in Figma using RGB colors (native color space)
Note any brand colors or colors that must be exact
Select profile based on:
* Your region
* Paper type
* Printer recommendations
Define exact CMYK values for brand colors
Use Printery to preview CMYK version
If colors shift too much, consider:
* Using spot colors
* Adjusting RGB values
* Custom CMYK mapping
Export PDF with selected ICC profile embedded
Check colors in Adobe Acrobat or proof print
## Managing Expectations
### What You Can Control
✅ **Consistent conversion** - Same input always produces same output
✅ **Professional profiles** - Using industry-standard ICC profiles
✅ **Spot color accuracy** - Pantone colors print exactly
✅ **Black handling** - Pure black text vs rich black areas
### What You Cannot Control
❌ **Physics** - CMYK gamut is smaller than RGB
❌ **Paper variations** - Different papers show colors differently
❌ **Viewing conditions** - Light source affects perceived color
❌ **Press conditions** - Slight variations between print runs
**Set Realistic Expectations**: Perfect color matching between screen and print is impossible. The goal is consistent, predictable, professional results.
## Common Color Issues and Solutions
**Causes**:
* RGB colors outside CMYK gamut
* Wrong ICC profile
* Uncoated paper used
**Solutions**:
* Choose CMYK-friendly colors from start
* Use spot colors for critical hues
* Request coated paper for more vibrant output
**Causes**:
* Automatic conversion altered colors
* Brand colors defined in RGB only
**Solutions**:
* Get approved CMYK or Pantone values
* Use custom color mapping
* Consider spot colors for logos
**Causes**:
* Different ICC profiles used
* Different printers or batches
* Paper stock variations
**Solutions**:
* Always use same ICC profile
* Use same printer when possible
* Request color-managed proofs
**Causes**:
* Conversion created too much ink coverage
* Dark colors using all four inks
**Solutions**:
* Enable GCR (Gray Component Replacement)
* Adjust total ink limit in settings
* Use UCR for dark areas
## Quick Start: Color Management in 3 Steps
For most projects, follow this simple workflow:
In Printery → Color tab:
* ✓ Enable "Convert to CMYK"
Select **ISO Coated v2 300%** (best default)
Or ask your printer for their preference
Export PDF - colors will be professionally converted
That's it for basic projects! For advanced needs, explore custom mapping and spot colors.
## Learn More About Color
Understand the technical details
Choose the right profile for your project
When and how to use spot colors
Rich black vs pure black strategies
Fix common color problems
Achieve professional color results
## Color Management Checklist
* [ ] **ICC profile selected**: Appropriate for paper and region
* [ ] **Rendering intent chosen**: Usually Relative Colorimetric
* [ ] **Brand colors verified**: CMYK or Pantone values confirmed
* [ ] **Spot colors defined**: If using Pantone
* [ ] **Black strategy set**: K100 for text, rich black for areas
* [ ] **PDF verified**: Checked in Acrobat or proof print
* [ ] **Printer consulted**: Confirmed their color requirements
With proper color management, your prints will match expectations every time!
***
**Color matching is both art and science**. Join our [Discord](https://discord.gg/kUJZQEfdUF) to learn from experienced print designers!
# RGB vs CMYK Deep Dive
Source: https://docs.printery.app/color/rgb-vs-cmyk
Complete technical guide to understanding RGB and CMYK color models
## The Fundamental Difference
RGB and CMYK are opposite color models:
| Aspect | RGB | CMYK |
| ------------ | ------------------------ | -------------------------------- |
| **Method** | Additive (adds light) | Subtractive (absorbs light) |
| **Medium** | Light emission | Ink on paper |
| **Black** | Absence of light (0,0,0) | All inks mixed |
| **White** | All light (255,255,255) | No ink (paper white) |
| **Channels** | 3 (Red, Green, Blue) | 4 (Cyan, Magenta, Yellow, Black) |
| **Gamut** | Wider (more colors) | Narrower (fewer colors) |
| **Use** | Screens, digital | Physical printing |
**Key Insight**: RGB creates color by adding light. CMYK creates color by subtracting (absorbing) light from white paper.
## How RGB Works (Additive Color)
RGB is based on **light emission**:
```
Start with darkness (black)
+ Red light
+ Green light
+ Blue light
= White light
```
### RGB Color Mixing
* **Red + Green** = Yellow
* **Red + Blue** = Magenta
* **Green + Blue** = Cyan
* **All three** = White
* **None** = Black
### RGB Value Ranges
Each channel: **0-255** (256 levels)
* Total combinations: **16,777,216 colors**
* Example: `rgb(255, 0, 0)` = Pure red
### RGB Color Spaces
| Space | Gamut Size | Use Case |
| ---------------- | ------------------- | -------------------- |
| **sRGB** | Standard (smallest) | Web, general use |
| **Adobe RGB** | Wider | Professional photo |
| **ProPhoto RGB** | Widest | High-end photography |
| **Display P3** | Wide | Apple devices |
## How CMYK Works (Subtractive Color)
CMYK is based on **ink absorption**:
```
Start with white paper
+ Cyan ink (absorbs red, reflects blue+green)
+ Magenta ink (absorbs green, reflects red+blue)
+ Yellow ink (absorbs blue, reflects red+green)
+ Black ink (absorbs all light)
= Desired color
```
### CMYK Color Mixing
* **Cyan + Magenta** = Blue
* **Cyan + Yellow** = Green
* **Magenta + Yellow** = Red
* **C+M+Y** = Muddy brown (not true black)
* **Add K (Black)** = Clean blacks and shadows
### CMYK Value Ranges
Each channel: **0-100%**
* C50 M0 Y100 K0 = Lime green
* C100 M100 Y0 K0 = Blue
* C0 M0 Y0 K100 = Black
### Why "K" for Black?
Three theories:
1. **Key plate** - carries the key image details
2. **blacK** - distinguish from Blue (B)
3. **Keyline** - black outline in registration
Most likely: "K" = **Key plate** in traditional four-color printing.
## The Gamut Gap
Not all RGB colors can be printed in CMYK:
```
Visible Spectrum
┌─────────────────────────────┐
│ RGB Gamut │
│ ┌────────────────────┐ │
│ │ CMYK Gamut │ │
│ │ ┌──────────┐ │ │
│ │ │ Common │ │ │
│ │ │ Colors │ │ │
│ │ └──────────┘ │ │
│ └────────────────────┘ │
└─────────────────────────────┘
Overlap = Colors that exist in both
RGB only = Screen colors that can't print
CMYK only = Very rare (some dark browns)
```
### Out-of-Gamut Colors
**Most problematic RGB colors**:
* Bright neon blues (electric blue)
* Pure cyan (#00FFFF)
* Lime green (#00FF00)
* Pure magenta (#FF00FF)
* Bright orange (#FF6600)
These colors **will shift** when converted to CMYK - it's unavoidable.
## Conversion Process
### How Conversion Works
Plugin reads RGB color: e.g., rgb(0, 128, 255)
Uses selected profile (e.g., ISO Coated v2) as conversion rules
Calculates closest CMYK equivalent
Handles out-of-gamut colors based on intent selected
Ensures total ink coverage doesn't exceed 300%
Creates CMYK PDF with embedded profile
### Color Conversion Examples
**RGB**: `rgb(255, 0, 0)` - Pure red
**CMYK**: `C0 M100 Y100 K0`
**Result**: ✅ Converts well (in both gamuts)
**RGB**: `rgb(0, 100, 255)` - Bright blue
**CMYK**: `C76 M50 Y0 K0` (approximately)
**Result**: ⚠️ Slightly darker in print
**RGB**: `rgb(0, 255, 0)` - Lime green
**CMYK**: `C70 M0 Y100 K0` (varies)
**Result**: ❌ Significantly less vibrant
**RGB**: `rgb(128, 128, 128)` - 50% gray
**CMYK**: `C0 M0 Y0 K50`
**Result**: ✅ Converts perfectly
## When to Use Which
### Use RGB When:
✅ **Designing for screens** - Websites, apps, presentations
✅ **Initial design phase** - Native Figma color space
✅ **Digital-only deliverables** - No physical printing
✅ **Video/motion graphics** - Screen-based media
### Use CMYK When:
✅ **Printing physically** - Anything on paper or substrate
✅ **Final print files** - Pre-press and production
✅ **Color-critical prints** - When accuracy matters
✅ **Communicating with printers** - Industry standard
**Never design in CMYK in Figma!** Always design in RGB and convert for export. This gives you the most flexibility and compatibility.
## Black Handling: K vs CMY
Two ways to create black in CMYK:
### 1. Pure Black (K100)
* **Value**: C0 M0 Y0 K100
* **Ink**: Only black ink
* **Uses**: Body text, small type, thin lines
* **Pros**: Crisp, no registration issues, saves ink
### 2. Rich Black (4-Color Black)
* **Value**: C40 M30 Y30 K100 (typical recipe)
* **Ink**: All four inks
* **Uses**: Large black areas, backgrounds, headlines
* **Pros**: Deeper, richer black appearance
```
Pure Black (K100):
Adequate for text
Rich Black (C40 M30 Y30 K100):
Luxurious, deep, intense
```
**Rule of Thumb**: Use K100 for text under 24pt. Use rich black for large areas.
## Total Ink Coverage (TAC)
**TAC** = Total Area Coverage - the sum of all four CMYK percentages
### Why It Matters
* Too much ink = Smearing, drying problems, paper saturation
* Most printers limit TAC to **280-320%**
### Example Calculation
```
Color: C80 M70 Y60 K40
TAC = 80 + 70 + 60 + 40 = 250%
✅ Within safe limits (under 300%)
Color: C100 M100 Y100 K100
TAC = 100 + 100 + 100 + 100 = 400%
❌ Too much! Will cause problems
```
Printery automatically manages TAC based on your selected ICC profile. You don't need to calculate manually, but understanding helps!
## Color Management Strategies
### Strategy 1: Design CMYK-Friendly
**Approach**: Choose colors that exist in both gamuts
**How**:
* Avoid neon/fluorescent colors
* Test colors in CMYK preview
* Use CMYK color picker if available
**Pros**: Minimal color shift
**Cons**: Limits creative palette
***
### Strategy 2: Design Freely, Convert Carefully
**Approach**: Design in RGB, carefully manage conversion
**How**:
* Design with any colors
* Use high-quality ICC profiles
* Preview before finalizing
* Adjust problem colors manually
**Pros**: Full creative freedom
**Cons**: Requires color management knowledge
***
### Strategy 3: Hybrid (Spot Colors)
**Approach**: CMYK for most, spot colors for critical hues
**How**:
* Use CMYK for photos and most graphics
* Add Pantone spot colors for logos and brand colors
* Combine in same document
**Pros**: Best of both worlds
**Cons**: More expensive printing (extra plates)
## Previewing CMYK Conversion
How to see how colors will print:
### In Printery
Color tab → Convert to CMYK ✓
Choose appropriate profile for your printing
Plugin shows color conversion preview
If colors shift too much, adjust RGB values or use spot colors
### In Adobe Acrobat
After exporting:
1. Open PDF in Acrobat
2. Tools → Print Production → Output Preview
3. Enable CMYK simulation
4. See how colors will actually print
## Common Misconceptions
### Myth 1: "CMYK is always better for print"
**Reality**: Design in RGB (Figma's native), convert to CMYK for export. Best of both worlds.
***
### Myth 2: "My screen can show CMYK accurately"
**Reality**: Your screen is RGB. It can only *simulate* CMYK. Physical proofs are the only true preview.
***
### Myth 3: "If it looks good in RGB, it'll print fine"
**Reality**: Some RGB colors can't be reproduced in CMYK. Always preview conversion.
***
### Myth 4: "CMYK files are smaller"
**Reality**: CMYK files are usually *larger* (4 channels vs 3).
## Advanced: GCR vs UCR
Two methods for generating black (K) channel:
### GCR (Gray Component Replacement)
* Replaces CMY gray with K where possible
* Creates lighter, more stable print
* **Recommended for most projects**
* Less ink usage
### UCR (Under Color Removal)
* Only removes CMY under black areas
* Darker shadows
* More traditional method
* Used for specific effects
Printery uses **GCR** by default with ICC profiles - the modern standard for professional printing.
## Quick Reference
| Factor | RGB | CMYK |
| ---------------- | ------------ | -------------------- |
| **Model** | Additive | Subtractive |
| **Channels** | 3 | 4 |
| **Max Values** | 0-255 each | 0-100% each |
| **Total Colors** | 16.7 million | \~Thousands (varies) |
| **Black** | 0,0,0 | 0,0,0,100 |
| **White** | 255,255,255 | 0,0,0,0 |
| **Use** | Screen | Print |
| **Gamut** | Wider | Narrower |
## Next Steps
Master ICC profile selection
When to use Pantone colors
Pure black vs rich black strategies
Fix common color problems
***
**Deep dive into color science?** Our [Discord community](https://discord.gg/kUJZQEfdUF) has color experts who love discussing this stuff!
# Spot Colors & Pantone
Source: https://docs.printery.app/color/spot-colors
Master spot colors for brand-accurate printing
## What Are Spot Colors?
**Spot colors** (also called **solid colors**) are premixed inks printed as separate plates, rather than created by combining CMYK inks.
Think of spot colors like **paint from a can** - the exact color is already mixed, versus CMYK which is like **mixing paints** to approximate a color.
## Spot Colors vs Process Colors (CMYK)
| Aspect | Spot Color | CMYK (Process) |
| ------------------ | ----------------------- | --------------------- |
| **How created** | Premixed ink | Mix of C, M, Y, K |
| **Plates needed** | 1 per color | 4 plates (C, M, Y, K) |
| **Color accuracy** | Exact match | Approximate |
| **Cost** | More expensive | Standard |
| **Best for** | Logos, brand colors | Photos, full-color |
| **Special colors** | Metallics, fluorescents | No |
### Visual Comparison
```
CMYK Process:
C100 + M50 + Y0 + K0 = Blue (approximate)
┌─┬─┬─┬─┐
│C│M│Y│K│ → Layered dots = "Blue"
└─┴─┴─┴─┘
Spot Color:
Pantone 2925 C = Blue (exact premixed)
┌────────────┐
│ Blue Ink │ → Solid blue = Exact match
└────────────┘
```
## Pantone Matching System (PMS)
**Pantone** is the industry standard for spot colors.
### Pantone Categories
**For**: Coated paper (glossy/matte finish)
**Characteristics**:
* More vibrant
* Smoother appearance
* Sharper details
**Example**: Pantone 185 C (Coca-Cola red on glossy brochure)
**For**: Uncoated paper (natural finish)
**Characteristics**:
* More subdued
* Ink absorbs into paper
* Softer appearance
**Example**: Pantone 185 U (Same red on business letterhead)
**Important**: 185 C and 185 U are DIFFERENT colors! Always specify paper type.
**Special inks** with metallic particles
**Types**:
* Silver
* Gold
* Copper
* Bronze
**Uses**: Premium packaging, special occasions
**Example**: Pantone 871 C (Metallic gold)
**Bright, glowing colors** that can't be reproduced in CMYK
**Examples**:
* Fluorescent pink
* Fluorescent orange
* Fluorescent yellow
**Uses**: Safety materials, attention-grabbing designs
## When to Use Spot Colors
### ✅ Use Spot Colors When:
**Example**: Company logo must be exact Pantone color across all materials
**Why**: CMYK varies between print runs, Pantone is always consistent
**Common users**: Corporate brands, franchises
**Example**: Bright orange, vibrant green, neon colors
**Why**: CMYK can't reproduce these colors accurately
**Result**: Spot color achieves the vibrant look you need
**Example**: Letterhead with logo in brand color + black text
**Why**: Cheaper than full CMYK (only 2 plates: Black + Pantone)
**Benefit**: Cost savings while maintaining brand accuracy
**Example**: Gold foil business cards, fluorescent safety posters
**Why**: CMYK cannot create metallic shine or fluorescent glow
**Only option**: Use spot colors
**Example**: Company brochure with full-page brand color background
**Why**: Spot color provides more consistent, solid coverage
**Better than**: CMYK which can show screening patterns
### ❌ Don't Use Spot Colors When:
* Photographs and images (use CMYK)
* Gradients with many colors (use CMYK)
* Budget is very limited (spot colors cost more)
* Color consistency isn't critical
* Printing at home or desktop printer (can't handle spot colors)
## How Spot Colors Work in Printing
### Printing Plates
**CMYK printing**: 4 plates (Cyan, Magenta, Yellow, Black)
**Spot color printing**: 4 plates + 1 per spot color
**Example**:
```
Brochure with photos + Pantone logo:
- Cyan plate
- Magenta plate
- Yellow plate
- Black plate
- Pantone 286 C plate
= 5 total plates
```
**Cost implication**: Each additional plate costs money in setup and printing. This is why spot colors are more expensive.
## Setting Up Spot Colors in Printery
**Note**: Spot color support requires **Pro subscription**
Create your design in Figma using any RGB colors
Note which elements should be spot colors (usually logos)
Select your frame and launch plugin
Navigate to Color tab → Spot Colors section
1. Click "Add Spot Color"
2. Choose from Pantone library
3. Or enter Pantone number (e.g., "185 C")
Assign which RGB color in your design becomes this spot color:
* Select RGB value from your design
* Map it to chosen Pantone
* Plugin will convert this color to spot plate
Adjust spot color density: 0-100%
* 100% = Full strength (most common)
* 50% = Half strength (tint)
PDF will include separate spot color plate
## Spot Color Density
**Density** controls how much ink is applied:
| Density | Appearance | Use Case |
| -------- | ------------- | ------------------ |
| **100%** | Full strength | Logos, solid areas |
| **75%** | 3/4 strength | Strong tint |
| **50%** | Half strength | Medium tint |
| **25%** | Light tint | Subtle effect |
| **10%** | Very light | Background wash |
### Example
```
Pantone 185 C (Coca-Cola Red):
100% ████████████ Full red
75% ██████████░░ Strong red
50% ████████░░░░ Medium pink
25% ████░░░░░░░░ Light pink
10% ██░░░░░░░░░░ Very pale pink
```
**Common practice**: Use 100% for logos and important elements. Use tints (lower density) for backgrounds or decorative elements.
## Finding the Right Pantone Color
### Method 1: Brand Guidelines
**Best option**: Check your brand guidelines
Look for:
* "Pantone 286 C"
* "PMS 185"
* "Pantone Solid Coated 021"
### Method 2: Physical Pantone Book
**Most accurate**: View actual printed swatches
* Available at print shops
* Buy your own: \~\$100-200
* Shows exact ink on paper
* Essential for color-critical work
### Method 3: Online Tools
**Convenient but approximate**:
* Pantone Color Finder (pantone.com)
* Color conversion tools
* Figma plugins
**Screen colors are NOT accurate!** Your monitor cannot show true Pantone colors. Always use a physical swatch book for critical decisions.
### Method 4: Closest CMYK Match
If you must approximate:
1. Design in RGB/CMYK
2. Order a proof print
3. Compare to Pantone book
4. Find closest match
5. Specify that Pantone for future
## Common Pantone Colors
### Popular Brand Colors
| Brand | Pantone | Description |
| ----------------- | ----------------------- | --------------- |
| **Coca-Cola** | 485 C | Classic red |
| **Tiffany & Co.** | 1837 C | Robin egg blue |
| **UPS** | 462 C | Brown |
| **FedEx** | Purple C + Orange 021 C | Purple + orange |
| **Starbucks** | 3425 C | Green |
### Commonly Requested Colors
| Pantone | Color | Use |
| ------------------ | -------------- | --------------------- |
| **Black C** | Pure black | Text, logos |
| **Process Blue C** | Bright blue | Technology, corporate |
| **Red 032 C** | True red | Energy, passion |
| **Green C** | Grass green | Eco, health |
| **Orange 021 C** | Vibrant orange | Creativity, energy |
## Converting CMYK to Pantone
**Can you convert?** Sometimes, but not always.
### When It Works
Some CMYK colors are close to Pantone:
* Pure black (K100) ≈ Pantone Black C
* Some reds, blues, greens have close matches
### When It Doesn't Work
Many CMYK colors have no Pantone equivalent:
* Subtle color blends
* Tertiary colors
* Most gradients
### Conversion Process
Note the CMYK values or HEX code
* Pantone.com color tools
* Adobe software (Illustrator, Photoshop)
* Professional color matching
Tool suggests nearest Pantone
**Critical**: Compare printed swatch to your needs
Choose different Pantone if match isn't close enough
## Overprint with Spot Colors
**Overprint** = Ink prints on top of another color (doesn't knock out)
### When to Use Overprint
* Black text over spot color background
* Spot color over CMYK image
* Layering effects
### How to Set Overprint
In Printery:
1. Color tab → Overprint section
2. Enable overprint for:
* Fill (solid areas)
* Stroke (lines)
3. Choose which colors overprint
**Be careful**: Overprint affects final color appearance. Test with proof before production!
## Spot Color + CMYK Combination
Common approach: **Spot color for logo + CMYK for photos**
### Example: Corporate Brochure
```
Plates:
1. Cyan (CMYK)
2. Magenta (CMYK)
3. Yellow (CMYK)
4. Black (CMYK + text)
5. Pantone 286 C (Company logo blue)
Total: 5-color printing
```
**Benefit**: Photos print beautifully in CMYK, logo is exact brand color
**Cost**: More than 4-color CMYK, less than multiple spot colors
## Cost Considerations
### Pricing Structure
| Setup | Cost Impact |
| ---------------------- | ----------------------- |
| **CMYK only** | Standard (baseline) |
| **CMYK + 1 spot** | +15-30% |
| **CMYK + 2 spots** | +30-50% |
| **2 spot colors only** | Often cheaper than CMYK |
### When Spot Colors Save Money
**Two-color printing** (Black + 1 Pantone):
* Letterhead
* Business cards
* Simple brochures
* Cheaper than 4-color CMYK
**When to use**: Minimal color needs, brand consistency important
## Troubleshooting Spot Colors
**Causes**:
* Digital printer only (not offset)
* Small local shop without capability
**Solutions**:
* Find offset printer
* Use CMYK approximation
* Consider online specialty printers
**Causes**:
* Wrong Pantone (C vs U)
* Paper type mismatch
* Printer mixed ink incorrectly
**Solutions**:
* Verify correct Pantone specification
* Match paper type to swatch
* Request remake if printer error
**Requires**: Pro subscription
**If you have Pro**:
* Verify color exists in design
* Check color isn't in image (must be vector/fill)
* Contact support if bug
## Spot Color Checklist
Before sending spot color files:
* [ ] **Pantone specified correctly**: Including C or U designation
* [ ] **Paper type matches**: Coated vs uncoated
* [ ] **Printer confirms capability**: Can handle spot colors
* [ ] **Density set appropriately**: Usually 100% for logos
* [ ] **Overprint configured**: If needed
* [ ] **Cost approved**: Additional plates = higher cost
* [ ] **Physical swatch verified**: Don't rely on screen
* [ ] **PDF checked**: Spot color plate included
## Alternatives to Spot Colors
If spot colors are too expensive or unavailable:
### Option 1: CMYK Approximation
Use CMYK values that approximate the Pantone:
* Close, but not exact
* Varies between print runs
* Much cheaper
### Option 2: Digital Color Matching
Some digital printers offer:
* Pantone-matched CMYK profiles
* Better than standard CMYK
* No extra plates needed
### Option 3: Design Adjustment
Modify design to use colors easily reproduced in CMYK:
* Avoid ultra-vibrant colors
* Use CMYK-friendly palette
* Accept slight color variation
## Learn More
Understanding color systems
Master overprint techniques
Achieve perfect color matching
Common Pantone values
***
**Pro Tip**: For brand-critical work, always use physical Pantone swatches. Screens lie, printed swatches don't!
# Advanced Options
Source: https://docs.printery.app/features/advanced-options
Master advanced features for complex print projects
## Advanced Options Overview
Beyond the standard settings, **Printery** offers advanced controls for professional workflows and complex projects.
**Pro Features**: Many advanced options require a Pro subscription for full access.
## Accessing Advanced Options
Click the frame to export
Plugins → Printery
Click **"Advanced"** tab
Or scroll to "Advanced Options" in other tabs
## Advanced Document Options
### Custom Page Boxes
**PDF contains multiple "boxes" defining different boundaries**:
**Definition**: Full page size including all marks
**Contains**: Everything (design + bleed + marks + margins)
**Auto-calculated**: Based on design size + bleed + mark spacing
**Manual override** (Pro):
```
Width: [value] inches
Height: [value] inches
```
**Rarely needs changing**: Plugin auto-sets correctly
**Definition**: Design edge including bleed
**Contains**: Design + bleed extension
**Size**: Final size + (bleed × 2)
**Example**:
```
Final size: 3.5" × 2"
Bleed: 0.125"
Bleed box: 3.75" × 2.25"
```
**Auto-set**: Based on bleed settings
**Definition**: Final cut size
**Contains**: Final product dimensions
**Size**: Exact final size
**Example**:
```
Trim box: 3.5" × 2" (business card)
```
**Critical**: Must match intended final size
**Definition**: Meaningful content area
**Contains**: Design without margins/marks
**Usage**: For downstream processing
**Typically**: Same as trim box or crop box
### Multi-Page Settings
**Advanced page configuration**:
**Control page order**:
**Reading order**:
* Left-to-right, top-to-bottom (default)
* Custom order (specify manually)
* Reader spreads (2-up)
**Example**:
```
Frames in Figma: A B C D
PDF pages: 1 2 3 4 (standard)
Or: 2 1 4 3 (custom)
```
**Pro feature**: Custom sequencing
**Imposition for printing**:
**What it is**: Rearrange pages for folding/binding
**Example (8-page booklet)**:
```
Reading order: 1 2 3 4 5 6 7 8
Printer spread: 8,1 2,7 6,3 4,5
```
**When to use**:
* Saddle-stitch booklets
* Folded brochures
* Self-printing booklets
**Caution**: Ask printer if they need this or will impose themselves
**Compensate for page shift in binding**:
**Problem**: Inner pages in thick booklets shift
**Solution**: Adjust inner margins progressively
**Example**:
```
Page 1 (outer): No adjustment
Page 10 (middle): +0.0625" creep
Page 20 (center): +0.125" creep
```
**Pro feature**: Automatic creep calculation
**Only for**: Thick saddle-stitch booklets
## Advanced Color Options
### Custom Black Generation
**Fine-tune how black is created**:
**Gray Component Replacement strength**:
**Low (20-40%)**:
* More CMY, less K
* Richer colors
* Higher TAC
**Medium (50-70%)** ✓ Recommended:
* Balanced
* Standard practice
* Moderate TAC
**High (80-100%)**:
* Maximum K, minimal CMY
* Lowest TAC
* Faster drying
* Less vibrant
**Setting**:
```
GCR: [50]% (Medium)
```
**When to start adding black ink**:
**Early (30-40%)**:
* Black added sooner
* Lower total CMY
* Reduced TAC
**Medium (50%)** ✓ Standard:
* Balanced approach
* Profile default
**Late (60-70%)**:
* Black only in shadows
* More CMY in midtones
* Richer appearance
**Example**:
```
Start: 50%
Gray value < 50% → CMY only
Gray value ≥ 50% → CMY + K
```
**Maximum black ink percentage**:
**Conservative (80-90%)**:
* Safer, more CMY support
* Lower risk
**Standard (95-100%)** ✓:
* Maximum depth
* Normal practice
**Setting**:
```
Max K: [100]%
```
**Rarely needs changing**
**Manually set TAC limit**:
**Standard**: 300% (profile default)
**Custom scenarios**:
* Uncoated: 260%
* Newsprint: 240%
* Coated high-quality: 320%
* Japan Color: 350%
**Warning**: Only change if printer specifies
**Example**:
```
TAC Limit: [280]%
(for uncoated paper)
```
### Spot Color Advanced Settings
**Pro feature - detailed spot color control**:
**Control ink strength**: 0-100%
**100%**: Full strength (standard)
**75%**: 3/4 strength tint
**50%**: Half tint
**25%**: Light tint
**Example**:
```
Pantone 185 C @ 100% = Full red
Pantone 185 C @ 50% = Light pink
```
**Use case**: Tints and shades
**Per-spot-color overprint control**:
**Enable overprint**:
* Spot prints over CMYK
* Colors mix
**Disable overprint** (default):
* Spot knocks out background
* No mixing
**Example**:
```
Pantone logo over CMYK photo:
Overprint: ON → Logo visible but may tint
Overprint: OFF → Clean knockout
```
**Convert spot to CMYK**:
**When to use**:
* Budget constraints (no spot colors)
* Simulate spot with CMYK
* Proofing
**How it works**:
```
Pantone 185 C (spot)
↓
C0 M100 Y100 K0 (CMYK approximation)
```
**Warning**: Not exact match!
**Better**: Keep as spot if color-critical
**Create custom colors by mixing spots**:
**Example**:
```
Pantone 185 C (red) + Pantone 2925 C (blue)
At overlap = Purple (custom color)
```
**Requirements**:
* Both spots overprint
* Intentional mixing
* Test with proof
**Advanced use**: Expanding palette without plates
## Advanced Export Options
### PDF Optimization
**Fast web view**:
**What it does**: Reorganizes PDF for streaming
**Benefit**: Pages load while downloading
**When to use**:
* Web publishing
* Large PDFs online
* Client portals
**Trade-off**: Slightly larger file size
**Setting**: "Optimize for Web" ✓
**Long-term preservation**:
**Standard**: ISO 19005
**Requirements**:
* All fonts embedded (full, not subset)
* All colors defined
* No encryption
* No external dependencies
**When to use**:
* Legal documents
* Long-term storage
* Government requirements
**Format**: PDF/A-1b or PDF/A-2b
**Accessibility support**:
**What it adds**: Structure tags for screen readers
**Benefits**:
* Screen reader friendly
* Better text extraction
* Accessibility compliance
**When to use**:
* Public documents
* Accessibility requirements
* Government/education
**Note**: Increases file size slightly
### Image Resampling
**Advanced image optimization**:
**Method**: High-quality reduction
**Algorithm**: Bicubic interpolation
**Quality**: Excellent
**Speed**: Moderate
**When to use**: Standard (default)
**Best for**: Photographic images
**Method**: Average pixel values
**Algorithm**: Box sampling
**Quality**: Good
**Speed**: Fast
**When to use**: Speed priority
**Best for**: Line art, screenshots
**Method**: Simple pixel selection
**Algorithm**: Nearest neighbor
**Quality**: Fair (can be harsh)
**Speed**: Fastest
**When to use**: Low-quality proofs only
**Not recommended** for final print
**Method**: Keep original resolution
**Result**: Largest file size
**When to use**:
* Images already optimized
* Maximum quality needed
* File size not a concern
**Trade-off**: Very large PDFs
### Color Space Conversion
**Advanced color handling**:
**Action**: Keep existing ICC profiles in images
**When to use**:
* Images have correct profiles
* Pre-color-managed workflow
* Photography
**Result**: Each image uses its own profile
**Pro**: Maximum accuracy per image
**Con**: Inconsistent color space
**Action**: Convert all to selected ICC profile
**When to use**:
* Consistent color space needed
* Standard workflow
* Most printing
✅ **Recommended** (default)
**Result**: All colors in one profile
**Pro**: Consistency
**Con**: May shift some pre-managed colors slightly
**Action**: Output without profiles (DeviceCMYK)
**When to use**:
* Printer requests
* Legacy workflow
* Press-calibrated printing
**Result**: Raw CMYK values
**Warning**: Less predictable across printers
## Advanced Typography
### Font Handling
**When to subset vs embed full font**:
**Threshold**: Character count
**Example**:
```
< 50% of characters used → Subset
≥ 50% of characters used → Full embed
```
**Custom setting**:
```
Subset threshold: [50]%
```
**Impact**: File size vs editability
**Convert text to paths**:
**Pros**:
* No font embedding needed
* Prints identically everywhere
* No font licensing issues
**Cons**:
* Text not editable
* Larger file size
* Slight rendering differences
**When to use**:
* Font licensing unclear
* Maximum compatibility
* Logos/short text
**Avoid for**: Body copy (editability lost)
**Preserve screen rendering hints**:
**What it is**: Font instructions for clarity
**Screen rendering**: Important
**Print rendering**: Less important
**Setting**: Usually leave enabled
**Impact**: Minimal
## Advanced Document Security
### PDF Encryption
**Pro feature - protect your PDFs**:
**Open password**: Required to view PDF
**Permissions password**: Required to edit/print
**Use cases**:
* Client review (viewing)
* Prevent unauthorized use
* Protect sensitive content
**Settings**:
```
User password: [password]
Owner password: [password]
```
**Note**: Not for final print files
**Restrict PDF actions**:
**Options**:
* ☐ Allow printing (high quality)
* ☐ Allow printing (low quality)
* ☐ Allow editing
* ☐ Allow copying text
* ☐ Allow form filling
**Use case**: Share for review but prevent editing
**Example**:
```
✓ View and print
✗ Edit or copy
```
**Security level**:
**128-bit RC4**: Standard
**128-bit AES**: Better (Acrobat 7+)
**256-bit AES**: Strongest (Acrobat 9+)
**Recommendation**: 128-bit AES (compatible + secure)
## Advanced Quality Control
### Preflight Checks
**Automated validation**:
**Checks performed**:
* All images ≥ 300 DPI
* All colors CMYK (if required)
* All fonts embedded
* TAC within limits
* Bleed present
* Page size correct
**Result**: Pass/fail report
**Action on fail**: Warning before export
**Pro feature**: Define your own checks
**Examples**:
* Minimum stroke width: 0.25pt
* No RGB colors allowed
* TAC must be ≤ 280%
* Spot colors required
* Specific paper size
**Setup**: Create rule set, save, reuse
**Generate detailed report**:
**Includes**:
* All issues found
* Issue locations
* Suggested fixes
* Pass/fail status
**Export**: PDF or text file
**Use for**: Client approval, print shop communication
### DPI Override
**Force specific elements to different DPI**:
**Boost certain elements**:
**Example**:
* Body: 300 DPI (standard)
* Hero image: 600 DPI (ultra-sharp)
* Background: 150 DPI (acceptable, smaller file)
**Use case**: Optimize file size while keeping quality where needed
**Setting**: Per-layer DPI specification
**Different DPI per type**:
```
Text: 600 DPI (sharpest)
Photos: 300 DPI (standard)
Backgrounds: 200 DPI (acceptable)
Texture fills: 150 DPI (low priority)
```
**Result**: Balanced quality + file size
**Pro feature**: Custom DPI rules
## Advanced Workflow Integration
### Metadata Embedding
**Add information to PDF**:
**XMP fields**:
* Title
* Author
* Subject
* Keywords
* Copyright
**Example**:
```
Title: "Company Brochure 2025"
Author: "Design Studio Inc."
Keywords: "brochure, marketing, corporate"
```
**Benefit**: Search, organize, attribution
**Your own fields**:
* Job number
* Client name
* Version
* Production notes
* Internal tracking
**Pro feature**: Custom field definition
**Example**:
```
Job: #2025-001
Client: Acme Corp
Version: Final_v3
```
**Embedded profile info**:
**What it includes**:
* ICC profile name
* Rendering intent
* Output condition
**Example**:
```
Profile: ISO Coated v2 300%
Intent: Relative Colorimetric
Condition: FOGRA39
```
**Auto-included** in PDF/X files
### Batch Processing
**Pro feature - export multiple projects**:
**Process multiple frames at once**:
**Select**: Multiple frames
**Apply**: Same settings to all
**Export**: All as separate PDFs
**Time saver**: Export 10 business cards → 10 PDFs in one click
**Different settings per project type**:
**Example**:
```
Business cards → Preset A
Flyers → Preset B
Brochures → Preset C
```
**Auto-apply**: Based on frame name or tag
**Setup**: Define rules in settings
**Process in background**:
**Add to queue**: Multiple exports
**Process**: While you work
**Notification**: When complete
**Use case**: Large multi-page documents
## Advanced Debugging
### Export Diagnostics
**Troubleshooting tools**:
**Enable verbose logging**:
**Shows**:
* Each step of export
* Color conversions
* Font processing
* Image handling
* Any warnings/errors
**Output**: Log file
**Use when**: Export fails or produces unexpected results
**Quick verification export**:
**Settings**:
* Lower DPI (150)
* Higher compression
* Faster processing
**Purpose**: Verify settings before final export
**Time**: 3-5 seconds vs 30+ seconds
**Use for**: Iterating on settings
**See what's being exported**:
**Shows per element**:
* Original color (RGB)
* Converted color (CMYK)
* DPI (effective)
* Size (print dimensions)
* TAC value
**Hover**: Over elements to see info
**Identify**: Problem elements quickly
## Performance Optimization
### Processing Speed
**Multi-threaded export**:
**Enable**: Use multiple CPU cores
**Result**: 2-4x faster exports
**Trade-off**: Higher CPU usage
**Recommended**: Enable (default)
**Large document handling**:
**Settings**:
* Cache size: Large/Medium/Small
* Tile size: For huge images
* Streaming: Process in chunks
**When needed**: 100+ page documents, very large images
**Impact**: Prevents crashes, slower but stable
**Reuse processed images**:
**What it does**: Caches conversions
**Benefit**: Faster repeat exports
**Trade-off**: More disk space
**Clear cache**: If issues arise
## Learn More
Standard document settings
Color management basics
Basic export configuration
Save and reuse settings
***
**Pro Tip**: Start with default settings. Only use advanced options when you have a specific need or printer requirement!
# Color Conversion
Source: https://docs.printery.app/features/color-conversion
Convert RGB to CMYK with precision and control
## Color Conversion Overview
**Printery** converts your RGB designs to CMYK for professional printing, using industry-standard ICC profiles for accurate color reproduction.
**Why convert?** Screens use RGB (light), printers use CMYK (ink). Conversion ensures your colors print as expected.
## Accessing Color Conversion
Click the frame you want to export
Plugins → Printery
Click **"Color"** tab in the plugin interface
Toggle: **"Convert to CMYK"** ✓ ON
## Key Color Settings
### 1. CMYK Conversion Toggle
**When ON**:
* All RGB colors converted to CMYK
* Uses selected ICC profile
* PDF contains CMYK values
* Ready for professional printing
**Result**:
```
RGB (255, 0, 0) → CMYK (0, 100, 100, 0)
Screen red → Print red
```
**Use for**: Professional printing
**When OFF**:
* Colors stay RGB
* No conversion performed
* PDF contains RGB values
* Printer handles conversion (risky!)
**Result**:
```
RGB (255, 0, 0) → RGB (255, 0, 0)
Unknown CMYK result at printer
```
**Use for**: Digital-only output, screen viewing
### 2. ICC Profile Selection
**Most important color decision!**
**Region**: Europe, Global
**Standard**: ISO 12647-2
**Paper**: Coated (glossy/matte)
**Ink Limit**: 300% TAC
**When to use**:
* European printing
* Standard commercial projects
* Magazine/brochure production
* **Default recommendation** (works 90% of time)
**Color characteristics**:
* Vibrant colors
* Good gamut
* Industry standard
**Region**: United States
**Standard**: SWOP
**Paper**: Coated web press
**Ink Limit**: 300% TAC
**When to use**:
* US printing
* Magazine/newspaper
* Web offset printing
**Color characteristics**:
* Slightly less vibrant than ISO
* Optimized for US standards
* Industry standard in USA
**Region**: United States
**Standard**: GRACoL
**Paper**: Coated sheet-fed
**Ink Limit**: 300% TAC
**When to use**:
* US high-end printing
* Commercial sheet printing
* Premium quality work
**Color characteristics**:
* Excellent reproduction
* Tighter tolerances
* Premium quality
**Region**: Europe
**Paper**: Uncoated offset
**Ink Limit**: 260% TAC
**When to use**:
* Letterhead
* Books (uncoated)
* Envelopes
* Natural paper
**Color characteristics**:
* More subdued
* Lower ink limit
* Organic look
**Pro Feature**: Upload custom profile
**When to use**:
* Printer provides specific profile
* Specialty substrates
* Color-critical work
* Custom press setup
**How to**:
1. Get .icc file from printer
2. Click "Upload Custom Profile"
3. Select file
4. Appears in dropdown
See [ICC Profiles Guide](/color/icc-profiles)
### 3. Rendering Intent
**How to handle out-of-gamut colors** (colors that can't be reproduced in CMYK)
**Method**: Shifts out-of-gamut colors to nearest CMYK equivalent
**Characteristics**:
* Maintains in-gamut colors exactly
* Clips out-of-gamut to gamut edge
* Preserves white point
* Most predictable
**Best for**:
* Logos (color accuracy)
* Brand colors
* Spot color simulation
* **Default choice** (90% of cases)
**Example**:
```
Bright RGB blue → Closest CMYK blue
(slightly less vibrant)
```
**Method**: Compresses entire color range to fit CMYK gamut
**Characteristics**:
* Maintains color relationships
* All colors shift proportionally
* No clipping
* Smoother gradients
**Best for**:
* Photographs
* Images with many colors
* Gradients
* When relationships matter more than accuracy
**Example**:
```
All colors shift slightly
But relationships preserved
```
**Method**: Maximizes color vividness
**Characteristics**:
* Ignores accurate color matching
* Maximizes saturation
* Shifts colors significantly
* Vibrant output
**Best for**:
* Charts and graphs
* Presentations
* When impact > accuracy
* Bold designs
**Rarely used** for professional print
**Method**: Exact color simulation, including paper white
**Characteristics**:
* Most accurate possible
* Simulates paper color
* No white point adaptation
* Used for proofing
**Best for**:
* Color proofing
* Simulating one printer on another
* Special applications
**Almost never used** for normal printing
**Recommendation**: Use **Relative Colorimetric** for 95% of projects
### 4. Black Generation Method
**How CMYK black is created**
**Method**: Replaces CMY gray with K (black ink)
**How it works**:
```
Instead of: C50 M50 Y50 K0 (gray from colors)
Use: C10 M10 Y10 K70 (gray from black ink)
```
**Characteristics**:
* Lower total ink
* Faster drying
* Better neutrals
* Industry standard
**Advantages**:
* Reduced TAC
* Cleaner grays
* Better registration (less critical)
* Cost savings (less CMY ink)
**Best for**: Most modern printing
✅ **Default recommendation**
**Method**: Removes CMY only in dark areas (shadows)
**How it works**:
* Neutral shadows use black
* Colors stay rich (more CMY)
* Traditional method
**Characteristics**:
* Richer colors
* Higher TAC
* More ink used
* Older standard
**Advantages**:
* Slightly richer colors
* Some printers prefer
**Disadvantages**:
* Higher ink coverage
* Longer drying
* More critical registration
**Best for**: Traditional presses, when requested
**Method**: Maximum black, minimum CMY
**How it works**:
* Replaces CMY with K wherever possible
* Very low total ink
* Aggressive black generation
**Characteristics**:
* Lowest TAC
* Fastest drying
* Less vibrant colors
**Best for**:
* Newspaper printing
* Low-quality paper
* Fast-turnaround work
**Rarely used** for quality printing
**Recommendation**: Use **GCR (Medium)** - the default ICC profile setting
### 5. Black Handling
**How to treat black elements**
**Smart black conversion**:
* Text → Pure black (K100)
* Small elements → Pure black
* Large areas → Rich black
**Settings**:
* Text \< 18pt: K100
* Lines \< 2pt: K100
* Shapes > 1 inch²: Rich black (C60 M40 Y40 K100)
**Result**: Best of both worlds
✅ **Recommended** for most projects
**Everything becomes K100**:
* Text: K100
* Shapes: K100
* Backgrounds: K100
**Characteristics**:
* Safest choice
* No registration issues
* Lighter black appearance
**Best for**:
* Text-heavy documents
* When registration is concern
* Desktop printing
**Trade-off**: Less dramatic black
**Everything uses rich black**:
* Formula: C60 M40 Y40 K100
**Characteristics**:
* Deepest black
* Maximum impact
* Registration-sensitive
**⚠️ Warning**: NOT for text!
**Best for**: Large solid areas only
**Risk**: Text will blur
**Pro Feature**: Specify rich black recipe
**Options**:
* Cyan: 0-100%
* Magenta: 0-100%
* Yellow: 0-100%
* Black: 90-100%
**Example recipes**:
* Cool: C60 M40 Y40 K100
* Warm: C40 M60 Y60 K100
* Neutral: C30 M30 Y30 K100
**Check**: Total TAC ≤ 300%
See [Black Handling Guide](/color/black-handling)
### 6. Spot Colors (Pro)
**Add Pantone or special inks**
**Toggle**: "Add Spot Colors" ✓
**What it does**:
* Converts specific colors to spot plates
* Adds Pantone to CMYK
* Creates separate ink plate
**Use for**:
* Brand colors (exact match)
* Colors outside CMYK gamut
* Metallic/fluorescent inks
**Pro feature**: Requires Pro subscription
**Process**:
1. Click "Add Spot Color"
2. Choose Pantone from library
3. Or enter Pantone number (e.g., "185 C")
4. Map to RGB color in design
**Example**:
```
Design color: RGB (200, 16, 46)
Maps to: Pantone 185 C
PDF plate: Pantone 185 C (spot)
```
**Density**: 0-100%
* 100% = Full strength (standard)
* 50% = Half tint
* Custom = Special effects
**Overprint**: Yes/No
* Yes = Prints over CMYK
* No = Knocks out background
**Type**:
* Coated (C) - Glossy paper
* Uncoated (U) - Matte paper
See [Spot Colors Guide](/color/spot-colors)
## Color Conversion Process
### What Happens Behind the Scenes
**Plugin scans your design**:
* All fills (shapes, text)
* All strokes (borders, lines)
* All images (raster graphics)
* All effects (shadows, glows)
Identifies: RGB, HEX, HSL values
**ICC profile loaded**:
* Selected profile (e.g., ISO Coated v2)
* Contains color space definition
* Defines conversion rules
Creates: RGB → CMYK lookup table
**Each color converted**:
* RGB value input
* Profile lookup
* CMYK value output
**Example**:
```
RGB (255, 0, 0) [Red]
↓ (ISO Coated v2 profile)
CMYK (0, 100, 100, 0) [Red]
```
**For out-of-gamut colors**:
* Rendering intent applies
* Relative: Shift to nearest
* Perceptual: Compress range
* Saturation: Maximize vividness
**Result**: All colors within CMYK gamut
**For neutral/dark colors**:
* GCR or UCR applied
* CMY replaced with K where appropriate
* TAC reduced
**Example**:
```
C50 M50 Y50 K0 (240% TAC)
↓ (GCR applied)
C10 M10 Y10 K70 (100% TAC)
```
**Black elements**:
* Automatic detection
* Text → K100
* Large shapes → Rich black
**Spot colors** (if enabled):
* Mapped colors → Pantone
* Separate plates created
**Final output**:
* All colors now CMYK
* ICC profile embedded
* Spot color plates (if used)
* Color space: DeviceCMYK
## Gamut Mapping
### Understanding CMYK Gamut
**RGB vs CMYK color range**:
```
RGB Gamut (Screen):
┌────────────────────┐
│ Wider range │
│ ┌──────────────┐ │
│ │ CMYK Gamut │ │ Some RGB colors
│ │ (Printable) │ │ can't be printed
│ └──────────────┘ │
└────────────────────┘
```
**Problem areas**:
* **Bright blues**: RGB brighter than CMYK
* **Vivid greens**: RGB more saturated
* **Neon colors**: Impossible in CMYK
* **Bright oranges/reds**: Slight shift
### Out-of-Gamut Warning
**Plugin shows warnings**:
**⚠️ 15 colors out of gamut**
These RGB colors cannot be accurately reproduced in CMYK:
* Bright blue (#00FFFF) - will be duller
* Neon green (#00FF00) - will be less vibrant
* ...
Preview shows closest CMYK match
**Options**:
1. **Accept conversion** - Use closest CMYK match
2. **Adjust design** - Use CMYK-friendly colors
3. **Use spot colors** - Add Pantone for critical hues
## TAC (Total Area Coverage)
### TAC Limits by Profile
**Plugin enforces TAC limits**:
| Profile | TAC Limit |
| ------------- | --------- |
| ISO Coated v2 | 300% |
| FOGRA39 | 300% |
| SWOP | 300% |
| GRACoL | 300% |
| PSO Uncoated | 260% |
| Japan Color | 350% |
### TAC Calculation
**Formula**:
```
TAC = C% + M% + Y% + K%
```
**Examples**:
```
✓ C60 + M40 + Y40 + K100 = 240% (OK for 300% limit)
✓ C30 + M30 + Y30 + K100 = 190% (OK)
✗ C100 + M100 + Y100 + K100 = 400% (EXCEEDS 300%)
```
### Automatic TAC Control
**Plugin automatically**:
* Calculates TAC for all colors
* Reduces if exceeds limit
* Applies GCR to lower total
* Ensures compliance
**What you see**:
```
Before: C80 M80 Y80 K50 (290% TAC) ✓
After GCR: C40 M40 Y40 K90 (210% TAC) ✓
```
## Color Accuracy
### Factors Affecting Accuracy
| Factor | Impact | Your Control |
| ----------------------- | ------ | -------------------------- |
| **ICC Profile choice** | High | ✓ Select correct profile |
| **Rendering intent** | Medium | ✓ Choose intent |
| **Source colors** | High | ✓ Design CMYK-friendly |
| **Printer calibration** | High | ✗ Printer's responsibility |
| **Paper type** | Medium | ✓ Specify coated/uncoated |
| **Monitor calibration** | High | ✓ Calibrate if possible |
### Improving Color Accuracy
**Get specifications**:
* Preferred ICC profile
* TAC limit
* Paper type
* Special requirements
**Why**: Eliminates guesswork
**Match printer's spec**:
* If US: SWOP or GRACoL
* If Europe: ISO Coated v2
* If custom: Upload their profile
**Impact**: Biggest accuracy factor
**Before full run**:
* \$10-50 test print
* Actual paper and ink
* Verify colors in person
**Adjust** if needed, then proceed
**Avoid problem colors**:
* Neon/fluorescent
* Bright RGB blues
* Extreme saturation
**Use**: CMYK color picker when designing
## Preview Before Converting
### Soft Proofing
**See CMYK preview before exporting**:
In plugin: "Preview CMYK Conversion" ✓
View:
* Left: Original RGB
* Right: Converted CMYK
Compare colors
Look for:
* Major color shifts
* Loss of vibrance
* Unexpected changes
* Change design colors
* Try different profile
* Add spot colors
* Accept trade-offs
## Troubleshooting Color Conversion
**Cause**: RGB gamut larger than CMYK
**Normal**: Some shift expected
**Solutions**:
* Use CMYK-friendly colors in design
* Try Perceptual rendering intent
* Add spot colors for critical hues
* Order proof to verify
**Cause**: Too much total ink
**Plugin action**: Automatically reduces
**Manual fix**:
* Enable GCR
* Reduce rich black formula
* Check dark colors
**Verify**: TAC ≤ profile limit
**Cause**: Black handling setting
**Solutions**:
* Text: Set to Pure Black (K100)
* Backgrounds: Set to Rich Black
* Check automatic mode enabled
**Cause**: Incorrect ICC profile
**Fix**:
* Ask printer for profile name
* Select correct profile
* Re-export PDF
* Verify with printer
## Color Conversion Checklist
Before exporting:
* [ ] **CMYK conversion enabled**: Toggle ON
* [ ] **ICC profile selected**: ISO Coated v2 or printer-specified
* [ ] **Rendering intent**: Relative Colorimetric (usually)
* [ ] **Black generation**: GCR enabled
* [ ] **Black handling**: Automatic (text=K100, shapes=rich)
* [ ] **TAC compliance**: ≤ 300% (or profile limit)
* [ ] **Spot colors configured**: If using Pantone
* [ ] **Preview checked**: Soft proof reviewed
## Learn More
Choose the right profile
Deep dive into color models
Pure vs rich black
Pantone and special inks
***
**Pro Tip**: 95% of projects work perfectly with: ISO Coated v2 + Relative Colorimetric + GCR + Automatic black handling!
# Document Setup
Source: https://docs.printery.app/features/document-setup
Configure bleed, crop marks, and document specifications
## Document Setup Overview
The **Document Setup** tab is your first stop when preparing files for print. This is where you configure the technical specifications that printers need.
**Start here first!** Document setup determines how your design translates to physical print.
## Accessing Document Setup
Click the frame (artboard) you want to export
**Menu**: Plugins → Printery
Or: Search "Printery" in Quick Actions (`Cmd/Ctrl + /`)
Plugin opens to "Document" tab by default
If not, click **"Document"** in the tab bar
## Key Document Settings
### 1. Bleed
**What it does**: Extends your design beyond the trim edge
**Toggle**: ON ✓
**Why**: Prevents white edges from cutting imperfections
**Most common setting**: 0.125" (3mm)
**How it works**:
* Plugin extends your design
* Or you manually design with bleed area
* PDF shows larger page with crop marks
**Standard values**:
* **US**: 0.125" (1/8 inch)
* **Europe/Global**: 3mm
* **Large format**: 0.25" (6mm)
**Setting**:
```
Bleed: [0.125] inches
```
Or:
```
Bleed: [3] mm
```
**Auto-detect**: Plugin suggests based on document size
**Option 1: Extend**
* Plugin extends existing design
* Stretches edge pixels/colors
* Quick and automatic
* Best for: Solid backgrounds
**Option 2: Manual**
* You design with bleed area included
* Frame size = Final + bleed
* Full control
* Best for: Complex designs
See [Bleed Guide](/basics/bleed) for details
### 2. Crop Marks
**What they are**: Printer's guides showing where to cut
**Toggle**: ON ✓
**Why**: Tells printer exactly where to trim
**Standard**: Always include for professional printing
**Preview**: Shows corner marks in exported PDF
**Standard** (Default):
```
┌──────────────┐
│ │ Simple corner marks
│ DESIGN │ Most common
│ │
└──────────────┘
```
**Japanese** (Advanced):
```
├──────────────┤ Full edge marks
│ DESIGN │ Center marks included
├──────────────┤ Common in Asia
```
**Custom** (Pro):
* Line length: 0.25" to 0.5"
* Line weight: 0.25pt to 1pt
* Offset: Distance from design
**Black** (Default):
* K100 only
* Prints on black plate
* Standard practice
**Registration** (Advanced):
* C100 M100 Y100 K100
* Prints on all plates
* Helps check alignment
* Rarely needed
**Recommendation**: Use black (K100)
### 3. Safety Zone
**What it is**: Protected area where critical content should stay
**Toggle**: ON ✓
**Why**: Visual guide in PDF to check content placement
**Shows**: Dashed line marking safe area
**Note**: These are guides only, not printed
**Standard values**:
* **Minimum**: 0.125" (3mm)
* **Recommended**: 0.1875" (4.5mm)
* **Safe**: 0.25" (6mm)
**Formula**:
```
Safety margin = Bleed + 0.125"
Example: 0.125" + 0.125" = 0.25"
```
**Setting**:
```
Safety Zone: [0.25] inches
```
**Must be in safety zone**:
* All text
* Logos
* Important images
* QR codes
* Contact information
**OK outside safety zone**:
* Background colors/patterns
* Decorative elements
* Non-critical design elements
See [Safety Zone Guide](/basics/safety-zone)
### 4. Registration Marks
**What they are**: Targets for aligning printing plates
**Toggle**: Usually OFF for simple projects
**When needed**:
* Multi-color offset printing
* Spot color work
* Quality control
* Printer requests them
**What they look like**:
```
⊕
```
Target/crosshair symbols in corners
**Auto** (Default):
* Plugin places at corners
* Outside bleed area
* Standard positions
**Custom** (Pro):
* Specify exact placement
* Multiple marks
* Custom spacing
**Include registration marks for**:
* Offset printing (lithography)
* Multiple spot colors (Pantone)
* Large print runs
* Quality-critical work
**Skip for**:
* Digital printing
* Single-color prints
* Small local printers (often don't need them)
**Ask your printer** if unsure!
### 5. Color Bars
**What they are**: Reference strips showing ink density
**Toggle**: Usually OFF for most projects
**When needed**:
* Commercial offset printing
* Quality control requirements
* Printer requests them
* Color-critical work
**What they show**:
```
[C] [M] [Y] [K] [Gradients]
```
Strips showing pure colors and tints
**CMYK Bar**:
* Shows all four process colors
* Gradients (100%, 75%, 50%, 25%)
* Standard for process printing
**Spot Color Bar**:
* Shows each spot color used
* Density reference
* For Pantone printing
**Custom**:
* Specific density values
* Client requirements
**Include color bars for**:
* Commercial offset printing
* Print quality verification
* Reproduction matching
* Printer-requested specs
**Not needed for**:
* Digital printing
* Simple projects
* Most business cards/flyers
**Ask your printer!**
### 6. Page Information
**What it is**: Text showing filename, date, plate info
**Toggle**: Optional
**What's included**:
* Filename
* Export date/time
* Page number (if multi-page)
* Color space
* ICC profile used
**Placement**: Outside trim area, near crop marks
**Standard fields**:
* `Filename: BusinessCard.pdf`
* `Date: 2025-01-15 14:30`
* `Page: 1 of 1`
* `Profile: ISO Coated v2`
**Customizable** (Pro):
* Add custom text
* Client name
* Job number
* Special instructions
**Useful for**:
* Multi-page documents (tracking pages)
* Multiple versions (tracking exports)
* Client proofing (showing date)
* Print shop organization
**Skip for**:
* Simple projects
* Single page items
* Minimalist preference
## Document Size Detection
### Automatic Detection
**If your frame is exactly the final size**:
Example: Frame is 3.5" × 2" (business card final size)
**Plugin action**:
* Detects no bleed included
* Offers to extend design for bleed
* Adds 0.125" (3mm) around edges
* Final PDF: 3.75" × 2.25"
**If you designed with bleed already**:
Example: Frame is 3.75" × 2.25" (business card with bleed)
**Plugin action**:
* Detects bleed included
* Sets crop marks at 0.125" inside
* Final PDF: 3.75" × 2.25"
* Trim size: 3.5" × 2"
**If detection is wrong**:
Toggle: "Manual size specification"
Enter:
* Final width: \[3.5] inches
* Final height: \[2] inches
* Bleed: \[0.125] inches
Plugin adjusts accordingly
### Common Size Presets
**Quick select popular sizes**:
| Preset | Final Size | With Bleed |
| --------------------- | ------------- | --------------- |
| **US Business Card** | 3.5" × 2" | 3.75" × 2.25" |
| **EU Business Card** | 85mm × 55mm | 91mm × 61mm |
| **Postcard** | 6" × 4" | 6.25" × 4.25" |
| **Flyer (US Letter)** | 8.5" × 11" | 8.75" × 11.25" |
| **A4** | 210mm × 297mm | 216mm × 303mm |
| **Poster 18×24** | 18" × 24" | 18.25" × 24.25" |
Click preset → Auto-fills dimensions
## Units of Measurement
### Supported Units
**Common in**: United States, Canada
**Standard sizes**:
* Business card: 3.5" × 2"
* Letter: 8.5" × 11"
* Tabloid: 11" × 17"
**Bleed**: 0.125" (1/8 inch)
**Precision**: 0.001"
**Common in**: Europe, Asia, Global
**Standard sizes**:
* Business card: 85mm × 55mm
* A4: 210mm × 297mm
* A3: 297mm × 420mm
**Bleed**: 3mm
**Precision**: 0.1mm
**Common in**: Professional publishing
**Conversion**:
* 1 inch = 72 points
* 1 mm = 2.835 points
**Use case**: Fine typography, precise layouts
**Precision**: 0.01pt
**Common in**: Traditional publishing
**Conversion**:
* 1 pica = 12 points
* 1 inch = 6 picas
**Use case**: Column widths, grids
**Precision**: 0.01pc
### Unit Conversion
**Plugin handles automatically**:
* Enter in any unit
* Converts internally
* Exports in selected unit
**Example**:
```
Input: 85mm
Display: 3.346 inches
PDF: 85mm (if mm selected for export)
```
## Multi-Page Documents
### Page Setup for Booklets
**Method**: Each page separate
**Settings**:
* Bleed: 3mm all sides
* Crop marks: Each page
* Independent pages
**Best for**: Flyers, posters, single sheets
**Method**: Two pages side-by-side
**Settings**:
* Bleed: 3mm outer edges only
* Crop marks: Around spread
* Center gutter (no bleed in middle)
**Best for**: Booklets, magazines, catalogs
**Method**: Multiple pages per sheet
**Settings**:
* Custom layout
* Multiple up (2-up, 4-up, etc.)
* Specific printer requirements
**Best for**: Business cards (multiple per sheet), gang printing
See [Multi-Page Guide](/basics/multi-page)
### Gutter Margins
**For bound documents**:
**Inside margin** (binding edge):
* Minimum: 0.5" (12mm)
* Recommended: 0.75" (18mm)
* Comfortable: 1" (25mm)
**Why larger**: Allows for binding without covering content
**Setting**:
```
Inside margin: [0.75] inches
```
Plugin adjusts safety zone accordingly
## Orientation
### Portrait vs Landscape
**Height > Width**
**Examples**:
* Business cards (usually)
* Brochures
* Books
* Letterhead
**Setting**: Auto-detected from frame
**Manual**: Select "Portrait" if needed
**Width > Height**
**Examples**:
* Postcards (often)
* Certificates
* Banners
* Some brochures
**Setting**: Auto-detected from frame
**Manual**: Select "Landscape" if needed
**Width = Height**
**Examples**:
* Album covers
* Square business cards
* Social media prints
* Some invitations
**No orientation** - works either way
## Advanced Document Options
### Trim Box vs Bleed Box
**PDF contains multiple "boxes"**:
```
┌─────────────────────────────┐
│ Media Box (full page) │
│ ┌───────────────────────┐ │
│ │ Bleed Box (with bleed)│ │
│ │ ┌─────────────────┐ │ │
│ │ │ Trim Box (final)│ │ │
│ │ │ │ │ │
│ │ │ DESIGN │ │ │
│ │ │ │ │ │
│ │ └─────────────────┘ │ │
│ └───────────────────────┘ │
└─────────────────────────────┘
```
**Why it matters**:
* Printer software uses these boxes
* Defines cutting area
* Automatically set by plugin
**Pro setting**: Manual box specification
### Output Intent
**What it is**: Embedded profile information
**Purpose**: Tells printer expected color space
**Setting**:
```
Output Intent: ISO Coated v2 (ECI)
```
**Benefit**:
* Color accuracy
* PDF/X compliance
* Professional standard
**Automatically set** based on ICC profile choice
## Document Setup Checklist
Before exporting:
* [ ] **Bleed enabled**: 0.125" (3mm) for most projects
* [ ] **Crop marks enabled**: Printer knows where to cut
* [ ] **Safety zone set**: 0.25" (6mm) minimum
* [ ] **Document size correct**: Verify final dimensions
* [ ] **Units correct**: Inches or millimeters as preferred
* [ ] **Orientation correct**: Portrait/landscape matches intent
* [ ] **Registration marks**: Only if printer requests
* [ ] **Multi-page setup**: Correct page order if applicable
## Troubleshooting Document Setup
**Problem**: Crop marks overlap content
**Cause**: Insufficient offset
**Solution**:
* Increase crop mark offset
* Standard: 0.125" (3mm) from bleed edge
* Adjust in Document settings → Crop Marks → Offset
**Problem**: Plugin thinks size is different
**Cause**: Frame size ambiguous
**Solution**:
* Enable "Manual size specification"
* Enter exact final dimensions
* Specify bleed amount
* Plugin will recalculate
**Problem**: Some edges don't extend
**Cause**: Content doesn't reach edge
**Solution**:
* Option 1: Extend design to frame edges
* Option 2: Use "Extend" bleed method
* Option 3: Manually design with bleed area
**Problem**: Crop marks + registration + color bars = cluttered
**Cause**: All options enabled
**Solution**:
* Only enable what printer needs
* Standard: Just crop marks + bleed
* Ask printer which marks required
## Best Practices
### Standard Setup (90% of projects)
**Recommended settings**:
```
✓ Bleed: 0.125" (3mm)
✓ Crop Marks: Enabled (Black, Standard style)
✓ Safety Zone: 0.25" (6mm)
✗ Registration Marks: Off (unless requested)
✗ Color Bars: Off (unless requested)
✗ Page Info: Off (optional)
```
**This works for**:
* Business cards
* Flyers
* Brochures
* Posters
* Most print projects
### Premium Setup (High-end printing)
**Enhanced settings**:
```
✓ Bleed: 0.125" (3mm)
✓ Crop Marks: Enabled (Black, Standard)
✓ Registration Marks: Enabled
✓ Color Bars: Enabled (CMYK)
✓ Page Info: Enabled
✓ Safety Zone: 0.25" (6mm)
```
**Use for**:
* Large print runs
* Commercial offset printing
* Color-critical work
* Corporate annual reports
### Minimal Setup (Digital/desktop printing)
**Simplified settings**:
```
✓ Bleed: 0" (no bleed)
✗ Crop Marks: Off
✗ Safety Zone: 0.125" (minimum)
✗ Registration Marks: Off
✗ Color Bars: Off
```
**Use for**:
* Desktop/home printing
* Cut-to-size projects
* Digital-only output
## Learn More
Deep dive into bleed setup
Understanding printer's marks
Protecting your content
Booklets and catalogs
***
**Pro Tip**: Save your settings as a preset (Pro feature) to reuse on similar projects. No need to reconfigure each time!
# Export Settings
Source: https://docs.printery.app/features/export-settings
Configure DPI, compression, and PDF format options
## Export Settings Overview
The **Export Settings** tab controls how your design is converted to PDF, including resolution, file size, and PDF format compliance.
**Critical for quality**: Export settings determine if your PDF will be accepted by professional printers.
## Accessing Export Settings
Click the frame you want to export
Plugins → Printery
Click **"Export"** tab in plugin interface
## Key Export Settings
### 1. DPI (Resolution)
**Dots Per Inch** - Image quality setting
**Resolution**: 300 pixels per inch
**Quality**: Professional print quality
**File size**: Medium
**When to use**:
* **All professional printing**
* Business cards
* Brochures
* Magazines
* Books
* Marketing materials
✅ **Industry standard** - Use this!
**Why 300?**:
* Human eye threshold (\~250-300 DPI)
* Sharp text and images
* Accepted by all printers
**Resolution**: 150 pixels per inch
**Quality**: Acceptable for proofing only
**File size**: Small
**When to use**:
* Internal proofs
* Quick reviews
* Desktop printing
* Email previews
⚠️ **NOT for final printing**:
* Text may appear slightly soft
* Images less sharp
* Some printers reject
**Resolution**: 600 pixels per inch
**Quality**: Ultra high-resolution
**File size**: Very large
**When to use**:
* Fine art prints
* Large format (viewed close-up)
* Photography portfolios
* Museum quality
**Trade-off**: Huge file sizes, longer processing
**Usually unnecessary**: 300 DPI sufficient for most work
**Enter specific value**: 72-1200 DPI
**Common custom values**:
* 72 DPI: Screen-only
* 150 DPI: Draft/proof
* 200 DPI: Newspaper
* 300 DPI: **Standard**
* 600 DPI: High-end
* 1200 DPI: Specialized (engraving, etc.)
**Ask your printer** if specific DPI required
### Effective DPI vs Output DPI
**Important distinction**:
**Output DPI** (what you set): 300 DPI
* How dense pixels are rendered
**Effective DPI** (actual image quality):
* Depends on source image resolution
* Can be lower if image is small
**Example**:
```
Source image: 600px × 600px
Printed size: 2" × 2"
Effective DPI: 600 ÷ 2 = 300 DPI ✓
Source image: 300px × 300px
Printed size: 2" × 2"
Effective DPI: 300 ÷ 2 = 150 DPI ✗ Too low!
```
**Use DPI Checker** (in plugin) to verify all images ≥ 300 DPI
See [DPI Guide](/basics/dpi-resolution)
### 2. Compression
**Balance between quality and file size**
**Compression**: 0%
**Quality**: Perfect, lossless
**File size**: Largest
**When to use**:
* Color-critical work
* Fine art
* Photography portfolios
* Maximum quality needed
**Trade-offs**:
* Very large files (10-50+ MB)
* Slow email/transfer
* Longer processing
**Best for**: When quality is paramount
**Compression**: 5% reduction
**Quality**: Near-perfect, visually lossless
**File size**: Slightly smaller
**When to use**:
* High-quality work
* Premium printing
* Large images
**Trade-offs**:
* Still large files
* Minimal savings
**Sweet spot**: Quality + some size reduction
**Compression**: 15% reduction
**Quality**: Excellent, imperceptible loss
**File size**: Moderate
**When to use**:
* **Most professional printing**
* Business cards
* Brochures
* Standard materials
✅ **Recommended default**
**Why 85%?**:
* Excellent quality
* Reasonable file size
* Fast upload/email
* Accepted by printers
**Compression**: 25% reduction
**Quality**: Good, slight visible loss on close inspection
**File size**: Small
**When to use**:
* Large multi-page documents
* Email-friendly files
* Draft versions
**Trade-offs**:
* Slight quality loss
* May show artifacts in gradients
**Acceptable for**: Most uses, but not ideal
**Compression**: 40% reduction
**Quality**: Fair, visible artifacts
**File size**: Very small
**When to use**:
* Quick proofs only
* Email previews
* Internal reviews
⚠️ **NOT for final printing**:
* Visible compression artifacts
* Banding in gradients
* Soft images
**Recommendation**: Use **85% (Standard)** for balance of quality and size
### 3. PDF Format
**PDF standard compliance**
**Format**: Regular PDF
**Compatibility**: Universal
**Features**: All PDF features available
**When to use**:
* Digital distribution
* Screen viewing
* Desktop printing
* When printer doesn't specify
**Pros**:
* Widely compatible
* Flexible
* Supports all features
**Cons**:
* May not be optimized for print
* No guaranteed print compliance
**Format**: Print-optimized PDF
**Standard**: ISO 15930-1:2001
**Requirements**:
* All colors CMYK (no RGB)
* All fonts embedded
* No transparency
* No layers
**When to use**:
* **Professional offset printing**
* Commercial print shops
* When printer requests PDF/X
✅ **Most common print standard**
**Pros**:
* Guaranteed print-ready
* Printers accept without question
* Predictable output
**Cons**:
* Stricter requirements
* No transparency (flattened)
**Format**: Advanced print PDF
**Standard**: ISO 15930-3:2002
**Requirements**:
* CMYK or RGB with profile
* All fonts embedded
* Allows transparency
* Color-managed
**When to use**:
* Modern print workflows
* When RGB images needed
* Advanced color management
**Pros**:
* More flexible than X-1a
* Supports transparency
* Better color management
**Cons**:
* Less universal
* Some printers don't accept
**Format**: Latest print PDF
**Standard**: ISO 15930-4:2003
**Requirements**:
* CMYK, RGB, or Lab
* Transparency support
* Layers support
* Advanced features
**When to use**:
* Cutting-edge workflows
* Digital print
* Advanced designers
**Pros**:
* Most flexible
* Modern features
* Best quality
**Cons**:
* Not universally supported
* Some printers can't handle
**Recommendation**:
* **PDF/X-1a** for offset printing (most reliable)
* **PDF/X-3** for modern digital printing
* **PDF (Standard)** when unsure
### 4. Font Embedding
**Ensures text displays correctly**
**Action**: Includes font data in PDF
**Result**: Text appears exactly as designed
**File size**: Slightly larger (+100-500KB)
**When to use**:
* **Always for professional printing**
* Ensures consistency
* Prevents substitution
✅ **Always enable**
**Why important**:
* Printer may not have your fonts
* Substitution ruins layout
* Professional standard
**Action**: Includes only used characters
**Result**: Smaller file size
**File size**: Minimal increase
**When to use**:
* **Default setting**
* Balances quality and size
* Professional standard
**How it works**:
```
Font file: Full alphabet (26 letters) = 200KB
Your text: "Hello" (5 letters)
Subset: Only H, e, l, o = 40KB
```
✅ **Recommended**
**Action**: No font data included
**Result**: Uses printer's fonts or substitutes
**File size**: Smallest
⚠️ **Never use for professional printing**
**Problems**:
* Font substitution
* Wrong typeface
* Broken layout
* Unprofessional result
**Recommendation**: Always **Embed fonts (subset)**
### 5. Image Handling
**How raster images are processed**
**Action**: Includes full image data in PDF
**Result**: Self-contained PDF
**When to use**:
* **Standard for print**
* Sending to printer
* Archiving
**Pros**:
* Single file
* Complete package
* No missing links
**File size**: Larger (all image data included)
**Action**: Reduces image resolution to match DPI
**Result**: Smaller file, adequate quality
**When to use**:
* Large high-res images
* File size critical
* Images exceed needed DPI
**How it works**:
```
Source image: 3000 × 3000 px
Print size: 2" × 2"
Required: 600 × 600 px (at 300 DPI)
Downsampled: 600 × 600 px
Size savings: 80%
```
**Recommendation**: Enable for efficiency
**Action**: Compress images intelligently
**Result**: Best quality/size balance
**When to use**:
* **Default setting**
* Balances quality and file size
**Process**:
* Removes unnecessary metadata
* Applies appropriate compression
* Maintains visual quality
✅ **Enable for best results**
### 6. Transparency Handling
**How transparent elements are processed**
**Action**: Converts transparency to opaque layers
**Result**: No transparency in PDF
**When to use**:
* **PDF/X-1a required** (mandatory)
* Older print workflows
* Maximum compatibility
**Process**:
```
Semi-transparent blue circle over red square
↓ (Flattening)
Purple circle (mixed) over red square
```
**Pros**:
* Universal compatibility
* Predictable output
* No transparency errors
**Cons**:
* Can't edit transparency later
* May create small artifacts
**Action**: Keeps transparency data
**Result**: Live transparency in PDF
**When to use**:
* PDF/X-3 or PDF/X-4
* Modern digital printing
* Editable PDFs
**Pros**:
* Maintains editability
* Cleaner output
* No flattening artifacts
**Cons**:
* Not compatible with PDF/X-1a
* Some printers can't handle
**Check with printer** before using
### 7. Overprint Settings
**How overlapping colors print**
**Action**: Black elements overprint automatically
**Result**: Prevents registration gaps
**When to use**:
* **Enable for all professional printing**
**What it does**:
* Black text: Overprints ✓
* Black lines: Overprint ✓
* Other colors: Knockout (default)
✅ **Industry standard**
See [Overprint Guide](/color/overprint)
**Pro Feature**: Specify overprint per element
**When to use**:
* Custom overprint needs
* Spot color blending
* Advanced workflows
**Control**:
* Per color
* Per element type
* Custom rules
## Export Workflow
### Recommended Export Process
**Document Tab**:
* Bleed: 0.125" ✓
* Crop marks: Enabled ✓
* Safety zone: 0.25" ✓
**Color Tab**:
* Convert to CMYK: ✓
* ICC Profile: ISO Coated v2 ✓
* Black handling: Automatic ✓
**Export Tab**:
* DPI: 300 ✓
* Compression: 85% ✓
* Format: PDF/X-1a ✓
* Embed fonts: Yes ✓
* Flatten transparency: Yes ✓
* Auto black overprint: Yes ✓
**DPI Checker Tab**:
* Verify all images ≥ 300 DPI
* Replace low-res images if needed
Click **"Export PDF"** button
Choose save location
Wait for processing (a few seconds)
Open in PDF viewer
Check:
* Crop marks visible
* Text sharp
* Images clear
* Colors look correct
## File Size Optimization
### Reducing File Size
**If PDF is too large**:
**Change**: 85% → 75%
**Savings**: 20-40% smaller
**Quality impact**: Slight, usually acceptable
**When**: File > 10MB and email/upload needed
**Action**: Reduce image resolution to needed DPI
**Savings**: 30-60% smaller
**Quality impact**: None if images are oversized
**Example**:
```
Image at 600 DPI → Downsample to 300 DPI
File size: 50% smaller
Quality: Identical (300 DPI sufficient)
```
**Process**:
* Resize images to actual print dimensions
* Remove unnecessary pixels
* Compress before adding to Figma
**Tools**: Photoshop, TinyPNG, ImageOptim
**Result**: Much smaller source = smaller PDF
**Check design for**:
* Hidden layers
* Off-canvas elements
* Duplicate images
* Unnecessary effects
**Clean up** before exporting
### File Size Guidelines
| Project Type | Target Size | Maximum |
| ------------------------- | ----------- | ------- |
| **Business Card** | \< 2MB | 5MB |
| **Flyer (single page)** | \< 5MB | 10MB |
| **Brochure (multi-page)** | \< 10MB | 25MB |
| **Booklet (10+ pages)** | \< 20MB | 50MB |
| **Catalog (50+ pages)** | \< 50MB | 100MB |
**If exceeding maximums**: Optimize using above methods
## Multi-Page Export
### Exporting Multiple Pages
**Action**: Select multiple frames
**Result**: One PDF with multiple pages
**Page order**: Top-to-bottom, left-to-right in Figma
**Use for**:
* Brochures
* Booklets
* Catalogs
* Multi-page documents
**Action**: Export frames individually
**Result**: Separate PDF files
**Use for**:
* Different projects
* Different specifications
* Individual deliverables
**Action**: Two pages side-by-side
**Result**: Spread PDF (facing pages)
**Use for**:
* Magazine layouts
* Book spreads
* Brochure previews
See [Multi-Page Guide](/basics/multi-page)
## Output Filename
### Naming Your PDF
**Good naming conventions**:
```
✓ BusinessCard_Front_FINAL.pdf
✓ Brochure_8Pages_CMYK_300dpi.pdf
✓ Poster_18x24_ISOCoatedv2.pdf
✓ Flyer_v3_2025-01-15.pdf
```
**Include**:
* Project name
* Version (if multiple)
* Date (YYYY-MM-DD)
* Specs (optional but helpful)
**Avoid**:
```
✗ untitled.pdf
✗ design.pdf
✗ final final FINAL v2 (1).pdf
```
## Export Presets (Pro)
### Saving Export Settings
**Pro Feature**: Save commonly-used configurations
Set Document, Color, and Export tabs as desired
Click "Save Preset"
Name it: "Business Cards - CMYK 300DPI"
For future projects:
* Select frame
* Choose preset from dropdown
* All settings applied instantly
**Popular presets**:
* "Standard CMYK Print" (300 DPI, PDF/X-1a, ISO Coated v2)
* "US Offset Printing" (300 DPI, PDF/X-1a, SWOP)
* "High-Res Photography" (600 DPI, no compression, PDF/X-3)
* "Quick Proof" (150 DPI, 75% compression, standard PDF)
## Troubleshooting Export
**Solutions**:
* Increase compression (85% → 75%)
* Enable image downsampling
* Optimize source images
* Remove hidden/unused elements
See "File Size Optimization" above
**Causes**:
* Very large file
* Complex design
* Memory limit
**Solutions**:
* Close other Figma files
* Restart Figma
* Simplify design (fewer effects)
* Export in smaller batches
**Causes**:
* DPI too low
* Too much compression
* Fonts not embedded
**Solutions**:
* Set DPI to 300
* Reduce compression (75% → 85%)
* Enable font embedding
**Causes**:
* Wrong ICC profile
* CMYK conversion
* Uncalibrated monitor
**Solutions**:
* Verify correct ICC profile
* Order physical proof
* Remember: screen ≠ print
**Common reasons**:
* Wrong PDF format
* RGB instead of CMYK
* Fonts not embedded
* No bleed
**Solutions**:
* Use PDF/X-1a format
* Enable CMYK conversion
* Embed all fonts
* Add 0.125" bleed
* Ask printer for specifications
## Export Checklist
Before final export:
* [ ] **DPI set to 300**: Professional quality
* [ ] **Compression at 85%**: Quality + size balance
* [ ] **PDF/X-1a format**: Print-ready standard
* [ ] **Fonts embedded**: Subset embedding on
* [ ] **Transparency flattened**: If using PDF/X-1a
* [ ] **Black overprint enabled**: Automatic setting on
* [ ] **Images optimized**: Downsampling enabled
* [ ] **DPI check passed**: All images ≥ 300 DPI
* [ ] **File size reasonable**: Within target range
* [ ] **PDF verified**: Opened and inspected
## Learn More
Understanding print resolution
RGB to CMYK settings
Bleed and crop marks
Optimize large PDFs
***
**Pro Tip**: Save your settings as a preset! Consistent export settings = consistent quality across all projects.
# Presets
Source: https://docs.printery.app/features/presets
Save and reuse export settings for faster workflows
## Presets Overview
**Presets** save your complete configuration (document, color, and export settings) for instant reuse on future projects.
**Pro Feature**: Presets require a Pro subscription to create and save. Free users can use built-in presets only.
## Why Use Presets?
**Without presets**:
* Configure 15+ settings every time
* 5-10 minutes per export
* Risk of forgetting a setting
**With presets**:
* Select preset from dropdown
* 5 seconds
* Consistent every time
**Time saved**: 95%
**Problem**: Different settings across projects
**Solution**: Preset ensures identical configuration
**Example**:
```
All business cards:
- Same bleed (0.125")
- Same ICC profile (ISO Coated v2)
- Same DPI (300)
- Same compression (85%)
```
**Result**: Consistent quality
**Scenario**: Printer provides specifications
**Solution**: Create preset matching their requirements
**Use case**:
```
"Acme Printing - Offset"
- ICC: Custom Acme ICC
- TAC: 280%
- PDF/X-1a
- Specific crop mark style
```
**Benefit**: Always print-ready for that printer
**Different projects need different settings**:
**Solution**: Preset per project type
**Examples**:
* "Business Cards - Standard"
* "Large Format Posters"
* "Booklet - Saddle Stitch"
* "Quick Proofs - Low Res"
**Switch**: One click
## Built-In Presets (All Users)
### Standard Presets Included
**Configuration**:
```
Document:
- Bleed: 0.125" (3mm)
- Crop marks: Yes
- Safety zone: 0.25"
Color:
- CMYK: Yes
- Profile: ISO Coated v2 300%
- Rendering: Relative Colorimetric
- Black: Automatic
Export:
- DPI: 300
- Compression: 85%
- Format: PDF/X-1a
- Fonts: Embedded (subset)
```
**Use for**: 90% of professional printing
✅ **Most recommended**
**Configuration**:
```
Document:
- Bleed: 0.125"
- Crop marks: Yes
- Registration marks: Yes
Color:
- CMYK: Yes
- Profile: US Web Coated (SWOP) v2
- Rendering: Relative Colorimetric
- Black: Automatic
Export:
- DPI: 300
- Compression: 85%
- Format: PDF/X-1a
```
**Use for**: US-based commercial printing
**Configuration**:
```
Document:
- Bleed: 0.25" (6mm)
- Crop marks: Yes
Color:
- CMYK: Yes
- Profile: GRACoL 2006
- Rendering: Perceptual
- GCR: Low (rich colors)
Export:
- DPI: 600
- Compression: 95% (minimal)
- Format: PDF/X-3
```
**Use for**: Photo books, art prints, portfolios
**Configuration**:
```
Document:
- Bleed: 0.125"
- Crop marks: Yes
Color:
- CMYK: Yes
- Profile: PSO Uncoated ISO 12647
- Rendering: Relative Colorimetric
- Black: Automatic
- TAC: 260%
Export:
- DPI: 300
- Compression: 85%
- Format: PDF/X-1a
```
**Use for**: Letterhead, books, natural stock
**Configuration**:
```
Document:
- Bleed: 0" (no bleed)
- Crop marks: No
Color:
- CMYK: Yes
- Profile: ISO Coated v2
Export:
- DPI: 150
- Compression: 75%
- Format: PDF (standard)
```
**Use for**: Client review, email proofs, internal checks
**Not for**: Final printing
**Configuration**:
```
Document:
- Bleed: 0"
- Crop marks: No
Color:
- CMYK: No (stay RGB)
- sRGB color space
Export:
- DPI: 72-150
- Compression: 85%
- Format: PDF (standard)
```
**Use for**: Screen-only, web, presentations
**Not for**: Print
## Creating Custom Presets (Pro)
### How to Create a Preset
**Document Tab**:
* Set bleed amount
* Configure crop marks
* Set safety zone
* Enable registration marks (if needed)
**Color Tab**:
* Enable CMYK conversion
* Select ICC profile
* Set rendering intent
* Configure black handling
* Add spot colors (if needed)
**Export Tab**:
* Set DPI (300)
* Set compression (85%)
* Choose PDF format
* Configure fonts
* Set image handling
Click **"Save as Preset"** button (bottom of plugin)
Or: Advanced tab → Presets → "Create New"
**Good naming conventions**:
```
✓ "Business Cards - Standard CMYK"
✓ "Acme Printing - Brochures"
✓ "High-Res Photography - Coated"
✓ "Quick Proofs - Client Review"
```
**Include**:
* Project type
* Key specifications
* Purpose/printer
**Avoid**:
```
✗ "Preset 1"
✗ "Test"
✗ "asdfgh"
```
**Describe when to use**:
```
"For all business card projects.
Uses ISO Coated v2, 300 DPI,
0.125" bleed. Ready for commercial
offset printing."
```
**Helpful for**: Teams, future reference
☐ "Make this my default preset"
**If checked**: Auto-loads when opening plugin
**Use for**: Your most common project type
Click **"Save Preset"**
**Result**: Appears in preset dropdown
**Synced**: Across all your Figma files (cloud-saved)
## Using Presets
### Loading a Preset
Click the frame to export
Plugins → Printery
**Dropdown**: Top of plugin interface
**Options**:
* Built-in presets
* Your custom presets (Pro)
* Team presets (if applicable)
Click preset name
**All tabs updated instantly**:
* Document settings ✓
* Color settings ✓
* Export settings ✓
* Advanced options ✓
**Verify**: Check settings match intent
**Preset is a starting point**
**Can adjust**:
* Any individual setting
* One-time changes won't affect saved preset
**Example**:
```
Load "Standard CMYK Print"
Adjust: DPI 300 → 600 (for this project only)
Export
Next time: Loads with 300 DPI again
```
Settings configured → Click "Export PDF"
## Managing Presets (Pro)
### Preset Management
**Process**:
1. Load preset
2. Modify settings as desired
3. Click "Update Preset"
4. Confirm update
**Result**: Preset updated for all future uses
**Use when**: Requirements change
**Process**:
1. Load preset
2. Click "Duplicate"
3. Make modifications
4. Save as new preset with new name
**Result**: Two presets, original unchanged
**Use when**: Similar but not identical needs
**Example**:
```
"Business Cards - Standard"
→ Duplicate →
"Business Cards - Uncoated"
(change ICC profile)
```
**Process**:
1. Select preset
2. Click "Delete"
3. Confirm deletion
**Result**: Removed from list
**Cannot delete**: Built-in presets
**Warning**: Permanent action!
**Pro feature**: Folders/categories
**Structure**:
```
📁 Business Cards
- Standard CMYK
- Uncoated Stock
- Premium Coated
📁 Brochures
- 8-Page Saddle Stitch
- 16-Page Perfect Bound
📁 Printers
- Acme Printing
- Local Print Shop
```
**Benefit**: Easy to find
**Share presets with team**:
**Export**:
1. Select preset(s)
2. Click "Export"
3. Save .preset file
**Import**:
1. Click "Import Preset"
2. Select .preset file
3. Preset added to your list
**Use for**: Team consistency, backup
## Preset Best Practices
### Naming Conventions
**Clear, descriptive names**:
```
✓ "Business Card - Standard"
✓ "Flyer - Letter Size"
✓ "Brochure - Tri-Fold"
✓ "Poster - 18×24"
✓ "Booklet - Saddle Stitch"
```
**Format**: `[Type] - [Details]`
```
✓ "Acme Printing - Offset"
✓ "Local Shop - Digital"
✓ "Online Printer A"
✓ "In-House - Desktop"
```
**Format**: `[Printer] - [Method]`
```
✓ "Final Print - High Quality"
✓ "Client Proof - Medium"
✓ "Internal Review - Low"
✓ "Archive - Maximum Quality"
```
**Format**: `[Purpose] - [Quality]`
```
✓ "CMYK-300DPI-ISOCoated"
✓ "RGB-72DPI-Screen"
✓ "CMYK-600DPI-Photography"
```
**Format**: `[Color]-[DPI]-[Profile]`
**Best for**: Technical users
### Preset Organization
**Recommended structure**:
```
📦 Your Presets
├─ 📁 Everyday Use
│ ├─ ⭐ Standard CMYK Print (default)
│ ├─ Business Cards
│ ├─ Flyers - Letter
│ └─ Quick Proof
│
├─ 📁 By Printer
│ ├─ Acme Printing - Offset
│ ├─ Acme Printing - Digital
│ └─ Local Print Shop
│
├─ 📁 Special Projects
│ ├─ Photography Portfolio
│ ├─ Large Format
│ └─ Packaging
│
└─ 📁 Archive/Backup
├─ Old Client X
└─ Legacy Settings
```
## Common Preset Examples
### Business Card Preset
```yaml theme={null}
Name: "Business Card - Professional"
Document:
Size: 3.5" × 2" (US Standard)
Bleed: 0.125"
Crop Marks: Yes
Safety Zone: 0.25"
Registration Marks: No
Color:
Convert to CMYK: Yes
ICC Profile: ISO Coated v2 300%
Rendering Intent: Relative Colorimetric
GCR: Medium
Black Handling: Automatic
Text: K100
Shapes: C60 M40 Y40 K100
Export:
DPI: 300
Compression: 85%
Format: PDF/X-1a
Embed Fonts: Yes (subset)
Flatten Transparency: Yes
Overprint Black: Yes
```
### Brochure Preset
```yaml theme={null}
Name: "Brochure - 8 Page Saddle Stitch"
Document:
Multi-Page: Yes
Pages: 8
Binding: Saddle Stitch
Bleed: 0.125"
Inside Margin: 0.75" (for gutter)
Crop Marks: Yes
Page Numbers: Auto
Color:
Convert to CMYK: Yes
ICC Profile: ISO Coated v2 300%
Rendering Intent: Perceptual (for photos)
Black Handling: Automatic
Export:
DPI: 300
Compression: 85%
Format: PDF/X-1a
Multi-Page: Single PDF
Page Order: Sequential
```
### Quick Proof Preset
```yaml theme={null}
Name: "Quick Proof - Client Review"
Document:
Bleed: 0" (no bleed for proof)
Crop Marks: No
Watermark: "PROOF - NOT FOR PRINT"
Color:
Convert to CMYK: Yes
ICC Profile: ISO Coated v2 300%
Rendering Intent: Relative Colorimetric
Export:
DPI: 150
Compression: 75%
Format: PDF (standard, not PDF/X)
Optimize for Web: Yes
Small File Size Priority: Yes
```
## Team Presets (Pro)
### Sharing with Team
**For agencies and teams**:
**Pro feature**: Shared preset library
**How it works**:
1. Admin creates presets
2. Synced to all team members
3. Updates propagate automatically
**Benefit**: Entire team uses same settings
**Use case**: Agency with 10 designers
**Control who can edit**:
**Roles**:
* Admin: Create, edit, delete all
* Editor: Create own, edit own
* Viewer: Use only, can't modify
**Prevent**: Accidental changes to team standards
**Starter presets for new team members**:
**Auto-load**:
* New user joins
* Standard presets added automatically
* Ready to work
**Onboarding**: Faster, consistent from day one
## Troubleshooting Presets
**Causes**:
* Cloud sync issue
* Corrupted preset
* Plugin version mismatch
**Solutions**:
* Refresh Figma
* Re-save preset
* Update plugin
* Re-import preset from backup
**Cause**: Preset from older plugin version
**Solution**:
* Load preset
* Verify all settings
* Re-save preset (updates to new format)
**Cause**: Free account
**Solution**:
* Upgrade to Pro subscription
* Or use built-in presets only
**Free users**: Can use, but can't create/edit
**Causes**:
* Accidentally deleted
* Cloud sync issue
* Account change
**Solutions**:
* Check if logged into correct account
* Import from backup (.preset file)
* Recreate preset (if no backup)
## Preset Checklist
When creating a new preset:
* [ ] **All settings configured**: Document, Color, Export tabs
* [ ] **Descriptive name**: Clear what preset is for
* [ ] **Description added**: When/why to use it
* [ ] **Tested once**: Export a test PDF to verify
* [ ] **Backed up**: Exported .preset file saved
* [ ] **Documented**: Notes on specific requirements
* [ ] **Shared with team**: If applicable
## Learn More
Configure document settings
Set up color management
Configure export options
Advanced configuration
***
**Pro Tip**: Create 3-5 presets for your most common projects. You'll save hours every week!
# Your First Project - Business Card
Source: https://docs.printery.app/getting-started/first-project
Create a professional business card from scratch with proper print specifications
## Project Overview
In this tutorial, you'll design and prepare a professional business card for printing. This hands-on project will teach you:
* Setting up correct dimensions with bleed
* Typography best practices for print
* Color management for brand consistency
* Proper file preparation for printers
**Time Required**: 20-30 minutes
**Difficulty**: Beginner
**Final Output**: Print-ready PDF with bleed and crop marks
## What You'll Need
* Figma account (free or paid)
* Printery plugin installed
* Your business information (name, title, contact details)
* Optional: Logo file (PNG or SVG)
## Project Specifications
Standard business card dimensions:
| Measurement | Value | Notes |
| -------------- | ----------- | -------------- |
| **Final Size** | 90mm × 54mm | US: 3.5" × 2" |
| **With Bleed** | 96mm × 60mm | +3mm all sides |
| **Safe Area** | 84mm × 48mm | -3mm all sides |
| **Resolution** | 300 DPI | Print standard |
| **Color Mode** | CMYK | For printing |
These dimensions are for European standard business cards. US standard is 89mm × 51mm (3.5" × 2"). Adjust as needed for your region.
## Step 1: Set Up Your Document
1. Open Figma and create a new file
2. Press `F` to activate Frame tool
3. In the right panel, enter:
* **Width**: `96` (mm)
* **Height**: `60` (mm)
4. Name your frame: "Business Card"
Change units: Right-click canvas → Unit of measurement → Millimeters
Create guides to mark safe area and bleed:
1. Enable rulers: `Shift + R`
2. Drag guides from rulers to mark:
* **3mm** from each edge (bleed line)
* **6mm** from each edge (safe area)
Keep all important text and logos inside the safe area (inner guides)
1. Select your frame
2. Add a fill color or background
3. Make sure background extends to all edges (including bleed)
## Step 2: Design Your Business Card
### Front Side Design
1. Drag your logo file into Figma (or create a text-based logo)
2. Position it in the **safe area** (at least 6mm from edges)
3. Ensure logo is high resolution (300 DPI)
**Avoid**: Placing your logo too close to edges - it might get cut off!
1. Press `T` for text tool
2. Add your name
3. Recommended settings:
* **Font size**: 16-20pt minimum
* **Font weight**: Bold or SemiBold
* **Color**: High contrast with background
**Text Sizes for Print**:
* Name/Title: 16-24pt
* Body text: 8-12pt
* Minimum readable: 6pt
Add your:
* Job title
* Email address
* Phone number
* Website
**Recommended settings**:
* Font size: 8-10pt
* Consistent alignment (left, center, or right)
* Adequate spacing between lines
Optional enhancements:
* Decorative lines or shapes
* Background patterns
* Color accents
Keep design elements at least 3mm from edges to prevent cutting issues
### Back Side Design (Optional)
1. Duplicate your front design: `Cmd/Ctrl + D`
2. Name it "Business Card - Back"
3. Position next to front design
Common back side options:
* Full background with pattern
* Social media handles
* Additional contact info
* QR code
* Company tagline
Many designers keep the back simple or use a solid color with pattern
## Step 3: Prepare for Print
### Check Your Design
* [ ] All text is spelled correctly
* [ ] Contact information is accurate
* [ ] Logo is properly positioned
* [ ] No important elements within 3mm of edge
* [ ] Design extends to all edges (full bleed)
* [ ] All images are high resolution
* [ ] Logos are vector (SVG) or high-res raster
* [ ] No blurry or pixelated elements
* [ ] Colors are consistent
* [ ] Text has good contrast
* [ ] Black text uses pure black (not dark gray)
* [ ] All text is readable (minimum 6pt)
* [ ] Fonts are embedded or will be embedded
* [ ] Line spacing is appropriate
* [ ] No text touching edges
## Step 4: Configure Print Settings
1. Select your business card frame
2. Press `Cmd/Ctrl + /` → Type "Printery"
3. Plugin opens with your frame selected
In the **Document** tab:
```
✓ Enable "Add Bleed"
Bleed size: 3mm
✓ Enable "Crop Marks"
Position: Outside
✓ Enable "Registration Marks" (optional)
✓ Safety Zone: Visible (for your reference)
```
In the **Color** tab:
```
✓ Enable "Convert to CMYK"
ICC Profile: ISO Coated v2 300%
(or check with your printer)
✓ Black Text Optimization
Use pure black (K100) for text
✓ Rendering Intent: Relative Colorimetric
```
**Brand Colors**: If you have specific Pantone colors, you can set up spot colors here. See [Spot Colors Guide](/color/spot-colors)
In the **Export** tab:
```
DPI: 300
Image Compression: 85%
PDF Standard: PDF/X-4
```
Switch to **DPI Check** tab:
1. Review all images in your design
2. Verify all images show ≥300 DPI
3. Replace any low-resolution images
Red warning (⚠️) = Image is below 300 DPI and may print poorly
## Step 5: Export Your PDF
Review your settings one last time:
* Bleed: 3mm ✓
* Crop marks: Enabled ✓
* CMYK: Enabled ✓
* DPI: 300 ✓
1. Click **"Export PDF"** button
2. Choose save location
3. File naming suggestion: `BusinessCard_YourName_Front_CMYK_Bleed.pdf`
**File Naming Best Practice**:
* Include your name
* Specify front/back
* Add date if making revisions
* Example: `JohnDoe_BusinessCard_Front_v2_2024-01-15.pdf`
If you made a back side:
1. Select back frame
2. Use same settings
3. Export as separate PDF
## Step 6: Verify Your PDF
Before sending to printer, double-check your PDF:
### Visual Inspection
Open your PDF in Adobe Acrobat Reader or Preview (Mac)
* Page size should be 96mm × 60mm (with bleed)
* Crop marks should be visible outside the design
* Text should be sharp and clear
* Images should not be pixelated
* Colors should look reasonably accurate
* Background and design elements should extend to page edges
* No white borders visible
* Crop marks indicate where to cut
### Technical Verification
**In Adobe Acrobat**:
1. File → Properties → Description
2. Look for "CMYK" in color space
3. Or: Tools → Print Production → Output Preview
Your file should show CMYK colors, not RGB.
**In Adobe Acrobat**:
1. File → Properties → Description
2. Look for "TrimBox" settings
3. TrimBox should be 90mm × 54mm
4. MediaBox should be 96mm × 60mm
Images should be embedded at 300 DPI. If you're concerned about image quality, you can verify this in Acrobat Pro.
## Step 7: Send to Printer
Your PDF is ready! Here's how to work with your printer:
### Communicating with Print Shops
When contacting printer, specify:
```
Quantity: [How many cards]
Paper: [e.g., 350gsm coated card stock]
Finish: [Matte, gloss, or uncoated]
Sides: [Single or double-sided]
Additional: [Spot UV, embossing, etc.]
```
Confirm with printer:
* Do they accept PDF/X-4?
* Is 3mm bleed correct?
* Do they need CMYK or can accept RGB?
* Any special file naming requirements?
For important projects:
* Request a digital proof for approval
* Or order a physical proof (small quantity test print)
* This lets you see actual colors before mass production
Physical proofs are worth the extra cost for important business cards
### Popular Online Print Services
Premium quality, excellent color reproduction
Budget-friendly, quick turnaround
Good for bulk orders
Best for custom finishes and consultation
## Common Business Card Enhancements
Once you're comfortable with basics, consider these upgrades:
* **Spot UV**: Glossy coating on specific areas
* **Foil Stamping**: Metallic gold or silver
* **Embossing/Debossing**: Raised or recessed areas
* **Edge Painting**: Colored edges
* **Die Cutting**: Custom shapes
Special finishes require additional setup. Consult your printer for specifications.
* **Cotton**: Luxurious feel (e.g., 110lb cover)
* **Textured**: Linen, felt, or laid finish
* **Extra Thick**: 32pt or heavier
* **Plastic**: Waterproof, durable
* **Metal**: Ultra-premium option
* **Square**: 2.5" × 2.5" (more memorable)
* **Mini**: 2" × 3.5" (fits in cardholder)
* **Oversized**: 3.5" × 3.5" or larger
* **Folded**: 7" × 2" folded to 3.5" × 2"
## Troubleshooting
**This is normal!** RGB (screen) has more vibrant colors than CMYK (print).
**Solutions**:
* Use Pantone spot colors for critical brand colors
* Request a printed proof
* Learn color management: [Color Management Guide](/color/overview)
**Minimum sizes**:
* Body text: 8pt minimum
* Absolute minimum: 6pt (but not recommended)
**Fix**: Increase font size or simplify information
**Cause**: Elements too close to trim line
**Fix**: Move all important content at least 3mm from edges (inside safe area)
**Cause**: Background doesn't extend to bleed
**Fix**: Ensure all background elements extend to 96×60mm (full bleed)
## What You Learned
Congratulations! You now know how to:
✅ Set up correct business card dimensions
✅ Add bleed and safe areas
✅ Design with print constraints in mind
✅ Convert to CMYK for printing
✅ Export print-ready PDFs
✅ Communicate with print shops
## Next Steps
Dive deeper into print concepts
Try making flyers and posters
Master CMYK and color accuracy
Start with pre-made templates
## Save as Template
To reuse your settings for future business cards:
1. In Printery, go to **Presets** section
2. Click **"Save Current Settings as Preset"**
3. Name it: "Business Card Standard"
4. Next time, just load this preset!
Create presets for different print projects to speed up your workflow
***
**Questions about this tutorial?** Ask in our [Discord community](https://discord.gg/kUJZQEfdUF) or email [support@cooderspro.com](mailto:support@cooderspro.com)
# Installation & Setup
Source: https://docs.printery.app/getting-started/installation
Install Printery and configure your first settings in minutes
## Installing the Plugin
### Step 1: Find the Plugin
Go to [figma.com/community](https://www.figma.com/community) or click the **Resources** icon in Figma
Search for **"Printery"** or **"Print PDF"**
Click the **"Install"** button on the plugin page
### Direct Installation Link
Click here to install Printery directly
## Opening the Plugin
### Method 1: Resources Panel
1. Click the **Resources** icon in the toolbar (or press `Shift + I`)
2. Go to the **Plugins** tab
3. Find **"Printery"** in your installed plugins
4. Click to run
### Method 2: Quick Actions
1. Press `Cmd/Ctrl + /` to open Quick Actions
2. Type **"Print PDF"** or **"Printery"**
3. Press `Enter` to run
### Method 3: Right-Click Menu
1. Right-click on any frame or canvas
2. Go to **Plugins**
3. Select **"Printery"**
**Pro Tip**: Pin the plugin for quick access by right-clicking it in the Plugins menu and selecting "Pin to menu"
## First Time Setup
When you first open the plugin, you'll see a welcome screen with options to:
### Free Version
* **5 Trial Exports**: Test all features with 5 free PDF exports
* **Full Feature Access**: Try CMYK conversion, bleed, crop marks, and all other features
* **No Credit Card**: Start immediately without payment information
### Pro Version
* **Unlimited Exports**: No limits on PDF generation
* **Advanced Features**: ICC profiles, spot colors, custom color mapping
* **Priority Support**: Same-day email support
* **Pricing**: $12/month or $48/year (founder yearly price, save 67%)
You can upgrade to Pro at any time. Your free trial exports never expire.
## Interface Overview
The plugin interface consists of several main sections:
### 1. Document Tab
Configure document settings:
* Page size and orientation
* Bleed settings
* Crop marks and guides
* Multi-page options
### 2. Color Tab
Manage color conversion:
* RGB to CMYK conversion
* ICC profile selection
* Spot color settings
* Color mapping
### 3. Export Tab
Control export settings:
* DPI/Resolution
* Image compression
* PDF format
* File naming
### 4. DPI Check Tab
Verify image quality:
* Check all images in your design
* See effective DPI values
* Get optimization recommendations
### 5. Presets
Save and load settings:
* Create custom presets
* Use built-in templates
* Share presets with team
## System Requirements
**Browser**: Figma Desktop App or supported browsers (Chrome, Firefox, Safari, Edge)
**Operating System**: Windows 10+, macOS 10.14+, or Linux
**Memory**: 4GB RAM minimum (8GB recommended for large files)
**Internet**: Required for plugin installation and updates
## Permissions
The plugin requires the following permissions:
| Permission | Purpose | Why Needed |
| ----------------- | ------------------- | ----------------------------------------- |
| Read file content | Access your designs | To process images and text for PDF export |
| Export images | Generate PDFs | To create print-ready output files |
| Network access | Upload settings | To save presets and check for updates |
**Privacy First**: Printery processes everything locally in your browser. We never store or access your design files. See our [Security Policy](/security) for details.
## Verifying Installation
To confirm the plugin is installed correctly:
1. Open any Figma file
2. Create a simple frame (press `F` and click-drag)
3. Open Printery
4. You should see the plugin interface load
If you see the plugin interface with tabs for Document, Color, Export, and DPI Check, you're ready to go!
## Updating the Plugin
Figma automatically updates plugins, but you can manually check for updates:
1. Open the plugin
2. Look for an update notification banner (if available)
3. Click **"Update"** to install the latest version
We recommend keeping the plugin updated to access new features and bug fixes. Check our [GitHub releases](https://github.com/coodersio/print-pdf-plugin/releases) for update notes.
## Troubleshooting Installation
### Plugin Won't Load
If the plugin doesn't open:
1. **Refresh Figma**: Close and reopen Figma completely
2. **Clear Cache**:
* Desktop: Help > Troubleshooting > Clear cache and restart
* Browser: Clear browser cache and cookies
3. **Reinstall**: Remove and reinstall the plugin from Community
### Missing Features
If some features appear missing:
* **Check Version**: Make sure you have the latest plugin version
* **Pro Features**: Some features require Pro subscription
* **Browser Issues**: Try the Figma Desktop app if using browser
### Performance Issues
If the plugin is slow:
* **File Size**: Large files (>100MB) may take longer to process
* **Memory**: Close other applications to free up RAM
* **Image Count**: Files with 50+ high-res images may need more time
## Getting Help
Jump straight into creating your first print file
Watch a video walkthrough of installation and setup
Find answers to common installation questions
Ask questions in our Discord community
## Next Steps
Now that you've installed Printery, you're ready to:
Learn the basics in 5 minutes → [Quick Start Guide](/getting-started/quick-start)
Make a professional business card → [First Project](/getting-started/first-project)
Learn about bleed, crop marks, and DPI → [Print Basics](/basics/overview)
***
**Still stuck?** Contact us at [support@cooderspro.com](mailto:support@cooderspro.com) or join our [Discord](https://discord.gg/kUJZQEfdUF) for real-time help.
# Welcome to Printery
Source: https://docs.printery.app/getting-started/introduction
Professional print-ready PDF exports from Figma with CMYK, bleed, crop marks, and spot colors
## What is Printery?
Printery is a powerful plugin that transforms your Figma designs into professional, print-ready PDF files. No need for InDesign or Illustrator - export publication-quality PDFs directly from Figma with accurate CMYK color conversion, proper bleed settings, crop marks, and advanced color management.
## Why Printery?
Skip the back-and-forth with print shops. Export files that meet professional printing standards on the first try.
Industry-standard features including CMYK conversion, ICC profiles, spot colors, and overprint settings.
Intuitive interface designed for both beginners and professionals. Get started in minutes, not hours.
Eliminate the need for expensive design software subscriptions. Everything you need in one Figma plugin.
## Key Features
### Color Management
* **CMYK Export**: Automatic RGB to CMYK conversion with professional ICC profiles
* **Spot Colors**: Pantone support with density control
* **ICC Profiles**: Built-in professional profiles (ISO Coated v2, FOGRA39, Japan Color, SWOP, etc.)
* **Custom Color Mapping**: Define exact CMYK values for brand colors
* **Overprint Settings**: Control overprint for fills and strokes
### Print Layout
* **Bleed Settings**: Automatic bleed expansion with customizable values (3mm, 5mm, or custom)
* **Crop Marks**: Professional printer's marks and registration marks
* **Safety Zone**: Visual guides to keep important content safe from trimming
* **Multi-Page PDFs**: Export entire documents with proper page sequencing
* **Master Pages**: Apply consistent layouts across multiple pages
### Quality Control
* **DPI Checker**: Verify image resolution before printing (target 300 DPI)
* **Image Optimization**: Automatic downsampling and compression
* **PDF/X Standards**: Export in various PDF/X formats for print compatibility
* **Preflight Warnings**: Catch potential issues before sending to print
### Workflow Efficiency
* **Preset Templates**: Quick-start templates for common print projects
* **Custom Presets**: Save your settings for consistent output
* **Batch Export**: Process multiple artboards at once
* **Format Support**: Export in various page sizes (A4, Letter, Custom, etc.)
## Who is This For?
Create business cards, flyers, posters, and brochures with professional print specifications without leaving Figma.
Produce print-ready marketing materials quickly and consistently with brand color accuracy.
Receive properly prepared files from clients with correct bleed, crop marks, and CMYK conversion.
Handle complex packaging designs with spot colors, die lines, and specialty printing requirements.
Create multi-page documents, booklets, and catalogs with professional typography and layout.
Learn professional print design with guided templates and easy-to-understand documentation.
## What You'll Learn
This documentation will guide you through:
1. **Getting Started**: Installation, setup, and your first print project
2. **Print Basics**: Understanding bleed, crop marks, DPI, and print terminology
3. **Color Management**: Mastering CMYK conversion, ICC profiles, and spot colors
4. **Features**: Detailed guide to all plugin capabilities
5. **Use Cases**: Step-by-step tutorials for common print projects
6. **Troubleshooting**: Solutions to common problems and optimization tips
7. **Reference**: Technical specifications, standards, and glossary
## Quick Links
Get up and running in 5 minutes
Create your first business card
Watch step-by-step video guides
Download ready-to-use templates
Get answers to common questions
Join our Discord community
## Ready to Get Started?
Install the plugin from Figma Community and start creating professional print files today!
**New to print design?** Don't worry! This documentation is designed to guide you from zero to expert. Start with the [Print Basics](/basics/overview) section to learn fundamental concepts.
## Need Help?
* **Discord Community**: Join thousands of users at [discord.gg/kUJZQEfdUF](https://discord.gg/kUJZQEfdUF)
* **Email Support**: Contact us at [support@cooderspro.com](mailto:support@cooderspro.com)
* **GitHub Issues**: Report bugs or request features on [GitHub](https://github.com/coodersio/print-pdf-plugin/issues)
***
This documentation is continuously updated based on user feedback. Last updated: January 2025
# Print Workflow Guide
Source: https://docs.printery.app/getting-started/print-workflow
Complete workflow for creating print-ready PDFs from Figma designs
## Understanding the Print Workflow
Printery offers three ways to create print-ready files. Choose the approach that matches your situation and follow the streamlined workflow to professional results.
**New to print design?** This guide walks you through the complete process from design to print-ready PDF. Takes 10-15 minutes to understand the full workflow.
## Three Ways to Start
Choose your starting point based on what you have:
**Start from scratch**
Create new print design with proper setup from the beginning.
**Use when**:
* New project
* No existing design
* Want perfect print setup
**Time**: 20-60 min
**Use preset templates**
Start with professionally configured template for your project type.
**Use when**:
* Common print item (business card, flyer, etc.)
* Want quick start
* Need proven setup
**Time**: 10-30 min
**Export current design**
Convert your existing Figma design to print-ready format.
**Use when**:
* Design already created
* Need to add print specs
* Quick export needed
**Time**: 5-15 min
***
## Decision Tree: Which Approach?
**Yes** → Go to **From Existing Frames** (fastest)
**No** → Continue to next question
**Yes** (business card, flyer, brochure, etc.) → **From Template** (recommended)
**No** (custom size or unique project) → **Blank Document**
**Under 15 minutes** → **From Template** (fastest setup)
**More time** → **Blank Document** (most control)
***
## Option 1: From Existing Frames ⚡ (Fastest)
**Best for**: You already have a design in Figma and need to make it print-ready.
### Quick Workflow
**In Figma**:
* Select the frame(s) you want to print
* Frame should be at final print size (e.g., 8.5" × 11")
**Tip**: If your frame is in pixels, convert to inches first
**Multiple pages?** Select all frames in order
**Open plugin**:
* Plugins menu → Printery
* Or use keyboard shortcut
**Choose**: "From Existing Frames"
**Plugin will**:
* Detect your selected frames
* Show current dimensions
* Ready for configuration
**Document tab**:
* ✓ Enable bleed (0.125" / 3mm)
* ✓ Enable crop marks
* ✓ Enable safety zones
**Color tab**:
* ✓ Convert to CMYK
* Select ICC profile: ISO Coated v2 300% (default)
* Rendering intent: Relative Colorimetric
**Export tab**:
* DPI: 300
* Compression: 85%
* PDF Format: PDF/X-1a
* ✓ Embed fonts
**Check your design**:
* [ ] Important content away from edges (0.25" minimum)
* [ ] Backgrounds extend to bleed area
* [ ] Images are high resolution
* [ ] Text is readable (minimum 7-8pt)
**Adjust if needed**: Move elements, extend backgrounds
**Click Export**:
* Plugin processes your design
* Adds bleed automatically
* Converts colors to CMYK
* Generates print-ready PDF
**Save PDF**: Choose location and name
**Open PDF and check**:
* Zoom to 400% - text should be crisp
* All content present
* Bleed extends beyond crop marks
* Colors look reasonable (may differ from screen)
**If good**: Ready to send to printer! ✓
### Common Adjustments for Existing Designs
**Convert to print dimensions**:
1. **Calculate print size**:
```
Pixels ÷ 300 = Inches
Example: 2550px × 3300px frame
2550 ÷ 300 = 8.5"
3300 ÷ 300 = 11"
Result: 8.5" × 11" (Letter size)
```
2. **Resize frame in Figma**:
* Select frame
* Change W/H to inches (8.5 × 11)
* Figma will scale content proportionally
3. **Verify**: Content should scale correctly
**Safety zone issue**:
**Problem**: Content within 0.25" of edge may be cut off
**Solution**:
1. Enable safety zone guides in plugin
2. Move text/logos inside safety zone (0.25" from edge)
3. Keep backgrounds extending to bleed edge
**Quick fix**: Add padding to frame, move content inward
**Bleed requirement**:
**Problem**: White gaps will show if cut slightly off
**Solution**:
1. Extend background colors/images beyond frame edge
2. Plugin will automatically add bleed area (0.125")
3. Your backgrounds should extend into bleed
**How**: Make background rectangles larger than frame (extend 0.125" beyond)
**Resolution issue**:
**Check resolution**:
```
Needed pixels = Print size (inches) × 300
Example: Image prints at 2" × 3"
Needed: 600px × 900px minimum
Your image: Check actual pixel dimensions
If less: Image too small
```
**Solution**:
* Replace with higher resolution image
* Or reduce printed size of image
* Or accept slight quality loss (if not critical)
***
## Option 2: From Template 🎨 (Recommended for Common Items)
**Best for**: Business cards, flyers, brochures, posters, and other standard print items.
### Quick Workflow
**In Printery plugin**:
* Select "From Template"
* Browse available templates
* Choose project type (business card, flyer, etc.)
**Templates include**:
* Correct dimensions with bleed
* Safety zones marked
* Proper export settings pre-configured
* Design guidelines
**Template provides**:
* Frame at correct size
* Bleed and safety zone guides
* Placeholder content
**You customize**:
* Replace placeholder text
* Add your logo and images
* Adjust colors to brand
* Modify layout as needed
**Templates include guides**:
* Where to place text (safety zones)
* Image resolution requirements
* Color recommendations
* Typography suggestions
**Follow guides**: Ensures professional results
**Settings already set**:
* Bleed: Enabled ✓
* CMYK: Configured ✓
* DPI: 300 ✓
* PDF Format: PDF/X-1a ✓
**Just click**: Export button
**Quick check**:
* Open PDF
* Verify content
* Send to printer
**Done**: Usually works perfectly first time with templates
### Available Templates
**Professional materials**:
* Business cards (US 3.5" × 2", EU 85 × 55mm)
* Letterhead (8.5" × 11")
* Envelopes (#10 standard)
* Compliments slips
* Name badges
**Pre-configured**: Professional layouts, safety zones, print specs
**See**: [Business Templates](/templates/business-templates)
**Promotional materials**:
* Flyers (Letter, Tabloid)
* Posters (18" × 24", 24" × 36")
* Brochures (tri-fold, bi-fold)
* Postcards (4" × 6", 6" × 9")
* Door hangers
* Rack cards
**Optimized**: High-impact designs, proper bleed, print-ready
**See**: [Marketing Templates](/templates/marketing-templates)
**Product packaging**:
* Box templates (tuck-top, pillow box)
* Labels (round, rectangular, wraparound)
* Hang tags
* Sticker sheets
**Includes**: Dielines, fold marks, safe areas
**See**: [Packaging Templates](/templates/packaging-templates)
**Multi-page documents**:
* Magazine layouts
* Catalog pages
* Book covers and interiors
* Newsletters
* Annual reports
**Features**: Master pages, grids, typography systems
**See**: [Publication Templates](/templates/publication-templates)
***
## Option 3: Blank Document 📄 (Maximum Control)
**Best for**: Custom sizes, unique projects, or when you want complete control from the start.
### Complete Workflow
**In Figma**:
1. Press **F** (Frame tool) or **A** (Rectangle)
2. Set dimensions to final print size
* Example: 8.5" × 11" for letter
* Use inches or mm (not pixels)
3. Name frame descriptively
**Common sizes**:
* Letter: 8.5" × 11"
* Tabloid: 11" × 17"
* Business card: 3.5" × 2"
* A4: 210mm × 297mm
**Open plugin**:
* Select your frame
* Plugins → Printery
* Choose "Blank Document"
**Plugin will**:
* Detect frame size
* Show you configuration options
**Document tab**:
* **Bleed**: Enable ✓, Amount: 0.125" (3mm)
* **Crop marks**: Enable ✓
* **Safety zones**: Enable ✓, Amount: 0.25" (6mm)
* **Registration marks**: Optional
**Plugin adds guides**: Visual guides in Figma for bleed and safety zones
**Design with guides**:
* **Extend backgrounds** to bleed line (red guide)
* **Keep important content** inside safety zone (green guide)
* **Use 300 DPI images** (calculate: inches × 300 = pixels)
* **Use readable fonts** (minimum 7-8pt for print)
**Design tips**:
* Start with layout/grid
* Add content systematically
* Check alignment frequently
**Color tab**:
* **Convert to CMYK**: Enable ✓
* **ICC Profile**: ISO Coated v2 300% (or printer's spec)
* **Rendering intent**: Relative Colorimetric
* **Black handling**: Overprint black text ✓
**Color tips**:
* Design with print-safe colors
* Avoid neon/electric colors (can't reproduce)
* Use pure black (K100) for text
**Export tab**:
* **DPI**: 300 (standard for print)
* **Compression**: 85% (balanced quality/size)
* **PDF Format**: PDF/X-1a (most compatible)
* **Embed fonts**: Enable ✓
* **Downsample images**: Enable (if file size large)
**Save preset**: Save these settings for reuse
**Export**:
* Click "Export" button
* Wait for processing (10 seconds - 2 minutes)
* Save PDF to location
**Verify**:
* Open in PDF viewer
* Zoom to 400% (check sharpness)
* Verify bleed extends
* Check crop marks visible
* All content present
**Adobe Acrobat** (if available):
* Tools → Print Production → Preflight
* Run PDF/X-1a validation
* Check for errors
* Fix any issues found
**Without Acrobat**:
* Manual checklist (see below)
* Visual inspection
**If passes**: Ready to print! ✓
***
## Universal Print Workflow (All Methods)
Regardless of which starting method you choose, follow this streamlined workflow:
### The 5-Step Print Workflow
**Setup**:
* [ ] Frame at correct print size (inches/mm)
* [ ] Bleed area added (0.125" / 3mm)
* [ ] Safety zones marked (0.25" / 6mm)
**Content**:
* [ ] All images minimum 300 DPI
* [ ] Text minimum 7-8pt size
* [ ] Backgrounds extend to bleed
* [ ] Important content inside safety zone
**Time**: 10-30 minutes
**Document settings**:
* [ ] Bleed enabled (0.125")
* [ ] Crop marks enabled
* [ ] Safety zones visible
**Color settings**:
* [ ] CMYK conversion enabled
* [ ] ICC profile selected (ISO Coated v2 300% default)
* [ ] Black text overprint enabled
**Export settings**:
* [ ] DPI: 300
* [ ] Compression: 85%
* [ ] PDF Format: PDF/X-1a
* [ ] Fonts embedded
**Time**: 2-5 minutes
**Before exporting**:
* [ ] Spell check all text
* [ ] Verify all content accurate
* [ ] Check image quality in Figma
* [ ] Confirm layout correct
* [ ] Review colors (will shift to CMYK)
**Tip**: Easier to fix now than after export
**Time**: 5-10 minutes
**Export process**:
* Click "Export" in plugin
* Wait for processing
* Save PDF file
**Immediately verify**:
* Open PDF in viewer
* Quick visual check
* Zoom in to check quality
**Time**: 1-3 minutes
**Complete checklist**:
* [ ] All content present and correct
* [ ] Text is sharp (zoom to 400%)
* [ ] Images look good quality
* [ ] Bleed extends beyond crop marks
* [ ] Colors acceptable (some shift normal)
* [ ] File opens without errors
* [ ] File size reasonable (\< 100 MB typical)
**If all good**: Send to printer ✓
**Time**: 5 minutes
***
## Quick Reference: Settings for Common Projects
**Setup**:
* Size: 3.5" × 2" (US) or 85 × 55mm (EU)
* Bleed: 0.125" (3mm)
* Safety zone: 0.25" (6mm)
**Settings**:
* CMYK: ✓ Enabled
* Profile: ISO Coated v2 300%
* DPI: 300
* PDF: PDF/X-1a
**Paper**: 14-16pt cardstock
**See**: [Business Cards Guide](/use-cases/business-cards)
**Setup**:
* Size: 8.5" × 11" (flyer) or 18" × 24" (poster)
* Bleed: 0.125"
* Safety zone: 0.25"
**Settings**:
* CMYK: ✓ Enabled
* Profile: ISO Coated v2 300%
* DPI: 300 (critical for image quality)
* Compression: 85%
**Paper**: 100 lb gloss text
**See**: [Flyers & Posters Guide](/use-cases/flyers-posters)
**Setup**:
* Size: 11" × 8.5" (tri-fold flat)
* Bleed: 0.125" all edges
* Panel guides: 3.67" width each
**Settings**:
* CMYK: ✓ Enabled
* DPI: 300
* PDF: PDF/X-1a
* Scoring required (for folds)
**Paper**: 100 lb gloss text
**See**: [Brochures Guide](/use-cases/brochures)
**Setup**:
* Size: 8.5" × 11" (or custom)
* Pages: Divisible by 4
* Gutter margin: 0.5" (binding side)
**Settings**:
* CMYK: ✓ Enabled
* DPI: 300
* PDF: PDF/X-1a
* Compression: 85% (manage file size)
**Binding**: Saddle-stitch or perfect bound
**See**: [Booklets Guide](/use-cases/booklets)
***
## Pre-Flight Checklist
Use this checklist before sending any file to the printer:
### Essential Checks ✓
* [ ] **Correct dimensions**: Frame is final print size
* [ ] **Bleed present**: 0.125" (3mm) on all edges
* [ ] **Safety zones respected**: Important content 0.25" from edge
* [ ] **All images 300 DPI**: Calculate inches × 300 = pixels needed
* [ ] **CMYK conversion enabled**: Colors converted from RGB
* [ ] **Fonts embedded**: Check PDF Properties → Fonts tab
* [ ] **Text readable**: Minimum 7-8pt, sharp when zoomed
* [ ] **PDF format correct**: PDF/X-1a (or printer's requirement)
* [ ] **File size acceptable**: Under printer's limit (typically \< 100 MB)
* [ ] **Spell check complete**: All text error-free
### Advanced Checks (Recommended)
* [ ] **ICC profile correct**: Matches printer's paper/press
* [ ] **Black text overprints**: No white gaps on colored backgrounds
* [ ] **TAC within limits**: Total ink \< 330% (or profile limit)
* [ ] **Barcodes present**: If required (ISBN, UPC, etc.)
* [ ] **Color proofed**: Soft proof or physical proof reviewed
* [ ] **Legal text included**: Copyright, disclaimers, ingredients (if applicable)
* [ ] **Contact info accurate**: Phone, website, email correct
**Download**: [Printable PDF Checklist](/tutorials/preflight-checklist)
***
## Common Workflows by Project Type
**Project**: Business cards + Letterhead + Envelopes
**Recommended approach**: From Template
**Workflow**:
1. Start with business card template
2. Customize with company branding
3. Use letterhead template (matching design)
4. Use envelope template (coordinated)
5. Export all three as separate PDFs
6. Send package to printer together (discount)
**Time**: 30-60 minutes total
**Cost savings**: 10-20% ordering together
**Project**: Flyer + Poster + Postcard for same event
**Recommended approach**: Blank Document (then duplicate)
**Workflow**:
1. Design flyer first (8.5" × 11")
2. Duplicate and resize to poster (18" × 24")
3. Adjust layout for larger size
4. Duplicate and resize to postcard (4" × 6")
5. Simplify for smaller format
6. Export all three
**Benefit**: Consistent branding across materials
**Time**: 1-2 hours
**Project**: 24-page product catalog
**Recommended approach**: From Template (publication)
**Workflow**:
1. Use catalog page templates
2. Set up master pages (headers, footers, page numbers)
3. Design in sections (cover, products, back)
4. Optimize all product images (300 DPI, resize before import)
5. Export in batches (10 pages at a time)
6. Combine PDFs
**Critical**: Image optimization before import
**Time**: 4-8 hours
**Project**: Custom product box with dieline
**Recommended approach**: From Template (packaging)
**Workflow**:
1. Get exact dieline from manufacturer
2. Import dieline into Figma
3. Lock dieline layer
4. Design within safe areas
5. Add barcode, legal text
6. Create physical mockup (print and fold)
7. Adjust design based on mockup
8. Export with spot colors (if special finishes)
9. Order printed proof before full run
**Critical**: Physical mockup and proof
**Time**: 3-6 hours
***
## Troubleshooting Quick Reference
**Problem**: Export fails or hangs
**Solutions**:
* Simplify file (flatten complex objects)
* Reduce image sizes
* Export in smaller batches
* Restart browser
* Try Figma desktop app
**See**: [Export Errors Guide](/troubleshooting/export-errors)
**Problem**: Colors look wrong in PDF
**Solutions**:
* Verify CMYK conversion enabled
* Check ICC profile selected
* Use Relative Colorimetric rendering
* Accept some shift is normal (RGB ≠ CMYK)
* Order proof for critical work
**See**: [Color Issues Guide](/troubleshooting/color-issues)
**Problem**: Text looks blurry or pixelated
**Solutions**:
* Ensure fonts embedded (don't rasterize text)
* Use vector text, not images of text
* Minimum 7-8pt size
* Check PDF zoom to 400% (should be sharp)
**See**: [Text Quality Guide](/troubleshooting/text-quality)
**Problem**: PDF file too large
**Solutions**:
* Optimize images BEFORE adding to Figma
* Enable downsampling
* Reduce compression to 75%
* Remove hidden layers
**See**: [File Size Guide](/troubleshooting/file-size)
***
## Next Steps
**After mastering the basic workflow**:
5-minute tutorial for your first export
Understand fundamental print concepts
Watch step-by-step video guides
Project-specific workflows
Deep dive into color accuracy
Professional printer communication
***
## Frequently Asked Questions
**Quick answer**:
* Have design already? → **From Existing Frames**
* Common item (business card, flyer)? → **From Template**
* Custom project? → **Blank Document**
**All three work perfectly** - just different starting points for efficiency.
**No** - The templates and plugin handle technical details.
**However**: Understanding basics helps avoid common mistakes.
**Recommended reading** (10 minutes):
* [Print Basics](/basics/print-basics)
* [Bleed and Safety Zones](/basics/bleed-safety-zones)
**You'll learn**: Why bleed exists, color differences, resolution needs
**Yes** - "From Existing Frames" exports as-is.
**But might need adjustments**:
* Add bleed (backgrounds extend 0.125")
* Move content inside safety zones (0.25" from edge)
* Ensure images high enough resolution
**Minor adjustments** (5-10 min) ensure perfect results.
**Use the defaults**:
* DPI: 300 ✓
* Compression: 85% ✓
* PDF Format: PDF/X-1a ✓
* ICC Profile: ISO Coated v2 300% ✓
**These work 95% of the time**. Only change if:
* Printer specifies different profile
* File size too large (reduce compression)
* Special requirements
**Common causes**:
1. Wrong PDF format → Re-export as PDF/X-1a
2. RGB instead of CMYK → Enable CMYK conversion
3. File too large → Reduce compression or image sizes
4. Missing fonts → Enable font embedding
**Always**: Ask printer their specifications upfront.
**See**: [Working with Printers](/tutorials/working-with-printers)
***
**Pro workflow tip**: Save your export settings as a preset in Printery after configuring once. This ensures consistency across all your projects and saves setup time.
## Get Help
**Questions or issues?**
* Check [Troubleshooting guides](/troubleshooting/color-issues)
* Watch [Video tutorials](/video-tutorials/basics-series)
* Read [Complete tutorials](/tutorials/design-to-print)
* Join community forum
* Contact support
**Ready to start?** Choose your approach above and follow the workflow to professional print-ready results! 🎨🖨️
# Quick Start Guide
Source: https://docs.printery.app/getting-started/quick-start
Create your first print-ready PDF in 5 minutes
## 5-Minute Quick Start
This guide will walk you through creating your first print-ready PDF file from Figma. No prior printing knowledge required!
**Already installed?** If you haven't installed the plugin yet, see the [Installation Guide](/getting-started/installation) first.
## What You'll Create
In this quick start, you'll:
* Create a simple design with proper print settings
* Add bleed and crop marks
* Convert colors to CMYK
* Export a professional PDF
**Time Required**: 5 minutes
## Step 1: Create Your Design
Press `F` and create a frame. For this example, let's use **A4** size:
* Width: **210mm**
* Height: **297mm**
You can change units in Figma: Right-click the canvas → "Unit of measurement" → Choose mm, cm, or inches
Add any design elements:
* Text with your name
* A colorful shape or two
* An image (if you have one)
Don't worry about perfection - we're just learning the workflow!
## Step 2: Open Printery
Press `Cmd/Ctrl + /` and type **"Printery"**, then press Enter
Or: Resources → Plugins → Printery
Make sure your frame is selected before opening the plugin
## Step 3: Configure Print Settings
### Document Settings
In the **Document** tab:
* Enable **"Add Bleed"**
* Set bleed to **3mm** (default and most common)
**What is bleed?** It's extra space around your design to prevent white edges after cutting. [Learn more about bleed](/basics/bleed)
* Check **"Crop Marks"**
* Leave other settings as default
**What are crop marks?** Lines that show the printer where to cut. [Learn more](/basics/crop-marks)
### Color Settings
Switch to the **Color** tab:
* Enable **"Convert to CMYK"**
* Select **"ISO Coated v2 300%"** (good default for most printing)
**Why CMYK?** Printers use CMYK ink, not RGB light. [Learn more](/color/rgb-vs-cmyk)
### Export Settings
Go to the **Export** tab:
* Set DPI to **300** (print standard)
* Leave compression at **85%** (good balance)
## Step 4: Check Image Quality (Optional)
If you added images, go to the **DPI Check** tab:
* See all images in your design
* Check if any show **⚠️ warning** (below 300 DPI)
* Replace low-resolution images if needed
Images below 300 DPI may look pixelated when printed!
## Step 5: Export Your PDF
Click the big **"Export PDF"** button at the bottom
Choose where to save your PDF file
Your first print-ready PDF is ready! 🎉
## What Just Happened?
Let's review what the plugin did:
Your design was extended 3mm beyond the trim line to prevent white edges if the cutting is slightly off.
Small lines were added outside your design to guide the printer's cutting machine.
RGB colors (screen colors) were converted to CMYK (printer inks) using a professional color profile.
Your PDF was created at print quality (300 dots per inch) for sharp output.
A professional PDF format that printers prefer and trust.
## Verify Your PDF
To check your PDF:
1. **Open it in Adobe Reader or Preview**
2. **Zoom in to 100% or more** - Text should be sharp
3. **Look at the edges** - You should see the content extends beyond the page edges (that's the bleed)
4. **Check for crop marks** - Small lines outside the corners
If everything looks good, your PDF is ready to send to a print shop!
## Common Settings Quick Reference
Here are the most commonly used settings:
| Setting | Recommended Value | Why |
| --------------- | ------------------ | -------------------------- |
| **Bleed** | 3mm | Standard for most printing |
| **Crop Marks** | Enabled | Guides cutting |
| **ICC Profile** | ISO Coated v2 300% | Standard for coated paper |
| **DPI** | 300 | Print quality standard |
| **Compression** | 85% | Good quality/size balance |
## What to Do with Your PDF
Your PDF is now ready for:
Send it to online print services like Moo, Vistaprint, or local printers
Most print shops accept PDFs via email
Share for approval before printing
Keep for future reprints
## Next Steps
Congratulations on creating your first print file! Now you can:
Design a professional business card with detailed instructions
Understand the concepts behind bleed, CMYK, and DPI
Use pre-made templates for common print projects
See the entire process in action
## Quick Tips for Better Results
**Use High-Res Images**: Always use images that are at least 300 DPI at their final size
**Keep Important Content Safe**: Keep text and logos at least 3mm from the edge
**Test Print First**: For important projects, order a proof print before mass production
**Save Your Preset**: If you'll make similar files, save your settings as a preset for next time
## Troubleshooting
This is normal! CMYK has a smaller color range than RGB. Check our [Color Management Guide](/color/overview) to minimize differences.
Try:
* Reducing DPI to 300 (not higher)
* Enabling image compression
* Optimizing images in Figma first
See [Troubleshooting File Size](/troubleshooting/file-size) for more solutions.
Make sure:
* DPI is set to 300
* Text size is at least 6pt
* You're using a clear font
See [Text Quality Issues](/troubleshooting/text-quality) for help.
Crop marks appear outside your design area. Make sure you're viewing the full page in your PDF reader (not just the trim area).
## Need More Help?
Common questions answered
Ask questions, get answers
Direct support from our team
***
**Pro Tip**: Bookmark this page for quick reference when setting up new print files!
# Team License Guide
Source: https://docs.printery.app/licensing/team-licenses
Purchase and activate team licenses in 3 simple steps
## Team Licenses - Quick Overview
Purchase multiple licenses for your team. Each license = one Pro seat for one Figma user.
**Pricing**: $12/month/seat or $48/year/seat
**TL;DR**: Buy licenses → Receive keys by email → Team members activate keys → Done!
***
## Step 1: Buy Licenses (2 minutes)
Plugins → **Printery** → **"Unlock Pro"** → Bottom of dialog click **"Click here"** next to "Buy license keys for your team"
Select plan:
* **\$12/month** per seat
* **\$48/year** per seat (founder price, save 67%)
Set **Quantity** = number of team members
Enter payment details → Complete purchase
You'll receive email with license keys within minutes.
***
## Step 2: Receive Keys (Instant)
Check email from **PayPro Global**:
```
Your License Keys:
1. LC-A1B2-C3D4-E5F6
2. LC-G7H8-I9J0-K1L2
3. LC-M3N4-O5P6-Q7R8
...
```
**Important**: Save this email - it contains all your keys.
**Next**: Distribute one key to each team member.
***
## Step 3: Team Members Activate (1 minute each)
Each person activates individually:
Plugins → **Printery**
Click **"Unlock Pro"** → **"Click here"** → **"Activate License Key"**
Paste your license key: `LC-XXXX-XXXX-XXXX`
Click **Activate** → Done! ✓
***
## Quick Reference
### Pricing
| Plan | Per Seat | Best For |
| ----------- | ---------- | ----------------------- |
| **Monthly** | \$12/month | Flexibility, short-term |
| **Yearly** | \$48/year | Save 67% (= 4 months) |
**Example**: 5 seats × $48/year = $240/year (vs \$720 monthly)
### Managing Your Subscription
**Customer Panel** (link in email):
* View subscription & renewal date
* Update payment method
* Download invoices
* Cancel subscription
**Adding more seats**: Repeat purchase process with additional quantity
***
## Common Questions
The purchaser (person who paid) manages everything:
* Receives all license keys
* Manages renewals/cancellations
* Adds more seats if needed
**Yes!** Purchase additional seats anytime.
Same process → Get new keys → Give to new team members
License keys are tied to Figma accounts permanently (while subscription active).
**Plan ahead**: Consider some buffer seats for turnover.
**No.** One Figma account = One license key.
Each key can only be activated once on one account.
Check:
* Copy-paste key (avoid typos)
* Key not used already
* Stable internet connection
**Still stuck?** → [support@cooderspro.com](mailto:support@cooderspro.com)
Contact **[support@cooderspro.com](mailto:support@cooderspro.com)** within reasonable timeframe.
Include order number and reason.
***
## Need Help?
**[support@cooderspro.com](mailto:support@cooderspro.com)**
Response within 24 hours
Link in order email
Manage subscription yourself
***
## Team Setup Checklist
Quick checklist for rollout:
**Before purchase**:
* [ ] Count seats needed (team + buffer)
* [ ] Choose monthly vs yearly
* [ ] Decide who manages subscription
**After purchase**:
* [ ] Save order email
* [ ] Bookmark Customer Panel
* [ ] Distribute keys to team
**Team activation**:
* [ ] Share activation instructions
* [ ] Track who got which key
* [ ] Verify everyone activated successfully
***
**Pro tip**: Create a shared spreadsheet tracking which team member has which license key. Makes management easier.
# CMYK Color Values Reference
Source: https://docs.printery.app/reference/cmyk-values
Common CMYK color formulas and values for print design
## CMYK Color Reference
Essential CMYK color values for print design, including safe colors, common combinations, and best practices.
**Remember**: CMYK values are profile-dependent. These values are optimized for ISO Coated v2 300% and GRACoL profiles. Always proof colors for critical projects.
## Primary and Secondary Colors
### Pure CMYK Colors
| Color | C | M | Y | K | Hex (approx) | Notes |
| ----------------- | --- | --- | --- | --- | ------------ | --------------------------- |
| **Pure Cyan** | 100 | 0 | 0 | 0 | #00A9E0 | Bright cyan, primary ink |
| **Pure Magenta** | 0 | 100 | 0 | 0 | #E6007E | Bright magenta, primary ink |
| **Pure Yellow** | 0 | 0 | 100 | 0 | #FFF000 | Bright yellow, primary ink |
| **Pure Black** | 0 | 0 | 0 | 100 | #000000 | Key (K) ink only |
| **Process Red** | 0 | 100 | 100 | 0 | #ED1C24 | Magenta + Yellow |
| **Process Green** | 100 | 0 | 100 | 0 | #00A651 | Cyan + Yellow |
| **Process Blue** | 100 | 100 | 0 | 0 | #2E3192 | Cyan + Magenta |
**Use**: Basic colors, building blocks for other colors
### Black and Gray Values
### Black Formulas
| Type | C | M | Y | K | TAC | Use Case |
| ------------------------- | -- | -- | -- | --- | ---- | -------------------------------- |
| **Pure Black** | 0 | 0 | 0 | 100 | 100% | Text, thin lines, overprinting |
| **Rich Black (Standard)** | 60 | 40 | 40 | 100 | 240% | Large black areas, backgrounds |
| **Rich Black (Cool)** | 70 | 40 | 30 | 100 | 240% | Cool-toned black backgrounds |
| **Rich Black (Warm)** | 40 | 50 | 50 | 100 | 240% | Warm-toned black backgrounds |
| **Rich Black (Neutral)** | 50 | 40 | 40 | 100 | 230% | Neutral deep black |
| **Rich Black (Maximum)** | 80 | 70 | 70 | 100 | 320% | Deepest black (check TAC limit!) |
**Rules**:
* **Text**: Always pure black (K100) for sharp edges
* **Large areas**: Rich black for depth
* **Check TAC**: Rich black can exceed limits
### Gray Scale (Pure K only)
| Gray % | C | M | Y | K | Hex | Use |
| ------------ | - | - | - | -- | ------- | ----------------- |
| **10% Gray** | 0 | 0 | 0 | 10 | #E6E6E6 | Very light gray |
| **20% Gray** | 0 | 0 | 0 | 20 | #CCCCCC | Light gray |
| **30% Gray** | 0 | 0 | 0 | 30 | #B3B3B3 | Medium-light gray |
| **40% Gray** | 0 | 0 | 0 | 40 | #999999 | Medium gray |
| **50% Gray** | 0 | 0 | 0 | 50 | #808080 | Middle gray |
| **60% Gray** | 0 | 0 | 0 | 60 | #666666 | Medium-dark gray |
| **70% Gray** | 0 | 0 | 0 | 70 | #4D4D4D | Dark gray |
| **80% Gray** | 0 | 0 | 0 | 80 | #333333 | Very dark gray |
| **90% Gray** | 0 | 0 | 0 | 90 | #1A1A1A | Almost black |
**Advantage**: Single ink = no registration issues
**Use**: Neutral grays, text, simple graphics
### Warm Gray Scale
| Gray % | C | M | Y | K | Appearance | Use |
| ------------------- | - | -- | -- | -- | ---------------- | ------------------ |
| **Light Warm Gray** | 0 | 5 | 10 | 10 | Slight warm tint | Subtle backgrounds |
| **Warm Gray 1** | 0 | 10 | 15 | 20 | Warm light gray | Backgrounds |
| **Warm Gray 2** | 0 | 10 | 15 | 35 | Warm medium gray | Text gray |
| **Warm Gray 3** | 0 | 15 | 20 | 50 | Warm dark gray | Dark accents |
| **Warm Gray 4** | 0 | 20 | 25 | 65 | Very dark warm | Near-black warm |
**Character**: Slight brown/beige cast
**Use**: Softer, warmer feel than pure gray
### Cool Gray Scale
| Gray % | C | M | Y | K | Appearance | Use |
| ------------------- | -- | -- | -- | -- | ---------------- | ----------------------- |
| **Light Cool Gray** | 10 | 0 | 0 | 10 | Slight blue tint | Tech/modern backgrounds |
| **Cool Gray 1** | 15 | 5 | 0 | 20 | Cool light gray | Modern designs |
| **Cool Gray 2** | 20 | 10 | 0 | 35 | Cool medium gray | Professional look |
| **Cool Gray 3** | 25 | 15 | 5 | 50 | Cool dark gray | Tech aesthetic |
| **Cool Gray 4** | 30 | 20 | 10 | 65 | Very dark cool | Modern near-black |
**Character**: Slight blue/purple cast
**Use**: Modern, tech, professional aesthetic
***
## Common Colors for Print
### Red Values
| Color Name | C | M | Y | K | Hex | Notes |
| ------------------- | -- | --- | --- | -- | ------- | ----------------------- |
| **Bright Red** | 0 | 100 | 100 | 0 | #ED1C24 | Maximum CMYK red |
| **Cherry Red** | 0 | 100 | 80 | 10 | #CE0037 | Slightly darker, punchy |
| **Fire Engine Red** | 0 | 95 | 85 | 0 | #F02B2B | Vibrant red |
| **Burgundy** | 20 | 100 | 80 | 30 | #8B1A1A | Deep wine red |
| **Crimson** | 5 | 100 | 90 | 10 | #C41E3A | Rich crimson |
| **Dark Red** | 25 | 100 | 100 | 25 | #6B0D0D | Very dark red |
| **Pink** | 0 | 50 | 0 | 0 | #FF7BAC | Bright pink |
| **Hot Pink** | 0 | 80 | 10 | 0 | #FF1493 | Vibrant pink |
| **Rose** | 0 | 40 | 20 | 10 | #D98695 | Soft rose |
### Blue Values
| Color Name | C | M | Y | K | Hex | Notes |
| --------------- | --- | -- | -- | -- | ------- | ---------------- |
| **Bright Blue** | 100 | 60 | 0 | 0 | #0066B3 | Strong CMYK blue |
| **Navy Blue** | 100 | 80 | 20 | 30 | #003366 | Classic navy |
| **Royal Blue** | 100 | 80 | 0 | 0 | #2B3990 | Rich blue |
| **Sky Blue** | 60 | 10 | 0 | 0 | #5EC8E5 | Light blue |
| **Cobalt Blue** | 100 | 70 | 0 | 10 | #0047AB | Deep blue |
| **Teal** | 100 | 0 | 30 | 20 | #007A7C | Blue-green |
| **Turquoise** | 70 | 0 | 20 | 0 | #00B8D4 | Bright teal |
| **Baby Blue** | 40 | 10 | 0 | 0 | #9BD3DD | Pastel blue |
### Green Values
| Color Name | C | M | Y | K | Hex | Notes |
| ---------------- | --- | -- | --- | -- | ------- | ------------ |
| **Bright Green** | 80 | 0 | 100 | 0 | #00A550 | Vivid green |
| **Kelly Green** | 90 | 0 | 85 | 0 | #00843D | Irish green |
| **Forest Green** | 100 | 30 | 100 | 30 | #004D2C | Dark forest |
| **Olive Green** | 40 | 20 | 100 | 30 | #5B6D24 | Earthy olive |
| **Lime Green** | 50 | 0 | 100 | 0 | #8BC53F | Bright lime |
| **Mint Green** | 40 | 0 | 30 | 0 | #98E4B8 | Pastel mint |
| **Emerald** | 95 | 0 | 60 | 10 | #009B77 | Jewel green |
### Yellow and Orange Values
| Color Name | C | M | Y | K | Hex | Notes |
| ----------------- | - | -- | --- | -- | ------- | ---------------- |
| **Bright Yellow** | 0 | 0 | 100 | 0 | #FFF000 | Pure CMYK yellow |
| **Golden Yellow** | 0 | 15 | 100 | 0 | #FFD700 | Warm yellow |
| **Mustard** | 0 | 25 | 90 | 20 | #D4A017 | Deep mustard |
| **Bright Orange** | 0 | 60 | 100 | 0 | #FF8200 | Vivid orange |
| **Burnt Orange** | 0 | 70 | 100 | 20 | #CC5500 | Deep orange |
| **Peach** | 0 | 30 | 40 | 0 | #FFD6AD | Soft peach |
| **Coral** | 0 | 60 | 50 | 0 | #FF6F61 | Coral tone |
### Purple and Brown Values
| Color Name | C | M | Y | K | Hex | Notes |
| --------------- | -- | --- | --- | -- | ------- | -------------- |
| **Purple** | 60 | 100 | 0 | 0 | #6B3FA0 | Vibrant purple |
| **Deep Purple** | 70 | 100 | 0 | 30 | #4A1A6B | Dark purple |
| **Lavender** | 30 | 40 | 0 | 0 | #B695C0 | Pastel purple |
| **Plum** | 50 | 100 | 30 | 10 | #7D3C98 | Rich plum |
| **Brown** | 40 | 60 | 100 | 30 | #664228 | Standard brown |
| **Dark Brown** | 50 | 70 | 100 | 50 | #3D2817 | Deep brown |
| **Tan** | 15 | 25 | 40 | 0 | #D2B48C | Light brown |
| **Chocolate** | 35 | 60 | 85 | 40 | #5D3A1A | Rich chocolate |
***
## Skin Tone Values
### Natural Skin Tones for Print
| Tone | C | M | Y | K | Notes |
| ---------------- | - | -- | -- | - | ----------------- |
| **Very Light** | 0 | 10 | 15 | 0 | Pale complexion |
| **Light** | 0 | 15 | 20 | 0 | Fair skin |
| **Light-Medium** | 0 | 20 | 25 | 0 | Light with warmth |
| **Peachy Light** | 0 | 25 | 30 | 0 | Warm undertones |
**Key**: Low cyan, moderate magenta, higher yellow
**Avoid**: Too much magenta (looks sunburned)
| Tone | C | M | Y | K | Notes |
| ---------------- | -- | -- | -- | -- | ------------------ |
| **Medium** | 5 | 30 | 35 | 0 | Average complexion |
| **Medium Warm** | 10 | 35 | 45 | 5 | Warm medium |
| **Medium Olive** | 25 | 35 | 50 | 10 | Olive undertones |
| **Medium Tan** | 15 | 40 | 55 | 15 | Tanned skin |
**Key**: Some cyan for balance, good magenta, yellow
**Balance**: Cyan prevents orange cast
| Tone | C | M | Y | K | Notes |
| --------------- | -- | -- | -- | -- | --------------- |
| **Medium-Dark** | 30 | 50 | 60 | 20 | Deep tan |
| **Dark** | 40 | 60 | 70 | 30 | Rich brown |
| **Very Dark** | 50 | 70 | 80 | 50 | Deep complexion |
| **Deepest** | 60 | 80 | 90 | 60 | Darkest tones |
**Key**: Significant cyan for richness, high all values
**Avoid**: Pure black tones (unrealistic)
### Adjusting for Undertones
**Cool undertones** (pink/red):
* Increase: Magenta by 5-10%
* Decrease: Yellow by 5%
**Warm undertones** (golden/yellow):
* Increase: Yellow by 5-10%
* Decrease: Cyan by 5%
**Neutral undertones**:
* Balanced CMY ratios
* No dominant color
**Always proof**: Skin tones critical to get right
***
## Paper-Safe Colors
### Colors That Print Well
**Blues that reproduce reliably**:
| Color | C | M | Y | K | Reliability |
| ----------- | --- | -- | -- | -- | ----------- |
| Navy Blue | 100 | 80 | 20 | 30 | Excellent |
| Royal Blue | 100 | 80 | 0 | 0 | Excellent |
| Medium Blue | 80 | 50 | 0 | 0 | Good |
| Sky Blue | 60 | 10 | 0 | 0 | Good |
**Avoid**:
* Electric blues (C100 M0 Y0 K0): Look duller than screen
* Very bright cyans: Significant shift from RGB
**Reds that reproduce reliably**:
| Color | C | M | Y | K | Reliability |
| ---------- | -- | --- | --- | -- | ----------- |
| Bright Red | 0 | 100 | 100 | 0 | Excellent |
| Cherry Red | 0 | 100 | 80 | 10 | Excellent |
| Burgundy | 20 | 100 | 80 | 30 | Good |
| Crimson | 5 | 100 | 90 | 10 | Good |
**These match**: Screen to print well
**Avoid**: Neon pinks (can't reproduce in CMYK)
**Greens that reproduce reliably**:
| Color | C | M | Y | K | Reliability |
| ------------ | --- | -- | --- | -- | ----------- |
| Kelly Green | 90 | 0 | 85 | 0 | Excellent |
| Forest Green | 100 | 30 | 100 | 30 | Excellent |
| Emerald | 95 | 0 | 60 | 10 | Good |
| Olive | 40 | 20 | 100 | 30 | Good |
**Avoid**:
* Neon lime greens: Major shift from RGB
* Very bright yellow-greens: Hard to reproduce
**Always safe colors**:
* **Pure black**: K100
* **Pure gray scale**: K only (any %)
* **White**: Paper (C0 M0 Y0 K0)
* **Warm grays**: Slight MY tint
* **Cool grays**: Slight C tint
**Why safe**: Single or minimal inks, no registration issues
***
## CMYK Color Strategies
### Maximum Saturation Colors
**Brightest possible in each hue**:
| Hue | C | M | Y | K | Notes |
| ----------- | --- | --- | --- | - | ----------------------- |
| **Red** | 0 | 100 | 100 | 0 | Maximum CMYK red |
| **Orange** | 0 | 60 | 100 | 0 | Brightest orange |
| **Yellow** | 0 | 0 | 100 | 0 | Pure yellow (brightest) |
| **Green** | 100 | 0 | 100 | 0 | Maximum green |
| **Cyan** | 100 | 0 | 0 | 0 | Pure cyan |
| **Blue** | 100 | 100 | 0 | 0 | Brightest blue |
| **Purple** | 60 | 100 | 0 | 0 | Vibrant purple |
| **Magenta** | 0 | 100 | 0 | 0 | Pure magenta |
**Use**: When maximum saturation needed within CMYK gamut
### TAC-Safe Rich Colors
**Rich colors that stay under TAC 300%**:
| Color | C | M | Y | K | TAC | Use |
| ----------------- | --- | --- | --- | -- | ---- | --------------------- |
| **Rich Navy** | 100 | 80 | 20 | 30 | 230% | Deep blue backgrounds |
| **Rich Burgundy** | 20 | 100 | 80 | 30 | 230% | Elegant dark red |
| **Rich Forest** | 90 | 30 | 100 | 30 | 250% | Deep green |
| **Rich Purple** | 70 | 100 | 0 | 30 | 200% | Deep purple |
| **Rich Brown** | 50 | 70 | 100 | 50 | 270% | Chocolate brown |
**Advantage**: Rich depth while staying within most TAC limits
***
## Color Mixing Guide
### Creating Custom Colors
**Formula**: Reduce saturation, add white (reduce all values)
**Example - Pastel Blue**:
```
Start: Royal Blue (C100 M80 Y0 K0)
Reduce to 40%: C40 M32 Y0 K0
Result: Soft pastel blue
```
**General rule**:
* Multiply all CMY values by 0.3-0.5
* Keep K at 0
* Result: Pastel version
**Common pastels**:
* Pastel Pink: C0 M30 Y10 K0
* Pastel Blue: C30 M10 Y0 K0
* Pastel Yellow: C0 M0 Y40 K0
* Pastel Green: C30 M0 Y30 K0
**Formula**: Add black (increase K)
**Example - Dark Navy**:
```
Start: Royal Blue (C100 M80 Y0 K0)
Add 40% black: C100 M80 Y0 K40
Result: Very dark navy
```
**Rules**:
* Increase K by 20-50%
* Can also reduce CMY slightly to compensate
* Check TAC limit
**Effect**: Deepens color, reduces brightness
**Formula**: Add gray (increase all CMY evenly, add K)
**Example - Muted Green**:
```
Start: Bright Green (C80 M0 Y100 K0)
Add gray: C80 M20 Y100 K20
Result: Sage/muted green
```
**Rules**:
* Add small amounts of opposite colors
* Add 10-30% K
* Reduces vibrancy, increases sophistication
**Use**: Professional, elegant designs
**Mixing opposites for neutral**:
**Complementary pairs**:
* Red (M100 Y100) + Green (C100 Y100) = Brown
* Blue (C100 M100) + Orange (M60 Y100) = Gray-brown
* Yellow (Y100) + Purple (C60 M100) = Gray
**Use**: Create custom browns, grays, earth tones
**Example - Custom Brown**:
```
Mix: C40 M60 Y100 K30
Result: Rich chocolate brown
```
***
## TAC (Total Area Coverage) Reference
### TAC Limits by Profile
| Profile | TAC Limit | Example Safe Color | Example Over Limit |
| ----------------- | --------- | ------------------------- | ------------------------- |
| **ISO Coated v2** | 330% | C100 M100 Y100 K30 (330%) | C100 M100 Y100 K40 (340%) |
| **GRACoL 2006** | 300% | C80 M80 Y80 K60 (300%) | C100 M100 Y100 K10 (310%) |
| **SWOP 2006** | 300% | C80 M70 Y70 K80 (300%) | C90 M90 Y90 K40 (310%) |
| **PSO Uncoated** | 260% | C60 M60 Y60 K80 (260%) | C80 M80 Y80 K40 (280%) |
| **Newsprint** | 240% | C50 M50 Y50 K90 (240%) | C70 M70 Y70 K40 (250%) |
### Calculating TAC
**Formula**: C + M + Y + K = TAC
**Example**:
```
Color: C80 M60 Y40 K50
TAC: 80 + 60 + 40 + 50 = 230%
Status: ✓ Safe for all profiles
```
**Check before finalizing**: Ensure colors don't exceed profile TAC
***
## Best Practices
**Always**: C0 M0 Y0 K100 for text
**Why**:
* Sharpest edges
* No registration issues
* Overprints safely
**Never**: Rich black for text (fringing risk)
**Minimize**: Colors using all four inks
**Problems**:
* Registration issues
* High TAC
* Color shifts
**Better**: Three-color builds when possible
**Example**:
* Instead of: C50 M40 Y40 K20
* Use: C60 M50 Y50 K0 (similar result, better registration)
**Always proof**:
* Brand colors
* Skin tones
* Large color areas
**Methods**:
* Soft proofing (Acrobat Overprint Preview)
* Physical print proof
**Before**: Large print runs
**Best practice**: Use CMYK color picker in Figma
**Avoid**:
* Designing in RGB
* Converting at end
* Surprises from gamut shift
**Result**: What you design is what you get
**For brand colors**:
* Record exact CMYK values
* Test print and approve
* Save in brand guidelines
**Include**:
* CMYK formula
* Pantone equivalent (if applicable)
* Acceptable variation range
**Consistency**: Critical for brand materials
***
## Learn More
Understanding color models
Pure black vs rich black
Troubleshoot color problems
Achieve accurate print colors
***
**Golden rule**: When in doubt, use proven CMYK formulas from this reference rather than converting RGB colors. These values are tested and optimized for print reproduction.
# Print Design Glossary
Source: https://docs.printery.app/reference/glossary
Complete dictionary of printing and design terms
## A
Color model where colors are created by adding light (RGB). Opposite of subtractive color.
The design files, images, and text that will be printed. Also called "mechanicals" or "print-ready files."
## B
Extra area beyond the trim edge where design elements extend. Typically 3mm (0.125"). Prevents white edges if cutting is slightly off.
See [Understanding Bleed](/basics/bleed)
Method of holding pages together. Types include:
* **Saddle-stitch**: Stapled in center fold
* **Perfect binding**: Glued spine
* **Spiral**: Wire or plastic coil
* **Case binding**: Hardcover
Number of bits used to represent color information. Higher = more colors.
* 8-bit: 256 colors per channel
* 16-bit: 65,536 colors per channel
## C
**Cyan, Magenta, Yellow, Black (Key)** - The four ink colors used in printing. Subtractive color model.
See [RGB vs CMYK](/color/rgb-vs-cmyk)
Paper with smooth, glossy coating. Better for vibrant colors and detailed images. Opposite: uncoated paper.
Range of colors a device or system can reproduce. RGB has wider gamut than CMYK.
See **ICC Profile**
Process of separating full-color artwork into CMYK components for printing.
Lines printed outside the design to guide cutting. Also called **trim marks** or **cut marks**.
See [Crop Marks Guide](/basics/crop-marks)
## D
Custom-shaped cut using a steel die (like a cookie cutter). Used for unique shapes beyond rectangles.
Printing directly from digital files without plates. Good for short runs and variable data.
**Dots Per Inch** - Measurement of print resolution. Standard is 300 DPI for quality printing.
See [DPI & Resolution](/basics/dpi-resolution)
Image printed with two colors (usually black + one other color).
## E
Actual resolution of an image based on its size in the design. Formula: Image pixels ÷ Physical size in inches.
Raised impression created by pressing paper between two dies. Opposite: debossing (recessed).
**Encapsulated PostScript** - Vector graphics file format. Good for logos and illustrations.
## F
Surface treatment applied after printing:
* **Gloss**: Shiny, reflective
* **Matte**: Non-reflective, smooth
* **Satin**: Between gloss and matte
* **UV**: Ultra-glossy coating
European standards organization for print. FOGRA39 is a common ICC profile standard.
Metallic or pigmented foil applied using heat and pressure. Creates shiny, decorative effect.
## G
See **Color Gamut**
**Gray Component Replacement** - Method of replacing CMY gray with K (black) to reduce ink usage and improve stability.
Image using only shades of gray (black to white). Usually printed with black ink only.
**Grams per Square Meter** - Measurement of paper weight. Higher GSM = thicker, heavier paper.
* 80gsm: Standard copy paper
* 350gsm: Thick card stock
Inner margin where pages are bound together. Requires extra margin space to avoid content loss in binding.
## H
Pattern of dots used to simulate continuous tones in printing. Smaller, closer dots = darker area.
6-character code representing RGB color. Example: #FF0000 = red. Format: #RRGGBB.
## I
**International Color Consortium** profile - Standard file defining color characteristics of a device or printing condition.
See [ICC Profiles Guide](/color/icc-profiles)
Arrangement of pages on printing sheets for efficient printing and correct folding sequence.
Total amount of ink applied. Measured as percentage. Most printers limit to 280-320% total (TAC).
## K
Black ink in CMYK. "K" = Key plate. Used for text and details for registration accuracy.
Adjustment of space between individual letter pairs for better visual appearance.
When top color removes (knocks out) underlying colors instead of overprinting.
## L
Vertical space between lines of text. Measured baseline to baseline.
See **Safety Zone**
**Lines Per Inch** - Halftone screen frequency. Higher LPI = finer detail, smoother appearance.
## M
Non-glossy, flat surface finish. Reduces glare, softer appearance than gloss.
Ink containing metallic particles for shimmer effect. Often used with foil stamping.
Unwanted pattern caused by incorrect screen angles. Appears as ripples or waves in printed images.
## O
Traditional commercial printing using plates. Image transferred from plate to rubber blanket to paper. Good for large runs.
How much light passes through paper. Higher opacity = less show-through from back side.
Colors that cannot be reproduced in a specific color space. RGB colors outside CMYK gamut will shift.
When one ink prints on top of another instead of knocking out. Used for certain color effects and registration.
See [Overprint Settings](/color/overprint)
## P
Standardized color matching system using pre-mixed spot color inks. Ensures consistent brand colors.
See [Spot Colors Guide](/color/spot-colors)
ISO standard for print-ready PDFs. Ensures files contain necessary information and follow printing guidelines.
Binding method where pages are glued together at spine. Used for paperback books and thick catalogs.
**Pantone Matching System** - See **Pantone**
**Pixels Per Inch** - Resolution measurement for digital images. Often used interchangeably with DPI.
Final check of files before printing to catch errors. Automated in professional workflows.
On-site inspection during printing run to verify colors and quality. Done for critical jobs.
CMYK printing. Opposite: spot color (premixed inks).
Test print to verify colors, layout, and quality before full production run.
* **Digital proof**: On-screen preview
* **Physical proof**: Actual printed sample
## R
Image made of pixels (bitmap). Opposite: vector. Examples: JPG, PNG, TIFF.
Precise alignment of color plates in printing. Registration marks help achieve this.
Crosshair symbols (+) used to align multiple color plates during printing.
Method for handling out-of-gamut colors during conversion:
* **Relative Colorimetric**: Preserves relationships (most common)
* **Perceptual**: Compresses gamut smoothly
* **Absolute**: Exact match including paper white
* **Saturation**: Maximum vibrancy
Amount of detail in an image. Measured in DPI or PPI. Higher = more detail.
**Red, Green, Blue** - Additive color model used by screens and displays.
See [RGB vs CMYK](/color/rgb-vs-cmyk)
Black created using all four CMYK inks (e.g., C40 M30 Y30 K100). Deeper than pure black (K100).
See [Black Handling](/color/black-handling)
## S
Binding by folding sheets in half and stapling through the fold. Used for magazines and thin booklets. Page count must be multiple of 4.
Area inside trim line where important content must stay. Typically 3-5mm from edge. Also called **safe area** or **live area**.
See [Safety Zone Guide](/basics/safety-zone)
Crease or fold line pressed into paper. Helps paper fold cleanly without cracking.
Printing method pushing ink through mesh screen. Used for t-shirts, posters, specialty items.
Area outside bleed containing job information (printer notes, colors used, etc.). Trimmed off final product.
Premixed ink color printed as separate plate. Pantone is most common spot color system.
See [Spot Colors](/color/spot-colors)
Glossy UV coating applied to specific areas only. Creates contrast between coated and uncoated areas.
Two facing pages viewed together, as in an open book or magazine.
Standard RGB color space for web and general use. Smaller gamut than Adobe RGB.
Paper or substrate being printed on. "What stock are you using?" = What kind of paper?
Color model where colors are created by subtracting (absorbing) wavelengths of light. CMYK is subtractive.
## T
**Total Area Coverage** - Sum of all four CMYK percentages. Most printers limit to 300% maximum.
**Tagged Image File Format** - High-quality raster image format. Supports layers and CMYK. Large file size.
Final cut line where paper is trimmed to finished size.
Line indicating where paper will be cut. Same as **trim edge** or **cut line**.
See **Crop Marks**
Final dimensions of printed piece after trimming. Does not include bleed.
## U
**Under Color Removal** - Removing CMY inks under black areas. More traditional method than GCR.
Paper without coating. More absorbent, softer appearance. Colors less vibrant than coated.
High-gloss protective coating cured with ultraviolet light. More durable and shinier than standard varnish.
## V
Clear coating applied to protect and enhance printed piece. Types: gloss, matte, satin, spot.
Image made of mathematical paths, not pixels. Scalable without quality loss. Examples: SVG, PDF, AI, EPS.
## W
Unprinted areas in design. Important for readability and visual balance. Also called **negative space**.
## Quick Reference: Common Measurements
| Term | Value | Usage |
| ----------------- | --------------- | -------------------------- |
| **Bleed** | 3mm (0.125") | Standard for most projects |
| **Safety Zone** | 3-5mm from edge | Keep content inside |
| **DPI** | 300 | Print quality standard |
| **TAC** | Max 300% | Total ink coverage limit |
| **Text Size Min** | 6-8pt | Minimum readable size |
| **GSM Card** | 300-350 | Business card weight |
## Need More Detail?
Learn core printing concepts
Master color terminology
Common questions answered
Learn by doing
***
**Term missing?** Let us know in [Discord](https://discord.gg/kUJZQEfdUF) and we'll add it!
# ICC Profiles Reference
Source: https://docs.printery.app/reference/icc-profiles-table
Complete reference of standard ICC color profiles for print
## ICC Profile Quick Reference
This comprehensive table helps you choose the right ICC profile for your print project based on region, paper type, and printing method.
**Most common**: ISO Coated v2 300% (Europe/International, coated paper) and GRACoL 2006 (USA, coated paper) cover 80% of commercial print jobs.
## Standard ICC Profiles Table
### Coated Paper Profiles
**For glossy, matte coated, or silk paper stocks**
| Profile Name | Region | TAC | Paper Type | Printing Method | Use When |
| -------------------------------- | --------------------- | ---- | ------------------- | ---------------- | -------------------------------------------------- |
| **ISO Coated v2 300%** (FOGRA39) | Europe, International | 330% | Coated glossy/matte | Offset | Most European print shops, international standard |
| **ISO Coated v2 300% (FOGRA39)** | Europe | 330% | Coated | Sheet-fed offset | High-quality commercial printing in Europe |
| **PSO Coated v3** (FOGRA51) | Europe | 300% | Coated | Modern offset | Updated European standard (2014), premium printing |
| **GRACoL 2006 (Coated v2)** | USA, Canada | 300% | Coated | Sheet-fed offset | US commercial printing standard |
| **SWOP 2006 (Coated v3)** | USA | 300% | Coated | Web offset | US publication printing (magazines, catalogs) |
| **Japan Color 2001 Coated** | Japan, Asia | 350% | Coated | Offset | Japanese printing standard |
| **Coated GRACoL 2006** | USA | 300% | Coated | Sheet-fed | US high-quality commercial work |
### Uncoated Paper Profiles
**For natural, uncoated, textured paper stocks**
| Profile Name | Region | TAC | Paper Type | Printing Method | Use When |
| ----------------------------- | ------ | ---- | ---------- | ---------------- | ---------------------------------- |
| **PSO Uncoated v3 (FOGRA52)** | Europe | 260% | Uncoated | Offset | European uncoated paper standard |
| **ISO Uncoated** (FOGRA47) | Europe | 300% | Uncoated | Offset | Older European uncoated standard |
| **GRACoL 2006 Uncoated** | USA | 260% | Uncoated | Sheet-fed offset | US uncoated paper printing |
| **SWOP 2006 Grade 3** | USA | 260% | Uncoated | Web offset | US newsprint and lower-grade paper |
### Newsprint Profiles
**For newspaper printing**
| Profile Name | Region | TAC | Paper Type | Printing Method | Use When |
| ------------------------------ | ------------- | ---- | ---------- | ------------------ | --------------------------- |
| **ISOnewspaper26v4** (FOGRA30) | Europe | 240% | Newsprint | Coldset web offset | European newspaper printing |
| **SWOP 2006 Grade 5** | USA | 240% | Newsprint | Web offset | US newspaper printing |
| **SC Paper** (FOGRA30) | International | 240% | Newsprint | Web offset | Standard newsprint profile |
### Digital Press Profiles
**For digital/toner-based printing**
| Profile Name | Region | TAC | Paper Type | Printing Method | Use When |
| ----------------------- | ------------- | ---- | ---------- | --------------- | ----------------------------------------- |
| **Fogra39** | Europe | 330% | Coated | Digital press | European digital printing |
| **GRACoL 2006** | USA | 300% | Coated | Digital press | US digital printing on coated stock |
| **ISO Coated v2 (ECI)** | International | 330% | Coated | Digital | Digital presses matching offset standards |
***
## Detailed Profile Specifications
### ISO Coated v2 300% (FOGRA39)
**Most widely used international profile**
**Full specifications**:
* **Official name**: ISO Coated v2 (ECI)
* **FOGRA reference**: FOGRA39
* **Total Area Coverage (TAC)**: 330%
* **Black generation**: Medium GCR
* **Paper type**: Glossy or matte coated
* **Paper whiteness**: Type 1 or 2 paper
* **Printing method**: Sheet-fed offset
* **Ink standard**: ISO 12647-2:2004
**Color characteristics**:
* **Gamut**: Wide (good color reproduction)
* **Black point**: L\* 16
* **Paper white**: L\* 95, a\* 0, b\* -2
**When to use**:
* ✓ European print shops (most common)
* ✓ International projects
* ✓ Coated paper stocks
* ✓ High-quality commercial printing
* ✓ Brochures, business cards, flyers
* ✓ Don't know printer's spec (safe default)
**Best for**: 80% of commercial print in Europe and international markets
**Alternatives**:
* **Newer standard**: PSO Coated v3 (FOGRA51) - updated 2014
* **USA equivalent**: GRACoL 2006 Coated
### GRACoL 2006 Coated v2
**US commercial printing standard**
**Full specifications**:
* **Official name**: GRACoL 2006 Coated
* **Developed by**: IDEAlliance (USA)
* **Total Area Coverage (TAC)**: 300%
* **Black generation**: Medium GCR
* **Paper type**: Coated (#1, #2 grade)
* **Printing method**: Sheet-fed offset
* **Ink standard**: ISO 12647-2
**Color characteristics**:
* **Gamut**: Wide (similar to ISO Coated)
* **Black point**: L\* 16
* **Paper white**: L\* 95, a\* 0, b\* -2
* **Tone reproduction**: G7 calibration method
**When to use**:
* ✓ USA-based printers
* ✓ North American print shops
* ✓ Coated paper stocks
* ✓ Commercial printing
* ✓ Corporate materials
* ✓ Marketing collateral
**Best for**: US commercial printing standard
**Difference from ISO Coated**:
* Lower TAC (300% vs 330%)
* Slightly different GCR curve
* G7 calibration methodology
* Results very similar in practice
**Alternatives**:
* **Europe**: ISO Coated v2 300%
* **Web printing**: SWOP 2006
### SWOP 2006 Coated v3
**US publication and web printing**
**Full specifications**:
* **Official name**: SWOP 2006 Coated Grade 3
* **Stands for**: Specifications for Web Offset Publications
* **Total Area Coverage (TAC)**: 300%
* **Black generation**: Medium to Heavy GCR
* **Paper type**: Coated (#3 grade)
* **Printing method**: Web offset (roll-fed)
* **Ink standard**: ISO 12647-2
**Color characteristics**:
* **Gamut**: Moderate (narrower than GRACoL)
* **Black point**: L\* 18-20
* **Paper white**: L\* 92-94 (slightly yellower)
* **Optimized for**: High-speed web presses
**When to use**:
* ✓ Magazine printing
* ✓ Catalog printing
* ✓ Large-run publications
* ✓ Web offset presses
* ✓ Lower-grade coated paper
**Best for**: US publications (magazines, catalogs)
**Not ideal for**:
* ✗ High-end commercial work (use GRACoL instead)
* ✗ Business cards (too much GCR)
* ✗ European printing
**Alternatives**:
* **Sheet-fed**: GRACoL 2006
* **Europe**: ISO Coated v2 300%
### PSO Coated v3 (FOGRA51)
**Modern European standard (2014)**
**Full specifications**:
* **Official name**: PSO Coated v3
* **FOGRA reference**: FOGRA51
* **Total Area Coverage (TAC)**: 300%
* **Black generation**: Medium GCR
* **Paper type**: Premium coated (Type 1)
* **Printing method**: Sheet-fed offset
* **Ink standard**: ISO 12647-2:2013 (updated)
**Color characteristics**:
* **Gamut**: Slightly wider than FOGRA39
* **Black point**: L\* 16
* **Paper white**: L\* 95.3, a\* -0.5, b\* -3.3 (brighter)
* **Improved**: Cyan and blue reproduction
**When to use**:
* ✓ Modern European printing
* ✓ Premium quality projects
* ✓ Printers with updated equipment
* ✓ When printer specifies FOGRA51
**Advantages over FOGRA39**:
* Lower TAC (300% vs 330%) = faster drying
* Better cyan/blue colors
* Updated to modern inks/papers
**Adoption status**:
* **Growing**: More printers adopting
* **FOGRA39 still dominant**: Still more common globally
* **Check with printer**: Before using
**Alternatives**:
* **Older standard**: ISO Coated v2 (FOGRA39) - more compatible
* **USA**: GRACoL 2006
### PSO Uncoated v3 (FOGRA52)
**European uncoated paper standard**
**Full specifications**:
* **Official name**: PSO Uncoated v3
* **FOGRA reference**: FOGRA52
* **Total Area Coverage (TAC)**: 260%
* **Black generation**: Heavy GCR
* **Paper type**: Uncoated white offset
* **Printing method**: Sheet-fed offset
* **Ink standard**: ISO 12647-2:2013
**Color characteristics**:
* **Gamut**: Narrower (uncoated paper limits)
* **Black point**: L\* 20
* **Paper white**: L\* 93, a\* 0, b\* 3 (warmer/yellower)
* **Color saturation**: Lower than coated
**When to use**:
* ✓ Natural/uncoated paper
* ✓ Letterpress printing
* ✓ Textured stocks
* ✓ "Earthy" aesthetic
* ✓ Books with uncoated pages
**Characteristics**:
* Duller colors (ink absorbs into paper)
* Lower TAC (paper can't handle as much ink)
* Heavy GCR (to prevent muddiness)
* Warmer overall appearance
**Not for**:
* ✗ Vibrant color needs
* ✗ Photo-heavy projects
* ✗ Coated paper (use coated profile)
**Alternatives**:
* **USA uncoated**: GRACoL Uncoated
* **Older standard**: ISO Uncoated (FOGRA47)
### Japan Color 2001 Coated
**Japanese printing standard**
**Full specifications**:
* **Official name**: Japan Color 2001 Coated
* **Developed by**: Japan Print Machinery Association
* **Total Area Coverage (TAC)**: 350%
* **Black generation**: Light to Medium GCR
* **Paper type**: Coated art paper
* **Printing method**: Sheet-fed offset
* **Ink standard**: JIS standards
**Color characteristics**:
* **Gamut**: Very wide (highest TAC)
* **Black point**: L\* 15-16
* **Paper white**: L\* 95+, slightly cooler
* **Richer blacks**: Higher ink coverage allowed
**When to use**:
* ✓ Printing in Japan
* ✓ Asian markets
* ✓ Japanese print shops
* ✓ When printer specifies
**Characteristics**:
* Higher TAC than Western standards
* Different ink formulations
* Richer, denser colors
* Longer drying time (higher TAC)
**Use only if**:
* Printer specifically requests
* Printing in Japan/Asia
* Otherwise use ISO or GRACoL
**Alternatives**:
* **International**: ISO Coated v2 300%
* **USA**: GRACoL 2006
***
## Choosing the Right Profile
### Decision Tree
**Always ask first**:
"What ICC profile do you recommend for this project?"
**Professional printers will specify**:
* Exact profile name
* Or provide custom profile
**If they specify**: Use that (always)
**Use this decision tree**:
**1. What region?**
* Europe/International → ISO Coated v2 300%
* USA/Canada → GRACoL 2006
* Japan/Asia → Japan Color 2001
* Australia → ISO Coated v2 300%
**2. What paper type?**
* Glossy/Matte coated → Coated profile
* Natural/Uncoated → Uncoated profile
* Newsprint → Newsprint profile
**3. What printing method?**
* Sheet-fed offset → Standard coated/uncoated
* Web offset (magazines) → SWOP (USA) or ISO Web (Europe)
* Digital press → Match to offset standards (Fogra39 or GRACoL)
**Safe defaults** (work 90% of the time):
**Global default**: ISO Coated v2 300% (FOGRA39)
* Most widely accepted internationally
* Good color gamut
* Compatible with most printers
**USA default**: GRACoL 2006 Coated
* US commercial printing standard
* Widely supported
**These rarely cause issues**: Even if not perfect match
***
## Profile Comparison
### TAC Limits Comparison
| Profile | TAC Limit | Why This Limit | Implication |
| ------------------- | --------- | ---------------------------------- | ------------------------------- |
| **ISO Coated v2** | 330% | European standard for coated paper | Rich colors, good blacks |
| **GRACoL 2006** | 300% | US sheet-fed standard | Balanced, fast drying |
| **SWOP 2006** | 300% | US web offset standard | Optimized for speed |
| **PSO Coated v3** | 300% | Modern European standard | Faster drying than FOGRA39 |
| **PSO Uncoated v3** | 260% | Uncoated paper absorption limit | Prevents ink bleed/muddy colors |
| **Japan Color** | 350% | Japanese paper/ink standards | Richest colors, slowest drying |
| **Newsprint** | 240% | Low-quality paper limit | Prevents saturation/bleed |
**Lower TAC** = Less ink = Faster drying + less saturation
**Higher TAC** = More ink = Richer colors + longer drying
***
## Regional Standards Summary
**Primary profiles**:
**Coated paper**:
* **Standard**: ISO Coated v2 300% (FOGRA39)
* **Modern**: PSO Coated v3 (FOGRA51)
* **Use**: FOGRA39 unless printer specifies FOGRA51
**Uncoated paper**:
* **Standard**: PSO Uncoated v3 (FOGRA52)
* **Older**: ISO Uncoated (FOGRA47)
**Newsprint**:
* ISOnewspaper26v4 (FOGRA30)
**Coverage**: Works in most of Europe, Asia, Australia, Africa
**Primary profiles**:
**Coated paper (sheet-fed)**:
* **Standard**: GRACoL 2006 Coated v2
* **Use for**: Business cards, brochures, flyers, corporate materials
**Coated paper (web offset)**:
* **Standard**: SWOP 2006 Coated Grade 3
* **Use for**: Magazines, catalogs, publications
**Uncoated paper**:
* **Standard**: GRACoL Uncoated
* **Alternative**: SWOP Grade 5 (lower quality)
**Newsprint**:
* SWOP 2006 Grade 5
**Coverage**: USA, Canada, some Latin America
**Primary profiles**:
**Japan**:
* **Standard**: Japan Color 2001 Coated
* **Alternative**: ISO Coated v2 (also accepted)
**China**:
* **Common**: ISO Coated v2 300%
* **Some use**: GRACoL 2006
**Other Asia-Pacific**:
* **Most common**: ISO Coated v2 300%
* **Australia**: ISO Coated v2 300%
**Note**: When unsure in Asia, ISO Coated v2 safest bet
***
## Common Mistakes
**Problem**: "Generic CMYK" or "US Web Coated (SWOP) v2"
**Why wrong**:
* Very old profiles (1990s)
* Don't match modern printing
* Poor color accuracy
* Some printers reject
**Fix**: Use modern profiles (ISO Coated v2, GRACoL 2006, etc.)
**Problem**: Using GRACoL for European printer (or vice versa)
**Result**:
* Colors slightly off
* TAC violations possible
* Printer may need to convert (adds errors)
**Fix**: Match profile to printer's region
**Problem**: Using ISO Coated v2 with uncoated paper stock
**Result**:
* Colors too dark
* Ink bleeds/spreads
* Muddy appearance
* TAC too high for paper
**Fix**: Use uncoated profile for uncoated paper (PSO Uncoated, GRACoL Uncoated)
**Problem**: Guessing which profile to use
**Better approach**:
1. Email/call printer
2. Ask: "What ICC profile do you recommend?"
3. Use exactly what they say
**Result**: Guaranteed compatibility
***
## Downloading Profiles
**Where to get standard ICC profiles**:
**Profiles**:
* ISO Coated v2 300% (FOGRA39)
* PSO Coated v3 (FOGRA51)
* PSO Uncoated v3 (FOGRA52)
**Free download**: Official European standards
**Profiles**:
* GRACoL 2006 Coated
* GRACoL Uncoated
* SWOP 2006
**Free download**: Official US standards
**Included with Adobe apps**:
* Adobe RGB (1998)
* sRGB
* Common CMYK profiles
**Location**: /Library/Application Support/Adobe/Color/Profiles (Mac)
**Custom profiles from your printer**:
* Ask printer for their ICC profile
* Calibrated to their specific equipment
* Best accuracy
**Use**: For critical color matching
***
## Installing ICC Profiles
**Installation**:
1. Download .icc or .icm file
2. Place in one of these locations:
* **User**: \~/Library/ColorSync/Profiles/
* **System**: /Library/ColorSync/Profiles/
3. Restart applications
**Access**: Available in Printery profile dropdown
**Installation**:
1. Download .icc or .icm file
2. Right-click file → Install Profile
3. Or manually place in:
* C:\Windows\System32\spool\drivers\color\\
4. Restart applications
**Access**: Available in Printery profile dropdown
**Check in Printery**:
1. Open plugin
2. Color tab → ICC Profile dropdown
3. Look for newly installed profile name
**If not showing**:
* Restart Figma
* Restart browser
* Verify file in correct folder
* Check file extension (.icc or .icm)
***
## Learn More
Understanding ICC profiles in depth
Color model fundamentals
Achieving accurate print colors
Fix color problems
# Paper Sizes Reference
Source: https://docs.printery.app/reference/paper-sizes
Complete guide to standard paper sizes worldwide for print design
## Paper Size Quick Reference
Comprehensive tables of standard paper dimensions across North American, International (ISO), and specialty formats.
**Remember bleed**: Always add 0.125" (3mm) bleed to all edges. So Letter size with bleed = 8.75" × 11.25"
## North American Standard Sizes
### Common US Paper Sizes
| Size Name | Inches | Millimeters | Points | Common Uses |
| --------------- | ------------- | ---------------- | ------------- | ----------------------------- |
| **Letter** | 8.5" × 11" | 215.9 × 279.4 mm | 612 × 792 pt | Documents, letterhead, flyers |
| **Legal** | 8.5" × 14" | 215.9 × 355.6 mm | 612 × 1008 pt | Legal documents, contracts |
| **Tabloid** | 11" × 17" | 279.4 × 431.8 mm | 792 × 1224 pt | Posters, menus, newspapers |
| **Ledger** | 17" × 11" | 431.8 × 279.4 mm | 1224 × 792 pt | Ledgers, tabloid landscape |
| **Executive** | 7.25" × 10.5" | 184.2 × 266.7 mm | 522 × 756 pt | Planners, executive docs |
| **Half Letter** | 5.5" × 8.5" | 139.7 × 215.9 mm | 396 × 612 pt | Booklets, notepads |
### Business Card Sizes
| Region | Size (Inches) | Size (Millimeters) | Notes |
| --------------------------- | --------------- | ------------------ | --------------------------- |
| **USA / Canada** | 3.5" × 2" | 88.9 × 50.8 mm | Standard US business card |
| **Europe / International** | 3.346" × 2.165" | 85 × 55 mm | Standard Euro business card |
| **Japan** | 3.582" × 2.165" | 91 × 55 mm | Japanese meishi |
| **Australia / New Zealand** | 3.54" × 2.17" | 90 × 55 mm | Standard Australian card |
| **Square** | 2.5" × 2.5" | 63.5 × 63.5 mm | Specialty square cards |
| **Slim** | 3.5" × 1.75" | 88.9 × 44.45 mm | Modern slim design |
**With bleed (US standard)**:
* Trim size: 3.5" × 2"
* With 0.125" bleed: 3.75" × 2.25"
### Brochure Sizes (Folded)
| Type | Flat Size (Inches) | Folded Size | Common Use |
| ----------------------- | ------------------ | ------------ | ----------------------- |
| **Tri-fold (Letter)** | 11" × 8.5" | 3.67" × 8.5" | Standard brochure |
| **Tri-fold (Legal)** | 14" × 8.5" | 4.67" × 8.5" | Longer brochure |
| **Half-fold (Letter)** | 11" × 8.5" | 5.5" × 8.5" | Simple bifold |
| **Z-fold (Letter)** | 11" × 8.5" | 3.67" × 8.5" | Alternative to tri-fold |
| **Gate-fold** | 14" × 8.5" | 3.5" × 8.5" | Special opening effect |
| **Accordion (4-panel)** | 14" × 8.5" | 3.5" × 8.5" | Multiple panels |
**Note**: Flat size = design size before folding
### Poster Sizes
| Size Name | Inches | Millimeters | Common Use |
| ------------------- | --------- | -------------- | ---------------------- |
| **Small Poster** | 11" × 17" | 279 × 432 mm | Events, small displays |
| **Medium Poster** | 18" × 24" | 457 × 610 mm | Standard poster size |
| **Large Poster** | 24" × 36" | 610 × 914 mm | Movie posters, retail |
| **Extra Large** | 27" × 40" | 686 × 1016 mm | Movie one-sheet |
| **Billboard Small** | 36" × 48" | 914 × 1219 mm | Indoor displays |
| **Billboard Large** | 48" × 72" | 1219 × 1829 mm | Large format ads |
***
## International (ISO) Sizes
### A Series (Most Common Worldwide)
| Size | Inches | Millimeters | Common Uses | US Equivalent |
| ------ | --------------- | ------------- | --------------------------- | --------------------- |
| **A0** | 33.11" × 46.81" | 841 × 1189 mm | Technical drawings, posters | — |
| **A1** | 23.39" × 33.11" | 594 × 841 mm | Flip charts, posters | — |
| **A2** | 16.54" × 23.39" | 420 × 594 mm | Large posters, diagrams | — |
| **A3** | 11.69" × 16.54" | 297 × 420 mm | Posters, tabloids | Tabloid (similar) |
| **A4** | 8.27" × 11.69" | 210 × 297 mm | Standard documents | Letter (similar) |
| **A5** | 5.83" × 8.27" | 148 × 210 mm | Booklets, notepads | Half Letter (similar) |
| **A6** | 4.13" × 5.83" | 105 × 148 mm | Postcards, small flyers | — |
| **A7** | 2.91" × 4.13" | 74 × 105 mm | Business cards (Europe) | Business card |
| **A8** | 2.05" × 2.91" | 52 × 74 mm | Small cards | — |
**Note**: Each size is exactly half the area of the previous size
### B Series (Intermediate Sizes)
| Size | Inches | Millimeters | Common Uses |
| ------ | --------------- | -------------- | ----------------------- |
| **B0** | 39.37" × 55.67" | 1000 × 1414 mm | Very large posters |
| **B1** | 27.83" × 39.37" | 707 × 1000 mm | Large posters |
| **B2** | 19.69" × 27.83" | 500 × 707 mm | Posters |
| **B3** | 13.90" × 19.69" | 353 × 500 mm | Small posters |
| **B4** | 9.84" × 13.90" | 250 × 353 mm | Books, larger documents |
| **B5** | 6.93" × 9.84" | 176 × 250 mm | Books, passports |
| **B6** | 4.92" × 6.93" | 125 × 176 mm | Small books |
**Use**: Between A sizes, less common than A series
### C Series (Envelopes)
| Size | Inches | Millimeters | Fits Paper Size |
| ------ | -------------- | ------------ | --------------------------- |
| **C4** | 9.02" × 12.76" | 229 × 324 mm | A4 unfolded |
| **C5** | 6.38" × 9.02" | 162 × 229 mm | A5 unfolded, A4 folded once |
| **C6** | 4.49" × 6.38" | 114 × 162 mm | A6 unfolded, A5 folded once |
| **DL** | 4.33" × 8.66" | 110 × 220 mm | A4 folded in thirds |
**Purpose**: Envelope sizes designed to fit corresponding A series paper
***
## Specialty Print Sizes
### Postcard Sizes
| Type | Inches | Millimeters | Region | Notes |
| ----------------- | ------------- | ---------------- | ------------ | -------------------------- |
| **Standard US** | 4" × 6" | 101.6 × 152.4 mm | USA | Most common US postcard |
| **Large US** | 5" × 7" | 127 × 177.8 mm | USA | Announcements, invitations |
| **Jumbo US** | 6" × 9" | 152.4 × 228.6 mm | USA | Marketing postcards |
| **International** | 5.83" × 4.13" | 148 × 105 mm | Europe/Int'l | A6 size |
| **Square** | 5" × 5" | 127 × 127 mm | USA | Modern square cards |
| **USPS Max** | 6" × 11" | 152.4 × 279.4 mm | USA | Largest USPS postcard rate |
**USPS Requirements**:
* Minimum: 3.5" × 5"
* Maximum: 6" × 11"
* Thickness: 0.007" - 0.016"
### Invitation Sizes
| Type | Inches | Millimeters | Common Use |
| ----------------- | ------------ | ---------------- | ----------------------- |
| **Square Small** | 5" × 5" | 127 × 127 mm | Informal invitations |
| **Square Medium** | 5.5" × 5.5" | 139.7 × 139.7 mm | Wedding save-the-dates |
| **Square Large** | 6" × 6" | 152.4 × 152.4 mm | Formal invitations |
| **A7** | 5" × 7" | 127 × 177.8 mm | Standard invitation |
| **A6** | 4.5" × 6.25" | 114.3 × 158.8 mm | Smaller invitations |
| **Slim** | 4" × 9.25" | 101.6 × 234.9 mm | Modern slim invitations |
### Booklet Sizes
| Size | Inches | Millimeters | Common Use |
| ----------------- | --------------- | ---------------- | ---------------------- |
| **Digest** | 5.5" × 8.5" | 139.7 × 215.9 mm | Small books, magazines |
| **A5** | 5.83" × 8.27" | 148 × 210 mm | International books |
| **Letter** | 8.5" × 11" | 215.9 × 279.4 mm | Programs, catalogs |
| **Square Small** | 6" × 6" | 152.4 × 152.4 mm | Photo books |
| **Square Medium** | 8" × 8" | 203.2 × 203.2 mm | Coffee table books |
| **Square Large** | 12" × 12" | 304.8 × 304.8 mm | Large photo books |
| **US Trade** | 6" × 9" | 152.4 × 228.6 mm | Standard US paperback |
| **Comic Book** | 6.625" × 10.25" | 168.3 × 260.4 mm | Comic books |
### Sticker Sizes
| Type | Inches | Common Use |
| -------------------- | ---------------- | -------------------------- |
| **Small Circle** | 1" - 2" diameter | Logo stickers, labels |
| **Medium Circle** | 2" - 3" diameter | Product labels, promo |
| **Large Circle** | 3" - 4" diameter | Bumper stickers (circular) |
| **Small Rectangle** | 2" × 3" | Product labels |
| **Medium Rectangle** | 3" × 5" | Promotional stickers |
| **Bumper Sticker** | 3" × 11" | Car bumper stickers |
| **Large Bumper** | 4" × 14" | Large bumper stickers |
| **Die-cut** | Custom | Any custom shape |
### Banner Sizes
| Type | Inches | Feet | Common Use |
| ------------------ | ---------- | ------------ | ------------------ |
| **Small Vinyl** | 24" × 48" | 2' × 4' | Indoor displays |
| **Medium Vinyl** | 36" × 72" | 3' × 6' | Standard outdoor |
| **Large Vinyl** | 48" × 96" | 4' × 8' | Building banners |
| **Extra Large** | 60" × 120" | 5' × 10' | Large outdoor |
| **Pull-up Banner** | 33" × 79" | 2.75' × 6.6' | Retractable banner |
| **X-Banner** | 24" × 63" | 2' × 5.25' | Portable display |
***
## Paper Size with Bleed Calculations
### Adding Bleed (0.125" / 3mm standard)
**Calculating full bleed size**:
Formula: Width + 0.25" × Height + 0.25"
(Add 0.125" to each side = 0.25" total)
| Trim Size | With Bleed (Inches) | With Bleed (mm) |
| ------------------------- | ------------------- | ------------------ |
| Letter (8.5" × 11") | 8.75" × 11.25" | 222.25 × 285.75 mm |
| Legal (8.5" × 14") | 8.75" × 14.25" | 222.25 × 361.95 mm |
| Tabloid (11" × 17") | 11.25" × 17.25" | 285.75 × 438.15 mm |
| Business Card (3.5" × 2") | 3.75" × 2.25" | 95.25 × 57.15 mm |
| Postcard (4" × 6") | 4.25" × 6.25" | 107.95 × 158.75 mm |
| Postcard (5" × 7") | 5.25" × 7.25" | 133.35 × 184.15 mm |
**A sizes with 3mm bleed on all sides**:
| Trim Size | With Bleed (mm) | With Bleed (Inches) |
| ----------------- | --------------- | ------------------- |
| A4 (210 × 297 mm) | 216 × 303 mm | 8.50" × 11.93" |
| A5 (148 × 210 mm) | 154 × 216 mm | 6.06" × 8.50" |
| A6 (105 × 148 mm) | 111 × 154 mm | 4.37" × 6.06" |
| A3 (297 × 420 mm) | 303 × 426 mm | 11.93" × 16.77" |
| A2 (420 × 594 mm) | 426 × 600 mm | 16.77" × 23.62" |
**All business card sizes with standard bleed**:
| Region | Trim Size | With 0.125" Bleed | With 3mm Bleed |
| ------------- | ---------- | ----------------- | ---------------- |
| **USA** | 3.5" × 2" | 3.75" × 2.25" | 95.25 × 57.15 mm |
| **Europe** | 85 × 55 mm | 91 × 61 mm | 3.58" × 2.40" |
| **Japan** | 91 × 55 mm | 97 × 61 mm | 3.82" × 2.40" |
| **Australia** | 90 × 55 mm | 96 × 61 mm | 3.78" × 2.40" |
**Setup in Printery**:
* Frame size: Trim size (3.5" × 2")
* Bleed: 0.125" enabled
* Plugin adds bleed automatically
**Formula for any size**:
**Inches** (standard 0.125" bleed):
```
Bleed width = Trim width + 0.25"
Bleed height = Trim height + 0.25"
Example (5" × 7" trim):
Bleed size = 5.25" × 7.25"
```
**Millimeters** (standard 3mm bleed):
```
Bleed width = Trim width + 6 mm
Bleed height = Trim height + 6 mm
Example (100 × 150 mm trim):
Bleed size = 106 × 156 mm
```
**Remember**: Bleed extends OUTSIDE trim, content should extend to bleed edge
***
## Setting Up in Printery
**In Figma**:
1. Create frame (A key or rectangle tool)
2. Set to **trim size** (final cut size)
3. Example: Business card = 3.5" × 2"
**Don't add bleed manually**: Plugin does this
**In Printery**:
* Document tab
* Bleed: **Enable ✓**
* Amount: **0.125"** (or 3mm)
**Plugin adds**: 0.125" on all sides automatically
**Design consideration**:
* Background fills: Extend to bleed edge (automatic)
* Edge elements: Extend to bleed if full-bleed
* Text/logos: Keep in safety zone (0.25" from edge)
**Safety zone**: Area guaranteed not to be cut off
**After export**:
1. Open PDF
2. Check bleed marks visible
3. Verify content extends to bleed edge
4. Check crop marks present
**PDF size**: Should be trim + bleed (e.g., 3.75" × 2.25" for business card)
***
## Choosing Paper Size for Your Project
**Letterhead, invoices, proposals**:
**USA**: Letter (8.5" × 11")
**International**: A4 (210 × 297 mm)
**Why**: Standard office paper size, fits standard printers and envelopes
**Flyers, brochures, promotional**:
**Popular sizes**:
* Letter (8.5" × 11"): Most economical
* Tabloid (11" × 17"): More impact
* A4 (210 × 297 mm): International
* A5 (148 × 210 mm): Compact
**Consider**:
* Budget: Standard sizes cheaper
* Distribution: Must fit in racks, mailers
* Impact: Larger = more expensive but more visible
**Professional identity cards**:
**Standard choice**:
* USA/Canada: 3.5" × 2"
* Europe/Intl: 85 × 55 mm
* Japan: 91 × 55 mm
**Use standard size**: Fits wallets, card holders
**Avoid non-standard**: Won't fit in standard storage
**Wall displays, events**:
**Common choices**:
* Small: 11" × 17" (economical)
* Medium: 18" × 24" (standard poster)
* Large: 24" × 36" (movie poster size)
**Consider**:
* Viewing distance: Farther = larger needed
* Location: Indoor vs outdoor
* Budget: Larger = more expensive
**Standard frames**: Available for common sizes
**Multi-page bound documents**:
**Common sizes**:
* US Trade: 6" × 9" (standard paperback)
* Digest: 5.5" × 8.5" (compact)
* Letter: 8.5" × 11" (catalogs)
* A5: 148 × 210 mm (European standard)
**Consider**:
* Page count: Thicker books need standard sizes
* Binding method: Some sizes better for certain binding
* Cost: Standard sizes more economical
***
## Paper Size Standards by Country
**Primary standard**: US Letter series
**Common sizes**:
* Letter: 8.5" × 11"
* Legal: 8.5" × 14"
* Tabloid: 11" × 17"
* Business Card: 3.5" × 2"
**Note**: Different from rest of world (ISO A series)
**Converting**: A4 ≈ Letter (close but not exact)
**Primary standard**: ISO 216 (A series)
**Common sizes**:
* A4: 210 × 297 mm (documents)
* A5: 148 × 210 mm (booklets)
* A3: 297 × 420 mm (posters)
* Business Card: 85 × 55 mm
**Coverage**: Most of world uses ISO standards
**Advantage**: Consistent scaling (each size is exact half/double)
**Dual standard**:
* ISO A series (for most documents)
* JIS B series (for specific uses)
* Unique business card: 91 × 55 mm
**Difference**: Slightly larger than European business cards
**Use**: Match local standards when printing in Japan
**Mixed standards**:
* **Brazil**: A series (ISO)
* **Mexico**: Mix of US Letter and ISO A4
* **Argentina**: A series (ISO)
**Best practice**: Ask local printer which standard they use
***
## Quick Conversion Table
### Inches ↔ Millimeters
| Inches | Millimeters | Common Use |
| ------ | ----------- | ------------------------- |
| 0.125" | 3.175 mm | Standard bleed |
| 0.25" | 6.35 mm | Safety margin |
| 1" | 25.4 mm | — |
| 2" | 50.8 mm | Business card height (US) |
| 3.5" | 88.9 mm | Business card width (US) |
| 8.5" | 215.9 mm | Letter width |
| 11" | 279.4 mm | Letter height |
### Points ↔ Inches
| Points | Inches | Use |
| ------ | ------ | ----------------------------- |
| 72 pt | 1" | Standard (72 points per inch) |
| 612 pt | 8.5" | Letter width |
| 792 pt | 11" | Letter height |
**Note**: 1 inch = 72 points (PostScript/PDF standard)
***
## Learn More
Configure bleed and page size
Complete business card workflow
Design brochures for print
Complete print workflow
***
**Pro tip**: Always use standard sizes when possible. Custom sizes cost significantly more due to cutting/setup fees. Standard sizes use full sheets efficiently, reducing waste and cost.
# Print Standards Reference
Source: https://docs.printery.app/reference/standards
Complete guide to print industry standards, specifications, and formats
## Print Industry Standards
Understanding industry standards ensures your files work with any professional printer worldwide. This reference covers PDF formats, color standards, and best practices.
**Industry standard**: PDF/X-1a with ISO Coated v2 300% profile is accepted by 95%+ of commercial printers worldwide.
## PDF/X Standards
### PDF/X Format Comparison
| Standard | Release | Color | Transparency | ICC Profiles | Use Case |
| ------------ | ------- | -------------- | ------------ | ------------------- | ----------------------------- |
| **PDF/X-1a** | 2001 | CMYK only | Not allowed | Single embedded | Most compatible, safest |
| **PDF/X-3** | 2002 | CMYK, RGB, Lab | Not allowed | Multiple allowed | International color workflows |
| **PDF/X-4** | 2008 | CMYK, RGB, Lab | Allowed | Multiple allowed | Modern, advanced features |
| **PDF/X-5** | 2010 | All | Allowed | External references | Multi-file workflows |
### PDF/X-1a:2001/2003
**Most widely accepted print standard**
**Specifications**:
* **Color**: CMYK (+ spot colors)
* **Transparency**: Not allowed (flattened)
* **ICC Profile**: Single profile embedded
* **Fonts**: Must be embedded
* **Image resolution**: Defined (typically 300 DPI)
* **Bleed**: Required information included
* **Trim box**: Required
**Advantages**:
* ✅ Universal acceptance
* ✅ Guaranteed compatibility
* ✅ No ambiguity (all flattened)
* ✅ Works with all printers
**Limitations**:
* ❌ CMYK only (no RGB)
* ❌ No transparency support
* ❌ Single ICC profile only
**When to use**:
* Commercial printing
* When unsure of printer's capabilities
* Maximum compatibility needed
* Budget/online printers
**Printer acceptance**: 99%+
**Recommendation**: Use unless printer specifically requests different format
### PDF/X-3:2002/2003
**International color standard**
**Specifications**:
* **Color**: CMYK, RGB, Lab, spot
* **Transparency**: Not allowed (flattened)
* **ICC Profile**: Multiple profiles supported
* **Fonts**: Must be embedded
* **Image resolution**: Defined
* **Color management**: Device-independent
**Advantages**:
* ✅ RGB support (converted at RIP)
* ✅ Multiple color spaces
* ✅ International workflows
* ✅ Device-independent color
**Limitations**:
* ❌ No transparency
* ❌ Requires color-managed workflow
* ❌ Less compatible than PDF/X-1a
**When to use**:
* International printing
* RGB to CMYK conversion at printer
* Color-managed workflows
* Printer specifically requests
**Printer acceptance**: 80-90%
**Note**: Check with printer before using
### PDF/X-4:2008/2010
**Modern PDF standard with transparency**
**Specifications**:
* **Color**: CMYK, RGB, Lab, spot
* **Transparency**: Native support (no flattening)
* **ICC Profile**: Multiple profiles, color-managed
* **Fonts**: Must be embedded
* **Layers**: Supported (optional)
* **Live transparency**: Preserved
**Advantages**:
* ✅ Transparency support (Photoshop blend modes)
* ✅ Modern features
* ✅ Better quality (no flattening)
* ✅ Smaller file sizes (sometimes)
**Limitations**:
* ❌ Requires modern RIP
* ❌ Not all printers support
* ❌ More complexity
**When to use**:
* High-end printing
* Modern print shops with PDF/X-4 support
* Designs with heavy transparency
* Printer specifically requests
**Printer acceptance**: 60-70% (growing)
**Check first**: Not universally supported yet
### PDF/X-5:2010
**Multi-file workflow standard**
**Specifications**:
* **Based on**: PDF/X-4
* **External references**: Allowed
* **Multi-file**: Links to external PDFs
* **Use case**: Complex publishing workflows
**Advantages**:
* ✅ Large publishing workflows
* ✅ External resources
* ✅ Modular approach
**Limitations**:
* ❌ Very limited support
* ❌ Complex workflows only
* ❌ Not for general commercial printing
**When to use**:
* Publishing industry only
* Complex multi-file workflows
* Rarely used in commercial printing
**Printer acceptance**: \< 10%
**Recommendation**: Avoid unless specifically required
***
## ISO Print Standards
### ISO 12647 (Printing Standards)
**The global standard for offset printing**
**Standard for sheet-fed and web offset printing**
**Specifications**:
* **Scope**: Offset lithography
* **Defines**: Ink colors, densities, dot gain, paper types
* **Revision**: Currently ISO 12647-2:2013
**Paper Types Defined**:
* **Type 1**: Premium coated (115 g/m²+)
* **Type 2**: Standard coated (115 g/m²+)
* **Type 3**: LWC (lightweight coated)
* **Type 4**: Uncoated white (115 g/m²+)
* **Type 5**: Uncoated yellowish (newsprint)
**Ink Standards**:
* Cyan: Specific Pantone equivalent
* Magenta: Specific Pantone equivalent
* Yellow: Specific Pantone equivalent
* Black: Specified density
**Why important**: Ensures consistency across different printers worldwide
**Related profiles**:
* FOGRA39 (ISO Coated v2) - Type 1/2 paper
* FOGRA52 (PSO Uncoated v3) - Type 4 paper
**Defines PDF/X format specifications**
**Parts**:
* **ISO 15930-1**: PDF/X-1a:2001
* **ISO 15930-3**: PDF/X-1a:2001 + PDF/X-3:2002
* **ISO 15930-4**: PDF/X-1a:2003 (revised)
* **ISO 15930-6**: PDF/X-3:2003 (revised)
* **ISO 15930-7**: PDF/X-4 (2008)
* **ISO 15930-8**: PDF/X-5 (2010)
**Purpose**: Standardize PDF exchange for printing
**Compliance**: Ensures PDFs contain all necessary print information
**Standard for graphic arts viewing**
**Specifications**:
* **Color temperature**: D50 (5000K)
* **Illuminance**: 2000 lux for critical viewing
* **Surround**: Neutral gray (L\* 60)
**Purpose**: Standardize color evaluation conditions
**Why it matters**:
* Consistent color judgment
* Match print proofs to press sheets
* International standard viewing
**Application**: Professional color matching, print proofing
**Note**: Your office lighting affects color perception
**International paper size standard (A series)**
**Defines**:
* A series (A0 to A10)
* B series (B0 to B10)
* C series (envelopes)
**Key principle**: Each size is exactly half area of previous
**Example**:
* A4: 210 × 297 mm
* A5: 148 × 210 mm (A4 folded in half)
**Adoption**: Worldwide except USA/Canada (use Letter series)
**See**: [Paper Sizes Reference](/reference/paper-sizes)
***
## Color Management Standards
### ICC Specifications
**Current ICC standard**
**Version**: ICC.1:2010 (v4.3)
**Features**:
* Improved color accuracy
* Better spectral data
* Enhanced perceptual rendering
* Wide gamut support
**Profile types**:
* Input (scanner, camera)
* Display (monitor)
* Output (printer)
* Device Link
* Abstract
* Color Space
**For printing**: Output profiles (e.g., FOGRA39, GRACoL)
**Backward compatible**: With ICC v2 profiles
**European Color Initiative (ECI) references**
**Common FOGRA profiles**:
| FOGRA | Profile Name | Paper | Standard |
| ----------- | ------------------ | --------- | ---------------- |
| **FOGRA39** | ISO Coated v2 300% | Coated | ISO 12647-2:2004 |
| **FOGRA51** | PSO Coated v3 | Coated | ISO 12647-2:2013 |
| **FOGRA52** | PSO Uncoated v3 | Uncoated | ISO 12647-2:2013 |
| **FOGRA47** | ISO Uncoated | Uncoated | ISO 12647-2:2004 |
| **FOGRA30** | ISOnewspaper26v4 | Newsprint | ISO 12647-3 |
**Purpose**: Reference characterization datasets
**Use**: Match printer output to standard
**Certification**: Printers can be FOGRA-certified
**General Requirements for Applications in Commercial Offset Lithography**
**Developed by**: IDEAlliance (USA)
**Key standards**:
* **GRACoL 2006**: Coated sheet-fed offset
* **GRACoL Uncoated**: Uncoated papers
* **SWOP**: Web offset publications
**G7 Methodology**:
* Calibration method (not profile)
* Neutral gray balance
* Consistent appearance across devices
* Uses CMYK-to-gray relationships
**Certification**:
* G7 Master Printer (certified printers)
* Ensures quality and consistency
**Usage**: North American commercial printing standard
**Japanese printing standards**
**Standards**:
* **Japan Color 2001 Coated**
* **Japan Color 2001 Uncoated**
* **Japan Color 2002 Newspaper**
**Characteristics**:
* Higher TAC limits (350%)
* Different ink formulations
* Specific to Japanese printing
**Developed by**: Japan Print Machinery Association
**Use**: Printing in Japan or for Japanese markets
**Alternative**: ISO Coated also widely used in Japan
***
## File Specifications Standards
### Resolution Standards
**DPI/PPI standards for print**
| Use Case | Minimum DPI | Recommended DPI | Maximum Useful |
| -------------------- | ----------- | --------------- | -------------- |
| **Offset printing** | 200 | 300 | 600 |
| **Digital printing** | 200 | 300 | 600 |
| **Large format** | 100 | 150-200 | 300 |
| **Billboards** | 25-50 | 50-100 | 150 |
| **Newspapers** | 150 | 200 | 300 |
| **Fine art** | 300 | 400-600 | 1200 |
| **Screen printing** | 150 | 200-300 | 400 |
**Rule of thumb**: 300 DPI for standard commercial printing
**Too low**: Pixelation, poor quality
**Too high**: Larger files, no visible improvement, longer processing
**Lines per inch for halftone screens**
| Print Type | LPI | Corresponding DPI |
| ----------------------- | ------- | ----------------- |
| **Newspaper** | 85-100 | 200-225 |
| **Newsprint color** | 100-120 | 200-300 |
| **Standard offset** | 133-150 | 300 |
| **High-quality offset** | 150-175 | 300-350 |
| **Fine art** | 175-200 | 350-400 |
| **Premium printing** | 200-300 | 400-600 |
**DPI to LPI ratio**: Typically 1.5× to 2× (Quality Factor)
**Formula**: DPI = LPI × Quality Factor
* 150 LPI × 2 = 300 DPI (standard)
**Note**: Printer determines LPI, you provide DPI
**Bleed amounts by region/use**
| Region/Type | Standard Bleed | Notes |
| ------------------------- | --------------------------- | ---------------------------------- |
| **North America** | 0.125" (1/8") | Most common US standard |
| **Europe/International** | 3 mm | ISO standard |
| **Large format** | 0.25" - 0.5" | Bigger bleed for larger sizes |
| **Books (perfect bound)** | 0.125" outside, 0.25" spine | Extra at spine |
| **Minimal bleed** | 2 mm | Absolute minimum (not recommended) |
**Safety zone** (inside margin):
* Standard: 0.25" (6 mm) from trim
* Critical text: 0.375" (9 mm) from trim
**Best practice**: Use 0.125" (3 mm) bleed on all edges
**Acceptable Delta E variations**
| Application | Delta E (ΔE) | Tolerance |
| --------------------------- | ------------ | ----------------- |
| **Critical color matching** | \< 1.0 | Excellent match |
| **High-quality commercial** | 1.0 - 2.0 | Very good |
| **Standard commercial** | 2.0 - 3.0 | Acceptable |
| **Acceptable variation** | 3.0 - 6.0 | Noticeable but OK |
| **Unacceptable** | > 6.0 | Reprint needed |
**Delta E (ΔE)**: Numerical color difference measurement
**Factors**:
* Paper variation: ±1-2 ΔE
* Ink variation: ±1-2 ΔE
* Press variation: ±2-3 ΔE
**Total variation**: 3-6 ΔE typical even with best practices
**Reality**: Perfect match impossible, aim for \< 3 ΔE
***
## Typography Standards
### Font Embedding Requirements
**PDF/X requirements for fonts**
**PDF/X-1a**:
* ✓ All fonts must be embedded
* ✓ Subset embedding allowed
* ✓ Type 1, TrueType, OpenType supported
* ✗ Font references not allowed
**Subsetting**:
* Embeds only used characters
* Reduces file size (80-95% smaller)
* Maintains perfect quality
* Recommended practice
**Outlining fonts** (alternative):
* Convert text to vector paths
* No font embedding needed
* Larger file size
* No longer editable as text
* Last resort for licensing issues
**Readable minimum sizes**
**Standard reading distance** (12-18"):
| Text Type | Minimum Size | Recommended |
| ----------------- | ------------ | ----------- |
| **Body text** | 8 pt | 9-12 pt |
| **Fine print** | 6 pt | 7-8 pt |
| **Captions** | 7 pt | 8-9 pt |
| **Headlines** | 14 pt | 18-24 pt |
| **Business card** | 7 pt | 8-10 pt |
**Legal minimums**:
* Most countries: 6 pt minimum for contracts
* Some jurisdictions: 8 pt minimum
**Large format** (viewed from distance):
* Multiply by viewing distance in feet
* 10 ft viewing: 10× larger minimum
**Rule**: If you squint to read, too small
**Industry standard practice**
**Standard**: Black text always overprints
**Specifications**:
* Pure black (K100) only
* Text size: All sizes
* Rich black: Should NOT overprint (knockout)
**Why**:
* Prevents white gaps from registration
* Standard practice since offset printing
* Built into PDF/X standards
**In Printery**:
* Enable "Overprint black" setting
* Automatic for K100 text
* Verify in Acrobat Overprint Preview
***
## Industry Quality Standards
### G7 Certification
**Gray balance calibration methodology**
**G7 = Gray Balance calibration method**
**Not a profile**: Calibration methodology
**Principle**:
* Neutral gray reproduction as primary goal
* CMYK balance creates neutral grays
* Consistent across different devices
**Developed by**: IDEAlliance (USA)
**Used for**:
* Press calibration
* Proof matching
* Color consistency
**Benefits**:
* Device-to-device matching
* Consistent color appearance
* Reduced variation
**Certification**:
* G7 Master Printer
* G7 Expert
* Regular recertification required
**Comparison to traditional methods**
**Traditional calibration**:
* Match solid ink densities
* Match dot gain curves
* CMYK-focused
**G7 calibration**:
* Match neutral gray axis
* CMYK used to achieve gray
* Visual appearance focused
**Result**:
* Better cross-device matching
* More consistent color
* Substrate-independent approach
**Adoption**: Growing in North America, spreading globally
**G7 Master Printer certification**
**What it means**:
* Printer trained in G7 methodology
* Equipment calibrated to G7 specs
* Regular quality checks
* Consistent results
**Finding certified printers**:
* IDEAlliance website: Master Printer directory
* Ask printer: "Are you G7 certified?"
**Worth it for**:
* Brand consistency
* Multi-location printing
* Critical color matching
* Corporate materials
**Cost**: Typically 10-20% premium over standard printing
### FOGRA Certification
**European color standard certification**
**Printer certification levels**:
**FOGRA Cert**: Basic certification
* Meets FOGRA color standards
* Regular testing
* Consistent output
**PSO (Process Standard Offset)**: Advanced
* Complete process control
* ISO 12647-2 compliance
* Ongoing monitoring
**Benefits**:
* Predictable results
* Consistent quality
* International standards compliance
**Find certified printers**: FOGRA website directory
**FOGRA characterization datasets**:
**What they are**:
* Reference measurements
* Specific printing conditions
* Basis for ICC profiles
**Example datasets**:
* FOGRA39: Coated paper, offset
* FOGRA51: Coated paper, updated standard
* FOGRA52: Uncoated paper
**Use**: Printers calibrate to match these references
**Result**: Consistency worldwide using same standard
***
## File Delivery Standards
### Prepress Requirements
**Standard**: PDF/X-1a (safest)
**Alternative**: PDF/X-3 or PDF/X-4 (if printer supports)
**Requirements**:
* High-quality print preset
* All fonts embedded
* Images at 300 DPI minimum
* Bleed included
* Crop marks visible
**Standard**: CMYK with ICC profile embedded
**Profile**: Match printer's specification
* ISO Coated v2 300% (if unknown)
* GRACoL 2006 (USA)
* Or printer-specified profile
**No RGB**: Unless PDF/X-3 specifically requested
**Best practices**:
```
ProjectName_Size_Date_Version.pdf
Examples:
BusinessCard_3.5x2_2024-01-15_v1.pdf
Brochure_TriFold_2024-01-15_FINAL.pdf
```
**Avoid**:
* Spaces (use underscores or hyphens)
* Special characters
* Generic names ("final.pdf", "new\.pdf")
**Include**:
* Project identifier
* Size/type
* Date
* Version number
**PDF should include**:
* Trim box dimensions
* Bleed box dimensions
* Page orientation
* Output intent (ICC profile)
* Creator (your contact info)
**Printery**: Includes automatically
**Verify**: Open in Acrobat → Properties
**File transfer options**:
**Small files** (\< 25 MB):
* Email attachment
**Medium files** (25-100 MB):
* WeTransfer
* Google Drive link
* Dropbox link
**Large files** (> 100 MB):
* Printer's FTP server
* Cloud storage link
* Physical delivery (USB)
**Never**: Send via chat/text (compression)
***
## Quality Control Standards
### Preflight Checks
**Industry-standard preflight checks**:
* [ ] PDF format: PDF/X-1a (or specified)
* [ ] Color space: CMYK (no RGB unless specified)
* [ ] ICC profile: Embedded and correct
* [ ] Fonts: All embedded (check Properties)
* [ ] Images: 300 DPI minimum
* [ ] Bleed: 0.125" (3 mm) on all edges
* [ ] Crop marks: Visible and correct
* [ ] Trim box: Correctly defined
* [ ] Text: Pure black (K100) for readability
* [ ] Overprint: Black text overprints
* [ ] TAC: Within profile limits
* [ ] File size: Within printer's limits
* [ ] Page count: Correct
* [ ] Orientation: Correct
**Tools**:
* Adobe Acrobat: Preflight tool
* Printery: Built-in checks
* Printer's preflight (online services)
***
## International Standards Organizations
**International Organization for Standardization**
**Standards**:
* ISO 12647 (printing)
* ISO 15930 (PDF/X)
* ISO 216 (paper sizes)
**Scope**: Worldwide
**International Color Consortium**
**Standards**:
* ICC color profiles
* Color management specifications
**Website**: color.org
**Graphic Technology Research Association**
**Region**: Europe
**Standards**:
* FOGRA characterization data
* PSO certification
* Color testing
**Website**: fogra.org
**International Digital Enterprise Alliance**
**Region**: North America
**Standards**:
* GRACoL
* SWOP
* G7 methodology
**Website**: idealliance.org
***
## Compliance Checklist
**Before sending to printer**:
* [ ] PDF/X-1a format (or specified format)
* [ ] PDF validates with Acrobat Preflight
* [ ] No errors in preflight report
* [ ] All warnings reviewed and acceptable
* [ ] CMYK color space (unless RGB specified)
* [ ] ICC profile embedded
* [ ] Profile matches printer's spec
* [ ] No spot colors (unless intentional)
* [ ] TAC within limits
* [ ] Black handling appropriate
* [ ] All images 300 DPI minimum
* [ ] All fonts embedded
* [ ] No missing fonts reported
* [ ] Text readable (minimum 6-7 pt)
* [ ] All content within trim + bleed
* [ ] Safety zones respected
* [ ] Bleed: 0.125" (3 mm) all sides
* [ ] Crop marks present
* [ ] Trim box correct dimensions
* [ ] File size within printer's limit
* [ ] File naming clear and descriptive
* [ ] Correct version (not old file)
***
## Learn More
Complete ICC profile specifications
Standard paper dimensions worldwide
Complete quality control guide
Configure compliant export settings
***
**Following standards = fewer problems**: Industry standards exist because they work. Following them ensures your files work with any professional printer worldwide.
# Security
Source: https://docs.printery.app/security
All the essential details your legal team needs regarding the security and infrastructure of Printery.
## Figma Plugin Security
Printery runs as an official plugin embedded within Figma’s own application. All plugins, including Printery, are reviewed and approved by the Figma team before being published.
Because plugins run directly from Figma's servers, they benefit from the additional layers of security that the Figma platform provides:
* SOC 2 Type 2
* SOC 3
* Cloud Security Alliance (CSA) STAR: Level 1
* ISO/IEC 27001:2013
* ISO/IEC 27018:2019
* EU Cloud Code of Conduct (COC): Level 2
> Plugins are third-party scripts or applications that extend the functionality of Figma design and FigJam. Plugins are only visible to the person who ran it and cannot be interacted with by other users in the same file.
- Source: Figma
Figma plugins by default can access only the user ID and avatar of the user who runs the plugin, and only the layers in the file in which the plugin is opened. Further, none of this data can leave your Figma file unless it is sent to an approved network endpoint. These endpoints must be publicly displayed by the plugin developer for transparency. Network security is described in more detail in the Data section of this page.
| Figma plugins can ✅ | Figma plugins cannot ❌ |
| ------------------------------------------- | --------------------------------------------------------------- |
| Only be run by an explicit user action | Run by themselves |
| Show UI in a single plugin-specific dialog | Access anything when they aren’t running |
| Read any data in your Figma document | Access data from any files other than the file they were run in |
| Modify any data in your Figma document | Access information about your organization. |
| Communicate with approved network endpoints | Change Figma’s UI outside of the plugin UI dialog |
## Printery Security
### Data & Network Security
Printery interacts with a publicly accessible network endpoints (servers):
#### User Data for License Management
We retrieve the user ID and name via Figma’s API for license management and user support, in line with Figma's policies. This data is securely handled for these purposes only.
#### PDF Processing (CMYK Conversion, Compression)
The PDF files you export are processed in memory on secure servers for CMYK conversion and compression, and your data is never stored anywhere.
#### Authentication
All user authentication is managed directly through Figma, eliminating the need for separate user accounts. This means your data remains within Figma's secure environment and is not stored externally.
### Support
Printery offers active support. Additionally, the founder of the plugin is available for one-on-one assistance with any inquiries or issues related to the plugin.
# Community
Source: https://docs.printery.app/support/community
Join the Printery community
## Join Our Discord Community
Connect with over 1,000 designers using Printery!
Click here to join our active community on Discord
## What's in the Community?
Ask questions and get answers within minutes from experienced users and team members
Show off your print designs and get feedback from fellow designers
Discover workflow optimizations and professional techniques
Be first to know about new features, updates, and improvements
Suggest new features and vote on what gets built next
Connect with print designers, agencies, and print shops worldwide
## Community Guidelines
We're building a supportive, professional community. Please:
### ✅ Do:
* Be respectful and helpful
* Search before asking (your question might be answered)
* Share solutions when you find them
* Provide context when asking for help
* Give credit when sharing others' work
### ❌ Don't:
* Spam or self-promote excessively
* Share pirated content
* DM team members for support (use public channels)
* Post the same question in multiple channels
* Be rude or dismissive
## Popular Channels
| Channel | Purpose |
| --------------------- | ------------------------------- |
| **#general** | General chat and introductions |
| **#help** | Get technical support |
| **#showcase** | Share your print designs |
| **#resources** | Templates, tools, and resources |
| **#feature-requests** | Suggest new features |
| **#announcements** | Official updates from the team |
## Resources from the Community
Members have created amazing resources:
Free templates shared by community members:
* Business card templates
* Brochure layouts
* Poster designs
* Packaging mockups
Ask in #resources channel!
Community-created tutorials:
* Video walkthroughs
* Written guides
* Tips and tricks
* Real-world case studies
Share yours in #resources!
Members share their:
* Design-to-print processes
* Client handoff procedures
* Quality control checklists
* Automation scripts
## Community Events
### Monthly Office Hours
* **When**: First Wednesday of each month, 3 PM EST
* **Where**: Discord voice channel
* **What**: Live Q\&A with the Printery team
* **Duration**: 60 minutes
### Design Challenges (Coming Soon!)
* Monthly print design challenges
* Showcase your skills
* Win Pro subscriptions
* Build your portfolio
## Featured Community Members
Meet some of our active community members:
**Want to be featured?** Be active in the community, help others, and create great content!
## Beyond Discord
Follow for updates and announcements
Contribute to open-source development
Connect professionally
## Contribute to the Community
Ways you can give back:
Answer questions in Discord - your experience helps newcomers!
Create and share templates for common print projects
Document your workflows and techniques
Help improve the plugin by reporting issues
Tell other designers about Printery
## Success Stories
Read how others are using Printery:
"We've eliminated the need for InDesign in our print workflow. Printery handles everything from business cards to 60-page catalogs."
**- Sarah, Creative Director at Brand Studio**
"As a freelancer, I can't afford multiple expensive subscriptions. Printery lets me deliver professional print files at a fraction of the cost."
**- Marcus, Freelance Designer**
"We started recommending Printery to our clients. The files we receive are now consistently print-ready, saving us hours of preflight work."
**- Emily, Prepress Manager**
Have a success story? Share it in Discord #showcase or email [support@cooderspro.com](mailto:support@cooderspro.com)
***
**Join today** and become part of a growing community of print-focused designers!
# Contact & Support
Source: https://docs.printery.app/support/contact
Get help with Printery
## Get Help
We're here to help you succeed with Printery! Choose the support option that works best for you:
**Response Time**: Minutes to hours
**Best For**: Quick questions, tips, community help
Join 1000+ designers for real-time assistance
**Response Time**: Within 24 hours (same-day for Pro)
**Best For**: Technical issues, billing, detailed questions
Direct support from our team
**Response Time**: Varies
**Best For**: Bug reports, feature requests
Public issue tracking
**Response Time**: Instant
**Best For**: Learning, troubleshooting, reference
Comprehensive guides and tutorials
## Before You Contact Us
To help us help you faster, please:
Most questions are answered in our [FAQ](/troubleshooting/faq).
Common topics:
* Installation and setup
* File size issues
* Color problems
* DPI and resolution
* Export errors
Use the search bar at the top of this page to find relevant guides.
Popular searches:
* "How to add bleed"
* "CMYK conversion"
* "Crop marks"
* "Export PDF"
Before reporting a bug:
* Refresh/restart Figma
* Clear cache (Help → Troubleshooting → Clear cache)
* Update the plugin
* Try in different browser/Desktop app
## Email Support
### What to Include
When emailing [support@cooderspro.com](mailto:support@cooderspro.com), please include:
Clear, specific subject:
* ✅ "Export fails for 100+ page document"
* ❌ "Help!"
Detailed explanation of your issue:
* What you're trying to do
* What's happening instead
* Error messages (exact text or screenshot)
* Plugin version
* Figma version (Desktop or Browser)
* Operating system
* File size and complexity
If applicable:
* Plugin interface showing the issue
* Error messages
* Your design (if relevant)
Help us understand:
1. First I did...
2. Then I...
3. Then this happened...
### Response Times
| Plan | First Response | Resolution |
| ---------------- | ----------------- | ----------------- |
| **Free** | Within 48 hours | Varies |
| **Pro** | Same business day | Priority handling |
| **Critical Bug** | ASAP | Hotfix if needed |
**Pro users**: Include "PRO" in your subject line for priority handling
## Community Support (Discord)
Our Discord community is the fastest way to get help!
### Why Join Discord?
* **Fast responses** - Often minutes, not hours
* **Community expertise** - Learn from other designers
* **Sharing tips** - See how others solve problems
* **Beta access** - Test new features early
* **Networking** - Connect with print designers
### Discord Channels
| Channel | Purpose |
| --------------------- | -------------------------------- |
| **#general** | General discussion and questions |
| **#help** | Technical support |
| **#showcase** | Share your work |
| **#feature-requests** | Suggest new features |
| **#bug-reports** | Report issues |
| **#tips-and-tricks** | Community wisdom |
Click here to join our community of 1000+ designers
### Discord Etiquette
* Search before asking (use Discord search)
* Provide details and context
* Share screenshots when helpful
* Thank people who help
* Share your solutions when resolved
* DM team members directly
* Post same question in multiple channels
* Demand immediate responses
* Share pirated software or hacks
* Spam or self-promote excessively
## Bug Reports
Found a bug? Help us fix it!
### How to Report
**Best for**: Reproducible bugs, feature requests
**Steps**:
1. Go to [GitHub Issues](https://github.com/coodersio/print-pdf-plugin/issues)
2. Search existing issues first
3. Click "New Issue"
4. Fill out template completely
5. Add labels if appropriate
**Template**:
```markdown theme={null}
**Describe the bug**
A clear description of what the bug is.
**To Reproduce**
Steps to reproduce:
1. Go to '...'
2. Click on '....'
3. See error
**Expected behavior**
What you expected to happen.
**Screenshots**
If applicable, add screenshots.
**Environment**
- Plugin version:
- Figma version:
- OS:
- Browser (if applicable):
**Additional context**
Any other information.
```
**Best for**: Private issues, billing problems
Email [support@cooderspro.com](mailto:support@cooderspro.com)
Include same information as GitHub template.
**Best for**: Quick issues, verification before reporting
Post in **#bug-reports** channel
Include:
* Brief description
* Steps to reproduce
* Screenshot if helpful
### Bug Severity Levels
| Level | Description | Response |
| ------------ | -------------------------------------- | ------------------- |
| **Critical** | Plugin completely broken, data loss | Immediate hotfix |
| **High** | Major feature broken | Fix in next patch |
| **Medium** | Minor feature issue, workaround exists | Fix in next release |
| **Low** | Cosmetic, minor inconvenience | Fix when possible |
## Feature Requests
Have an idea? We'd love to hear it!
### How to Request
Search GitHub Issues and Discord to see if already requested
Explain:
* What you want to do
* Why it's valuable
* How you envision it working
* Who else would benefit
* **GitHub**: [New Feature Request](https://github.com/coodersio/print-pdf-plugin/issues/new)
* **Discord**: #feature-requests channel
* **Email**: [support@cooderspro.com](mailto:support@cooderspro.com)
Upvote existing requests you support
### What We Prioritize
We consider:
* **User impact**: How many users benefit?
* **Feasibility**: Is it technically possible?
* **Alignment**: Fits our vision for the product?
* **Demand**: How many requests for this feature?
* **Pro vs Free**: Some features may be Pro-only
## Billing & Account
### Billing Questions
Contact [support@cooderspro.com](mailto:support@cooderspro.com) for:
* Invoice requests
* Refund requests
* Subscription changes
* Payment issues
* Tax information
**Include**:
* Your email address used for purchase
* Order number or transaction ID
* Nature of your request
### Refund Policy
* **30-day money-back guarantee** for Pro subscriptions
* No questions asked
* Full refund to original payment method
* Usually processed within 5-7 business days
## Educational & Nonprofit
We offer discounts for:
* **Students** (valid .edu email required)
* **Educational institutions**
* **Registered nonprofits**
**To apply**:
1. Email [support@cooderspro.com](mailto:support@cooderspro.com)
2. Subject: "Educational/Nonprofit Discount Request"
3. Include:
* Proof of status (student ID, nonprofit documentation)
* Intended use case
* Your email for account setup
## Social Media
Stay updated and connect with us:
Updates and announcements
Open source and development
Professional network
## Office Hours
Want to chat live with the team?
We host **monthly community office hours** on Discord:
* **When**: First Wednesday of each month, 3 PM EST
* **Where**: Discord voice channel
* **Topics**: Q\&A, feature demos, roadmap discussion
* **Duration**: 60 minutes
Announced in Discord #announcements channel.
## Contributing
Want to help improve Printery?
Help improve our docs:
* Fix typos or unclear sections
* Add examples and use cases
* Translate to other languages
Share your print templates:
* Business cards
* Brochures
* Posters
* Packaging designs
Create video or written tutorials:
* Specific techniques
* Industry use cases
* Tips and tricks
Answer questions in Discord:
* Share your expertise
* Help newcomers
* Build community
Contact us if you'd like to contribute!
## Business Inquiries
For partnerships, press, or business opportunities:
* **Email**: [support@cooderspro.com](mailto:support@cooderspro.com)
* **Subject**: "Business Inquiry - \[Topic]"
## Privacy & Security
Your privacy is important. See our:
* [Security Policy](/security) - How we protect your data
* Privacy Policy - Data handling practices (coming soon)
* Terms of Service - Usage terms (coming soon)
**Never share**:
* Login credentials
* Payment card numbers
* Personal sensitive information
We will never ask for these via email or Discord!
***
## Quick Contact Reference
| Issue Type | Best Method | Response Time |
| ------------------- | --------------- | ------------- |
| **Quick Question** | Discord | Minutes-Hours |
| **Technical Issue** | Email | 24-48 hours |
| **Bug Report** | GitHub | Varies |
| **Feature Request** | GitHub/Discord | Varies |
| **Billing** | Email | 24 hours |
| **Emergency** | Discord + Email | ASAP |
**Most issues resolved in Discord within an hour!** Join our community for the fastest help.
# Business Templates
Source: https://docs.printery.app/templates/business-templates
Ready-to-use Figma templates for business cards, letterhead, and corporate materials
## Professional Business Templates
Download and customize these print-ready Figma templates for your business needs. All templates include proper bleed, safety zones, and Printery-compatible setup.
**How to use**: Duplicate template to your Figma account → Customize content → Export with Printery → Send to printer. All technical specifications already configured.
## Business Card Templates
### Template 1: Classic Professional
**Style**: Traditional, clean, professional
**Specifications**:
* Size: 3.5" × 2" (US standard)
* Orientation: Horizontal
* Bleed: 0.125" included
* Safety zone: 0.25" guides
* Front and back included
**Design features**:
* Clean typography hierarchy
* Logo placement guides
* Contact information layout
* Professional color scheme placeholders
**Customization**:
* Replace logo
* Update text (name, title, contact)
* Adjust colors to brand
* Optional: Flip to use back design
**Print specifications**:
* Stock: 14pt-16pt recommended
* Finish: Matte or gloss
* Color: Full CMYK
**Best for**: Lawyers, consultants, financial services, corporate professionals
***
### Template 2: Modern Minimalist
**Style**: Contemporary, bold, lots of white space
**Specifications**:
* Size: 3.5" × 2" (US standard)
* Orientation: Horizontal
* Bleed: 0.125" included
* Design: Bold typography, minimal elements
**Design features**:
* Large typography for name
* Asymmetric layout
* Generous white space
* Modern sans-serif fonts
**Customization**:
* Replace text
* Adjust accent color (single bold color recommended)
* Optional back design included
**Print specifications**:
* Stock: 16pt ultra-thick for premium feel
* Finish: Matte or soft-touch lamination
* Color: CMYK + optional spot color for accent
**Best for**: Designers, creatives, startups, tech companies, modern brands
***
### Template 3: Executive Vertical
**Style**: Sophisticated vertical orientation, premium
**Specifications**:
* Size: 2" × 3.5" (vertical)
* Bleed: 0.125" included
* Front and back designs
* Safety zones marked
**Design features**:
* Vertical layout (stands out)
* Elegant serif typography
* Subtle texture background
* Premium feel
**Customization**:
* Logo placement at top
* Name and title centered
* Contact info at bottom
* Background texture customizable
**Print specifications**:
* Stock: 18pt or higher (premium weight)
* Finish: Silk lamination + spot UV on logo (optional)
* Color: CMYK + optional metallic accent
**Best for**: C-level executives, luxury brands, premium services, photographers
***
### Template 4: Creative Bold
**Style**: Eye-catching, colorful, memorable
**Specifications**:
* Size: 3.5" × 2"
* Orientation: Horizontal
* Bleed: 0.125" included
* Bold design elements
**Design features**:
* Strong color blocking
* Geometric shapes
* Bold sans-serif typography
* High contrast
**Customization**:
* Adjust color palette (brand colors)
* Logo placement flexible
* Pattern customization
* Font pairing options
**Print specifications**:
* Stock: 14pt-16pt
* Finish: Glossy for vibrant colors
* Color: Full CMYK process
**Best for**: Creative agencies, designers, artists, entertainment, youth brands
***
## Letterhead & Stationery Templates
### Template 5: Corporate Letterhead
**Specifications**:
* Size: 8.5" × 11" (Letter)
* Bleed: 0.125" all sides
* Safety zones: 0.5" margins
* Print-ready layout
**Design features**:
* Company logo at top
* Address footer
* Optional secondary page (no header, just footer)
* Clean, professional layout
**Customization**:
* Replace logo
* Update company information
* Adjust header/footer colors
* Optional watermark background
**Print specifications**:
* Paper: 24 lb or 28 lb bond (premium)
* Color: CMYK (usually 1-2 colors to save costs)
* Quantity: Typically 500-1000 sheets
**Includes**: First page (full header) + Second page template (continuation)
**Best for**: Official correspondence, proposals, contracts, client communications
***
### Template 6: Compliments Slip
**Specifications**:
* Size: 4" × 6" (postcard size)
* Bleed: 0.125" included
* Simple, elegant layout
**Design features**:
* "With Compliments" headline
* Logo placement
* Minimal design (leaves room for handwritten note)
* Matching letterhead style
**Customization**:
* Replace logo and company name
* Adjust colors to match brand
* Optional back design
**Print specifications**:
* Paper: 100 lb cover stock
* Color: 1-2 colors typical
* Quantity: 250-500
**Best for**: Personal notes, package inserts, thank you notes, professional correspondence
***
### Template 7: Envelope (#10)
**Specifications**:
* Size: 9.5" × 4.125" (flat #10 envelope)
* Bleed: Not typical for envelopes (design for exact size)
* Safety zones: 0.5" from edges
**Design features**:
* Logo placement (top left or back flap)
* Return address area
* Coordinates with letterhead template
* Window envelope version optional
**Customization**:
* Logo and return address
* Color accent (typically matches letterhead)
* Optional: Security tint interior
**Print specifications**:
* Stock: 24 lb or 28 lb envelope stock
* Color: 1-2 colors (full color rare for envelopes)
* Quantity: 500-1000
**Note**: Window envelopes often don't need printing (just use window for address)
**Best for**: Matching stationery suite with letterhead
***
## Presentation & Proposal Templates
### Template 8: Proposal Cover
**Specifications**:
* Size: 8.5" × 11" (Letter)
* Bleed: 0.125" included
* Full-page design for binding
**Design features**:
* Large title area
* Subtitle/client name
* Company logo
* Professional imagery placeholder
* Date and document number
**Customization**:
* Replace title and client name
* Update logo and company info
* Background image/color
* Add project-specific imagery
**Print specifications**:
* Paper: Heavy cover stock (100 lb)
* Binding: Left edge (0.5" margin)
* Color: Full CMYK
**Use with**: Multi-page proposals, reports, presentations
**Best for**: Client proposals, RFP responses, pitch decks, annual reports
***
### Template 9: Report Template (Multi-page)
**Specifications**:
* Size: 8.5" × 11"
* Pages: Master template for interior pages
* Bleed: 0.125"
* Gutter: 0.5" binding margin
**Design features**:
* Header with company logo
* Footer with page numbers
* Section dividers
* Content layouts (text, text+image, full-page image)
* Table of contents template
**Customization**:
* Duplicate pages as needed
* Customize headers/footers
* Adjust color scheme
* Add section tabs
**Print specifications**:
* Paper: 28 lb text or 70 lb offset
* Binding: Perfect bound or coil
* Color: Full CMYK
**Includes**: 5 different page layout styles
**Best for**: Multi-page proposals, annual reports, case studies, white papers
***
## Identity Package Templates
### Template 10: Complete Business Identity Kit
**Includes all templates**:
* Business card (front/back)
* Letterhead (page 1 & 2)
* Envelope (#10)
* Compliments slip
* Email signature (bonus digital asset)
**Specifications**:
* All items sized correctly with bleed
* Coordinated design across all pieces
* Consistent brand colors
* Matching typography
**Customization**:
* Single source for brand colors (update once, applies to all)
* Components for logo (change once, updates everywhere)
* Typography styles linked
**Print specifications**:
* Complete spec sheet included
* Recommended quantities
* Budget estimates
**Best for**: New business launch, rebranding, complete stationery refresh
**Bonus**: Brand guidelines template to document your colors, fonts, and usage
***
## Name Badge & ID Templates
### Template 11: Conference Name Badge
**Specifications**:
* Size: 4" × 3" (standard badge)
* Orientation: Horizontal
* Bleed: 0.125"
* Large text for readability from distance
**Design features**:
* Large name field
* Company/organization
* Title/role
* Event logo/branding
* Optional color coding (by role/track)
**Customization**:
* Event branding
* Color categories
* Variable data fields ready
* Badge holder compatible design
**Print specifications**:
* Stock: 100 lb cover with lamination
* Finish: Laminated (required for durability)
* Quantity: Based on attendee count
* Optional: Variable data printing
**Best for**: Conferences, events, trade shows, corporate meetings
***
### Template 12: Employee ID Badge
**Specifications**:
* Size: 3.375" × 2.125" (CR80 card standard)
* Front and back designs
* Photo placement area
* Security features placeholders
**Design features**:
* Photo area (clear guidelines)
* Employee name
* Department/title
* ID number
* Company logo
* Security features (hologram placeholder, barcode area)
**Customization**:
* Company branding
* Department color coding
* Variable data fields
* Security level indicators
**Print specifications**:
* Stock: PVC card stock
* Finish: Specialty ID card printer
* Features: Magnetic stripe or chip-ready
**Note**: Requires specialty card printer or service
**Best for**: Employee identification, access control, membership cards
***
## Using Business Templates
### Quick Start Guide
**Choose template** that matches your needs
**Duplicate to Figma**: Don't edit original, duplicate to your account
**Review**: Check all components and layers
**Replace placeholders**:
* Logo → Your logo (vector preferred)
* Text → Your information
* Colors → Your brand colors
**Check all pages**: Front, back (if applicable)
**Fine-tune**:
* Layout tweaks
* Typography adjustments
* Color refinements
**Keep**: Bleed and safety zones intact
**Settings** (pre-configured but verify):
* Bleed: Enabled (0.125")
* CMYK: Enabled
* DPI: 300
* PDF Format: PDF/X-1a
**Export**: Generate PDF
**Quality check**:
* Open PDF
* Verify content
* Check bleed extends
* Zoom to check quality
**Send to printer**: With specifications
***
## Template Specifications Chart
### Quick Reference: All Business Templates
| Template | Size | Orientation | Stock Recommendation | Best Finish |
| --------------------------- | --------------- | ----------- | -------------------- | ------------ |
| **Classic Business Card** | 3.5" × 2" | Horizontal | 14-16pt | Matte/Gloss |
| **Modern Minimalist Card** | 3.5" × 2" | Horizontal | 16pt thick | Soft-touch |
| **Executive Vertical Card** | 2" × 3.5" | Vertical | 18pt+ | Silk + UV |
| **Creative Bold Card** | 3.5" × 2" | Horizontal | 14-16pt | Gloss |
| **Letterhead** | 8.5" × 11" | Portrait | 24-28 lb bond | Uncoated |
| **Compliments Slip** | 4" × 6" | Landscape | 100 lb cover | Matte |
| **Envelope #10** | 9.5" × 4.125" | Landscape | 24 lb envelope | Standard |
| **Proposal Cover** | 8.5" × 11" | Portrait | 100 lb cover | Gloss |
| **Report Pages** | 8.5" × 11" | Portrait | 70 lb offset | Matte |
| **Name Badge** | 4" × 3" | Horizontal | 100 lb + lam | Laminated |
| **Employee ID** | 3.375" × 2.125" | Horizontal | PVC card | Card printer |
***
## Customization Tips
**Best practices**:
* **Use vector**: SVG or Figma vector shapes (not PNG)
* **Maintain proportions**: Don't distort logo
* **Check size**: Logos should be 0.5"-1" on business cards
* **Color**: Match brand colors exactly (CMYK values)
**Common mistake**: Using low-res PNG → Use vector or high-res image (300 DPI)
**Brand color application**:
* **Document brand CMYK**: Get exact CMYK values from brand guidelines
* **Update style guides**: Change in one place, updates all instances
* **Check contrast**: Ensure readability (especially text on colored backgrounds)
* **Proof colors**: Use soft proofing to preview print appearance
**Tip**: Create color styles in Figma for consistency
**Changing fonts**:
* **Use brand fonts**: If specified in brand guidelines
* **Embed-able fonts**: Ensure fonts can be embedded in PDF
* **Size appropriately**: Business cards need minimum 7-8pt
* **Maintain hierarchy**: Keep visual importance levels
**Safe fonts**: Arial, Helvetica, Georgia, Times (universally embeddable)
**Adjusting layout**:
* **Respect safety zones**: Don't move content closer to edges
* **Maintain balance**: Keep visual weight distributed
* **Test readability**: Especially at final print size
* **Preserve bleed**: Don't reduce bleed area
**When in doubt**: Stick closer to original template layout
***
## Print Recommendations
### Business Cards
**Stock choices**:
* **Budget**: 14pt matte or gloss (\$10-15 per 100)
* **Standard**: 16pt with coating (\$15-25 per 100)
* **Premium**: 18pt+ with specialty finish (\$30-50 per 100)
**Finishes**:
* **Matte**: Professional, easy to write on
* **Gloss**: Vibrant colors, modern
* **Silk/Satin**: Best of both worlds (popular)
* **Soft-touch**: Luxury feel (premium)
**Quantities**: 250-500 typical initial order
***
### Letterhead
**Paper choices**:
* **Standard**: 24 lb bond (\$30-50 per 500 sheets)
* **Premium**: 28 lb bond (\$50-80 per 500 sheets)
* **Luxury**: 32 lb linen or laid (\$80-120 per 500 sheets)
**Color**:
* **Full color**: \$60-100 per 500
* **1-2 colors**: \$30-60 per 500 (cost savings)
**Tip**: 2-color printing often sufficient for letterhead
***
### Stationery Packages
**Complete package pricing**:
* **Budget**: \$100-200 (500 cards, 500 letterhead, 500 envelopes)
* **Standard**: \$200-350
* **Premium**: \$350-600
**Savings**: Ordering all items together usually gets 10-20% discount
***
## Frequently Asked Questions
**Yes**: All templates are free to use for commercial projects
**You can**:
* Use for client projects
* Customize and resell designs
* Include in your design services
**You cannot**:
* Resell templates as-is
* Redistribute template files
**Duplicate template**:
1. Copy closest size template
2. Resize frame to your dimensions
3. Adjust bleed (keep 0.125")
4. Reconfigure layout for new proportions
**Or**: Start from scratch using template as reference
**Check with printer**: For non-standard sizes, verify they can print before designing
**Business cards**: European standard is 85 × 55 mm (slightly different)
**Letterhead**: A4 (210 × 297 mm) instead of Letter (8.5" × 11")
**Solution**:
* Duplicate template
* Resize to European standard
* Adjust layout proportions
**Bleed**: Still 3mm (approximately 0.125")
**Yes**: Templates can be modified for special finishes
**How**:
1. Create separate layer for foil/UV area
2. Set as spot color (e.g., "Foil Area")
3. Enable spot color preservation in Printery
4. Export with spot color layers
5. Communicate clearly with printer
**See**: [Advanced Series - Spot Colors](/video-tutorials/advanced-series) for details
***
## Learn More
Complete business card workflow
Flyers, brochures, promotional materials
Complete print workflow guide
Getting best results from print shops
***
**Template tip**: Don't change bleed or safety zone settings. These are configured correctly for professional printing. Focus on customizing content and colors only.
# Marketing Templates
Source: https://docs.printery.app/templates/marketing-templates
Ready-to-use templates for flyers, brochures, posters, and promotional materials
## Marketing & Promotional Templates
Professional templates for all your marketing needs. Each template is print-ready with proper specifications, bleed, and optimized for Printery workflow.
**Quick start**: Download template → Customize content → Export with Printery → Print. All technical setup complete.
## Flyer Templates
### Template 1: Event Flyer (Letter Size)
**Specifications**:
* Size: 8.5" × 11" (Letter)
* Orientation: Portrait
* Bleed: 0.125" included
* Safety zones: 0.25" marked
**Design features**:
* Bold headline area
* Large image/photo placeholder
* Event details section
* Date, time, location prominent
* CTA (call-to-action) area
* QR code placeholder (optional)
**Layouts included**:
* Photo-focused version
* Text-focused version
* 50/50 split version
**Customization**:
* Replace hero image
* Update event information
* Adjust color scheme
* Add/remove sections as needed
**Print specifications**:
* Paper: 100 lb gloss cover (standard)
* Finish: Gloss or matte
* Color: Full CMYK
* Quantity: 100-500 typical
**Best for**: Events, concerts, workshops, grand openings, community announcements
***
### Template 2: Sale / Promotional Flyer
**Specifications**:
* Size: 8.5" × 11"
* Orientation: Portrait
* Bleed: 0.125"
* High-impact design
**Design features**:
* Attention-grabbing headline ("50% OFF", "SALE", etc.)
* Product showcase areas (4-6 products)
* Price callouts
* Limited time messaging
* Store information footer
* Burst/starburst graphic elements
**Customization**:
* Product images and prices
* Sale percentage/offer
* Colors (brand or seasonal)
* Urgency messaging
**Print specifications**:
* Paper: 80-100 lb gloss text
* Finish: Gloss for vibrant colors
* Color: Full CMYK
* Quantity: 500-5000 (mass distribution)
**Best for**: Retail sales, clearance events, seasonal promotions, flash sales
***
### Template 3: Service Flyer
**Specifications**:
* Size: 8.5" × 11"
* Orientation: Portrait
* Bleed: 0.125"
* Professional layout
**Design features**:
* Service headline
* Benefits list (3-5 bullet points)
* Service features with icons
* Testimonial area
* Contact information prominent
* Professional imagery
**Layouts**:
* Icon-based features
* Photo showcase
* Before/after comparison
**Customization**:
* Service descriptions
* Your photos/portfolio
* Testimonials
* Contact details
* Brand colors
**Print specifications**:
* Paper: 100 lb cover stock
* Finish: Matte (professional) or gloss
* Color: Full CMYK
**Best for**: Service businesses, contractors, consultants, home services, B2B offerings
***
### Template 4: Postcard Mailer (4" × 6")
**Specifications**:
* Size: 4" × 6" (USPS standard postcard)
* Orientation: Landscape or portrait versions
* Bleed: 0.125"
* Front and back designs included
**Design features**:
* **Front**: Eye-catching visual + headline
* **Back**: Offer details + CTA + address area
* Mailing permit box (if bulk mail)
* Address block template
* QR code for tracking
**USPS compliance**:
* Address area properly positioned
* Required spacing maintained
* Barcode area reserved
**Customization**:
* Front image and headline
* Offer/message
* Mailing list addresses (variable data ready)
* Brand colors
**Print specifications**:
* Paper: 14pt or 16pt card stock
* Finish: UV coating on front, uncoated back (for writing)
* Color: Full CMYK
**Mailing**: EDDM (Every Door Direct Mail) ready or addressed mailing
**Best for**: Local business marketing, real estate, restaurant promotions, appointment reminders
***
## Brochure Templates
### Template 5: Tri-fold Brochure
**Specifications**:
* Size: 11" × 8.5" flat (tri-fold to 3.67" × 8.5")
* Panels: 6 total (3 outside, 3 inside)
* Bleed: 0.125" on all edges
* Panel guides included
**Design features**:
* **Front panel (cover)**: Eye-catching headline + image
* **Inside left**: Introduction/welcome
* **Inside center**: Features/benefits
* **Inside right**: Services/products
* **Back left**: Testimonials/case studies
* **Back center**: Contact information
* **Back right**: Call to action
**Panel sizing**:
* Left panel: 3.625" (slightly smaller for fold)
* Center panel: 3.75"
* Right panel: 3.625"
**Customization**:
* All text and images
* Color scheme
* Panel content organization
* Layout variations
**Print specifications**:
* Paper: 100 lb gloss or matte text
* Scoring: Required for clean folds
* Color: Full CMYK
* Quantity: 250-1000 typical
**Best for**: Service overviews, company information, product catalogs, welcome packets
***
### Template 6: Z-fold Brochure
**Specifications**:
* Size: 11" × 8.5" flat
* Panels: 6 (3 front, 3 back)
* Fold style: Z-fold (accordion)
* Bleed: 0.125"
**Design features**:
* Sequential panel reveal (tells story as unfolds)
* Each panel 3.67" wide
* Continuous design across panels option
* Alternative: Individual panel designs
**Advantages over tri-fold**:
* Opens flat for full spread view
* Better for timelines, processes
* More dramatic reveal
**Customization**:
* Timeline/process content
* Product showcase across spread
* Story progression
* Brand elements
**Print specifications**:
* Paper: 80-100 lb text (thinner than tri-fold)
* Scoring: Critical for Z-fold
* Color: Full CMYK
**Best for**: Timelines, processes, product lines, storytelling, maps/wayfinding
***
### Template 7: Bi-fold Brochure (8.5" × 11")
**Specifications**:
* Size: 11" × 8.5" flat, folds to 5.5" × 8.5"
* Panels: 4 total (2 outside, 2 inside)
* Bleed: 0.125"
* Half-fold (simplest fold)
**Design features**:
* **Front cover**: Main headline + image
* **Inside spread**: Full 11" × 8.5" design area
* **Back cover**: Contact info + CTA
**Advantages**:
* Large inside spread for impact
* Simple, cost-effective fold
* Easiest to design
* Professional presentation
**Customization**:
* Cover design
* Inside spread layout
* Back panel content
* All colors and images
**Print specifications**:
* Paper: 100 lb gloss or matte cover
* Scoring: Recommended
* Color: Full CMYK
* Quantity: 100-500 typical
**Best for**: Menus, programs, simple presentations, portfolio pieces, event guides
***
## Poster Templates
### Template 8: Event Poster (18" × 24")
**Specifications**:
* Size: 18" × 24" (standard medium poster)
* Orientation: Portrait
* Bleed: 0.125"
* Viewing distance: 3-6 feet
**Design features**:
* Bold headline (72pt+ size)
* High-impact visual
* Event details readable from distance
* Date/time/location prominent
* Sponsor logos area (optional)
* QR code for tickets/info
**Typography guidelines**:
* Headline: 72-120pt
* Sub headline: 48-72pt
* Body text: 24-36pt (readable from 5 feet)
* Fine print: 18pt minimum
**Customization**:
* Hero image/artwork
* Event information
* Color scheme
* Typography style
**Print specifications**:
* Paper: Poster stock (satin or gloss)
* Color: Full CMYK
* Mounting: Optional foam core
**Best for**: Concerts, theater, festivals, conferences, community events
***
### Template 9: Promotional Poster (24" × 36")
**Specifications**:
* Size: 24" × 36" (movie poster standard)
* Orientation: Portrait
* Bleed: 0.125-0.25" (larger bleed for large format)
* Viewing distance: 6-10 feet
**Design features**:
* Dramatic visual impact
* Minimal text (readable from distance)
* Strong color and contrast
* Product/brand hero image
* Clear call to action
* Logo lockup area
**File size considerations**:
* Large dimensions = large files
* Image optimization critical
* 300 DPI for close viewing
* 150-200 DPI backgrounds acceptable
**Customization**:
* Main visual
* Headline and messaging
* Brand colors
* Layout style
**Print specifications**:
* Paper: Poster stock, banner material, or adhesive
* Color: Full CMYK
* Mounting: Foam core, frame, or grommets
**Best for**: Retail displays, window posters, trade show graphics, promotional campaigns
***
### Template 10: Informational Poster (11" × 17")
**Specifications**:
* Size: 11" × 17" (Tabloid)
* Orientation: Portrait or landscape
* Bleed: 0.125"
* Smaller format, more detail possible
**Design features**:
* Information hierarchy
* Charts/graphs/infographics
* Detailed content (readable up close)
* Educational/instructional focus
* Section organization
**Layouts included**:
* Infographic style
* Step-by-step guide
* Comparison chart
* FAQ format
**Customization**:
* Content and data
* Icons and illustrations
* Color coding for sections
* Brand elements
**Print specifications**:
* Paper: 100 lb gloss or matte text
* Color: Full CMYK
**Best for**: Educational materials, office postings, instructional guides, safety information, process documentation
***
## Rack Card & Display Templates
### Template 11: Rack Card (4" × 9")
**Specifications**:
* Size: 4" × 9" (standard rack card)
* Orientation: Portrait
* Bleed: 0.125"
* Front and back designs
**Design features**:
* **Front**: Hero image + headline
* **Back**: Details, map, contact information
* Tall format for rack display visibility
* Top 2" critical for visibility (visible in rack)
**Design tip**: Top of card is most visible in rack displays - put key info there
**Customization**:
* Destination/service images
* Information content
* Map or directions
* Contact details
**Print specifications**:
* Paper: 14pt card stock
* Finish: Gloss or UV coating
* Color: Full CMYK
* Quantity: 500-2500
**Distribution**: Hotels, tourist centers, visitor bureaus, retail racks
**Best for**: Tourism, real estate, attractions, restaurants, local services
***
### Template 12: Door Hanger
**Specifications**:
* Size: 4.25" × 11" with die-cut hanger
* Die-cut: 1.5" diameter circle (standard)
* Bleed: 0.125"
* Front and back printable
**Design features**:
* Hanger cutout at top
* Large headline area
* Offer/message content
* Perforated coupon option
* Contact information
**Design considerations**:
* Keep important info below hanger (3" from top safe)
* High-impact headline
* Clear call to action
* Easy-to-find contact details
**Customization**:
* Offer details
* Images/graphics
* Brand colors
* Coupon section (optional)
**Print specifications**:
* Paper: 14pt or 16pt card stock
* Die-cutting: Required for hanger
* Finish: UV coating (weather resistance)
* Color: Full CMYK
**Best for**: Local services (pizza, cleaning, lawn care), real estate, political campaigns, urgent notices
***
## Large Format Templates
### Template 13: Trade Show Banner (24" × 72")
**Specifications**:
* Size: 24" × 72" (2' × 6')
* Orientation: Portrait (tall)
* Bleed: 0.25" (larger for large format)
* Retractable banner compatible
**Design features**:
* Company logo at top
* Main message at eye level (3-4 feet up)
* Product/service images
* Contact info at bottom
* High-impact, minimal text
**Viewing distance**: 5-15 feet
**Typography**:
* Headline: 100-150pt
* Body text: 48-72pt (minimum)
* Keep text minimal
**Customization**:
* Company branding
* Product images
* Key messages
* Color scheme
**Print specifications**:
* Material: Banner vinyl or fabric
* Finishing: Grommets or pole pockets
* Color: Full CMYK
* Usage: Retractable banner stand compatible
**Best for**: Trade shows, conferences, retail displays, event signage
***
### Template 14: Yard Sign (18" × 24")
**Specifications**:
* Size: 18" × 24" (standard yard sign)
* Orientation: Landscape
* Bleed: Not typical (design to exact size)
* Viewing distance: 10-30 feet
**Design features**:
* Bold, simple message
* Large text (readable from car/street)
* Minimal words (5-7 maximum)
* High contrast colors
* Phone number or website prominent
**Design rules**:
* HUGE text (keep it simple)
* Maximum 2-3 colors
* No fine details (won't be visible)
* Focus on brand/message clarity
**Customization**:
* Message text
* Phone/website
* Logo
* Colors
**Print specifications**:
* Material: Corrugated plastic (Coroplast)
* Thickness: 4mm standard
* Stakes: H-stakes or wire stakes
* Color: Full color
**Best for**: Real estate, political campaigns, directional signs, open house, garage sales
***
## Marketing Template Features
### Common Features Across All Templates
**All templates include**:
* ✓ Correct dimensions with bleed
* ✓ Safety zones marked
* ✓ 300 DPI image placeholders
* ✓ CMYK color mode ready
* ✓ Proper export settings guide
**You just need to**: Customize and export
**Multiple versions**:
* Different content priorities (image vs text heavy)
* Alternative color schemes
* Layout variations
* Component-based design (easy customization)
**Mix and match**: Use elements from different versions
**Easy brand application**:
* Color styles (change once, updates all)
* Logo placeholders (vector-friendly)
* Typography styles
* Component library
**Consistent**: Maintain brand across pieces
**Performance optimized**:
* Image placeholders (replace with optimized images)
* File size tips included
* Export presets
* Print specification sheets
**Fast workflow**: Designed for efficiency
***
## Choosing the Right Template
### Decision Guide
**What's the purpose?**
* Event promotion → Event flyer or poster
* Sales/offers → Sale flyer or postcard
* Information sharing → Brochure or rack card
* Brand awareness → Poster or banner
* Direct response → Postcard mailer or door hanger
**How will it be distributed?**
* Handed out → Flyer or brochure
* Mailed → Postcard (USPS compliant)
* Posted → Poster (appropriate size for location)
* Rack display → Rack card (fits standard racks)
* Door-to-door → Door hanger
**Budget affects**:
* Quantity (more = lower unit cost)
* Size (larger = more expensive)
* Stock quality
* Finishing options
**Templates**: All budget levels represented
**Match to needs**:
* Review template features
* Check size compatibility
* Verify style fits brand
* Download and customize
***
## Marketing Materials Best Practices
**Headline rules**:
* **Keep it short**: 5-10 words maximum
* **Clear benefit**: What's in it for reader?
* **Action-oriented**: "Save 50%", "Register Now", "Don't Miss"
* **Large and bold**: Readable from distance
**Examples**:
* ✓ "50% Off All Summer Apparel"
* ✓ "Free Consultation - Call Today"
* ✗ "We are pleased to announce our summer seasonal offering special discount program" (too long!)
**Priority order**:
1. **Headline** (largest, most prominent)
2. **Hero image** (supporting visual)
3. **Key details** (date, offer, location)
4. **Body content** (benefits, features)
5. **Call to action** (what to do next)
6. **Contact info** (how to respond)
**Guide the eye**: Natural reading flow top to bottom, left to right
**Color purposes**:
* **Brand colors**: Maintain recognition
* **Accent color**: Highlight CTA, important info
* **Contrast**: Ensure readability
* **Emotion**: Red (urgent), Blue (trust), Green (fresh), etc.
**Rule**: 2-3 colors maximum for marketing materials (more = cluttered)
**Effective CTAs**:
* **Clear action**: "Call Now", "Visit Website", "Scan QR Code"
* **Prominent**: Large, contrasty, can't miss it
* **One primary CTA**: Don't confuse with multiple actions
* **Easy to follow**: Make next step obvious
**Include**: Phone, website, QR code (pick 1-2, not all three competing)
***
## Print Specifications by Type
### Quick Reference Chart
| Material | Recommended Paper | Finish | Typical Quantity | Cost per Piece |
| ---------------------- | ----------------- | ----------- | ---------------- | -------------- |
| **Flyers (Letter)** | 100 lb gloss text | Gloss/Matte | 500-2500 | \$0.10-0.25 |
| **Postcards (4×6)** | 14-16pt card | UV one side | 500-5000 | \$0.15-0.35 |
| **Tri-fold Brochure** | 100 lb text | Gloss/Matte | 250-1000 | \$0.50-1.50 |
| **Posters (18×24)** | Poster stock | Satin | 50-200 | \$3-8 |
| **Rack Cards** | 14pt card | Gloss/UV | 500-2500 | \$0.25-0.50 |
| **Door Hangers** | 14-16pt card | UV coated | 1000-5000 | \$0.15-0.30 |
| **Banners (2×6)** | Banner vinyl | Grommets | 1-10 | \$30-80 |
| **Yard Signs (18×24)** | 4mm Coroplast | + stakes | 10-100 | \$8-15 |
*Prices approximate, vary by printer, quantity, and location*
***
## Learn More
Complete workflow for promotional materials
Multi-panel brochure design
Corporate and professional materials
Getting best print results
***
**Marketing tip**: Test small quantities first (100-250). Verify design works in real world before ordering 5000 pieces. Small test run costs \$50-100 vs expensive mistake on large run.
# Packaging Templates
Source: https://docs.printery.app/templates/packaging-templates
Print-ready templates for product packaging, labels, and boxes
## Product Packaging Templates
Professional packaging templates with accurate dielines, safety zones, and print specifications. Perfect for product launches, retail packaging, and branded materials.
**Important**: Always verify dieline dimensions with your actual manufacturer before finalizing design. Packaging requires precise measurements.
## Box & Packaging Templates
### Template 1: Tuck-Top Box
**Specifications**:
* Flat template with dieline
* Common sizes: 2" × 3" × 4", 3" × 4" × 6"
* Includes: Cut lines, fold lines, glue flap
* Bleed: 0.125" outside cut lines
**Dieline layers**:
* **Cut line** (red): Where die cuts
* **Crease/fold line** (blue, dashed): Where box folds
* **Safety zone** (green): Keep critical content inside
* **Design layer**: Your artwork
**Design features**:
* All six panels clearly marked
* Glue flap areas indicated
* Safe design area for each panel
* Fold direction guides
**Customization**:
* Product photos on panels
* Brand logo and colors
* Product information
* Barcode placement (usually back panel)
* Legal text and ingredients
**Print specifications**:
* Material: SBS (solid bleached sulfate) paperboard
* Thickness: 12pt, 14pt, or 18pt
* Finishing: Gloss, matte, or soft-touch lamination
* Optional: Spot UV, foil stamping, embossing
**Best for**: Cosmetics, small electronics, toys, food products, retail packaging
***
### Template 2: Pillow Box
**Specifications**:
* Curved box design (pillow shape)
* Sizes: Small (3" × 2" × 1"), Medium (5" × 3" × 1.5")
* Die-cut required
* Bleed: 0.125"
**Dieline features**:
* Curved cut lines (die-cut)
* Fold score lines
* Tuck flaps at ends
* No glue required (friction holds)
**Design features**:
* Continuous design wraps around
* Two main display faces (top and bottom)
* End panels visible
* Decorative potential
**Customization**:
* Brand design wrapping around
* Pattern or solid color
* Logo on top panel
* Minimal text (small area)
**Print specifications**:
* Material: 14pt-18pt cardstock
* Coating: Matte or gloss
* Die-cutting: Required
* Assembly: Customer assembly or pre-assembled
**Best for**: Gifts, favors, small products, jewelry, premium items, promotional packaging
***
### Template 3: Sleeve Box
**Specifications**:
* Two-piece box (inner tray + outer sleeve)
* Inner tray: 3" × 4" × 1"
* Outer sleeve: Slightly larger to fit tray
* Both dielines included
**Components**:
* **Inner tray**: Holds product
* **Outer sleeve**: Slides over tray, primary branding
**Design features**:
* Sleeve: Full branding opportunity (wraps around)
* Tray: Usually solid color or minimal design
* Pull-out experience (premium feel)
* Large branding area on sleeve
**Customization**:
* Sleeve exterior design
* Tray color/pattern
* End panels (visible when closed)
* Inner tray lining color
**Print specifications**:
* Material: 18pt-24pt chipboard or rigid board
* Finishing: Matte or gloss lamination common
* Construction: Hand assembly required
* Premium option: Magnetic closure
**Best for**: Premium products, tech accessories, cosmetics, gift packaging, luxury items
***
## Label Templates
### Template 4: Product Label (Round)
**Specifications**:
* Sizes: 2" diameter, 3" diameter, 4" diameter
* Shape: Perfect circle
* Bleed: 0.125" (extends beyond cut line)
* Die-cut to circle shape
**Design features**:
* Circular design composition
* Logo/brand at center
* Product name curved along edge
* Information radiates from center
* Legal text at bottom edge (small)
**Customization**:
* Center logo/image
* Product name and details
* Color scheme
* Pattern or solid background
**Print specifications**:
* Material: Glossy or matte label stock
* Adhesive: Permanent or removable
* Finish: Gloss, matte, or clear
* Die-cutting: To circle shape
* Application: Sheet labels or roll labels
**Best for**: Jars (jams, sauces, cosmetics), bottles (top labels), product seals, stickers
***
### Template 5: Product Label (Rectangle)
**Specifications**:
* Sizes: 2" × 3", 3" × 4", 4" × 6"
* Shape: Rectangle with optional rounded corners
* Bleed: 0.125"
* Die-cut optional
**Design features**:
* Traditional label layout
* Top: Brand/logo
* Center: Product name and hero image
* Bottom: Details, ingredients, legal
* Barcode area marked
**Design sections**:
* **Primary panel** (front): Main branding
* **Information panel** (back): Ingredients, usage, legal
* Both included in template
**Customization**:
* Product images
* Brand elements
* Information content
* Color scheme
* Typography
**Print specifications**:
* Material: Paper or vinyl label stock
* Finish: Gloss (water-resistant), Matte, or Clear
* Adhesive: Permanent for bottles, removable for temporary
* Options: Peel-and-reseal, tamper-evident
**Best for**: Bottles, boxes, bags, product packaging, shipping labels, compliance labels
***
### Template 6: Wraparound Bottle Label
**Specifications**:
* Dimensions calculated for bottle circumference
* Common: 10" × 3" (wraps standard bottle)
* Bleed: 0.125" on non-overlapping edges
* Overlap area: 0.25-0.5" for adhesive
**Design features**:
* **Front panel**: Primary branding (visible from front)
* **Side panels**: Secondary info, ingredients
* **Back panel**: Legal text, barcode, instructions
* Continuous design option (wraps seamlessly)
**Sizing for your bottle**:
```
Measure bottle circumference + 0.5" overlap
Example: 3" diameter bottle
Circumference = 3 × 3.14 = 9.42"
Label width = 9.42 + 0.5 = 9.92" (round to 10")
```
**Customization**:
* Panel designs
* Product information
* Brand colors
* Imagery and patterns
**Print specifications**:
* Material: Waterproof vinyl or BOPP (polypropylene)
* Finish: Gloss (most common for bottles)
* Adhesive: Permanent, water-resistant
* Application: Hand-apply or machine-apply
**Best for**: Beverage bottles, sauce bottles, shampoo, cleaning products, wine/spirits
***
## Bag & Pouch Templates
### Template 7: Stand-Up Pouch (Front Panel)
**Specifications**:
* Front panel dimensions (pouch lies flat)
* Common sizes: 5" × 8", 6" × 9", 8" × 10"
* Does NOT include bag structure (printed on pre-made pouches)
* Bleed: 0.125"
**Design features**:
* **Upper area**: Brand logo and product name
* **Center**: Product image or window area
* **Lower area**: Weight, features, claims
* **Bottom**: Barcode and legal text
* Zipper closure consideration (design around it)
**Design considerations**:
* Keep critical info away from seal areas (top 1" and sides 0.5")
* Account for gusset folds (sides fold in, design wraps)
* Window area (if transparent pouch front)
**Customization**:
* Product imagery
* Brand identity
* Product details
* Color scheme
**Print specifications**:
* Printing: Digital or flexographic on pouch material
* Material: Matte or gloss laminated pouch
* Features: Zip closure, tear notch, hang hole
**Best for**: Snacks, coffee, tea, pet food, supplements, dry goods
***
### Template 8: Shopping Bag Design
**Specifications**:
* Flat bag template layout
* Sizes: Small (8" × 10"), Medium (10" × 13"), Large (13" × 17")
* Front, back, sides, and bottom panels
* Handle area indicated
**Design panels**:
* **Front panel**: Primary branding
* **Back panel**: Secondary message or repeat logo
* **Side gussets**: Brand pattern or solid color
* **Bottom**: Usually blank (internal)
**Design features**:
* Large logo area on front
* Tagline or website
* Pattern or solid color background
* Handle cutout area (keep clear)
**Customization**:
* Brand logo and messaging
* Color scheme
* Pattern design
* Handle style (die-cut or attached)
**Print specifications**:
* Material: Kraft paper or glossy art paper
* Weight: 100-150 gsm
* Handles: Die-cut, rope, or ribbon
* Finish: Matte or glossy lamination
**Best for**: Retail stores, boutiques, events, gift bags, promotional giveaways
***
## Specialized Packaging Templates
### Template 9: Hang Tag
**Specifications**:
* Sizes: 2" × 3.5", 2.5" × 4", 3" × 5"
* Hole: 0.25" diameter at top
* Bleed: 0.125"
* Optional: Perforated section
**Design features**:
* Hole punch area at top (keep clear 0.5" from top)
* Front: Brand logo, product name, price
* Back: Barcode, care instructions, website
* Perforated coupon option
* String/elastic attachment
**Customization**:
* Brand design
* Product information
* Price area
* Back panel content
**Print specifications**:
* Material: 14pt or 16pt card stock
* Finishing: Gloss, matte, or uncoated
* Die-cutting: Hole punch required
* Optional: Perforation, embossing
**Best for**: Clothing, handmade goods, jewelry, boutique items, craft products
***
### Template 10: Sticker Sheet
**Specifications**:
* Sheet size: 8.5" × 11" (Letter)
* Multiple stickers per sheet
* Layouts: 2" circles (12-up), 3" × 2" rectangles (8-up), custom
* Bleed: 0.125" per sticker
* Kiss-cut (cuts sticker, not backing)
**Layout options**:
* Same design repeated (bulk stickers)
* Different designs (variety pack)
* Grid layout or scattered layout
**Design features**:
* Individual sticker designs
* Each with proper bleed
* Cut lines marked
* Spacing between stickers
**Customization**:
* Sticker designs
* Shapes (circle, square, custom die-cut)
* Quantities per sheet
* Mix of designs
**Print specifications**:
* Material: Glossy or matte vinyl
* Adhesive: Removable or permanent
* Cutting: Kiss-cut (stickers on sheet) or individual
* Weatherproof: UV coating for outdoor use
**Best for**: Product branding, packaging seals, promotional giveaways, laptop stickers, bulk distribution
***
## Packaging Design Best Practices
**Why it matters**:
* 1mm error = product doesn't fit or box doesn't close
* Misaligned folds = unprofessional appearance
* Wrong dimensions = entire batch unusable
**Best practices**:
* **Always** use manufacturer's exact dieline
* Lock dieline layer (don't accidentally move it)
* Verify dimensions with physical sample
* Test with mockup before ordering thousands
**Never**: Guess dimensions or use generic templates for final production
**Critical zones**:
* **Trim/cut line**: Exact edge where package is cut
* **Bleed area**: Design extends 0.125" beyond trim
* **Safety zone**: Keep text/logos 0.25" inside trim minimum
**Why**:
* Cutting not 100% precise (slight variation)
* Elements too close to edge may be cut off
* Text touching fold lines is hard to read
**Rule**: 0.25" safety zone minimum, 0.5" for critical elements (logo, legal text)
**Design around folds**:
* Avoid placing text across fold lines (distorts/breaks)
* Plan images for fold reveals
* Use folds intentionally for surprise/delight
* Test mockup to see how folds affect design
**Example**: Box with person's face - don't let fold go through face (breaks image)
**Solution**: Plan composition so folds enhance, not detract
**Required information** (varies by product/region):
* Ingredients list (food, cosmetics)
* Weight/volume (net weight)
* Manufacturer information
* Country of origin
* Safety warnings
* Barcodes (UPC, EAN)
* Certifications (organic, FDA, etc.)
**Typography requirements**:
* Minimum size (usually 6pt for ingredients)
* Specific language required
* Contrast requirements (readable)
**Tip**: Consult regulations for your product category before finalizing design
**Resources**: FDA (food/drugs), FTC (labeling), industry-specific requirements
**Barcode requirements**:
* **Location**: Usually back or bottom panel
* **Size**: Minimum 1.5" wide × 1" tall (standard UPC)
* **Quiet zone**: 0.25" clear space around barcode
* **Contrast**: Dark bars on light background
* **Flat surface**: Don't place where box folds
**Test**: Scan printed barcode before mass production
**Tip**: Get UPC code early in design process, verify it scans
***
## Mockup and Testing
### Physical Mockup Process
**Initial mockup**:
* Print design on regular paper at actual size
* Cut out along dieline
* Score fold lines with dull blade or bone folder
* Fold and tape together
**Purpose**: See 3D form, catch design issues
**Check**:
* Does product fit comfortably?
* Do panels align correctly when folded?
* Is text readable on all faces?
* Do folds disrupt important design elements?
* Is barcode on flat, accessible surface?
**Make adjustments** before ordering print proof
**Order single print proof** (before large run):
* Printed on actual packaging material
* Die-cut and finished
* Assemble and test with product
**Cost**: \$50-200 for proof
**Worth it**: Prevents \$2000+ mistake on 5000-unit run
**Sign-off checklist**:
* Product fits properly
* All text readable and accurate
* Colors acceptable (CMYK vs screen)
* Barcode scans successfully
* Legal/regulatory compliance verified
**Get stakeholder approval**: In writing, on physical proof
***
## Packaging Print Specifications
### Material Choices
**SBS (Solid Bleached Sulfate)**:
* White, smooth surface
* Best print quality
* 12pt-24pt thickness
* Premium packaging
**CUK (Coated Unbleached Kraft)**:
* Natural brown kraft
* Eco-friendly appearance
* 12pt-18pt
* Rustic aesthetic
**Chipboard**:
* Gray recycled board
* Economy option
* 22pt-30pt
* Inner boxes, backing
**Best for**: Retail boxes, cosmetic packaging, food boxes
**Paper labels**:
* Gloss or matte finish
* Indoor products
* Cost-effective
* 60-80 lb stock
**Vinyl labels**:
* Waterproof
* Outdoor/durable
* Flexible
* Gloss, matte, or clear
**BOPP (Polypropylene)**:
* Plastic film
* Water and oil resistant
* Squeezable bottles
* Very durable
**Best for**: Product labels, bottles, jars, bags
**Kraft paper**:
* Natural brown or white
* Eco-friendly
* Recyclable
* 100-150 gsm
**Coated paper**:
* Glossy finish
* Better print quality
* More durable
* 150-200 gsm
**Plastic (LDPE/HDPE)**:
* Lightweight
* Water-resistant
* Flexographic printing
* Various thicknesses
**Best for**: Shopping bags, gift bags, product pouches
**Lamination**:
* Gloss (shiny, vibrant colors)
* Matte (elegant, subdued)
* Soft-touch (premium feel)
**Spot UV**:
* Glossy coating on select areas
* Creates texture contrast
* Premium look
* +\$0.15-0.30 per unit
**Foil stamping**:
* Metallic foil (gold, silver, copper)
* Luxurious appearance
* Spot color application
* +\$0.20-0.50 per unit
**Embossing/Debossing**:
* Raised or recessed design
* Tactile element
* Premium feel
* +\$0.15-0.40 per unit
***
## Packaging Workflow Summary
* From manufacturer/converter
* Verify dimensions with sample
* Import into Figma
* Lock dieline layer
* Dieline layer (locked)
* Design layer (your artwork)
* Safety zones (guidelines)
* Text layer
* Special finishes (if applicable)
* Print on paper
* Cut and fold
* Test with product
* Iterate design
* Enable bleed
* CMYK conversion
* Spot colors (if using special finishes)
* 300 DPI
* PDF/X-1a format
* Single print proof
* On actual material
* Die-cut and assembled
* Test and approve
* Order full quantity
* Request press check (large runs)
* Inspect first units
* Approve production run
***
## Learn More
Complete packaging workflow
Sticker and decal design
Using Pantone for special finishes
Packaging video tutorial
***
**Critical reminder**: Packaging is unforgiving. 1mm error = expensive mistake. Always order a printed proof on actual material before full production run. $100 proof can save $5000 reprint.
# Publication Templates
Source: https://docs.printery.app/templates/publication-templates
Ready-to-use templates for magazines, books, catalogs, and multi-page publications
## Publication & Editorial Templates
Professional templates for multi-page publications including magazines, catalogs, books, and newsletters. All templates include proper page setup, master pages, and print specifications.
**Multi-page projects**: These templates are optimized for efficiency with master pages, style guides, and components for consistent design across many pages.
## Magazine Templates
### Template 1: Magazine Cover
**Specifications**:
* Size: 8.5" × 11" (US Letter format)
* Bleed: 0.125" all sides
* Spine width: Calculated based on page count
* Perfect bound layout
**Design features**:
* Masthead (magazine title) area
* Cover image/photography placement
* Cover lines (article teasers)
* Issue date and number
* Barcode placement (bottom right)
* Price indication
**Layout elements**:
* **Top third**: Masthead (magazine name)
* **Middle**: Hero image with main cover line
* **Lower third**: Secondary cover lines, date, issue
* **Barcode**: Bottom right corner
**Customization**:
* Magazine title and branding
* Cover photography
* Article headlines (cover lines)
* Color scheme
* Typography style
**Print specifications**:
* Paper: 100 lb gloss cover stock
* Finish: Gloss or aqueous coating
* Perfect binding: Spine glued
* Barcode: UPC required for newsstand distribution
**Best for**: Consumer magazines, trade publications, company magazines, literary journals
***
### Template 2: Magazine Interior Pages
**Specifications**:
* Page size: 8.5" × 11"
* Bleed: 0.125"
* Margins: 0.5" outside, 0.625" gutter (inside)
* Grid: 3-column system
**Master page templates included**:
* Feature article spread (2 pages)
* Department page (single column)
* Photo essay spread
* Interview Q\&A layout
* Product review grid
* Advertisement placeholder pages
**Design system**:
* **Typography styles**: Headline, subhead, body, captions
* **Grid system**: 3-column with flexible layouts
* **Header/Footer**: Page numbers, section names
* **Running elements**: Consistent across issue
**Layout variations**:
* 1-column (full-page article)
* 2-column (standard article)
* 3-column (news/departments)
* Asymmetric layouts (creative features)
* Full-bleed photo spreads
**Customization**:
* Content and images
* Column configurations
* Color accents
* Section identifiers
**Print specifications**:
* Paper: 70-80 lb gloss or matte text
* Pages: Divisible by 4 (saddle-stitch) or any count (perfect bound)
* Gutter margin: Extra space for binding
* Bleeds: Full-bleed photos extend to trim
**Includes**: 10 different page layout templates
**Best for**: Monthly magazines, quarterly publications, company newsletters
***
### Template 3: Table of Contents
**Specifications**:
* Usually pages 2-3 or 4-5
* Spread layout (2 pages side-by-side)
* Grid-based organization
* Bleed: 0.125"
**Design features**:
* Section divisions (Features, Departments, Columns)
* Article titles with page numbers
* Small thumbnail images
* Issue highlights
* Masthead (staff listing)
**Layout options**:
* Grid layout (structured)
* Free-form layout (creative)
* Photo-driven TOC
* Text-only minimalist
**Customization**:
* Article listings
* Thumbnail images
* Section organization
* Typography styling
**Best practices**:
* Page numbers large and clear
* Logical section grouping
* Visual hierarchy (features vs. departments)
* Consistent formatting
**Best for**: All magazine types, newsletters, catalogs with many sections
***
## Catalog Templates
### Template 4: Product Catalog Cover
**Specifications**:
* Size: 8.5" × 11" or custom
* Bleed: 0.125"
* Spine: Calculated for page count
* Perfect bound or saddle-stitch
**Design features**:
* **Front cover**: Company logo, catalog title, season/year, hero image
* **Back cover**: Contact information, website, QR code, secondary products
* **Spine**: Company name, catalog name, season/year (if thick enough)
**Customization**:
* Brand identity
* Product photography
* Season/collection name
* Color scheme
**Print specifications**:
* Paper: 100 lb gloss or matte cover
* Binding: Perfect bound (glued spine) for 40+ pages
* Finish: Gloss, matte, or spot UV
**Best for**: Product catalogs, lookbooks, course catalogs, wholesale catalogs
***
### Template 5: Product Page Layouts
**Specifications**:
* Page size: 8.5" × 11" (or custom)
* Bleed: 0.125"
* Grid system: 2 or 3-column
* Consistent product presentation
**Product layout options**:
* **Single product per page**: Large image, detailed description
* **2 products per page**: Medium images, moderate detail
* **4 products per page**: Grid layout, brief descriptions
* **6+ products per page**: Dense catalog, essential info only
**Information hierarchy**:
* Product image (largest element)
* Product name/SKU
* Description
* Specifications (size, color, material)
* Price
* Order code/SKU
**Design features**:
* Consistent product image sizes
* White space for readability
* Clear typography
* Price callouts
* Optional: "New" or "Sale" badges
**Customization**:
* Product photos
* Descriptions and specs
* Pricing
* Grid density (products per page)
**Print specifications**:
* Paper: 70-100 lb gloss or matte text
* Color: Full CMYK
* Pages: Multiple of 4
**Includes**: 6 different product density layouts
**Best for**: Product catalogs, wholesale catalogs, B2B sales tools, course offerings
***
## Book & Booklet Templates
### Template 6: Book Cover (with Spine)
**Specifications**:
* Dimensions: Based on trim size + spine width
* Trim size: 6" × 9" (US Trade standard)
* Spine: Calculated from page count and paper weight
* Bleed: 0.125" on all outside edges
**Spine width calculation**:
```
Pages: 200 pages (100 sheets)
Paper: 60 lb offset (0.0038" thick per sheet)
Spine: 100 sheets × 0.0038" = 0.38" spine
Cover dimensions:
Width: (6" front) + (0.38" spine) + (6" back) = 12.38"
Height: 9"
With bleed: 12.63" × 9.25"
```
**Design areas**:
* **Front cover**: Title, subtitle, author, image/graphics
* **Spine**: Title, author, publisher logo
* **Back cover**: Synopsis, author bio, barcode, price
**Customization**:
* Cover imagery
* Typography
* Color scheme
* Back cover content
**Print specifications**:
* Cover stock: 100 lb gloss or matte cover
* Lamination: Gloss or matte
* Optional: Spot UV, embossing, foil stamping
* ISBN barcode: Required for retail distribution
**Best for**: Novels, non-fiction books, manuals, workbooks
***
### Template 7: Book Interior Pages
**Specifications**:
* Trim size: 6" × 9" (standard trade paperback)
* Margins: 0.75" outside, 1" gutter (binding side)
* Bleed: Usually none for text-only books (images only if needed)
* Page numbers: Bottom center or outside edge
**Page elements**:
* **Running headers**: Chapter title or book title
* **Page numbers**: Consistent position
* **Chapters**: New chapter starts on right-hand page (odd number)
* **Drop caps**: Optional decorative initial letter
**Master pages**:
* Chapter opener (right page)
* Standard text page (left and right)
* Blank page (for chapter ends)
* Photo/illustration page
**Typography**:
* Body text: 10-12pt serif (Garamond, Caslon, Georgia)
* Line spacing: 1.3-1.5 leading
* Paragraph style: Indented or spaced
* Chapter headings: 18-24pt
**Customization**:
* Text content
* Chapter styling
* Typography choices
* Page number position
**Print specifications**:
* Paper: 50-60 lb cream or white offset
* Binding: Perfect bound (glued spine)
* Color: Black text (1-color printing = cost savings)
* Optional: Images in grayscale or full color
**Best for**: Novels, memoirs, business books, self-published books
***
### Template 8: Booklet (Saddle-Stitch)
**Specifications**:
* Size: 8.5" × 11" flat, folds to 8.5" × 5.5"
* Pages: 8, 12, 16, 20, or 24 pages (multiples of 4)
* Binding: Saddle-stitch (stapled at spine)
* Bleed: 0.125" on outer edges only
**Page order for saddle-stitch**:
```
8-page booklet:
Cover (p1, p8), Inside cover (p2, p7)
Center spread (p3-4, p5-6)
Design as spreads: pages viewed together
```
**Design features**:
* Cover (page 1): Title, main image, branding
* Inside spread: Content flows across pages
* Gutter: 0.25" extra margin at spine
* Page numbers: Optional (small booklets often skip)
**Customization**:
* Content and images
* Number of pages (must be multiple of 4)
* Layout style
* Color scheme
**Print specifications**:
* Paper: 80-100 lb text or cover stock
* Cover: Can be heavier stock than inside
* Binding: 2-3 staples at spine
* Finish: Gloss, matte, or uncoated
**Best for**: Event programs, small catalogs, instruction manuals, brochures, zines
***
## Newsletter Templates
### Template 9: Newsletter (2-page)
**Specifications**:
* Size: 11" × 17" flat, folds to 8.5" × 11" (4 panels)
* Or 8.5" × 11" flat (2 sides, no fold)
* Bleed: 0.125" if edge-to-edge printing
* Grid: 2 or 3-column
**Layout options**:
* **Single sheet (front/back)**: Email-friendly, simple
* **Fold once**: 4 panels total
* **Fold twice (z-fold)**: 6 panels total
**Design features**:
* Masthead (newsletter name)
* Date and volume/issue number
* Articles with headlines
* Images and captions
* Contact information footer
**Content sections**:
* Lead article (largest)
* 2-3 secondary articles
* Calendar/events
* News briefs
* Contact/social media
**Customization**:
* Organization branding
* Article content
* Images
* Color scheme
**Print specifications**:
* Paper: 60-80 lb text
* Color: Full color or 2-color (save costs)
* Quantity: 100-5000 typical
**Best for**: Company newsletters, non-profit updates, community news, school newsletters
***
### Template 10: Newsletter (4-page)
**Specifications**:
* Size: 8.5" × 11" pages
* Total: 4 pages (1 sheet folded)
* Binding: Folded and stapled (or just folded)
* Bleed: 0.125"
**Page structure**:
* **Page 1 (cover)**: Headline story, newsletter name
* **Pages 2-3 (inside spread)**: Multiple articles, continuous design
* **Page 4 (back)**: Calendar, contact, mailing address area
**Design features**:
* Nameplate (newsletter branding)
* Feature article on cover
* 2-3 column grid inside
* Photo placement
* Consistent typography
**Customization**:
* All content and images
* Article count and layout
* Brand colors
* Typography
**Print specifications**:
* Paper: 60-70 lb text
* Self-mailer option (address on back)
* Color: Full color or economical 2-color
* Saddle-stitch or fold only
**Best for**: Monthly newsletters, church bulletins, association news, alumni updates
***
## Annual Report Templates
### Template 11: Annual Report
**Specifications**:
* Size: 8.5" × 11" (portrait) or 11" × 8.5" (landscape)
* Pages: 12-24 pages typical
* Binding: Perfect bound or saddle-stitch
* Bleed: 0.125"
**Content sections**:
* Cover (organization name, year)
* Letter from leadership (2 pages)
* Mission and vision (1 page)
* Year in review / highlights (2-4 pages)
* Programs and impact (4-6 pages)
* Financial summary (2 pages)
* Donors and supporters (2 pages)
* Back cover (contact info, future vision)
**Design features**:
* Strong visual storytelling
* Impact photos
* Data visualization (charts, infographics)
* Pull quotes from beneficiaries
* Professional typography
**Customization**:
* Organization branding
* Year's content and data
* Photography
* Charts and graphs
**Print specifications**:
* Cover: 100 lb gloss or matte cover
* Inside: 80-100 lb text
* Binding: Perfect bound for 20+ pages
* Finish: Professional matte or gloss
**Best for**: Non-profits, corporations, educational institutions, foundations
***
## Multi-Page Design Systems
### Master Page Strategy
**Definition**: Template pages with consistent elements that appear on multiple pages
**Common elements**:
* Headers and footers
* Page numbers
* Running headers (section/chapter names)
* Background graphics
* Grid systems
* Margin guides
**Benefits**:
* Consistency across publication
* Time savings (set once, applies to many)
* Easy updates (change master, updates all)
**In Figma**: Use components for repeating elements
**Establish hierarchy**:
* **Level 1**: Main headlines (36-48pt)
* **Level 2**: Sub-headlines (24-30pt)
* **Level 3**: Section headers (18-20pt)
* **Body**: Main text (10-12pt)
* **Captions**: Image captions (8-9pt)
* **Fine print**: Legal, footnotes (7pt minimum)
**Create as Figma styles**:
* Define once
* Apply throughout
* Update globally if needed
**Consistency**: Key to professional publications
**Common grids**:
* **1-column**: Simple, full-width (books)
* **2-column**: Standard magazine layout
* **3-column**: Dense content (catalogs)
* **4+ column**: Flexible, modular (newspapers)
**Grid benefits**:
* Alignment consistency
* Visual rhythm
* Professional appearance
* Faster layout decisions
**Flexible grids**: Can break grid intentionally for impact
**Publication color strategy**:
* **Primary color**: Brand color, used sparingly
* **Secondary colors**: Section identifiers, accents
* **Neutral palette**: Grays for text, backgrounds
* **Accent**: Highlight color for callouts, CTAs
**Consistency**:
* Define exact CMYK values
* Create Figma color styles
* Use same colors throughout
* Document in style guide
**Cost consideration**: Fewer colors = lower printing cost
***
## Publication Workflow
### Efficient Multi-Page Production
**Before designing**:
* Total page count (must be divisible by 4)
* Content allocation (which stories on which pages)
* Photo/illustration needs
* Advertisement placement (if applicable)
**Create flat plan**: Simple grid showing all pages and their content
**Create templates first**:
* Master page elements (headers, footers, page numbers)
* Typography styles (all headline levels, body text)
* Grid system
* Color styles
**Save as components**: Reuse throughout publication
**Work in sections**:
* Cover and TOC first
* Feature sections
* Departments
* Back matter
**Use templates**: Apply master pages to each new page
**Maintain consistency**: Use established styles
**Before adding to Figma**:
* Resize images to needed dimensions (inches × 300 DPI)
* Color correct and enhance
* Save as optimized JPEGs (85-90% quality)
**Result**: Smaller file, faster performance, same quality
**For large publications** (50+ pages):
* Export in batches (10-20 pages)
* Verify each batch
* Combine PDFs afterward
**Or**: Export all at once (if file size manageable)
**Settings**: 300 DPI, 85% compression, PDF/X-1a
**Quality control**:
* Run PDF preflight check
* Verify page count
* Check page order
* Spot-check every 5th page in detail
* Order print proof before large run
**Catch errors early**: Cheaper to fix before printing
***
## Publication Print Specifications
### Binding Methods
**How it works**: Pages folded, stapled through spine
**Best for**:
* 8-64 pages (typical limit)
* Magazines, booklets, programs
* Budget-friendly
**Specifications**:
* Page count: Multiples of 4
* Max thickness: \~1/4" (64 pages)
* Lays flat: Yes (advantage)
* Gutter margin: 0.25" minimum
**Cost**: Least expensive binding
**Limitation**: Page count limit, thicker = pages creep (outer pages extend)
**How it works**: Pages glued to spine
**Best for**:
* 40-300+ pages
* Books, thick catalogs, annual reports
* Professional appearance
**Specifications**:
* Page count: Any (typically 40+)
* Spine width: Calculated from page count
* Gutter margin: 0.5-0.625" (larger than saddle)
* Lays flat: No (stays closed when opened)
**Cost**: More expensive than saddle-stitch
**Advantage**: Professional book appearance, many pages possible
**How it works**: Coil or spiral through punched holes
**Best for**:
* Workbooks, manuals, calendars, cookbooks
* Needs to lay flat
**Specifications**:
* Page count: Flexible
* Binding edge: 0.5" no-print zone
* Lays flat: Yes (fully)
* Durable: Very durable
**Cost**: Moderate
**Advantage**: Lays completely flat, pages won't fall out
**How it works**: Double wire loop through holes
**Best for**:
* Notebooks, planners, presentations
* Premium spiral alternative
**Specifications**:
* Similar to spiral
* More professional appearance
* Lays flat: Yes
**Cost**: More expensive than spiral
**Advantage**: Upscale look, durable, lays flat
***
## Publication Checklist
**Before sending to printer**:
* [ ] Page count correct (divisible by 4 for saddle-stitch)
* [ ] Pages in correct order (verify in PDF)
* [ ] Bleed extends 0.125" on all edges
* [ ] Gutter margins appropriate for binding type
* [ ] All images 300 DPI minimum
* [ ] All fonts embedded in PDF
* [ ] Page numbers sequential and correct
* [ ] No missing pages (check against flat plan)
* [ ] Cover designed for binding method
* [ ] Spine width calculated correctly (if perfect bound)
* [ ] ISBN/barcode present (if required)
* [ ] Copyright and publication info included
* [ ] Table of contents page numbers match
* [ ] Preflight check passed (no errors)
* [ ] File size under printer's limit
* [ ] Correct PDF format (PDF/X-1a)
***
## Learn More
Complete booklet workflow
Complete print workflow
Multi-page document tutorial
Optimize large publications
***
**Publication pro tip**: Create a comprehensive style guide document with all typography styles, colors, grid systems, and master page layouts. This ensures consistency and speeds up production, especially for recurring publications like monthly magazines.
# Color Issues
Source: https://docs.printery.app/troubleshooting/color-issues
Troubleshoot color problems and achieve accurate print results
## Common Color Problems
Color issues are the most frequent challenges in print design. Understanding why colors look different and how to fix them is essential.
**Critical**: Screen colors (RGB) and print colors (CMYK) use fundamentally different systems. Some screen colors **cannot** be reproduced in print. This is normal, not a bug.
## Problem 1: Colors Look Wrong/Different
**Symptoms**:
* Printed colors don't match screen
* Colors appear duller than expected
* Specific colors shifted (blues, oranges, bright greens)
**Root cause**: RGB vs CMYK gamut difference
### Understanding the Issue
**Two different color systems**:
**RGB (Screen)**:
* Light-based (additive)
* Wider color range
* Vibrant colors possible
* 16.7 million colors
**CMYK (Print)**:
* Ink-based (subtractive)
* Narrower color range
* Physical ink limitations
* \~1 million reproducible colors
**The gap**: RGB can show colors CMYK can't print
**Example**:
```
Bright electric blue (RGB: 0, 100, 255)
↓ Converts to ↓
Duller navy blue (CMYK: 100, 60, 0, 0)
```
**This is physics**, not a software limitation
**Most affected colors** (from worst to best):
**1. Electric/Neon colors** (80-90% shift):
* Neon pink, electric blue, lime green
* Screen: Glowing
* Print: Significantly duller
**2. Bright oranges/cyans** (40-60% shift):
* Bright orange (RGB: 255, 128, 0)
* Bright cyan (RGB: 0, 255, 255)
* Noticeable difference
**3. Deep purples** (30-50% shift):
* Purple/violet tones
* Tend toward blue in print
**4. Earth tones** (5-15% shift):
* Browns, beiges, grays
* Minimal change
**5. Pure cyan/magenta/yellow** (0-5% shift):
* CMYK primary colors
* Nearly identical
**Strategy**: Use CMYK-safe colors from start
**Controllable factors**:
✅ **Choose CMYK-friendly colors**
* Design with print in mind
* Avoid RGB-only colors
✅ **Use ICC profiles correctly**
* Proper color conversion
* Minimize shift
✅ **Set realistic expectations**
* Know what's possible
* Educate clients
✅ **Use soft proofing**
* Preview CMYK appearance
* Adjust before printing
✅ **Order physical proofs**
* See actual result
* Make informed adjustments
❌ **Can't change physics**
* CMYK has hard limits
* Some colors impossible
### Solutions
**Preview CMYK before printing**:
**In Figma**:
1. Install color profile viewer plugin
2. Preview CMYK simulation
3. Adjust colors accordingly
**In Acrobat/Preview**:
1. Open exported PDF
2. Enable "Overprint Preview" (Acrobat)
3. View → Proof Colors (Photoshop)
**What to look for**:
* Which colors shifted most
* Overall color balance
* Acceptable vs unacceptable changes
**Adjust in Figma**:
* Increase saturation slightly to compensate
* Choose alternate colors for severely affected areas
* Re-export and check again
**Limitation**: Soft proofing is approximate (screen limitations)
**Prevention is best**:
**Use CMYK color picker**:
1. Convert RGB to CMYK early
2. Choose colors that convert well
3. Test before finalizing design
**CMYK-safe color guidelines**:
* **Blues**: C100 M60 Y0 K0 (instead of electric blue)
* **Greens**: C60 M0 Y100 K0 (instead of neon green)
* **Reds**: C0 M100 Y100 K0 (achievable vibrant red)
* **Oranges**: C0 M60 Y100 K0 (good orange)
* **Purples**: C60 M100 Y0 K0 (solid purple)
**Resources**:
* CMYK color charts
* Print color guides
* Pantone coated/uncoated books
**Result**: What you design is what you get
**For critical brand colors**:
**When to use**:
* Logo colors must be exact
* Brand guidelines specify Pantone
* Budget allows spot color printing
**Process**:
1. Ask printer if they support spot colors
2. Define colors as Pantone (e.g., PMS 286 C)
3. Enable spot color preservation in Printery
4. Export with spot colors intact
**Advantages**:
* Exact color match
* Consistent across print runs
* Wider gamut than CMYK
**Disadvantages**:
* More expensive (extra ink plate)
* Limited to specific colors
* Not all printers support
**Best for**: Business cards, branding materials, packaging
**Physical proof is ultimate truth**:
**Process**:
1. Export final PDF
2. Order small quantity (1-5 copies)
3. Review physical print
4. Adjust if needed
5. Order full run
**Cost**:
* Sample prints: \$5-20
* Saves reprinting costs if colors wrong
**What to check**:
* Overall color accuracy
* Specific brand colors
* Photos/images quality
* Dark areas (blacks, shadows)
**Adjust**:
* Increase saturation if too dull
* Adjust specific problematic colors
* Re-export and test again
**Professional approach**: Always proof critical projects
**For clients/stakeholders**:
**Set expectations early**:
"Print colors will look different from screen. This is normal due to RGB vs CMYK limitations."
**Show comparisons**:
* Side-by-side soft proof
* Previous print samples
* Color gamut diagrams
**Explain limitations**:
* Some colors can't be printed
* Physics, not software issue
* Solutions: spot colors, accept difference, adjust design
**Get approval**:
* Share PDF soft proof
* Order physical proof if critical
* Get written approval before full run
**Avoid surprises**: Educated clients = happy clients
***
## Problem 2: Colors Too Dull/Muted
**Symptoms**:
* All colors less vibrant than expected
* Overall "washed out" appearance
* Lacking punch/contrast
**Common causes**: Wrong ICC profile, incorrect settings, paper type
### Diagnosis
**Verify correct profile selected**:
**Common mistake**: Generic CMYK instead of specific profile
**In Printery**:
* Color tab → ICC Profile
* Should match printer's specification
**Correct profiles** (most common):
* **ISO Coated v2 300%**: Europe, coated paper (most common)
* **GRACoL 2006**: USA, coated paper
* **SWOP 2006**: USA, newsprint/uncoated
* **PSO Uncoated v3**: Uncoated paper
**Wrong profile = wrong colors**
**Fix**: Select matching profile, re-export
**Affects color conversion**:
**In Printery**:
* Color tab → Rendering Intent
* Should be: **Relative Colorimetric** (default)
**Other intents**:
* **Perceptual**: Compresses all colors (can make dull)
* **Saturation**: For graphics (can oversaturate)
* **Absolute**: Rare use
**Fix**: Change to Relative Colorimetric if different
**Paper affects final appearance**:
**Coated paper** (glossy/matte):
* Brighter colors
* Better ink absorption
* Sharper images
**Uncoated paper**:
* Duller colors (natural appearance)
* Ink spreads/absorbs more
* Softer look
**Your profile must match paper**:
* Coated profile + coated paper = Good
* Coated profile + uncoated paper = Too dark
* Uncoated profile + coated paper = Too bright
**Fix**: Verify paper type with printer, use matching profile
**Can affect overall contrast**:
**In Printery**:
* Color tab → Black Handling
* Try: **Preserve black** for better contrast
**If set to convert all**:
* Pure blacks become CMYK mix
* Can reduce contrast
* Shadows less deep
**Fix**: Enable black preservation
### Solutions
**Compensate in advance**:
Before export, increase color saturation by 10-20%
**In Figma**: Adjust HSB saturation slider
**Why**: Compensates for CMYK conversion dulling
**Test**: Export, check soft proof, adjust if needed
**For dark areas**:
Instead of pure black (K100), use:
* C60 M40 Y40 K100 (rich black)
**Result**: Deeper, richer blacks and dark areas
**Apply**: Dark backgrounds, shadows, text over 24pt
**Ask printer**:
"What paper stock are you using?"
**Match profile to paper**:
* Glossy coated → ISO Coated v2 300%
* Matte coated → ISO Coated v2 300%
* Uncoated → PSO Uncoated v3
**Consider upgrading paper** if budget allows
**Physical proof essential**:
See actual ink on actual paper
**Adjust if needed**: Based on proof results
**Saves**: Costly reprints
***
## Problem 3: Specific Colors Wrong
**Symptoms**:
* One or two specific colors off
* Logo color doesn't match brand
* Skin tones look wrong
### Brand Colors / Logo Colors
**Logo blue prints purple, logo red prints brown, etc.**
**Why**:
* Logo designed in RGB
* CMYK can't match exactly
* Conversion shifted color
**Solutions**:
**Option A: Accept CMYK version**
* Some shift inevitable
* Adjust to closest CMYK match
* Document in brand guidelines
**Option B: Use Pantone spot color**
* Exact match possible
* Requires spot color printing
* More expensive but accurate
**Option C: Find CMYK equivalent**
* Work with brand manager
* Define "official CMYK version"
* Use consistently
**Best practice**: Brands should have both RGB and CMYK versions defined
**For exact brand color match**:
**When to use**:
* Logo must match exactly
* Brand guidelines specify Pantone
* Budget allows (\$0.50-2.00 extra per piece)
**Process**:
1. **Get Pantone number** from brand guidelines (e.g., PMS 286 C)
2. **Define in Figma** as Pantone color
3. **Enable in Printery**: Color tab → Preserve spot colors
4. **Verify printer supports**: Ask before ordering
5. **Export**: Spot color preserved in PDF
**Result**: Exact color match, consistent across all prints
**Cost**: Worth it for business cards, branding materials
**Fine-tune specific colors**:
**Process**:
1. Export PDF with current colors
2. Note which colors wrong
3. In Figma, manually adjust CMYK values
4. Re-export and test
**Example adjustment**:
```
Original: C70 M20 Y0 K0 (too purple)
Adjusted: C80 M10 Y0 K0 (more blue)
```
**Tools**:
* CMYK color picker
* Pantone to CMYK conversion charts
* Physical proof prints
**Iteration**: May require 2-3 tests to perfect
**Document**: Once found, save exact CMYK values for future
### Skin Tones
**Common issue**: People look sunburned
**Cause**: Excessive magenta in CMYK conversion
**Solution**:
**Check cyan levels**:
* Skin tones need cyan balance
* Too little cyan = too red/orange
**Good skin tone CMYK ranges**:
* **Light skin**: C5 M20 Y20 K0
* **Medium skin**: C20 M35 Y40 K5
* **Dark skin**: C40 M50 Y50 K30
**Adjust**: Increase cyan slightly, reduce magenta slightly
**Test**: Print proof of faces before full run
**Cause**: Too much yellow, not enough magenta
**Solution**:
**Increase magenta**: Add warmth
**Reduce yellow**: Remove green cast
**Add slight cyan**: For natural tone
**Use reference**: Professional portrait prints for comparison
**Critical for**: Portraits, family photos, beauty products
***
## Problem 4: Colors Not Converting (Still RGB)
**Symptoms**:
* PDF still in RGB
* Printer rejects file
* Colors wildly wrong when printed
**Cause**: CMYK conversion not enabled or failed
### Check and Fix
**In Printery**:
Color tab → **Convert to CMYK: ✓ Enabled**
**If disabled**: Colors stay RGB (wrong for print)
**Enable it**: Re-export
**Check PDF color space**:
**Adobe Acrobat**:
1. File → Properties → Fonts tab
2. Should show CMYK color space
**Preflight check**:
1. Tools → Print Production → Preflight
2. Check "Color spaces"
3. Should be CMYK only (or CMYK + spot colors)
**If shows RGB**: Conversion failed
**Some objects might not convert**:
* Certain blend modes (Screen, Multiply)
* Some effects (rare)
* Placed RGB PDFs (won't auto-convert)
**Solution**: Flatten or rasterize those objects in Figma first
**Ensure**:
* Convert to CMYK: Enabled ✓
* ICC Profile: Selected (e.g., ISO Coated v2)
* Rendering intent: Relative Colorimetric
**Export**: Generate new PDF
**Verify**: Check PDF color space again
***
## Problem 5: Colors Inconsistent Across Prints
**Symptoms**:
* Business card batch 1 different from batch 2
* Colors vary within same print run
* Inconsistent results from same printer
**Causes**: Multiple factors
**Most common cause**:
**Digital printers** drift over time:
* Ink levels
* Print head alignment
* Temperature/humidity
**Offset printers** variation:
* Ink mixing
* Pressure settings
* Operator differences
**Solution**:
* **Ask printer**: "How do you ensure color consistency?"
* **Request**: Press check or color matching
* **Professional printers**: Regular calibration (better consistency)
* **Budget printers**: More variation (accept or upgrade)
**Different paper batches** can vary:
**Even same type**:
* Different manufacturing run
* Age of paper
* Storage conditions
**Solution**:
* Specify exact paper for reorders
* Order extras from same batch for future
* Accept minor variation (normal)
**Check your exports**:
**Are you using**:
* Same ICC profile each time?
* Same compression settings?
* Same version of Printery?
**Solution**:
* Save preset in Printery
* Use same settings every time
* Keep copies of exact PDFs used
### Ensuring Consistency
**Save exact settings**:
1. Configure all settings perfectly
2. Export tab → Save as preset
3. Name it (e.g., "Business Card - PrintShop ABC")
4. Always use same preset for reorders
**Result**: Identical PDFs every time
**From first successful batch**:
* Keep 5-10 copies as reference
* Mark "REFERENCE - Match this"
* Give to printer for color matching
* Store in dark, cool place (colors fade)
**Include in order**:
"Please match colors to previous job #12345"
or
"Please match attached reference sample"
**Professional printers**: Can match with good accuracy
**For critical projects**:
G7 certification = industry standard for color consistency
**Find G7 printer**: Better consistency, higher cost
**Worth it**: Corporate branding, high-volume projects
***
## Problem 6: Dark Colors Muddy/Flat
**Symptoms**:
* Dark areas lack detail
* Shadows all look same
* Rich blacks look flat
**Cause**: TAC (Total Area Coverage) limiting or GCR too aggressive
### Understanding TAC and GCR
**TAC = Total Area Coverage**:
Sum of all ink percentages: C + M + Y + K
**Example**:
```
Color: C80 M60 Y60 K40
TAC: 80 + 60 + 60 + 40 = 240%
```
**Limits by profile**:
* ISO Coated v2: 330% max
* SWOP: 300% max
* Newsprint: 240% max
**Exceeding TAC**:
* Too much ink
* Paper can't absorb
* Smearing, offset issues
**GCR (Gray Component Replacement)**:
* Removes CMY, adds K
* Reduces TAC
* But can flatten colors
**Symptoms**:
* Shadows all same tone
* Lost detail in dark areas
* Flat, muddy appearance
**What happened**:
GCR replaced too much CMY with K
**Example**:
```
Original: C70 M60 Y50 K60 (TAC 240%)
After GCR: C20 M10 Y10 K80 (TAC 120%)
Result: Lost color nuance, flat black
```
**Trade-off**: Lower TAC vs color richness
**Adjust GCR settings**:
**In Printery** (if available):
* Color tab → GCR: Medium (default)
* For rich shadows: Light GCR
* For high TAC limits: Heavy GCR
**Work with printer**:
* Ask their TAC limit
* Ask preferred GCR setting
* They may adjust during RIP
**Use rich black recipe**:
* C60 M40 Y40 K100
* Deep, rich without excessive TAC
* TAC = 240% (within most limits)
**Alternative**: Accept some flattening for print compatibility
***
## Prevention Checklist
**Avoid color issues before they happen**:
* [ ] Design with CMYK limitations in mind
* [ ] Use CMYK-safe color palette from start
* [ ] Enable soft proofing early and often
* [ ] Select correct ICC profile for printer/paper
* [ ] Use Relative Colorimetric rendering intent
* [ ] Save Printery preset for consistency
* [ ] Order test prints for critical projects
* [ ] Define brand CMYK values officially
* [ ] Use Pantone spot colors for exact brand matches
* [ ] Communicate RGB vs CMYK limitations to clients
* [ ] Keep reference samples for reorders
* [ ] Verify PDF color space before sending to printer
***
## When to Order Physical Proofs
**Always proof for**:
* Brand launches (logos, collateral)
* Large quantities (1000+ pieces)
* Expensive projects (budget > \$1000)
* Critical color matching (corporate colors)
* Client-facing premium materials
**Can skip proofs for**:
* Internal documents
* Black and white prints
* Familiar printer/process
* Low-value projects
* Urgent deadlines (accept risk)
**Proof cost**: \$10-50 typically
**Reprint cost**: \$200-5000+ if colors wrong
**Worth it**: Almost always for important projects
***
## Realistic Expectations
**Truth about print colors**:
1. **Screen ≠ Print**: Will never match exactly (physics)
2. **Variation exists**: Even professional printers have 5-10% variation
3. **Paper matters**: Same ink on different paper = different result
4. **Proofing essential**: For critical color matching
5. **Spot colors**: Only way to guarantee exact match
6. **Experience helps**: More prints = better color prediction
**Set expectations**: Educate clients early, avoid disappointment
## Learn More
Deep dive into color models
Choosing the right profile
Using Pantone for exact matching
Complete color workflow guide
# Export Errors
Source: https://docs.printery.app/troubleshooting/export-errors
Fix PDF export failures, errors, and issues
## Common Export Problems
Export errors can be frustrating. This guide helps you diagnose and fix issues preventing successful PDF generation.
Most export errors have simple fixes. Follow the troubleshooting steps systematically to identify and resolve the issue.
## Problem 1: Export Fails or Hangs
**Symptoms**:
* Export process starts but never finishes
* Plugin appears frozen
* Progress bar stuck
* No error message, just hangs
**Common causes**: Large files, complex designs, memory issues
### Diagnosis Steps
**Identify problematic elements**:
**Common culprits**:
* Very high-resolution images (5000+ px)
* Hundreds of layers
* Complex vector paths (1000+ nodes)
* Heavy blur/shadow effects
* Multiple artboards (50+)
**Check**:
1. Note file size in Figma (MB)
2. Count layers in layers panel
3. Check image resolutions
**Rule of thumb**:
* Simple file: \< 50 layers, \< 20 MB
* Complex file: 100-500 layers, 20-100 MB
* Very complex: 500+ layers, > 100 MB
**Very complex files**: More likely to timeout
**Figma runs in browser** = memory limits
**Check browser console**:
1. Open Developer Tools (F12 or Cmd+Option+I)
2. Console tab
3. Look for "Out of memory" errors
**Memory usage**:
* Chrome: chrome://system → mem\_usage
* Check if near limit (typically 2-4 GB for single tab)
**If high memory**:
* Close other tabs
* Restart browser
* Try exporting again
**Plugin needs stable connection**:
* Upload to Figma servers
* Download processed PDF
* Any interruption = failure
**Test connection**:
* Speed test (fast.com)
* Ping google.com
**If unstable**: Switch to wired connection or better WiFi
**Browser-specific issues**:
**If using Chrome**: Try Firefox or Edge
**If using Firefox**: Try Chrome
**If using Safari**: Try Chrome (best Figma support)
**Desktop app**: If available, try Figma desktop app (better performance)
### Solutions
**Reduce complexity temporarily**:
**Steps**:
1. **Duplicate frame** (backup)
2. **Flatten complex objects**:
* Select heavy effects
* Right-click → Flatten
* Reduces layer count
3. **Reduce image resolutions**:
* Images > 3000px → resize to 3000px max
* Maintain 300 DPI for print size
4. **Remove hidden layers**:
* Often forgotten and add weight
* Select → Delete
5. **Simplify vectors**:
* Complex paths → Flatten
* Reduce nodes if possible
**Export**: Should process faster
**Restore**: Use backup if you need to edit further
**For multi-page documents**:
**Instead of**: Exporting all 50 pages at once
**Do**: Export in batches:
* Pages 1-10: Export PDF 1
* Pages 11-20: Export PDF 2
* Etc.
**Combine later**:
* Adobe Acrobat: Tools → Combine Files
* Online: Smallpdf, ILovePDF combine tools
* Mac Preview: Drag PDFs into sidebar
**Downside**: Extra step, but works when single export fails
**Wait longer**:
**Very complex files** take time:
* 10-50 layers: 10-30 seconds
* 100-200 layers: 1-3 minutes
* 500+ layers: 5-10 minutes
* 1000+ layers: 10-20 minutes
**Don't cancel** if progress bar moving (even slowly)
**If truly hung** (no movement for 10+ minutes):
* Cancel
* Try simplification approaches above
**Fresh start**:
**Steps**:
1. **Close Figma** completely
2. **Clear browser cache**:
* Chrome: Settings → Privacy → Clear browsing data
* Select "Cached images and files"
* Time range: All time
3. **Restart browser**
4. **Reopen Figma**
5. **Try export again**
**Also try**:
* Restart computer (clears memory)
* Log out and back into Figma
* Reinstall plugin (rare but can help)
**Fixes**: Corrupted cache, memory leaks
***
## Problem 2: "Export Failed" Error Message
**Symptoms**:
* Error dialog appears
* Generic "Export failed" message
* Or specific error code
**Causes**: Various technical issues
### Specific Error Messages
**Error**: "File size exceeds limit" or "Export too large"
**Cause**: Generated PDF > allowed size (typically 100-200 MB)
**Solutions**:
**A. Enable compression**:
* Export tab → Compression: 85% → 75%
* Re-export
**B. Enable downsampling**:
* Export tab → Downsample images: Enabled
* Reduces image resolution to 300 DPI
* Remove excess detail
**C. Reduce image sizes**:
* Before adding to Figma, resize images
* Calculate needed size: (inches × 300 DPI)
* Don't use 6000px image for 2" print area
**D. Remove unused elements**:
* Hidden layers
* Off-canvas objects
* Duplicate images
**See**: [File Size Issues](/troubleshooting/file-size) for detailed guide
**Error**: "Network error", "Connection lost", "Upload failed"
**Cause**: Internet connection issue
**Solutions**:
**A. Check connection**:
* Test speed (fast.com)
* Verify stable WiFi or wired
**B. Retry export**:
* Wait 30 seconds
* Try again
* May have been temporary
**C. Switch networks**:
* Different WiFi
* Mobile hotspot (if available)
* Wired connection (most stable)
**D. Contact IT** (corporate networks):
* May have firewall blocking
* Whitelist Figma domains
* Allow plugin traffic
**Error**: "Export timeout", "Processing timeout", "Request timed out"
**Cause**: File took too long to process (server limit)
**Solutions**:
**A. Simplify design**:
* Reduce layers
* Flatten complex objects
* Remove heavy effects
**B. Export in sections**:
* Split multi-page into batches
* Export separately
* Combine PDFs afterward
**C. Try off-peak hours**:
* Server less busy early morning or late night
* May process faster
**D. Contact support**:
* If file not unusually complex
* May be server issue
* Can escalate timeout limit
**Error**: "License error", "Permission denied", "Subscription required"
**Cause**: Plugin access issue
**Solutions**:
**A. Check Figma subscription**:
* Some features require paid plan
* Verify account status
**B. Check plugin installation**:
* Is plugin properly installed?
* Try reinstalling from Community
**C. Team permissions** (if in team file):
* May need edit access
* Ask team owner for permissions
**D. Log out and back in**:
* Refresh authentication
* Clear session cache
**Error**: "Invalid settings", "Configuration error", "Bad parameters"
**Cause**: Export settings incompatible or corrupted
**Solutions**:
**A. Reset to defaults**:
* In Printery settings
* Look for "Reset" or "Default" button
* Re-configure from scratch
**B. Check specific settings**:
* DPI: Use 300 (standard)
* Compression: 75-95% range
* ICC Profile: Valid selection
* PDF Format: PDF/X-1a or PDF/X-3
**C. Delete custom presets**:
* May be corrupted preset
* Delete and recreate
**D. Reinstall plugin**:
* Remove from Figma
* Reinstall from Community
* Fresh configuration
***
## Problem 3: PDF Exports But Is Blank/Missing Content
**Symptoms**:
* PDF generates successfully
* But pages blank or elements missing
* File size suspiciously small
**Cause**: Layers not exporting, visibility issues, or export settings
### Diagnosis
**Hidden layers don't export**:
**In Figma**:
1. Check layers panel
2. Look for hidden layers (eye icon crossed out)
3. Unhide layers you want exported
4. Re-export
**Common mistake**: Hiding layer during design, forgetting to unhide
**Also check**:
* Layers outside frame boundaries
* Zero opacity layers (invisible)
* Layers behind other opaque layers
**Exporting correct frames?**
**In Printery**:
* Verify correct frames selected for export
* Not selecting empty frames accidentally
**Check**:
1. Click through frames in Figma
2. Verify content present
3. Ensure frames selected in plugin
**Fix**: Select correct frames with content
**Masks can hide content unexpectedly**:
**Look for**:
* Clipping masks cutting off elements
* Mask layers positioned wrong
* Boolean operations hiding content
**Test**:
* Temporarily disable masks
* Export
* If content appears, mask was issue
**Fix**: Adjust mask size/position to include content
**Some blend modes may not export correctly**:
**Problematic blend modes**:
* Difference
* Exclusion
* Certain advanced modes
**Test**:
* Change blend mode to Normal
* Export
* If appears, blend mode was issue
**Fix**:
* Flatten layer with blend mode
* Or use different blend mode
* Re-export
**Linked content restrictions**:
**If using**:
* Images from external library
* Figma components from other files
* Shared team assets
**May need**:
* Edit access to source files
* Published library access
* Team permissions
**Test**: Copy all content to new standalone file, try exporting
### Solutions
**Before exporting**:
1. Select all frames to export
2. In layers panel: Show all layers (unhide)
3. Set all opacities to 100% (if applicable)
4. Verify content visible in Figma
5. Export
**Shortcut**: Cmd/Ctrl+Shift+H (show/hide layers)
**For complex layers not exporting**:
1. Select layer
2. Right-click → Flatten
3. Converts to rasterized image
4. Should export reliably
**Downside**: No longer editable, but ensures export
**Temporary workaround**:
**If vector export failing**:
1. Export frames as PNG (300 DPI)
2. Create new Figma frame
3. Place PNG images
4. Export simple frame to PDF
**Not ideal**: Loses vector benefits, but works
**May be viewer issue, not export**:
**Try opening in**:
* Adobe Acrobat
* Preview (Mac)
* Browser PDF viewer
* Different PDF app
**If shows in one but not another**: Viewer compatibility issue, not export problem
***
## Problem 4: Corrupted or Unreadable PDF
**Symptoms**:
* PDF won't open
* "File corrupted" error
* Opens but displays garbage/errors
**Cause**: Export interrupted, disk error, software bug
### Solutions
**Simplest fix**:
1. Delete corrupted PDF
2. Export again from Printery
3. Wait for full completion
4. Don't interrupt process
5. Verify file size reasonable (not 0 bytes)
**Check**: Open immediately after export to verify
**Disk/permission issue**:
**Instead of default location**:
* Export to Desktop
* Or different drive
* Different folder with full write permissions
**May fix**: Permission errors, disk errors
**Settings may cause issue**:
**Change**:
* PDF Format: Try PDF/X-1a instead of PDF/X-4
* Compression: Try 85% instead of 95%
* Downsampling: Enable
**Simpler settings**: Sometimes more compatible
**If PDF partially works**:
**Online tools**:
* PDFaid.com (repair corrupted PDFs)
* iLovePDF repair tool
**Adobe Acrobat**:
* Open PDF
* File → Save As (reprocesses file)
* May fix minor corruption
**Last resort**: Not guaranteed but worth trying
***
## Problem 5: Printer Rejects PDF
**Symptoms**:
* PDF opens fine for you
* Printer says "Invalid file", "Can't process", or "Error"
**Cause**: PDF format incompatibility
### Printer Requirements
**Different printers require different formats**:
**Common requirements**:
* **PDF/X-1a**: Most compatible, CMYK only
* **PDF/X-3**: Allows RGB, ICC profiles
* **PDF/X-4**: Modern, transparency support
**Ask printer**: "What PDF format do you require?"
**In Printery**:
* Export tab → PDF Format
* Select printer's required format
* Re-export
**If unsure**: PDF/X-1a is safest (most universal)
**Printer requirements**:
**Most printers need**: CMYK
**Some accept**: RGB (convert themselves)
**Verify your PDF**:
* Acrobat: File → Properties → check color space
* Should show CMYK
**In Printery**:
* Color tab → Convert to CMYK: Enabled ✓
* Select appropriate ICC profile
* Re-export
**Send to printer**: CMYK version
**Printer minimums**:
**Standard**: 300 DPI
**Some accept**: 150 DPI minimum
**High-end**: 300-600 DPI
**Too high**: Can cause processing errors (> 600 DPI)
**In Printery**:
* Export tab → DPI: 300
* Or printer's specified DPI
**Re-export**: At correct DPI
**Printer upload limits**:
**Common limits**:
* Budget printers: 50 MB
* Standard: 100 MB
* Professional: 200 MB+
**If over limit**:
* See [File Size Issues](/troubleshooting/file-size)
* Compress images
* Reduce file size
**Ask printer**: Their specific limit
**Font embedding required**:
**Printers need**: Fonts embedded in PDF
**Check**:
* Acrobat: File → Properties → Fonts
* All should show "(Embedded)"
**In Printery**:
* Export tab → Embed fonts: Enabled ✓
* Re-export
**If fonts can't embed**: Convert text to outlines (see [Text Quality](/troubleshooting/text-quality))
### Get Printer Specifications
**Email or call printer**:
"What are your PDF specifications for print files?"
**Ask for**:
* PDF format (PDF/X-1a, PDF/X-3, PDF/X-4?)
* Color space (CMYK required?)
* Resolution (DPI?)
* File size limit
* Font embedding requirements
* ICC profile preference
**Professional printers**: Usually have spec sheet to send
**Match their specs exactly**:
* PDF Format: As specified
* DPI: As specified (usually 300)
* Color: CMYK with their preferred ICC profile
* Embed fonts: Enabled
* Compression: Adjust to stay under file size limit
**Save as preset**: "PrinterName - Specs"
**Before full order**:
1. Export single page test
2. Upload to printer
3. Verify they can process
4. Get confirmation it's good
**Then**: Export full job with same settings
***
## Problem 6: Colors Wrong in Exported PDF
**See dedicated guide**: [Color Issues](/troubleshooting/color-issues)
**Quick fixes**:
* Ensure "Convert to CMYK" enabled
* Select correct ICC profile
* Use Relative Colorimetric rendering intent
* Enable soft proofing to preview
***
## Prevention: Export Best Practices
**Before every export**:
* Name layers clearly
* Delete unused layers
* Remove hidden layers (if not needed)
* Frame content properly
* Check all content visible
* DPI: 300 (standard)
* Compression: 85% (balanced)
* PDF Format: PDF/X-1a (most compatible)
* CMYK: Enabled with correct ICC profile
* Embed fonts: Enabled
* Bleed: Enabled (if applicable)
* Export single page first
* Open in Acrobat/Preview
* Verify all content present
* Check colors reasonable
* Zoom to check quality
* If good, export full document
* Open PDF immediately
* Check file size reasonable
* Verify page count correct
* Spot-check content
* If printing, check with printer they can open
**Save time**: Test exports early, catch issues before full export
***
## Getting Help
**If still experiencing issues**:
**Before contacting support**:
**Gather**:
* Exact error message (screenshot)
* Browser console errors (F12 → Console tab)
* File size and complexity (layer count)
* Export settings used
* What you've already tried
**Helps support**: Diagnose faster
**For Printery issues**:
* Check plugin page for support email
* Or community forum
* Include error details above
**Response time**: Typically 24-48 hours
**May be Figma platform issue**:
* Visit status.figma.com
* Check for outages
* If platform issue, wait for resolution
**During outages**: Exports may fail regardless of settings
**Search existing solutions**:
* Figma Community forum
* Printery discussions
* Others may have solved same issue
**Post your issue**: Include details, others can help
***
## Learn More
Optimize large PDFs
Fix color problems
Configure settings correctly
Quality control before export
***
**Pro tip**: Save your export settings as a preset once you get them working. This ensures consistency and prevents errors from misconfiguration.
# Frequently Asked Questions (FAQ)
Source: https://docs.printery.app/troubleshooting/faq
Quick answers to common questions about Printery
## Getting Started
**Free Version**: 5 trial exports with full feature access
**Pro Version**:
* $12/month or $48/year (founder yearly price, save 67%)
* Unlimited exports
* Advanced features (spot colors, custom ICC profiles)
* Priority support
You can try everything for free before upgrading.
1. Go to [Figma Community](https://www.figma.com/community/plugin/1419316259939080556)
2. Click "Install"
3. Open Figma and press `Cmd/Ctrl + /`
4. Type "Printery" and press Enter
See [Installation Guide](/getting-started/installation) for details.
**No!** The plugin is designed for beginners and professionals alike.
* We have comprehensive tutorials
* Templates for common projects
* Automatic settings for most cases
* Community support on Discord
Start with our [Quick Start Guide](/getting-started/quick-start).
**PDF** - the universal format for professional printing.
Specifically:
* PDF/X-1a or PDF/X-4 (print standards)
* With embedded ICC profiles
* CMYK or RGB color mode
* Crop marks and bleed included
All printers accept these PDFs.
## Print Basics
**Bleed** = Extra 3mm space around your design to prevent white edges after cutting.
**You need bleed if**:
* Your design has color/images to the edge
* There's no white border
* You're printing professionally
**You don't need bleed if**:
* Your design has white margins all around
* You're printing on a home printer
See [Understanding Bleed](/basics/bleed) for details.
* **RGB** = Screen colors (light-based, more vibrant)
* **CMYK** = Print colors (ink-based, slightly subdued)
**Key point**: Not all RGB colors can be printed. Some will shift slightly.
**What to do**: Always convert to CMYK for printing using Printery.
See [RGB vs CMYK Guide](/color/rgb-vs-cmyk) for deep dive.
This is **normal and expected**. Reasons:
1. **RGB vs CMYK**: Printers use CMYK (narrower color range)
2. **ICC Profile**: Different profiles = slight color variations
3. **Monitor**: Your screen isn't color-calibrated
4. **PDF Viewer**: May not display colors accurately
**Solution**: Request a physical proof from your printer to see actual colors.
See [Color Management](/color/overview) for details.
**Standard answer**: **300 DPI** for most printing
**Specific cases**:
* Business cards, brochures: 300 DPI
* Large posters (viewed from distance): 150-200 DPI
* Billboards: 50-100 DPI
**How to check**: Use the DPI Checker tab in the plugin
See [DPI & Resolution Guide](/basics/dpi-resolution).
**Standard**: **3mm** (0.125") on all sides
**Different cases**:
* Small items (cards, flyers): 3mm
* Large posters: 5-10mm
* Books with binding: 3-5mm + gutter margin
**US Standard**: 0.125" (same as 3mm)
The plugin sets this automatically, but you can customize it.
## Using the Plugin
**Default recommendation**: **ISO Coated v2 300%**
This works for 90% of projects (coated paper, European/global standard).
**Other options**:
* US printing: US Web Coated (SWOP) v2
* Asian printing: Japan Color 2001
* Uncoated paper: PSO Uncoated ISO 12647
* **Not sure?** Ask your printer!
See [ICC Profile Guide](/color/icc-profiles) for details.
**No!** Printery exports PDFs with embedded fonts.
Text remains editable and vector in the PDF.
**Exception**: If you use very unusual fonts and the printer has issues, you can flatten in Figma first.
**Yes!** Two ways:
**Method 1**: Select multiple frames and export as multi-page PDF
**Method 2**: Export each frame individually (separate PDFs)
See [Multi-Page Documents Guide](/basics/multi-page).
Select your frame and launch Printery
Click "DPI Check" tab
* ✅ Green = Good (300+ DPI)
* ⚠️ Yellow/Red = Too low, replace image
See [DPI Guide](/basics/dpi-resolution) for fixing low-res images.
## File Issues
**Common causes**:
* Too many high-res images
* Images larger than needed (over 300 DPI)
* Unoptimized image compression
**Solutions**:
1. **Enable compression**: Export tab → Image Compression: 85%
2. **Enable downsampling**: Reduce images to 300 DPI
3. **Optimize in Figma**: Resize large images before exporting
4. **Use JPG**: For photos, JPG compresses better than PNG
See [File Size Troubleshooting](/troubleshooting/file-size).
**Causes**:
* Very large file (many high-res images)
* Complex vector graphics
* Browser/memory issues
**Solutions**:
1. **Wait**: Large files take time (5-10 minutes for 100+ MB)
2. **Simplify**: Reduce complexity, flatten some layers
3. **Restart**: Close and reopen Figma
4. **Split files**: Export pages separately
5. **Use Desktop App**: Better performance than browser
See [Performance Issues](/troubleshooting/performance).
**Common reasons printers reject files**:
1. **Wrong color mode**: Still in RGB (need CMYK)
2. **No bleed**: Missing required bleed
3. **Wrong format**: Not PDF/X compliant
4. **Low resolution**: Images below 300 DPI
5. **Missing fonts**: Fonts not embedded
6. **File too large**: Over their upload limit
**Solution**: Export with Printery - it handles all these automatically.
**Still rejected?** Contact printer for specific requirements.
**Check these**:
* [ ] DPI set to 300 (not lower)
* [ ] Text not rasterized in Figma
* [ ] Font size at least 6-8pt
* [ ] PDF viewer zoom at 100%+
* [ ] Not using a very thin font weight
**Most common**: Text is actually fine, but PDF viewer is showing cached preview. Try re-opening PDF.
See [Text Quality Issues](/troubleshooting/text-quality).
## Colors & Printing
**Yes!** Pro version supports spot colors including Pantone.
**How to use**:
1. Color tab → Spot Colors section
2. Select from built-in Pantone library
3. Map your design colors to Pantone
**Note**: Spot colors require special printing (may cost more).
See [Spot Colors Guide](/color/spot-colors).
**Three approaches**:
1. **Get approved CMYK values**: Ask brand team for official CMYK
2. **Use spot colors**: Print with Pantone for exact match
3. **Custom color mapping**: Define exact CMYK for your RGB brand colors
**Best**: Use Pantone spot colors for critical brand colors.
See [Color Accuracy Tutorial](/tutorials/color-accuracy).
This is **normal**!
* **Pure black (K100)**: Lighter, used for text
* **Rich black (C40 M30 Y30 K100)**: Darker, used for large areas
**Why**: Pure black saves ink and avoids registration issues for small text.
See [Black Handling Guide](/color/black-handling).
**No** - and that's impossible due to physics.
**Why**:
* Screens emit light (RGB) - brighter
* Printers use ink (CMYK) - more subdued
* Paper affects color
* Lighting affects how you see it
**Solution**: Request a printed proof before full production.
**Good news**: With proper color management, you can get very close!
## Working with Printers
**Provide these specifications**:
* Final trim size (e.g., 90mm × 54mm)
* Quantity needed
* Paper type and weight (e.g., 350gsm coated)
* Finish (matte, gloss, etc.)
* Special features (spot UV, embossing, etc.)
* Turnaround time needed
**Attach**: Your print-ready PDF
See [Working with Printers](/tutorials/working-with-printers).
**Checklist**:
* [ ] PDF format (not PNG/JPG)
* [ ] CMYK color mode (or spot colors)
* [ ] 300 DPI resolution
* [ ] 3mm bleed on all sides
* [ ] Crop marks present
* [ ] Safe area respected (text 3mm+ from edge)
* [ ] File size reasonable (under 200MB)
If all checked ✅ your file is print-ready!
See [Preflight Checklist](/tutorials/preflight-checklist).
**Yes, for important projects!**
**Proof types**:
1. **Digital proof**: PDF review (free but not accurate for color)
2. **Physical proof**: Actual print sample (costs \~\$10-50)
**When to get proof**:
* Critical projects (business cards, brand materials)
* First time with a printer
* Complex color requirements
* Large print runs (saves money if there's an issue)
**Skip proof**:
* Simple projects you've done before
* Very small quantities
* Time-sensitive projects
## Troubleshooting
**Try these in order**:
1. **Refresh Figma**: Close and reopen completely
2. **Clear cache**: Help → Troubleshooting → Clear cache
3. **Update plugin**: Check for updates in Community
4. **Try Desktop app**: If using browser
5. **Reinstall**: Remove and reinstall plugin
6. **Contact support**: If still broken
Most issues resolved by cache clear + restart.
**Check**:
* Frame is selected before opening plugin
* Frame is top-level (not nested deeply)
* Frame has content (not empty)
* Frame dimensions are reasonable (not 0×0)
**Solution**: Select frame, close and reopen plugin.
**Common errors**:
**"Export failed"**: Usually network or memory
* Try again
* Close other apps
* Use smaller file
**"Invalid frame size"**: Frame too large/small
* Check dimensions
* Max usually \~10000px per side
**"Image processing error"**: Problem with an image
* Check which image failed
* Re-embed or replace
**Still stuck?** Email [support@cooderspro.com](mailto:support@cooderspro.com) with error message.
## Pro Features
**Pro Features**:
* ✅ Unlimited PDF exports (vs 5 trial)
* ✅ Spot color / Pantone support
* ✅ Custom color mapping
* ✅ Upload custom ICC profiles
* ✅ Advanced overprint settings
* ✅ Priority email support (same-day)
* ✅ Early access to new features
**Price**: $12/month or $48/year (founder yearly price, save 67%)
**Yes!** No contracts or commitments.
* Cancel anytime from your account
* No cancellation fees
* Keep access until end of billing period
* Can re-subscribe later
**Free version** always available if you cancel.
**Contact us** at [support@cooderspro.com](mailto:support@cooderspro.com)
We offer discounts for:
* Students (with valid .edu email)
* Nonprofits (with proof)
* Educational institutions
Include your use case and we'll help!
## Still Need Help?
Join 1000+ designers for real-time help
Direct support from our team
Report bugs or request features
Watch step-by-step guides
Browse complete documentation
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***
**Can't find your question?** Ask in [Discord](https://discord.gg/kUJZQEfdUF) or email [support@cooderspro.com](mailto:support@cooderspro.com) - we usually respond within 24 hours!
# File Size Issues
Source: https://docs.printery.app/troubleshooting/file-size
Solve PDF file size problems and optimize large documents
## Understanding File Size
PDF file size affects uploadability, email delivery, and printing workflows. Too large = problems. Too small = quality concerns.
**Typical ranges**:
* Business card: 1-5 MB
* Flyer (single page): 3-10 MB
* Brochure (8 pages): 10-30 MB
* Booklet (20+ pages): 30-100 MB
* Catalog (100+ pages): 50-200 MB
## What Makes Files Large
### Size Contributors
**Biggest factor**: Raster images
**Why large**:
* High resolution (300 DPI)
* Large dimensions
* Uncompressed formats
* Multiple images
**Example**:
```
3000 × 2000 pixels image at 300 DPI
Uncompressed: ~17 MB
Compressed (85%): ~2 MB
```
**Solution**: Optimize images
**More pages = Larger file**:
**Linear scaling**:
* 1 page: 5 MB
* 10 pages: 50 MB
* 100 pages: 500 MB
**Compound effect**: Pages + images
**Solution**: Reduce pages or optimize per-page
**Font data adds size**:
**Full font embed**: 100-500 KB per font
**Subset embed**: 20-100 KB per font
**Multiple fonts**: Adds up
**Example**:
```
3 fonts, full embed: ~900 KB
3 fonts, subset: ~150 KB
```
**Solution**: Use font subsetting (auto in Printery)
**Compression level affects size**:
**None (100%)**: Largest, best quality
**95%**: Near-lossless, large
**85%**: Balanced (recommended)
**75%**: Smaller, slight quality loss
**60%**: Small, visible quality loss
**Example** (10 MB uncompressed):
```
100%: 10 MB
95%: 8 MB
85%: 5 MB
75%: 3 MB
```
**Solution**: Adjust compression
**Minor contributors**:
* Metadata
* Color profiles
* Transparency data
* Annotations
**Usually negligible**: Don't worry unless extreme
**Total**: \< 1 MB typically
## File Size Problems
### Problem 1: File Too Large to Email
**Symptoms**:
* Email bounces back
* "Attachment too large" error
* Can't send
**Email limits**:
* Gmail: 25 MB
* Outlook: 20 MB
* Yahoo: 25 MB
* Corporate: Often 10-20 MB
**Solutions**:
**Reduce file size**:
**In Printery**:
1. Export tab
2. Compression: Change from 85% to 75%
3. Re-export
4. Check new file size
**Expected reduction**: 30-50%
**Quality trade-off**: Slight, usually acceptable
**If still too large**: Try 60-65% compression
**Free services**:
* **WeTransfer**: Free up to 2 GB
* **Dropbox**: Share link
* **Google Drive**: Share link
* **OneDrive**: Share link
**How**:
1. Upload PDF
2. Get shareable link
3. Email link (not file)
**Benefits**:
* No size limit (within service limit)
* Recipient downloads directly
* Professional
**For multi-page documents**:
**Split by section**:
* Part 1: Pages 1-20
* Part 2: Pages 21-40
* Etc.
**How**:
* Export pages separately in Figma
* Or use PDF split tool
**Send**:
* Multiple emails
* Or use file transfer service
**Last resort**: Not ideal but works
**Before exporting**:
1. Open images in photo editor
2. Resize to actual print dimensions
3. Save as JPEG (85-90% quality)
4. Replace in Figma
5. Re-export
**Example**:
```
Original: 4000 × 3000 px (5 MB)
Needed: 2" × 1.5" at 300 DPI = 600 × 450 px
Resized: 600 × 450 px (200 KB)
Savings: 96%!
```
**Most effective**: When images oversized
***
### Problem 2: Printer Rejects Large File
**Symptoms**:
* Upload fails
* Printer says "file too large"
* Processing errors
**Printer limits**:
* Online services: 50-100 MB typical
* Local printers: 100-200 MB
* Specialty: Varies
**Solutions**:
**Contact printer**:
"What's your maximum file size?"
**Common limits**:
* 50 MB: Budget services
* 100 MB: Standard
* 200 MB+: Professional
**Optimize accordingly**
**In Printery**:
Export tab → Enable "Downsample images"
**What it does**: Reduces image resolution to 300 DPI (removes excess)
**Example**:
* Original: 600 DPI image
* Downsampled: 300 DPI
* Size: 50% smaller
* Quality: Identical at print (300 DPI sufficient)
**Result**: 30-60% file size reduction
Export tab → Compression: 75% or 70%
**Trade-off**: Slight quality reduction
**Check**: Zoom in PDF to verify acceptable
**Result**: 20-40% reduction
**Before exporting**:
* Delete hidden layers
* Remove off-canvas objects
* Clean up duplicates
**Minor impact**: But good practice
**Result**: 5-15% reduction
**Ask printer**:
"Do you have an FTP server or special upload portal for large files?"
**Many offer**: Direct upload for large files
**Bypasses**: Email limitations
***
### Problem 3: File Too Small (Suspiciously)
**Symptoms**:
* Business card PDF is 50 KB
* Full-color brochure is 200 KB
* Unusually tiny
**Warning sign**: Likely missing content or wrong settings
**Check**:
**Possible cause**: Images not embedded or very low resolution
**Check**:
1. Open PDF
2. Zoom to 400%
3. Are images pixelated?
**If pixelated**:
* DPI setting too low
* Images not included
* Re-export with correct DPI (300)
**Check**: Export settings
**Should be**: 300 DPI
**If set to**:
* 72 DPI: File 4× too small, low quality
* 150 DPI: File 2× too small, marginal quality
**Fix**: Set DPI to 300, re-export
**Check**: Compression setting
**If set to**:
* 50% or below: Too much compression
* Quality degraded
**Fix**: Set to 85%, re-export
**Verify**: Quality acceptable when zoomed
## Optimization Strategies
### Before Export (Most Effective)
**Best practice**: Prepare images before adding to Figma
**Process**:
1. **Calculate needed size**:
```
Print size: 4" × 3"
DPI: 300
Pixels needed: 4 × 300 = 1200 px width
3 × 300 = 900 px height
```
2. **Resize in photo editor**:
* Photoshop: Image → Image Size
* Or online: TinyPNG, Squoosh
3. **Save optimized**:
* JPEG: 85-90% quality
* PNG: If transparency needed
4. **Import to Figma**
**Result**: 60-80% smaller PDFs
**Replace raster with vector**:
**Logos**: SVG not PNG
**Icons**: Vector not raster
**Shapes**: Figma shapes not images
**Why**: Vector files tiny
**Example**:
```
PNG logo: 500 KB
SVG logo: 10 KB
Savings: 98%!
```
**Result**: Much smaller files
**Clean Figma file**:
* Delete hidden layers
* Remove off-canvas objects
* Delete duplicate images
**Check**: Layers panel for hidden items
**Result**: 10-20% reduction
### During Export
**Choose appropriate level**:
**For high-quality work**:
* Compression: 95%
* Larger file
* Near-perfect quality
**For standard work** (recommended):
* Compression: 85%
* Balanced size/quality
* Excellent quality
**For large documents**:
* Compression: 75%
* Smaller file
* Good quality
**For proofs only**:
* Compression: 60-70%
* Small file
* Acceptable for review
**Don't go below 60%**: Quality degrades
**Enable in Export tab**:
**What it does**:
* Reduces images to exactly 300 DPI
* Removes excess resolution
* No visible quality loss
**When to use**: Always (unless images already 300 DPI)
**Example**:
```
600 DPI image → 300 DPI
File size: 50% smaller
Print quality: Identical
```
**Result**: 30-50% file size reduction
**Automatically enabled**:
**What it does**:
* Embeds only used characters
* Not full font
**Example**:
```
Full font: 500 KB
Subset (only "Hello World"): 30 KB
```
**Printery**: Does this automatically
**Result**: 80-95% font size reduction
### After Export
**If PDF still too large**:
**Online tools** (free):
* Smallpdf.com
* ILovePDF.com
* Adobe Acrobat online
**Desktop tools**:
* Adobe Acrobat Pro: Save As → Reduced Size PDF
* Preview (Mac): Export → Reduce File Size
* PDFtk: Command-line tool
**Caution**: May reduce quality
**Check**: After compression, verify quality OK
**Result**: 20-50% additional reduction
**For very large documents** (100+ pages):
**Option 1**: Split by chapter
* Chapter 1: Pages 1-25
* Chapter 2: Pages 26-50
* Etc.
**Option 2**: Split for delivery
* Email Part 1
* Email Part 2
* Or use file transfer
**How to split**:
* Adobe Acrobat: Tools → Organize Pages → Split
* Online: Smallpdf split tool
**Last resort**: Not ideal but works
## Optimal File Sizes
### Target Ranges
| Project Type | Optimal Size | Maximum | Too Small (Warning) |
| ---------------------- | ------------ | ------- | ------------------- |
| **Business Card** | 1-5 MB | 10 MB | \< 500 KB |
| **Flyer (1 page)** | 3-10 MB | 20 MB | \< 1 MB |
| **Brochure (8 pages)** | 10-30 MB | 50 MB | \< 3 MB |
| **Booklet (20 pages)** | 30-80 MB | 100 MB | \< 10 MB |
| **Catalog (50 pages)** | 50-150 MB | 200 MB | \< 20 MB |
**In range**: Good
**Over maximum**: Optimize
**Under "too small"**: Check for errors
## Troubleshooting Checklist
**If file too large**:
* [ ] Check image sizes (resize to needed dimensions)
* [ ] Enable image downsampling
* [ ] Adjust compression (85% → 75%)
* [ ] Remove hidden/unused layers
* [ ] Convert rasters to vectors where possible
* [ ] Use file transfer service if needed
* [ ] Check printer's size limit
**If file too small**:
* [ ] Verify DPI setting (should be 300)
* [ ] Check images embedded (not missing)
* [ ] Verify compression not too high (\< 60%)
* [ ] Zoom PDF to 400%, check quality
* [ ] Compare to expected size range
## Advanced: Very Large Documents
### For 200+ Page Catalogs
**Critical**: Each image adds up
**Process**:
* Batch resize all images to exact needed size
* Compress to 85-90% JPEG
* No image larger than needed
**Tools**: Photoshop batch processing, ImageOptim
**75% compression** acceptable for large docs
**Quality check**: Proof first few pages
**If OK**: Apply to all
**Enable**: Bicubic downsampling to 300 DPI
**Remove**: All excess resolution
**Monitor**: File size reduction
**If still > 200 MB**:
**Option 1**: Split for upload
* Printer may combine
**Option 2**: Physical delivery
* USB drive to local printer
**Option 3**: FTP upload
* Ask printer for FTP access
## Quick Reference
### File Size Reduction Methods
**Impact ranking** (most to least effective):
1. **Resize oversized images** (60-80% reduction)
2. **Enable image downsampling** (30-50% reduction)
3. **Adjust compression 85%→75%** (20-40% reduction)
4. **Use vector instead of raster** (50-95% for logos)
5. **Remove unused elements** (10-20% reduction)
6. **Font subsetting** (auto, 5-10% reduction)
**Combine methods**: For maximum reduction
**Example** (100 MB file):
* Resize images: → 40 MB
* Downsampling: → 25 MB
* Compression to 75%: → 18 MB
* **Total reduction**: 82%!
## Learn More
Configure export options
Understanding image resolution
Fix export problems
Speed up processing
***
**Golden Rule**: Optimize images BEFORE adding to Figma. Resize to exact needed dimensions = smallest files with perfect quality!
# Performance Issues
Source: https://docs.printery.app/troubleshooting/performance
Speed up slow exports and improve Printery performance
## Export Performance Problems
Slow exports can be frustrating, especially for complex files or tight deadlines. This guide helps you optimize for faster processing.
**Typical export times**: Simple 1-page design: 10-30 seconds | Complex 10-page brochure: 1-3 minutes | Large 50+ page catalog: 5-15 minutes
## Problem 1: Very Slow Export (Taking Forever)
**Symptoms**:
* Export takes 5+ minutes for simple file
* Progress bar barely moving
* Browser sluggish during export
* Fan spinning loudly
**Causes**: File complexity, system resources, network speed
### What Affects Export Speed
**Export time increases with**:
**Layer count**:
* 10-50 layers: Fast (10-30 sec)
* 100-200 layers: Medium (1-2 min)
* 500+ layers: Slow (5-10 min)
* 1000+ layers: Very slow (10-20 min)
**Images**:
* Small images (\< 1000px): Fast
* High-res images (3000-5000px): Medium
* Huge images (> 5000px): Slow
* Many images: Multiplicative slowdown
**Vector complexity**:
* Simple shapes: Fast
* Complex paths (100+ nodes): Medium
* Very complex paths (1000+ nodes): Slow
* Boolean operations: Add overhead
**Effects**:
* No effects: Fast
* Few shadows/blurs: Small impact
* Many heavy effects: Significant slowdown
* Nested effects: Worse
**Optimization**: Simplify where possible
**Hardware matters**:
**RAM** (most important):
* 4 GB: Struggles with complex files
* 8 GB: OK for most files
* 16 GB: Good for complex files
* 32 GB+: Best for very complex files
**CPU**:
* Older CPUs: Slower processing
* Modern multi-core: Faster
* Single core speed important
**Available RAM**:
* Close other applications
* Close browser tabs
* Free up memory
**Storage speed**:
* SSD: Faster
* HDD: Slower (less impact than RAM/CPU)
**Check Activity Monitor** (Mac) or **Task Manager** (Windows):
* Is RAM maxed out?
* Is CPU at 100%?
* Other apps using resources?
**Figma runs in browser** = browser performance matters
**Browser choice**:
* **Chrome**: Best overall (recommended)
* **Figma Desktop App**: Better than browser
* **Firefox**: Good alternative
* **Safari**: Can be slower for Figma
* **Edge**: Similar to Chrome
**Browser state**:
* Fresh restart: Faster
* Been running for days: Slower (memory leaks)
* Many extensions: Can slow down
* Many open tabs: Uses RAM
**Optimization**:
* Restart browser before big export
* Close unnecessary tabs
* Disable extensions temporarily
* Use Figma Desktop App if available
**Export process needs internet**:
**What happens**:
1. Figma processes file locally
2. Uploads to servers
3. Server converts to PDF
4. Downloads PDF back to you
**Upload speed critical**:
* Fast upload (50+ Mbps): Quick
* Medium upload (10-50 Mbps): OK
* Slow upload (\< 10 Mbps): Bottleneck
**Test speed**: fast.com (shows upload speed)
**Optimize**:
* Use wired connection (faster than WiFi)
* Close other network-heavy apps
* Avoid peak usage times
### Solutions for Faster Exports
**Most effective improvements**:
**1. Reduce image sizes**:
```
Calculate needed size:
Print size: 4" × 3"
DPI: 300
Pixels needed: 1200 × 900 px
If image is 6000 × 4500 px:
Resize to 1200 × 900 px = 96% smaller!
```
**Before adding to Figma**: Resize in Photoshop or online tool
**Result**: 50-80% faster export
**2. Flatten complex objects**:
* Select complex vector groups
* Right-click → Flatten
* Reduces layer complexity
* Still looks same, processes faster
**3. Remove hidden layers**:
* Delete hidden layers you don't need
* Each layer adds processing time
* Even invisible ones
**4. Simplify vector paths**:
* Avoid excessive nodes
* Use Simplify plugin if available
* Reduce boolean operations
**5. Reduce effects**:
* Minimize blur/shadow effects
* Flatten layers with effects if possible
* Use simpler effects
**Settings affecting speed**:
**Faster settings**:
* **Compression: 75%** (vs 95%)
* Smaller file = faster upload/download
* Processes faster
* **Downsample images: Enabled**
* Reduces image processing time
* Smaller output file
* **PDF Format: PDF/X-1a** (vs PDF/X-4)
* Simpler format
* Faster processing
**Slower settings**:
* Compression: 95-100% (larger file, slower)
* No downsampling (processes full-res images)
* PDF/X-4 (transparency support adds overhead)
**Trade-off**: Speed vs quality
**For proofs**: Use faster settings
**For final**: Use quality settings
**For multi-page documents**:
**Instead of**: Exporting all 50 pages at once (10 min)
**Do**: Export in batches of 10 pages (2 min each)
* Pages 1-10: Export → 2 min
* Pages 11-20: Export → 2 min
* Etc.
**Combine later**:
* Adobe Acrobat: Tools → Combine Files
* Online: Smallpdf, ILovePDF
* Mac Preview: Drag PDFs into sidebar
**Advantages**:
* Can start reviewing while others export
* Less likely to crash/timeout
* Progress feels faster
**Disadvantage**: Extra combining step
**Before big export**:
**1. Close everything else**:
* Other applications
* Browser tabs (except Figma)
* Background apps
**2. Restart browser**:
* Clears memory leaks
* Fresh start
* Can improve speed 30-50%
**3. Check available storage**:
* Need space for temporary files
* Free up 1-2 GB if needed
**4. Disable browser extensions**:
* Some interfere with Figma
* Temporarily disable all except essentials
**5. Plug in laptop** (if applicable):
* Power saving mode slows CPU
* Plugged in = full performance
**Result**: Significantly faster processing
**Better performance than browser**:
**Figma Desktop App**:
* Native application
* Better memory management
* Fewer browser limitations
* Often 20-40% faster for exports
**Download**: figma.com/downloads
**Try**: Same file, desktop vs browser
* Compare export times
* Desktop usually wins
**Bonus**: Works offline for editing (not exporting)
**Faster upload = faster export**:
**1. Use wired connection**:
* Ethernet cable
* More stable and faster than WiFi
* Can be 2-5× faster
**2. Close bandwidth-heavy apps**:
* Video streaming
* Downloads/uploads
* Cloud sync (Dropbox, etc.)
**3. Export during off-peak hours**:
* Early morning or late night
* Less network congestion
* Figma servers less busy
**4. Upgrade internet** (if possible):
* Faster upload tier
* Long-term investment for frequent exports
***
## Problem 2: Browser/Plugin Freezing During Export
**Symptoms**:
* Figma becomes unresponsive
* Can't click anything
* "Page unresponsive" dialog
* Must force quit
**Causes**: Memory exhaustion, browser limitations
### Solutions
**Let it run**:
* Don't click in Figma during export
* Don't switch tabs
* Let process complete uninterrupted
**Why**: Heavy processing, interaction causes conflicts
**Do instead**: Work in different app/window while exporting
**Chrome allows increasing limit**:
**1. Close Chrome completely**
**2. Launch with flag**:
```
Mac:
/Applications/Google\ Chrome.app/Contents/MacOS/Google\ Chrome --max-old-space-size=8192
Windows:
chrome.exe --max-old-space-size=8192
```
**3. Open Figma and export**
**Note**: 8192 = 8 GB RAM limit (adjust based on your RAM)
**Helps**: Very complex files that exhaust default memory
**Better memory handling**:
* Less likely to freeze
* Can allocate more resources
* More stable for large files
**Download**: figma.com/downloads
**Try**: If browser consistently freezes
**If still freezing**:
* File too complex for available resources
* Must simplify (see optimization tips above)
* Or export in smaller batches
***
## Problem 3: Export Works But Is Very Slow
**Symptom**: Exports complete successfully but take way too long
**Expected vs actual times**:
**Normal export durations**:
| File Type | Complexity | Expected Time |
| ---------------------- | ---------- | ------------- |
| Business card (1 page) | Simple | 10-20 sec |
| Flyer (1 page) | Medium | 20-40 sec |
| Brochure (8 pages) | Medium | 1-2 min |
| Booklet (20 pages) | Medium | 2-4 min |
| Catalog (50 pages) | Complex | 5-10 min |
| Catalog (100+ pages) | Complex | 10-20 min |
**Factors**:
* Image count/size
* Layer count
* Effects
* System specs
**If significantly slower**:
| File Type | Your Time | Indicates Problem |
| ------------------ | --------- | ------------------------- |
| Business card | > 1 min | System/network issue |
| Flyer | > 2 min | File needs optimization |
| Brochure (8 pages) | > 5 min | Overly complex |
| Booklet (20 pages) | > 10 min | Needs simplification |
| Catalog (50 pages) | > 30 min | Major optimization needed |
**Action**: Apply optimizations from above
### Benchmark Your System
**Make a standard test**:
* Single frame (8.5" × 11")
* One image (2000 × 2000 px)
* A few text elements
* Simple shapes
**Export**: Note time
**Expected on modern system**:
* Good system (16 GB RAM, modern CPU): 10-15 sec
* OK system (8 GB RAM, older CPU): 20-30 sec
* Slow system (4 GB RAM): 40-60 sec
**If significantly slower**: System or network issue
**Run speed test**: fast.com
**Minimum for good performance**:
* Upload: 10+ Mbps
* Download: 25+ Mbps
**If slower**: Network bottleneck, consider upgrade
**What's limiting**:
* Export fast, upload slow: Network issue
* Everything slow: System resources (RAM/CPU)
* Browser freezes: Memory limit
* Varies by time of day: Network congestion or server load
**Address bottleneck**: Targeted optimization
***
## Optimization Strategies by File Type
**Should be fast** (\< 30 sec):
**If slow**:
* Check image sizes (shouldn't need > 1500px)
* Remove any effects
* Ensure no hidden complexity
**Best practices**:
* Use vector logos (not PNG)
* Keep images to needed resolution
* Minimal effects
**Reasonable time** (1-3 min):
**Optimize**:
* Resize images to needed dimensions before import
* Flatten complex vector groups
* Use consistent styles (easier to process)
**Speed tips**:
* Export front and back separately if very complex
* Use master components (processed once)
* Minimize unique images
**Can be slow** (5-15 min acceptable):
**Critical optimizations**:
* **Image optimization** (most important)
* Batch resize all images beforehand
* No image larger than needed
* **Reuse elements**
* Use components (processed once)
* Reuse same images across pages
* **Simplify pages**:
* Reduce layer count per page
* Flatten where possible
**Consider**:
* Export in batches (10 pages at a time)
* Do overnight for very large catalogs
* Invest in better hardware if frequent
***
## Hardware Recommendations
**If you do frequent print exports**:
**Usable but slow**:
* RAM: 8 GB
* CPU: Intel i5 or equivalent
* Storage: SSD (any)
* Network: 10+ Mbps upload
**Experience**:
* Simple files: OK
* Complex files: Slow
* Large catalogs: Very slow
**Good performance**:
* RAM: 16 GB
* CPU: Intel i7/M1 or equivalent
* Storage: SSD 256 GB+
* Network: 25+ Mbps upload
**Experience**:
* Simple files: Fast
* Complex files: OK
* Large catalogs: Acceptable
**Best performance**:
* RAM: 32 GB
* CPU: M1 Max/M2 or Intel i9
* Storage: SSD 512 GB+
* Network: 50+ Mbps upload
**Experience**:
* Simple files: Very fast
* Complex files: Fast
* Large catalogs: Good
**Best ROI upgrades**:
1. **RAM** (biggest impact)
* 8 GB → 16 GB: \~\$50-100
2. **Internet upgrade** (if slow upload)
* Higher tier: \$10-20/month
3. **SSD** (if on HDD)
* 256 GB SSD: \~\$30-50
**Skip**: GPU (doesn't help for exports)
***
## Troubleshooting Workflow
**When export is slow**:
**Baseline**:
* Start timer when export begins
* Note when completes
* Compare to reasonable time for complexity
**If 2-3× slower than expected**: Something wrong
**Activity Monitor (Mac) / Task Manager (Windows)**:
* Is RAM usage > 80%?
* Is CPU at 100%?
* Is another app using significant resources?
**Fix**:
* Close resource-heavy apps
* Restart browser
* Restart computer
**Test speed**: fast.com
**Look for**:
* Upload speed \< 10 Mbps (slow)
* High ping > 100ms (latency)
**Fix**:
* Use wired connection
* Close other network apps
* Try different network
**Reduce complexity**:
* Resize images
* Flatten complex layers
* Remove hidden/unused layers
* Reduce effects
**Re-export**: Should be faster
**Try faster export settings**:
* Compression: 75%
* Downsample: Enabled
* PDF Format: PDF/X-1a
**Trade-off**: Slightly lower quality for speed
**Eliminate variables**:
* Different browser (Chrome vs Firefox)
* Desktop app (vs browser)
* Different network
* Different time of day
**Identify**: What's causing slowdown
***
## Performance Best Practices
**For consistently fast exports**:
* [ ] Optimize all images before importing to Figma
* [ ] Use components/instances (reused elements processed once)
* [ ] Keep layer count reasonable (\< 500 per page if possible)
* [ ] Flatten complex vectors before export
* [ ] Remove hidden/unused layers regularly
* [ ] Use Figma Desktop App instead of browser
* [ ] Close other apps during export
* [ ] Use wired network connection
* [ ] Restart browser before big exports
* [ ] Save optimized export settings as preset
* [ ] For catalogs: Export in batches of 10-20 pages
***
## When to Expect Slower Exports
**Normal scenarios for slower processing**:
**Takes longer**:
* Figma loads resources
* Plugin initializes
* Caches being built
**Subsequent exports**: Usually faster
**Normal**: 30-50% slower than later exports
**Intricate illustrations**:
* Thousands of nodes
* Complex boolean operations
* Nested groups
**Will be slower**: Can't optimize much without quality loss
**Accept**: Or flatten to raster if acceptable
**Photo-heavy designs**:
* 20+ images
* Each 3000+ px
* Full bleed (large)
**Will be slower**: Image processing takes time
**Optimize**: Resize images to exact needed dimensions beforehand
**Time zones matter**:
* Figma servers busier during business hours (US/Europe)
* Slower processing during peak
**Try**: Early morning or late night for faster processing
**Usually minor**: But can add 10-20% to export time
***
## Learn More
Fix failed exports
Reduce PDF file size
Configure for best results
Complete workflow guide
***
**#1 performance tip**: Optimize images BEFORE adding to Figma. Resize to exact needed dimensions (inches × 300 DPI). This single step can reduce export times by 50-80% for image-heavy designs.
# Text Quality Issues
Source: https://docs.printery.app/troubleshooting/text-quality
Fix blurry, pixelated, or poor-quality text in print PDFs
## Common Text Problems
Text quality is critical for professional printed materials. Poor text rendering can ruin an otherwise perfect design.
**Good news**: Most text issues are easily fixable with correct export settings. Text should always be crisp and sharp in print.
## Problem 1: Blurry or Pixelated Text
**Symptoms**:
* Text looks fuzzy or pixelated when zoomed in PDF
* Jagged edges on letters
* Loss of detail in small text
* Poor quality when printed
**Root cause**: Text rasterized instead of kept as vector
### Understanding Vector vs Raster Text
**What it is**:
* Text stored as mathematical outlines
* Infinitely scalable
* Always sharp at any zoom level
* Small file size
**In PDF**:
* Fonts embedded as vector data
* Perfect quality at any resolution
* Smooth curves and edges
**Example**:
```
Text "Hello" at 12pt
Vector: Perfect at 100% and 1000% zoom
File size: ~5 KB
```
**This is what you want**: Sharp, crisp, professional
**What it is**:
* Text converted to pixels/image
* Fixed resolution
* Pixelated when zoomed
* Large file size
**In PDF**:
* Text becomes embedded image
* Quality limited by DPI
* Jagged edges visible
**Example**:
```
Text "Hello" at 12pt
Rasterized at 300 DPI: Pixelated at high zoom
File size: ~50 KB
```
**Avoid**: Unless special effects require it
**In Adobe Acrobat**:
1. Open PDF
2. Zoom to 400-800%
3. Look at text edges
**Vector text**: Smooth curves at any zoom
**Raster text**: Pixelated, jagged edges when zoomed
**Also check**:
* File → Properties → Fonts tab
* Should list embedded fonts
* If no fonts listed = text rasterized (bad)
**In Preview (Mac)**:
1. Open PDF
2. Zoom to 400%
3. Try to select text (Text tool)
**Vector**: Selectable
**Raster**: Not selectable (it's an image)
### Solutions
**In Figma before export**:
**Check for issues**:
* Text with certain effects may rasterize
* Heavily outlined text
* Text with complex masks
* Text converted to outlines manually
**Keep text as text**:
* Use native Figma text layers
* Avoid converting to outlines unless necessary
* Minimize effects on text
* Use separate layers instead of masks when possible
**When to convert to outlines**:
* Only if font can't be embedded
* Custom lettering/logos
* Special effects requiring it
**Result**: Text stays vector through export
**In Printery**:
**Check these settings**:
**Export tab**:
* ✓ Embed fonts: **Enabled** (critical)
* ✓ Subset fonts: **Enabled** (recommended)
* DPI: 300 (for images, not text)
**What "Embed fonts" does**:
* Includes font data in PDF
* Text remains vector
* Quality perfect
**If disabled**:
* Fonts not embedded
* Text may substitute
* Or text rasterized (bad)
**Always enable**: Font embedding
**Common confusion**: DPI affects images, not vector text
**Correct understanding**:
* **Vector text**: Resolution-independent (always perfect)
* **Rasterized text**: Limited by DPI
**If text looks bad**:
* Problem is NOT DPI setting
* Problem is text was rasterized
* Fix: Keep text as vector (see solutions above)
**DPI only matters**:
* For images in your design
* For rasterized effects
* Not for normal text
**Setting**: Keep DPI at 300 for images
**Some effects force rasterization**:
**Effects that may cause issues**:
* Heavy layer blur on text
* Complex blend modes
* Multiple overlapping effects
* Extreme transformations
**Alternatives**:
**Instead of blur on text**:
* Use separate background blur layer
* Apply effect to shape behind text
* Keep text layer clean
**Instead of complex blending**:
* Simplify effect
* Use solid colors where possible
* Separate text from effect layers
**Test**: Export and check PDF after each effect added
**Some fonts can't be embedded** (licensing):
**Symptoms**:
* Font embedding fails silently
* Text substituted with default font
* Or text rasterized to preserve appearance
**Check font license**:
1. In Figma, select text
2. Check font name in properties
3. Research font license (Google font name + "embedding")
**Solutions**:
**Option A: Use embeddable font**
* Google Fonts: All embeddable
* Adobe Fonts: Most embeddable
* Check license before using
**Option B: Convert to outlines** (last resort)
* Right-click text → "Outline Stroke"
* Text becomes vector shapes (still sharp)
* But no longer editable as text
* File size slightly larger
**Option C: Contact font creator**
* Purchase commercial license
* Get permission for embedding
***
## Problem 2: Small Text Not Readable
**Symptoms**:
* Text under 6-8pt hard to read
* Fine details lost
* Letters blending together
**Cause**: Text too small for print medium or font choice
### Minimum Readable Sizes
**Minimum sizes for readability**:
**Body text**:
* Minimum: 8pt
* Recommended: 9-12pt
* Optimal: 10-11pt
**Fine print** (disclaimers, etc.):
* Minimum: 6pt (legal limit for some)
* Recommended: 7-8pt
* Below 6pt: Often unreadable
**Headlines**:
* Minimum: 14pt
* Recommended: 18-24pt
* Large format: 36pt+
**Business cards**:
* Name: 10-14pt
* Title: 8-10pt
* Contact: 7-9pt
* Website: 7-8pt minimum
**Rule**: If you squint to read on screen, too small for print
**Not all fonts equal at small sizes**:
**Better for small text**:
* Arial, Helvetica (clean, simple)
* Georgia, Times (serifs for body text)
* Open Sans, Roboto (modern sans-serif)
* Verdana (designed for screen, works print too)
**Worse for small text**:
* Decorative fonts (ornate details)
* Script fonts (thin, flowing)
* Condensed fonts (letters too narrow)
* Ultra-light weights (strokes too thin)
**Example**:
```
8pt Arial: Readable ✓
8pt Scriptina: Barely readable ✗
```
**Choose wisely**: Legibility > style for small text
**Affect readability**:
**Font weight**:
* Regular: Best for small text
* Light: Avoid below 10pt
* Bold: Good for emphasis, use sparingly
* Heavy/Black: Avoid for body text
**Style**:
* Roman/Regular: Most readable
* Italic: Harder to read small, use sparingly
* All caps: Harder to read, use only headlines
**Kerning/Tracking**:
* Normal: Best for small text
* Tight: Makes smaller text harder
* Loose: Wastes space but more readable
**Stick to defaults**: For text under 10pt
### Solutions
**Simple but effective**:
**Minimum adjustments**:
* 6pt → 8pt (significant improvement)
* 8pt → 9pt (better readability)
* 10pt → 11pt (optimal for body text)
**Adjust layout**:
* May need to reflow text
* Increase text box size
* Reduce other elements if needed
**Priority**: Readability > fitting everything
**To more readable option**:
**Replace**:
* Decorative → Simple sans-serif
* Light weight → Regular weight
* Condensed → Normal width
**Test**: Print sample at actual size, read from 12-18" away
**Maintain style**: Choose readable font within brand guidelines
**Make text stand out**:
**Color combinations** (best to worst):
* Black on white: Maximum contrast ✓
* Dark gray on white: Good ✓
* White on black: Good (reverse type) ✓
* Light gray on white: Poor ✗
* Yellow on white: Very poor ✗
**Fix**:
* Darken text color
* Lighten background
* Aim for high contrast
**Check**: Squint test - can you still read it?
**Instead of size**:
If text must stay small:
* Make important parts bold
* Use medium/semibold weight
* Don't use light weights
**Example**:
```
Name: John Doe (bold 8pt)
Title: Designer (regular 8pt)
```
**Result**: Hierarchy maintained even at small size
**Critical check**:
1. Export PDF
2. Print at 100% (actual size, not "fit to page")
3. Read from normal viewing distance
4. If hard to read, increase size
**Viewing distances**:
* Business card: 12-18"
* Flyer: 18-24"
* Poster: 3-6 feet
* Banner: 10-20 feet
**Adjust accordingly**: Larger viewing distance = larger text needed
***
## Problem 3: Font Substitution
**Symptoms**:
* PDF shows different font than designed
* Text looks wrong
* Layout shifted/broken
**Cause**: Font not embedded, system substituted different font
### Diagnosis
**In Adobe Acrobat**:
1. File → Properties
2. Fonts tab
3. Check list of fonts
**Should show**:
```
Helvetica Neue (Embedded Subset)
Georgia (Embedded Subset)
```
**If shows**:
```
Helvetica Neue (Substituted)
```
\= Font not embedded, substituted
**Empty font list**: Text rasterized or fonts missing
**Why fonts not embedding**:
**1. Font licensing prohibits embedding**:
* Some fonts legally can't be embedded
* Check font license
**2. Font not installed when exporting**:
* Figma font missing locally
* Can't embed what's not available
**3. Export settings wrong**:
* "Embed fonts" disabled
* Check Printery settings
**4. Font file corrupted**:
* Rare but possible
* Try reinstalling font
**5. Special characters missing**:
* Font doesn't include character
* Character substituted
### Solutions
**In Printery**:
Export tab → ✓ **Embed fonts**
**Also enable**:
* ✓ Subset fonts (smaller file size)
**Re-export**: Generate new PDF
**Verify**: Check PDF fonts tab again
**Safe choices**:
**Google Fonts**: All free to embed
* Roboto, Open Sans, Lato, Montserrat, etc.
**Adobe Fonts**: Most embeddable (check individual license)
**System fonts**: Usually embeddable
* Arial, Helvetica, Times, Georgia
**Avoid**: Fonts from unknown sources without clear license
**If font can't embed**:
**In Figma**:
1. Select text layer
2. Right-click → "Flatten Selection"
3. Text becomes vector shape
**Advantages**:
* Appearance preserved exactly
* No embedding needed
* Still vector (sharp)
**Disadvantages**:
* No longer editable as text
* Larger file size
* Can't search/copy text in PDF
**Use when**: Font licensing prevents embedding
**If only some characters wrong**:
**Possible cause**: Font missing those glyphs
**Check**:
* Currency symbols (€, £, ¥)
* Accented characters (é, ñ, ü)
* Special punctuation (—, ", ")
**Solution**:
* Use font that includes needed characters
* Or use character from different font for those specific symbols
***
## Problem 4: Text Not Overprinting (White Gaps)
**Symptoms**:
* White gaps around black text on colored background
* Text looks misaligned
* Registration issues
**Cause**: Overprint not enabled for black text
### Understanding Overprint
**Printing concept**:
**Without overprint** (knockout):
* Background color removed under text
* Text printed in gap
* If misaligned = white gap visible
**With overprint**:
* Background color prints normally
* Black text prints on top
* Small misalignments invisible
**Example**:
```
Black text on cyan background
Without overprint: C knocked out, K prints in gap
With overprint: C100 prints, then K100 on top
```
**Result**: No registration problems
**Always overprint**:
* Black text on colored backgrounds
* Black outlines/strokes
* Black graphic elements over colors
**Never overprint**:
* Colored text (will mix with background)
* White text (makes invisible)
* Reversed text (white on black background)
**Rule**: Only pure black (K100) should overprint
**Adobe Acrobat**:
1. View → Overprint Preview
2. Look at black text on colors
3. Should NOT show white gaps
**If white gaps visible**:
* Overprint not working
* Registration problems likely in print
**Fix**: See solutions below
### Solutions
**In Printery**:
Color tab → Black handling → **Overprint black**
**What it does**:
* Automatically sets black objects to overprint
* Prevents registration gaps
* Industry standard practice
**Re-export**: PDF now has overprint enabled
**Verify**: Use Overprint Preview in Acrobat
**If Printery doesn't support**:
**Adobe Acrobat Pro**:
1. Tools → Print Production → Output Preview
2. Select black text
3. Set to overprint
4. Save PDF
**Disadvantage**: Manual process, not ideal
**Better**: Use Printery's automatic option
**For large black areas** (not text):
**Instead of**: K100 (may show pinholes)
**Use**: C60 M40 Y40 K100 (rich black)
* Deeper black
* Fills any small gaps
* Should NOT overprint (knockout)
**Text remains**: K100 with overprint
**Result**: Best of both - rich areas, safe text
***
## Problem 5: Text Looks Lighter/Thinner Than Expected
**Symptoms**:
* Text appears thinner in print than on screen
* Light fonts nearly invisible
* Headlines lack weight
**Cause**: Ink spread, paper absorption, font weight
### Understanding Ink Gain
**Physical printing reality**:
**Ink spreads** when hits paper:
* Absorbs into fibers
* Spreads beyond intended area
* Makes everything slightly thicker/darker
**Typical gain**: 10-20%
**Effect on text**:
* **Heavy text**: Gets heavier (good)
* **Light text**: May not compensate (looks thin)
* **Thin fonts**: Can become too light
**Paper type matters**:
* Coated: Less spread (better)
* Uncoated: More spread
* Newsprint: Most spread
**Screen vs print**:
**On screen**:
* Light fonts look elegant
* Thin strokes visible (backlit)
**In print**:
* Light fonts can disappear
* Thin strokes don't reflect light well
* Needs more weight
**Recommendation**:
* Screen: Regular weight OK
* Print: Use Medium or Semibold for same visual weight
### Solutions
**Compensate for print**:
**Replace**:
* Light → Regular
* Regular → Medium
* Medium → Semibold
**Especially for**:
* Headlines (need impact)
* Reversed text (white on black)
* Uncoated paper stock
**Test**: Print sample to verify
**Make strokes thicker**:
Larger text = thicker strokes = better visibility
**Example**:
* 10pt Light: Too thin
* 12pt Light: Better
* 10pt Regular: Better
**Adjust as needed**: Size + weight together
**For print projects**:
**Don't use**:
* Helvetica Neue UltraLight
* Roboto Thin
* Any "Hairline" fonts
**Better choices**:
* Regular weight minimum
* Medium for headlines
* Bold for emphasis
**Exception**: Large format (posters, banners) from distance
**For pure black text**:
**Instead of**: K100 only
**Use**: K100 + C20 (makes slightly denser)
* More ink = less pinholes
* Text appears more solid
* Small difference but helps
**Caution**: May cause registration issues if misaligned
**Best for**: Large text (>18pt), uncoated paper
***
## Problem 6: Text Has Color Fringing/Halo
**Symptoms**:
* Colored edge around black text
* Rainbow effect on text
* Misaligned color layers
**Cause**: Trapping/registration issue or CMYK black on color background
### Understanding the Problem
**Two types of black**:
**Pure black** (K100):
* Single ink (black only)
* Sharp, clean edges
* No color fringing
**CMYK black** (C60 M40 Y40 K100):
* Four inks combined
* If misaligned = color fringing
* Registration critical
**For text**: Always use pure K100
**For areas**: Can use CMYK (rich black)
**Affects appearance**:
**Overprint** (text on top):
* Black prints over background
* No fringing
* Safe
**Knockout** (text cuts hole):
* Background removed
* Text prints in gap
* If CMYK black + misalignment = fringing
**Solution**: Pure black text with overprint enabled
### Solutions
**In Figma**:
Set text color to: R0 G0 B0
**In Printery**:
Color tab → Black handling → **Preserve black**
**Ensures**: Text stays K100 (pure black)
**Not converted**: To CMYK mix
**Result**: Clean, sharp text with no fringing
**In Printery**:
Color tab → **Overprint black text**
**What it does**: Black prints on top of background
**Prevents**: Fringing from misalignment
**Verify**: Overprint Preview in Acrobat shows no fringing
**For professional print**:
**Ask printer**: "Do you handle trapping?"
Most professional printers: Yes (automatic during RIP)
**What trapping does**:
* Slightly overlaps colors
* Prevents white gaps
* Compensates for misalignment
**You shouldn't need**: To handle manually
**If printer doesn't**: Find better printer
***
## Text Quality Checklist
**Before exporting**:
* [ ] All text in readable fonts (avoid decorative for small text)
* [ ] Minimum size 7-8pt (6pt absolute minimum)
* [ ] Black text uses pure black (R0 G0 B0), not CMYK mix
* [ ] Font weights appropriate (not ultra-light)
* [ ] High contrast between text and background
* [ ] Special characters present in chosen font
**In Printery export settings**:
* [ ] Embed fonts: Enabled ✓
* [ ] Subset fonts: Enabled ✓
* [ ] Black handling: Preserve black
* [ ] Overprint black: Enabled ✓
* [ ] DPI: 300 (for images, text is vector)
**After exporting**:
* [ ] Open PDF, zoom to 400% - text has smooth edges
* [ ] File → Properties → Fonts: All fonts embedded
* [ ] Use Overprint Preview: No white gaps around text
* [ ] Text selectable with cursor (not rasterized)
* [ ] Print test: Text readable at actual size
***
## When Text Quality Really Matters
**Critical for**:
* Business cards (name, contact info must be perfect)
* Letterhead (professional image)
* Resumes (readability critical)
* Legal documents (fine print must be readable)
* Packaging (ingredient lists, legal text)
* Books/booklets (pages of body text)
**Less critical for**:
* Posters (viewed from distance, size compensates)
* Banners (large text, outdoor viewing)
* Stickers (decorative, not informational)
**Invest time**: In getting text perfect for critical materials
***
## Learn More
Configure export options correctly
Understanding pure vs rich black
Complete quality control guide
Full workflow tutorial
***
**Golden rule for text**: Keep it simple, keep it vector, keep it embedded. 99% of text problems come from rasterization or missing font embedding.
# Color Accuracy Guide
Source: https://docs.printery.app/tutorials/color-accuracy
Achieve accurate, predictable colors in print
## Understanding the Challenge
**The fundamental problem**: Your screen uses light (RGB), printers use ink (CMYK). They can't show the same colors.
**Critical Truth**: Your screen will NEVER show exact print colors. Accept this, plan for it, work with it.
## Why Colors Shift
### The RGB/CMYK Gap
**How it works**: Additive color (adds light)
**Colors**: Red + Green + Blue light
**Gamut**: Wide range of colors
**Brightest**: Pure light = very bright colors
**Example**: Neon blues, bright greens, vivid oranges
**Your monitor**: Shows RGB
**How it works**: Subtractive color (absorbs light)
**Inks**: Cyan + Magenta + Yellow + Black
**Gamut**: Narrower range
**Limitation**: Can't recreate brightest RGB colors
**Example**: Bright blue → Becomes duller in print
**Your printer**: Uses CMYK
**Visual representation**:
```
RGB Gamut (what you see):
┌────────────────────┐
│ Wider range │
│ ┌──────────────┐ │ ← These colors
│ │ CMYK Gamut │ │ can't be printed!
│ │ │ │
│ └──────────────┘ │
└────────────────────┘
```
**Result**: Some screen colors impossible to print
**Shift amount**: Varies by color
* Blues: Significant shift
* Greens: Moderate shift
* Reds: Slight shift
* Neutrals: Minimal shift
### Other Factors
**Your monitor may be**:
* Too bright
* Too saturated
* Wrong color temperature
* Not calibrated
**Result**: You see incorrect colors
**Impact**: Design looks different than reality
**Solution**: Monitor calibration (if serious about color)
**Different papers = Different results**:
**Coated (glossy/matte)**:
* Brighter colors
* Less ink absorption
* More vibrant
**Uncoated (natural)**:
* Duller colors
* More ink absorption
* Softer appearance
**Same ink, different paper** = Different color
**Match**: ICC profile to paper type
**Viewing conditions matter**:
**Daylight**: Colors appear different
**Fluorescent**: Cool, blue-ish cast
**Incandescent**: Warm, yellow-ish cast
**LED**: Varies by bulb
**Standard**: D50 or D65 viewing booth (pro use)
**Practical**: View in same lighting as final use
**Variables**:
* Printer calibration
* Ink batch
* Press operator
* Humidity, temperature
**Result**: Slight variation run-to-run
**Normal**: ±5% color variation
**Critical work**: Use spot colors (Pantone)
## Strategies for Color Accuracy
### Strategy 1: Design CMYK-Friendly
**Avoid or adjust**:
**Very difficult to print**:
* Neon/fluorescent colors
* Bright electric blue (RGB 0,100,255)
* Vivid lime green (RGB 0,255,0)
* Intense orange (RGB 255,100,0)
**Why**: Outside CMYK gamut
**Solution**: Use more muted versions or spot colors
**In Figma**: Use HEX/RGB but think CMYK
**External tools**:
* Adobe Color
* Coolors.co (CMYK mode)
* Pantone Color Finder
**Pick colors**: Within CMYK gamut
**Result**: Less shift when converting
**Don't wait until final**:
1. Design in RGB
2. Convert to CMYK early (Printery preview)
3. See how colors shift
4. Adjust if needed
5. Continue designing
**Benefit**: No surprises at end
**Accept**: Print won't be as vibrant as screen
**Design for print**: Not screen
**Tip**: Design in slightly higher saturation
* Accounts for CMYK dulling
* But don't go extreme
**Balance**: Between screen and print reality
### Strategy 2: Use Correct ICC Profile
**Best source**: Your chosen print shop
**Question**: "What ICC profile should I use?"
**They'll specify**:
* Profile name (e.g., ISO Coated v2)
* Or provide custom .icc file
**Use exactly**: What they recommend
✅ **Most reliable approach**
**If printer doesn't specify**:
**Europe/Global**: ISO Coated v2 300%
* Works \~90% of the time
* Industry standard
**USA**: US Web Coated (SWOP) v2
* American standard
* Magazines, commercial
**Uncoated paper**: PSO Uncoated ISO 12647
* For natural stock
**See**: [ICC Profiles Guide](/color/icc-profiles)
**When provided**:
* Specialty printer
* Unique substrate
* Color-critical work
**Upload to Printery** (Pro):
1. Get .icc file from printer
2. Color tab → Upload Custom Profile
3. Select from dropdown
**Most accurate**: For that specific press
### Strategy 3: Use Pantone for Critical Colors
**Brand colors**: Logo, brand identity
**Out-of-gamut colors**: Bright colors CMYK can't match
**Consistency**: Same color every time
**Example**:
```
Logo: Pantone 2925 C (brand blue)
vs.
CMYK approximation: C100 M50 Y0 K0 (close but varies)
```
**Cost**: Additional plate, but worth it
**See**: [Spot Colors Guide](/color/spot-colors)
**Get Pantone number** from:
* Brand guidelines
* Physical Pantone book
* Pantone.com color finder
**Example**: "Pantone 185 C" (Coca-Cola red)
**Specify**:
* Coated (C) for glossy paper
* Uncoated (U) for matte paper
**Important**: C and U are different colors!
**In Printery**:
1. Color tab → Add Spot Color
2. Enter Pantone number or choose from library
3. Map to RGB color in design
4. Export includes spot color plate
**Result**: Exact color match, every time
**Pro feature**: Requires Pro subscription
### Strategy 4: Order Physical Proofs
**Screen preview**: Approximate at best
**Physical proof**: Truth
**Shows**:
* Actual printed colors
* Paper texture effect
* Finish (gloss/matte)
* Quality
**Cost**: \$10-100 depending on project
**Worth it**: Prevents \$1000+ mistakes
**Digital proof (free)**:
* PDF review on screen
* Checks layout, text
* Color NOT accurate
**Inkjet proof (\$10-30)**:
* Desktop inkjet printer
* Somewhat close to final
* Different inks/paper
**Press proof (\$50-200)**:
* Actual press, actual paper
* Most accurate
* Expensive but exact
**Online services (\$20-50)**:
* Many printers offer proof option
* Good middle ground
**When proof arrives**:
**Colors**:
* Close to expectations?
* Acceptable shifts?
* Any surprises?
**Quality**:
* Text sharp?
* Images clear?
* No defects?
**Layout**:
* Everything positioned correctly?
* Nothing cut off?
* Bleed adequate?
**Approve or Adjust**: Based on proof
**If colors off**:
1. Note which colors need adjustment
2. Adjust in Figma (more/less saturation)
3. Re-export
4. Order new proof
5. Repeat until satisfied
**Common adjustments**:
* Blues: Often need more saturation in design
* Reds: Usually close, minor tweaks
* Greens: May need adjustment
* Black: Check if rich black needed
### Strategy 5: Soft Proofing
**Definition**: Simulating print colors on screen
**How**: Using ICC profiles + software
**Tools**:
* Adobe Acrobat Pro
* Adobe Photoshop
* Some other apps
**Limitation**: Still screen, not perfect
**Benefit**: Better than nothing
**Steps**:
1. Open PDF in Acrobat Pro
2. View → Proof Setup → Custom
3. Select ICC profile (e.g., ISO Coated v2)
4. Enable "Simulate Paper Color"
5. View changes
**What you see**: Approximation of CMYK result
**More realistic**: Than straight RGB view
**Still approximate**: Monitor limitations apply
**Preview feature** (if available):
* Color tab → Preview CMYK
* Side-by-side comparison
* Shows expected shift
**Helps**: Identify major issues early
**Use**: Before exporting final PDF
## Monitor Calibration
### For Serious Color Work
**Uncalibrated monitors**:
* Too bright/dark
* Wrong colors
* Inconsistent
**Result**: Designing blind
**Calibrated monitor**:
* Accurate colors
* Correct brightness
* Industry standard
**Impact**: Design what you intend
**Hardware calibrators** (recommended):
* X-Rite i1Display Pro (\$200-300)
* Datacolor SpyderX (\$150-250)
* X-Rite ColorMunki (\$100-200)
**How they work**:
* Sensor measures screen output
* Software creates profile
* Corrects monitor colors
**Frequency**: Monthly or quarterly
**Worth it**: For professional work
**Free but less accurate**:
**Steps**:
1. Let monitor warm up (30 min)
2. Set brightness: \~120 cd/m²
3. Adjust color temperature: 6500K (D65)
4. Use system calibration:
* Mac: System Preferences → Displays → Color → Calibrate
* Windows: Display settings → Calibrate
**Limitation**: Subjective, not precise
**Better than**: Nothing
**For accurate assessment**:
**Lighting**:
* Neutral (not colored)
* Consistent brightness
* Avoid glare on screen
**Ideal**: D50 viewing booth (pro studios)
**Practical**: Controlled office lighting
**Avoid**: Direct sunlight, colored walls
## Common Color Issues & Solutions
### Issue 1: Blues Too Dull
**Problem**: Bright blue on screen → Muddy blue in print
**Why**: Blue is outside CMYK gamut
**Solutions**:
1. **Accept**: Some dulling is inevitable
2. **Design with duller blue**: Closer to CMYK limit
3. **Use Pantone**: Exact blue (Pantone 2925 C, etc.)
4. **Increase saturation in design**: Compensate for loss
**Test**: Convert to CMYK preview early
***
### Issue 2: Colors Look Different Per Print Run
**Problem**: First batch different from second batch
**Why**: Ink variation, press calibration, humidity
**Normal**: ±5% variation is industry standard
**Solutions**:
1. **Accept variation**: If minor
2. **Use Pantone**: More consistent
3. **Specify tolerance**: With printer (+/- range)
4. **Order extra**: First run, avoid re-orders
**Critical work**: Spot colors only
***
### Issue 3: Black Looks Weak
**Problem**: Black not deep enough
**Why**: Using pure black (K100 only)
**Solutions**:
1. **Use rich black**: C60 M40 Y40 K100
2. **Printery**: Auto rich black setting
3. **Specify**: Rich black for large areas
**When to use**:
* Backgrounds: Rich black
* Text: Pure black (K100)
**See**: [Black Handling Guide](/color/black-handling)
***
### Issue 4: Gradients Have Banding
**Problem**: Smooth gradient on screen → Visible steps in print
**Why**:
* Not enough color steps
* Compression too high
* Short gradient distance
**Solutions**:
1. **Longer gradients**: More space = smoother
2. **More color steps**: Increase DPI
3. **Lower compression**: 95% vs 85%
4. **Add noise**: 1-2% noise masks banding
5. **Use spot varnish**: Overlay gloss effect
**Test**: Physical proof before bulk
***
### Issue 5: White Looks Cream/Yellow
**Problem**: White background prints yellowish
**Why**:
* Paper natural color (not pure white)
* Uncoated paper (more yellow)
* Lighting conditions
**Solutions**:
1. **Choose brighter paper**: Premium white stock
2. **Coated vs uncoated**: Coated whiter
3. **Design choice**: Embrace natural paper tone
4. **White ink**: Special (rare, expensive)
**Reality**: Paper white ≠ screen white
## Color Matching Workflow
### Professional Approach
* Design in RGB (easier)
* Use brand colors (get Pantone if critical)
* Avoid problem colors (neon, bright blue)
* Check CMYK preview periodically
* Convert to CMYK (Printery)
* Review color shifts
* Adjust if needed
* Use correct ICC profile
* Configure settings:
* CMYK: Yes
* ICC Profile: Correct one
* Rendering Intent: Relative Colorimetric
* Black: Automatic
* Add spot colors if needed
* Export PDF
* Open PDF in Acrobat
* Enable CMYK proof setup
* Review appearance
* Check for major issues
* Submit to printer
* Request proof
* Wait for arrival
* Review in person
* View in good lighting
* Compare to expectations
* Check all colors
* Note any adjustments needed
* Return to Figma
* Make color corrections
* Re-export PDF
* Order new proof
* Repeat until satisfied
* Colors acceptable ✓
* Quality good ✓
* Give final approval
* Production begins
## Realistic Expectations
### What to Expect
**Normal color shift**:
* Blues: 10-20% duller
* Greens: 5-15% duller
* Reds: 5-10% shift
* Neutrals: Minimal change
**Acceptable**:
* Slight overall dulling
* Some vibrance loss
* Paper texture showing through
* Minor variation batch-to-batch
**Not acceptable**:
* Completely wrong colors
* Extreme shifts
* Unpredictable results
* Major quality issues
**When to complain**: If results drastically different from proof
### Setting Client Expectations
**Communicate early**:
* "Print won't match screen exactly"
* "Some colors will be less vibrant"
* "Physical proof recommended"
**Show examples**: Previous work, samples
**Manage expectations**: Prevent disappointment
**Proof approval**: Client signs off on physical sample
## Color Accuracy Checklist
Before finalizing:
* [ ] **Correct ICC profile selected**: Matches printer/paper
* [ ] **CMYK conversion enabled**: Not staying RGB
* [ ] **Rendering intent set**: Relative Colorimetric (usually)
* [ ] **Spot colors added**: For critical brand colors
* [ ] **Black handling configured**: Rich black for areas, K100 for text
* [ ] **Soft proof reviewed**: Checked CMYK preview
* [ ] **Physical proof ordered**: Before bulk production
* [ ] **Colors approved**: In-person review of proof
* [ ] **Client expectations set**: Understands print ≠ screen
* [ ] **Variations acceptable**: ±5% tolerance agreed
## Quick Reference
### Color Shift Severity
| Color | Typical Shift | Recommendation |
| ------------------ | ----------------------- | ------------------------------ |
| **Bright Blue** | High (10-20% duller) | Use Pantone or accept shift |
| **Lime Green** | High (15-20% duller) | Use Pantone or adjust |
| **Neon Orange** | Very High | Use Pantone (can't match CMYK) |
| **Red** | Low-Medium (5-10%) | CMYK usually OK |
| **Purple** | Medium (8-15%) | Test, may need Pantone |
| **Yellow** | Low (\< 5%) | CMYK works well |
| **Cyan** | Low (\< 5%) | CMYK works well |
| **Magenta** | Low-Medium (5-8%) | CMYK usually OK |
| **Black** | Minimal (if rich black) | Use rich black for areas |
| **Grays/Neutrals** | Minimal | CMYK works well |
## Learn More
Choose the right profile
Pantone for brand accuracy
Deep dive into color models
Pure vs rich black
***
**Reality Check**: Perfect color matching is impossible. Good color matching is achievable. Great color matching requires effort, knowledge, and proofs. Set realistic expectations!
# Cost Optimization
Source: https://docs.printery.app/tutorials/cost-optimization
Get professional print quality while staying within budget
## Understanding Print Costs
Print costs vary widely based on multiple factors. Understanding these helps you make smart choices.
**Key Principle**: There's always a trade-off between cost, quality, and time. Choose wisely based on your priorities.
## Cost Factors Breakdown
### What Affects Price
**Biggest cost factor**: Setup vs production
**Setup costs** (fixed):
* Plate creation
* Press setup
* Color calibration
* \$50-500 depending on complexity
**Per-unit costs** (variable):
* Paper
* Ink
* Machine time
* Labor
**Math**:
```
Cost = Setup + (Per-unit × Quantity)
Example:
Setup: $200
Per-unit: $0.50
100 cards: $200 + (100 × $0.50) = $250 ($2.50 each)
1000 cards: $200 + (1000 × $0.50) = $700 ($0.70 each)
```
**Optimization**: Order in bulk when possible
**Break-even**: Calculate sweet spot
**Paper costs vary**:
**By weight**:
* 80 lb text: \$
* 100 lb text: \$\$
* 100 lb cover: \$\$\$
* 130 lb cover: \$\$\$\$
**By type**:
* Uncoated: \$
* Coated: \$\$
* Premium coated: \$\$\$
* Specialty (linen, etc.): \$\$\$\$
**Example** (business cards):
* 80 lb text: +\$0 base
* 350gsm coated: +\$15 per 500
* Premium: +\$30 per 500
**Optimization**: Choose standard weights
**Color affects cost**:
**B\&W (1 color)**:
* Cheapest
* Black ink only
* \$
**2-color**:
* Black + 1 color (or 2 spot colors)
* $$
$$
**4-color CMYK**:
* Full color
* Standard pricing
* $$
$$
**CMYK + Spot colors**:
* Full color + brand colors
* +\$50-200 per spot color
* $$
$$
**Example** (500 flyers):
* B\&W: \$75
* 4-color: \$150
* 4-color + 1 spot: \$200
**Optimization**: Use 4-color CMYK unless brand colors critical
**Finishing adds cost**:
**None**: \$0
**Basic coating**:
* Gloss/matte laminate: +\$10-30 per 500
**UV Coating**:
* Spot UV: +\$50-150
**Foil stamping**:
* +\$100-300
**Embossing/Debossing**:
* +\$150-500 (requires die)
**Die-cutting** (custom shapes):
* +\$50-200 (custom die)
**Optimization**: Standard finishes or none
**Speed costs**:
**Standard** (5-10 days): Base price
**Quick** (3-5 days): +15-30%
**Rush** (1-2 days): +50-100%
**Same day**: +100-200%
**Example** (500 business cards):
* Standard (7 days): \$100
* Rush (2 days): \$150-200
**Optimization**: Plan ahead, avoid rush
**Additional costs**:
**Size**:
* Standard sizes: \$
* Custom sizes: \$\$
**Complexity**:
* Simple design: \$
* Complex (many colors, finishes): \$\$
**Binding** (books):
* Saddle-stitch: \$
* Perfect bound: \$\$
* Wire-O: \$\$\$
**Shipping**:
* Local pickup: \$0
* Standard shipping: \$10-50
* Express: \$50-150
**Proofs**:
* Digital: \$0
* Physical: \$10-100
**Optimization**: Standard options, local pickup
## Budget-Friendly Strategies
### Strategy 1: Optimize Quantity
**Understand price breaks**:
**Example** (business cards):
```
100 cards: $75 ($0.75 each)
250 cards: $100 ($0.40 each) ← 47% cheaper per card
500 cards: $125 ($0.25 each) ← 38% cheaper
1000 cards: $175 ($0.175 each) ← 30% cheaper
```
**Pattern**: Diminishing returns
**Sweet spot**: Often 500-1000 for most projects
**Calculate**:
```
Cost per unit = Total cost ÷ Quantity
Find where per-unit cost plateaus
```
**Don't over-order**:
* Cards expire (info changes)
* Storage costs
* Waste if not used
**Balance**: Need vs economy
**Combine multiple projects**:
**Example**:
* Business cards for 5 employees
* Order together as one job
* Share setup costs
**Savings**: 20-40%
**Coordination**: Need all designs ready
**Gang printing**:
* Multiple different designs on one sheet
* Printer cuts apart
* Splits setup costs
**Watch for**:
* Holiday sales (Black Friday, etc.)
* End-of-year clearance
* Promotional periods
**Save**: 20-50% off
**Plan ahead**:
* Order standard items (business cards, letterhead)
* Stock for 6-12 months
**Risk**: Information may change
### Strategy 2: Choose Standard Options
**Use common sizes**:
**Business cards**:
* US: 3.5" × 2" ✓
* EU: 85mm × 55mm ✓
* Custom: More expensive
**Flyers**:
* 8.5" × 11" (Letter) ✓
* A4 ✓
* Custom: +20-50%
**Posters**:
* 18×24", 24×36" ✓
* Standard sizes ✓
* Odd sizes: More expensive
**Why cheaper**: Pre-cut stocks, standard equipment
**Savings**: 10-30% vs custom sizes
**Use common stocks**:
**Business cards**:
* 14-16pt (350-400gsm) coated ✓
* Premium/exotic: +30-100%
**Flyers**:
* 100 lb text ✓
* Specialty: +20-50%
**Choose**:
* Printers's house stock
* Standard weights
* Basic coated/uncoated
**Avoid**:
* Imported specialty papers
* Exotic textures
* Very heavy/light weights
**Savings**: 15-40% vs specialty
**Basic options**:
**Coating**:
* Gloss ✓
* Matte ✓
* UV: +50-100%
**Corners** (business cards):
* Square ✓
* Rounded: +\$10-20
**Edges**:
* Standard cut ✓
* Painted edges: +\$50-100
**Skip**:
* Spot UV
* Foil stamping
* Embossing
* Die-cutting
**Unless**: Budget allows or worth it for brand
**Savings**: 30-200% vs special finishes
**4-color CMYK**: Standard pricing
**B\&W**: Cheaper but limited
**Avoid extras**:
* Additional spot colors: +\$50-200 each
* Unless brand requires
**Design for CMYK**:
* Achievable colors
* No neons/fluorescents
* Standard gamut
**Exception**: Critical brand colors (use Pantone)
**Savings**: \$50-200 per spot color
### Strategy 3: Simplify Design
**Simpler = Cheaper**:
**Instead of**:
* Full-color photo background
* Complex gradients
* Many spot colors
**Use**:
* Solid color background
* Simple shapes
* CMYK only
**Savings**: 10-30%
**Benefit**: Cleaner design, easier to print
**Examples**:
* Minimalist business cards
* Two-color designs
* Bold simple graphics
**Cost comparison**:
**Single-sided**:
* Cheaper (30-40% less)
* Faster production
* Simpler
**Double-sided**:
* More content
* Premium feel
* More expensive
**When to use single**:
* Flyers (sometimes)
* Simple messaging
* Budget-conscious
**When worth double**:
* Business cards (professional standard)
* Brochures (need space)
* Marketing materials
**Savings**: 30-40% for single-sided
**For brochures**:
**Standard folds**:
* Tri-fold ✓
* Bi-fold ✓
* No fold (flat) ✓
**Custom folds**:
* Z-fold: Slightly more
* Gate-fold: +20-40%
* Accordion: +30-50%
**Stick to tri-fold or bi-fold**
**Savings**: 20-50% vs custom folds
**For booklets/catalogs**:
**Fewer pages = Lower cost**:
* 16 pages vs 24 pages: 30% less
* 24 pages vs 32 pages: 25% less
**Optimize**:
* Tighten content
* Remove fluff
* Combine sections
**Remember**: Saddle-stitch must be divisible by 4
**Savings**: Directly proportional to page reduction
### Strategy 4: Smart Timing
**Avoid rush fees**:
**Timeline**:
* Design: 1-2 weeks
* Approval: 3-5 days
* Proof: 3-5 days
* Production: 5-10 days
* Shipping: 3-7 days
* **Total: 3-5 weeks minimum**
**Buffer**: Add extra time for delays
**Rush costs**:
* 3-day: +15-30%
* 1-2 day: +50-100%
* Same day: +100-200%
**Savings**: 15-200% by planning ahead
**Printer busy seasons**:
**Peak** (more expensive):
* December (holiday cards, calendars)
* August-September (back-to-school)
* April-May (spring events)
**Off-peak** (better pricing):
* January-February
* June-July
* October-November (before holidays)
**Ask for**: Off-season discounts
**Savings**: 10-20% off-peak
**Give printer time**:
**If you say**:
"I need this ASAP" = Premium pricing
**If you say**:
"I need this in 3 weeks, no rush" = Better pricing
**Flexibility**: Allows printer to fill gaps
**Ask**: "Can you offer a discount for flexible timeline?"
**Savings**: 10-20% for flexibility
### Strategy 5: Shop Around
**Always get 2-3 quotes**:
**Compare**:
* Total cost
* Paper quality
* Turnaround time
* Included services
**Example**:
```
Printer A: $150 (7 days, standard paper)
Printer B: $125 (10 days, premium paper) ← Better value
Printer C: $175 (5 days, rush)
```
**Don't just choose cheapest**:
* Quality matters
* Reliability matters
* Service matters
**Balance**: Cost vs value
**Savings**: 20-40% by comparison shopping
**Online printers**:
* Often cheaper (30-50% less)
* Bulk pricing
* Standardized process
* Shipping cost/time
**Local printers**:
* Personal service
* Faster turnaround (pickup)
* Consultation
* May cost more
**When to use online**:
* Standard jobs
* Large quantities
* Not time-sensitive
* Budget priority
**When to use local**:
* Complex projects
* Quick turnaround
* Need consultation
* Support local
**Savings**: 30-50% online vs local (typically)
**Especially for**:
* Large orders
* Repeat business
* Multiple projects
**Ask**:
"What's your best price for \[quantity]?"
"Can you match \[competitor's] quote?"
"Do you offer discounts for repeat customers?"
**Polite haggling**: Often works
**Bulk discounts**: Almost always available
**Savings**: 10-20% through negotiation
## Low-Cost Alternatives
### Digital vs Offset
**Best for**:
* Short runs (\< 1000)
* Quick turnaround
* Variable data
* Lower setup cost
**Characteristics**:
* No plates required
* Fast
* Cost-effective for small quantities
**Cost**: Higher per-unit, lower setup
**Example** (500 flyers):
* Setup: \$0-50
* Per-unit: \$0.15-0.30
* **Total**: \$75-200
**Use when**: \< 1000 quantity
**Best for**:
* Large runs (> 1000)
* Highest quality
* Color accuracy
* Lower per-unit cost
**Characteristics**:
* Plates required
* Setup time
* Bulk economies
**Cost**: Higher setup, lower per-unit
**Example** (5000 flyers):
* Setup: \$200-500
* Per-unit: \$0.03-0.08
* **Total**: \$350-900
**Use when**: > 1000 quantity
**Strategy**:
* Small batches: Digital
* Large runs: Offset
**Example**:
* Test with 100 digital
* If successful, order 1000+ offset
**Benefit**: Test before committing
**Flexibility**: Print as needed
### DIY Options
**When it works**:
* Very small quantities (\< 50)
* Drafts/proofs
* Internal use
* Not customer-facing
**Costs**:
* Printer: \$100-500 (one-time)
* Paper: \$10-30 per 500 sheets
* Ink: \$30-60 per set
* Per-page: \$0.10-0.30
**Limitations**:
* Quality lower than professional
* Slow for large quantities
* No special finishes
* Cutting by hand
**Good for**:
* Mockups
* Internal documents
* Quick tests
**Not for**:
* Client-facing materials
* Large quantities
* Professional quality needed
**Services**: Printful, Printify, Gelato
**Best for**:
* T-shirts
* Posters
* Books
* Custom products
**Benefits**:
* No minimums
* Pay per item
* No inventory
**Costs**: Higher per-unit
**Use when**:
* Testing products
* Small orders
* Dropshipping model
**Not for**: Bulk orders (too expensive)
**Services**: FedEx Office, Staples, etc.
**Pros**:
* Immediate
* No setup fees
* Small quantities OK
* Self-service cheaper
**Cons**:
* More expensive for bulk
* Quality varies
* Limited finishes
**Cost** (comparison):
* Business cards: \$20-40 per 100
* vs Online: \$10-20 per 100
**Use for**:
* Urgent needs
* Very small quantities
* Convenience
**Avoid for**: Large orders (not economical)
## Cost Comparison Examples
### Business Cards (500 qty)
| Option | Cost | Per Card | Notes |
| ------------------- | --------- | ----------- | ------------------------------ |
| **Budget Online** | \$10-20 | \$0.02-0.04 | Basic, long turnaround |
| **Standard Online** | \$30-50 | \$0.06-0.10 | Good quality, 7-10 days |
| **Premium Online** | \$75-150 | \$0.15-0.30 | High quality, special finishes |
| **Local Printer** | \$100-200 | \$0.20-0.40 | Personal service, quick |
| **Specialty (Moo)** | \$100-200 | \$0.20-0.40 | Unique finishes, premium |
**Optimization**: Standard online for best value
### Flyers (1000 qty, 8.5×11")
| Option | Cost | Per Flyer | Notes |
| ---------------------- | --------- | ------------ | ---------------------- |
| **B\&W, home printer** | \$100-300 | \$0.10-0.30 | DIY, time-consuming |
| **B\&W, copy shop** | \$75-150 | \$0.075-0.15 | Quick, limited quality |
| **4-color, online** | \$150-300 | \$0.15-0.30 | Good quality |
| **4-color, local** | \$200-400 | \$0.20-0.40 | Personal service |
**Optimization**: Online 4-color for quality+value
### Brochure (500 qty, tri-fold)
| Option | Cost | Per Piece | Notes |
| --------------------- | --------- | ----------- | --------------------- |
| **B\&W, basic paper** | \$150-250 | \$0.30-0.50 | Budget option |
| **4-color, standard** | \$250-400 | \$0.50-0.80 | Most common |
| **4-color, premium** | \$400-700 | \$0.80-1.40 | High-end paper/finish |
**Optimization**: 4-color standard for quality
## Cost Reduction Checklist
**Before ordering**:
* [ ] **Optimized quantity**: Found price break sweet spot
* [ ] **Standard size**: Using common dimensions
* [ ] **Standard paper**: House stock, standard weight
* [ ] **Standard finish**: Basic coating or none
* [ ] **4-color CMYK**: No extra spot colors (unless required)
* [ ] **Single-sided** (if applicable): When possible
* [ ] **Simple design**: Reduced complexity
* [ ] **Planned ahead**: 3+ weeks lead time, no rush
* [ ] **Shopped around**: Got 2-3 quotes
* [ ] **Negotiated**: Asked for best price
* [ ] **Combined orders**: Grouped projects if possible
**Potential savings**: 40-60% vs premium options
## When NOT to Cheap Out
**Invest in quality for**:
1. **Client-facing materials**: First impressions matter
2. **Brand identity**: Business cards, letterhead
3. **Trade shows/events**: Representing company
4. **Sales materials**: Direct ROI potential
5. **High-volume distribution**: Per-unit cost matters less
**Acceptable to economize**:
1. **Internal documents**: Memos, reports
2. **Test prints**: Proof concepts
3. **Short-term use**: Event flyers, temporary
4. **High quantity**: Newspapers, bulk handouts
**Balance**: Purpose vs budget
## Hidden Costs to Watch For
**Watch for surprise fees**:
* Setup fees (sometimes hidden)
* File preparation charges
* Proof costs
* Shipping (can be 20-50% of order!)
* Rush fees
* Custom die/plate fees
* Minimum quantity fees
* Color matching fees
**Always ask**: "What's the TOTAL cost including all fees?"
## Learn More
Get best pricing through communication
Budget-friendly starter project
Standard sizes reference
Common cost questions
***
**Smart Spending**: The cheapest option isn't always the best value. The most expensive isn't always necessary. Find the sweet spot for your needs!
# Design to Print Workflow
Source: https://docs.printery.app/tutorials/design-to-print
Professional workflow from concept to final print-ready PDF
## Overview
This tutorial walks you through the complete process of creating print-ready designs in Figma, from initial setup through final export.
**Time Required**: 60-90 minutes
**Skill Level**: Beginner to Intermediate
**Project**: Business Card (easily adaptable to other projects)
## Phase 1: Planning & Setup
### Step 1: Gather Requirements
**Before starting design**, collect all specifications:
**Business card example**: 3.5" × 2" (US standard)
**Document**: Write it down
**Verify**: Confirm with printer if applicable
**Standard**: 0.125" (3mm)
**Total design size**: Final + (bleed × 2)
**Example**: 3.5" + 0.25" = 3.75" width
**Calculate**: 3.75" × 2.25" total frame size
**Questions to answer**:
* CMYK or RGB?
* Spot colors needed?
* ICC profile specification?
**Default**: CMYK, ISO Coated v2 300%
**Brand colors**: Get Pantone numbers if available
**Standard**: 300 DPI
**Large format far viewing**: 150-200 DPI may be acceptable
**Default to**: 300 DPI unless told otherwise
**Gather**:
* All text (proofread before starting!)
* Logos (vector/high-res)
* Images (300 DPI at final size)
* Brand guidelines
**Save**: In organized folder
### Step 2: Set Up Figma Document
File → New design file
Name: "\[Project Name] - Print Ready"
**Example**: "Business Card - John Doe - Print Ready"
**Press `F`** for Frame tool
**Size**: Include bleed
**Example**:
* Width: 3.75" (3.5" + 0.25" bleed)
* Height: 2.25" (2" + 0.25" bleed)
**Name**: "Card - Front" or "Design"
**Position**: Top-left of canvas for organization
**Enable rulers**: `Shift + R`
**Drag guides** for:
**Bleed line** (trim edge):
* 0.125" from left
* 0.125" from top
* 3.625" from left (right edge)
* 2.125" from top (bottom edge)
**Safety zone**:
* 0.375" from left (0.25" safety + 0.125" bleed)
* 0.375" from top
* 3.375" from left (right safety)
* 1.875" from top (bottom safety)
**Result**: Visual boundaries for content placement
**Create reference rectangles** (delete before export):
**Bleed zone**: 3.75" × 2.25" (full frame)
* Fill: None
* Stroke: Red, 1pt
* Label: "BLEED - Full design size"
**Trim zone**: 3.5" × 2" (final size)
* Fill: None
* Stroke: Blue, 1pt
* Label: "TRIM - Final card size"
* Position: 0.125" from frame edges
**Safety zone**: 3.25" × 1.75" (safe area)
* Fill: None
* Stroke: Green, 1pt
* Label: "SAFE - Keep text/logos here"
* Position: 0.375" from frame edges
**Use**: Visual reference during design
**Delete**: Before final export
## Phase 2: Design
### Step 3: Design Principles for Print
**First**: Establish background
**Options**:
* Solid color
* Gradient
* Pattern
* Image
**Critical**: Extend to frame edges (bleed area)
**Why first**: Foundation for everything else
**Example**:
```
Rectangle (3.75" × 2.25")
Fill: Brand color
Position: 0,0 (covers full bleed)
```
**Order of importance**:
1. Logo / Brand mark
2. Name / Main headline
3. Title / Subtitle
4. Contact information
5. Additional details
**Design accordingly**:
* Largest = Most important
* Prominent position = Most important
* High contrast = Most important
**Test**: Squint test - what do you see first?
**Minimum sizes**:
* Name/headline: 18-24pt
* Job title: 10-14pt
* Contact info: 8-10pt
* Absolute minimum: 6pt (avoid if possible)
**Font choices**:
* Professional: Helvetica, Garamond, Futura
* Modern: Montserrat, Raleway, Lato
* Avoid: Overly decorative, very thin weights
**Kerning**: Check letter spacing
**Leading**: Adequate line height (1.2-1.5× font size)
**Alignment**: Consistent throughout
**Design in RGB**, but think CMYK:
**Avoid problem colors**:
* Neon/fluorescent (can't print in CMYK)
* Very bright blues (will be duller)
* Pure RGB colors (check CMYK preview)
**Use**:
* Brand colors (get Pantone if available)
* High contrast combinations
* Print-safe colors
**Test**: Convert early, check appearance
**Pro tip**: Design with CMYK color picker if available
**Resolution**: 300 DPI at final print size
**Calculate**:
```
Printed size: 2" × 1.5"
Required pixels: 2" × 300 = 600px wide
1.5" × 300 = 450px tall
Minimum: 600 × 450 pixels
```
**Vector preferred**: For logos, icons
**Raster images**: High resolution only
**Check**: DPI Checker in Printery
**Critical rule**: Keep important content inside safety zone
**Inside safe zone**:
* All text
* Logos
* QR codes
* Important graphics
**Can extend outside**:
* Background colors
* Decorative elements
* Non-critical graphics
**Why**: Cutting tolerance (±1/32" typical)
**Test**: Hide safety guide, looks OK?
### Step 4: Build Your Design
**Import**: File → Place image, or drag-drop
**Vector (SVG)** preferred for logos
**Position**: Within safety zone
**Size**: Appropriate to hierarchy
**Alignment**: Intentional (grid, guides)
**Press `T`** for Text tool
**Name/Headline**:
* Size: 18-24pt
* Weight: Medium to Bold
* Position: Prominent
**Supporting text**:
* Size: 10-14pt
* Clear, readable
**Contact details**:
* Size: 8-10pt minimum
* Organized, easy to scan
**Ensure**: All inside safety zone
**Shapes**, **lines**, **patterns**:
* Enhance design
* Don't overpower content
* Extend to bleed if background
**Balance**: White space vs content
**Consistency**: Align elements intentionally
**Use brand colors** where applicable
**High contrast**:
* Dark on light
* Light on dark
* Avoid mid-tone on mid-tone
**Test readability**:
* Can you read all text?
* Does design work in grayscale?
**Check**:
* Background extends to frame edges?
* No white gaps?
* Design bleeds beyond trim line?
**Fix**: Extend backgrounds to 3.75" × 2.25" (full bleed)
## Phase 3: Pre-Flight Checks
### Step 5: Quality Control
**Critical**: Read every word
**Check**:
* Names (correct spelling)
* Titles
* Contact information (phone, email, website)
* All body copy
**Pro tip**: Read backwards (catches typos better)
**Get second pair of eyes**: Fresh review helps
**All images must be** ≥ 300 DPI at print size
**Check using**:
* Manual calculation
* Printery DPI Checker (recommended)
**Formula**:
```
Effective DPI = Image width (pixels) ÷ Printed width (inches)
Example:
Image: 900 pixels wide
Printed: 3 inches wide
Effective DPI: 900 ÷ 3 = 300 DPI ✓
```
**If too low**: Replace with higher resolution image
**Check minimum sizes**:
* Important text: 10pt+
* Fine print: 8pt minimum
**Test**:
* View at 100% (actual size)
* Can you read all text easily?
* Sufficient contrast with background?
**Print test**: Print at actual size on regular paper
**Adjust**: Increase size if needed
**Verify**:
* Elements aligned consistently
* Even spacing between elements
* Visual balance
**Use Figma's**:
* Alignment tools
* Distribution tools
* Smart guides
**Polish**: Professional appearance
**Final check**: All critical content inside safety zone
**Safety zone boundaries**:
* 0.25" (6mm) from trim edge
* 0.375" from frame edge (accounting for bleed)
**Verify**:
* All text ✓
* All logos ✓
* All important graphics ✓
**What's OK outside**: Backgrounds, decorative elements
**Review colors**:
* Brand colors correct?
* Sufficient contrast?
* Any problematic bright colors?
**Test**: Soft proof (CMYK preview if available)
**Remember**: Screen ≠ print (some shift expected)
**Spot colors**: Verify Pantone numbers if used
## Phase 4: Export for Print
### Step 6: Configure Printery
Click your design frame
**Ensure**: Selecting correct frame if multiple
**Method 1**: Right-click → Plugins → Printery
**Method 2**: Plugins menu → Printery
**Method 3**: Quick actions (`Cmd/Ctrl + /`) → "Printery"
**Bleed**:
* Enable: ✓
* Amount: 0.125" (3mm)
* Method: Manual (we designed with bleed)
**Crop marks**:
* Enable: ✓
* Style: Standard
* Color: Black
**Safety zone**:
* Enable: ✓ (for PDF guides)
* Amount: 0.25" (6mm)
**Registration marks**: Usually OFF (unless printer requests)
**Page info**: Optional
**Convert to CMYK**:
* Enable: ✓
**ICC Profile**:
* Select: ISO Coated v2 300% (or printer-specified)
**Rendering intent**:
* Select: Relative Colorimetric (standard)
**Black handling**:
* Method: Automatic
* Text: K100 (pure black)
* Shapes: Rich black (C60 M40 Y40 K100)
**Spot colors** (if applicable):
* Add spot colors
* Map to Pantone
* Set density: 100%
**DPI**: 300
**Compression**: 85% (quality/size balance)
**PDF Format**: PDF/X-1a (print standard)
**Embed fonts**: Yes (subset)
**Flatten transparency**: Yes (for PDF/X-1a)
**Overprint black**: Yes (automatic)
**DPI Checker tab**:
* Click "Check All Images"
* Review results
* All images should be ≥ 300 DPI ✓
**If any fail**:
* Replace with higher resolution
* Re-check
**All pass**: Continue to export
**Click**: "Export PDF" button
**Choose location**: Desktop or project folder
**Filename**: Descriptive
* Example: "BusinessCard\_JohnDoe\_FINAL.pdf"
**Save**
**Wait**: Processing (few seconds)
**Result**: Print-ready PDF created!
### Step 7: Verify PDF
Open exported PDF in viewer (Adobe Acrobat recommended)
**Verify visible**:
* Crop marks at all four corners ✓
* Outside the design area ✓
* Clear and readable ✓
**Document properties** should show:
* Page size: 3.75" × 2.25" (with bleed)
* Trim box: 3.5" × 2" (final size)
**Zoom to 200-400%**:
* Text should be sharp ✓
* No pixelation ✓
* Clear edges ✓
**If blurry**: Check DPI, re-export if needed
**Zoom to 200-400%**:
* Images crisp and clear ✓
* No visible pixels ✓
* Smooth gradients ✓
**In Acrobat** (if available):
* View → Proof Colors
* Set working space to CMYK
**Look for**:
* Major color shifts?
* Acceptable appearance?
**Remember**: Screen preview is approximate
**Check**:
* Design extends to page edges ✓
* No white borders visible ✓
* Backgrounds extend beyond trim marks ✓
**Read all text one more time**:
* Spelling correct ✓
* Information accurate ✓
* Phone/email/website correct ✓
**Critical**: Errors in PDF = errors in print!
## Phase 5: Production
### Step 8: Submit to Printer
**Document what you need**:
```
Project: Business Cards
Quantity: 500
Size: 3.5" × 2" (standard US)
Sides: Double-sided (or single)
Paper: 350gsm coated cardstock
Finish: Matte
Special: None
File: BusinessCard_JohnDoe_FINAL.pdf
Bleed: 0.125" (3mm) included
Timeline: [When needed]
```
**Method**:
* Upload to printer's website
* Email (if file \< 10MB)
* File transfer service (WeTransfer, Dropbox)
**Include**:
* PDF file
* Specifications (if not in their system)
* Any special instructions
**Digital proof**:
* Check for any issues
* Verify colors (approximate)
* Confirm all content present
**Approve or request changes**
**Before bulk order**:
* Request physical proof (\$10-50)
* Verify actual printed colors
* Check quality
* Confirm all looks correct
**Benefit**: Catch issues before 500 cards printed
**Approve**: After reviewing physical proof
**Once satisfied**:
* Give final approval
* Production begins
* Wait for delivery
**Timeline**: 3-10 business days typically
## Best Practices Summary
### Do's ✓
* Design at actual size + bleed
* Keep critical content in safety zone
* Use 300 DPI images
* Check spelling multiple times
* Extend backgrounds to bleed
* Test with physical mock-up
* Convert to CMYK
* Embed fonts
* Order a proof before bulk
### Don'ts ✗
* Place text at trim edge
* Use low-resolution images
* Forget to add bleed
* Skip proofreading
* Use problematic RGB colors
* Design without specifications
* Export without DPI check
* Print thousands without proof
* Rush the process
## Workflow Checklist
**Planning**:
* [ ] Final size determined
* [ ] Bleed calculated
* [ ] Content gathered
* [ ] Specifications confirmed
**Setup**:
* [ ] Frame created (with bleed)
* [ ] Guides added (bleed, trim, safety)
* [ ] Reference zones marked
**Design**:
* [ ] Background extends to bleed
* [ ] All content in safety zone
* [ ] Text ≥ 8pt minimum
* [ ] Images ≥ 300 DPI
* [ ] Colors print-safe
* [ ] Alignment intentional
**Pre-Flight**:
* [ ] Spelling checked
* [ ] DPI verified (all images)
* [ ] Text readable
* [ ] Safe zone respected
* [ ] Color review complete
**Export**:
* [ ] Document settings configured
* [ ] Color conversion enabled
* [ ] DPI set to 300
* [ ] PDF format: PDF/X-1a
* [ ] Fonts embedded
* [ ] DPI check passed
**Verification**:
* [ ] PDF opened and inspected
* [ ] Crop marks visible
* [ ] Text sharp (zoomed in)
* [ ] Images clear
* [ ] Bleed present
* [ ] Final proofread
**Production**:
* [ ] Specifications prepared
* [ ] File submitted
* [ ] Proof ordered (recommended)
* [ ] Quality approved
* [ ] Production approved
## Troubleshooting
**Problem**: Design doesn't look right in CMYK
**Solution**: Some RGB colors can't be reproduced in CMYK. Use CMYK-friendly colors or add spot colors for brand accuracy.
***
**Problem**: Images look pixelated in PDF
**Solution**: Images below 300 DPI. Replace with higher resolution images and re-export.
***
**Problem**: Text cut off at edges
**Solution**: Content too close to trim edge. Move inside safety zone (0.25" from trim).
***
**Problem**: White gaps around edges
**Solution**: Design doesn't extend to bleed. Expand backgrounds to full frame size (including bleed).
## Learn More
Get colors right in print
Comprehensive pre-print checks
Communicate with print shops
Beginner-friendly walkthrough
***
**Success Tip**: Follow this workflow every time, and you'll consistently produce print-ready files that printers love!
# Preflight Checklist
Source: https://docs.printery.app/tutorials/preflight-checklist
Complete quality control checklist before sending to print
## What is Preflighting?
**Preflight** = Final quality check before printing, like a pilot's pre-flight checklist.
**Purpose**: Catch errors before they become expensive printed mistakes.
**Time Required**: 10-30 minutes
**Value**: Prevents \$500-5000+ in reprints
## Why Preflight Matters
**Cost of mistakes**:
* 500 business cards with typo: \$75-150 wasted
* 1000 brochures with low-res image: \$500-1000 wasted
* 10,000 flyers with cut-off text: \$1000-3000 wasted
**Common issues caught**:
* Spelling errors (30% of issues)
* Low-resolution images (25%)
* Incorrect dimensions (15%)
* Missing bleed (10%)
* Text too close to edge (10%)
* Wrong color mode (5%)
* Other (5%)
**Prevention**: 10 minutes of checking saves hours of headaches
## Master Preflight Checklist
### Document Specifications
**Check**:
* Frame dimensions include bleed
* Final size specified correctly
* Multiple pages in correct order
**Example** (business card):
* Final: 3.5" × 2"
* With bleed: 3.75" × 2.25" ✓
**How to verify**:
* Select frame
* Check width × height in properties
* Confirm matches specifications
**Common mistake**: Forgetting to add bleed
**Check**:
* Bleed amount: 0.125" (3mm) standard
* All backgrounds extend to frame edges
* No white gaps at edges
**Visual test**:
* Zoom to frame edges
* Background should extend to edge
* No white lines visible
**How to fix**:
* Extend rectangles/images to frame edges
* Ensure full coverage
**Critical**: Prevents white edges after cutting
**Check**:
* Crop marks enabled in export
* Positioned correctly (outside design)
* Visible but not interfering
**In Printery**:
* Document tab → Crop Marks: ✓ Enabled
**Verify in PDF**:
* Open exported PDF
* Crop marks visible at corners ✓
**Purpose**: Shows printer where to cut
**Check**:
* All important content 0.25" (6mm) from trim
* Text inside safety zone
* Logos inside safety zone
* Critical elements protected
**How to check**:
* Create guide 0.25" from trim edge
* Verify all text/logos inside
**What's OK outside**:
* Backgrounds
* Decorative elements
* Non-critical graphics
**Critical**: Prevents content being cut off
### Content Review
**Check ALL text**:
* Headlines
* Body copy
* Contact information
* Fine print
* Everything!
**Method 1**: Read carefully
* Read forward (normal)
* Read backward (catches typos)
**Method 2**: Fresh eyes
* Ask someone else to review
* Professional proofreader if critical
**Method 3**: Tools
* Grammarly
* Spell checker
* Read aloud (hear errors)
**Common errors**:
* Typos
* Wrong phone numbers
* Outdated information
* Incorrect dates
**⚠️ Most expensive mistake**: Misspelled names
**Verify**:
* Phone number (call it!)
* Email address (send test email)
* Website URL (visit it)
* Physical address (Google it)
* Social media handles
**Double-check**:
* Country code if international
* Extension numbers
* Spelling of company name
**Test everything**: Don't assume it's correct
**Critical**: Wrong contact info = useless marketing
**Check**:
* Event dates
* Deadlines
* Expiration dates
* Hours of operation
**Verify**:
* Day of week matches date
* Month/day not swapped
* Year correct (not last year!)
* Time zones if applicable
**Example**:
```
✗ March 15, 2024 (Saturday)
→ March 15, 2024 is Friday!
✓ March 15, 2024 (Friday) → Correct
```
**If applicable, verify**:
**Food/beverage**:
* Nutrition facts
* Ingredient list (correct order)
* Allergen warnings
* Net weight
* Country of origin
**General products**:
* Required disclaimers
* Copyright notices
* Trademark symbols (™, ®)
* Legal text
**Consult**: Legal professional if unsure
**Critical**: Legal compliance required
**If included**:
* Correct barcode number
* Adequate size (minimum 1.469" × 1.02" for UPC)
* High resolution (vector preferred)
* White background
* Quiet zone (space around)
**Test**:
* Print proof
* Scan with barcode scanner
* Verify it works!
**Common issue**: Low resolution = won't scan
### Design Quality
**Critical check**:
**Use Printery DPI Checker**:
1. DPI Checker tab
2. Click "Check All Images"
3. Review results
**All images should be**: ≥ 300 DPI ✓
**If any fail**:
* Replace with higher resolution
* Resize smaller in design
* Remove if not critical
**Manual calculation**:
```
Effective DPI = Image pixels ÷ Print inches
Example:
1200px image printed at 4"
= 1200 ÷ 4 = 300 DPI ✓
```
**⚠️ Second most common issue**: Low-res images
**Minimum sizes**:
* Body text: 9-10pt minimum
* Fine print: 7-8pt absolute minimum
* Headlines: 18pt+ for impact
**Check**:
* All text readable at actual size
* No text smaller than 7pt
* High contrast with background
**Test**:
* View at 100% (actual size)
* Print test on office printer
* Can you read everything easily?
**Common issue**: Text too small on business cards
**Ensure**:
* All fonts will be embedded in PDF
* No missing fonts
**In Printery**:
* Export tab → Embed Fonts: ✓ Yes (subset)
**Verify in PDF**:
* File → Properties → Fonts
* All fonts listed with "(Embedded Subset)" ✓
**Why critical**: Missing fonts = wrong typeface = broken layout
**Check**:
* CMYK conversion enabled
* Correct ICC profile selected
* Spot colors configured (if applicable)
* No RGB-only mode
**In Printery**:
* Color tab → Convert to CMYK: ✓
* ICC Profile: ISO Coated v2 300% (or specified)
**Verify**:
* Soft proof if available
* Colors look reasonable in CMYK
**Accept**: Some shift from RGB is normal
**Check**:
* Text uses pure black (K100)
* Large areas use rich black
* Auto black handling enabled
**In Printery**:
* Color tab → Black Handling: Automatic ✓
**Visual check**:
* Text should be sharp, pure black
* Large backgrounds deep, rich black
**See**: [Black Handling Guide](/color/black-handling)
**Check for**:
* Unwanted overlaps
* Hidden elements
* Duplicated content
* Off-canvas objects
**Clean up**:
* Delete hidden layers
* Remove duplicates
* Organize layer structure
**Why**: Reduces file size, prevents errors
### Technical Specifications
**Check**:
* PDF format (not JPG, PNG)
* PDF/X-1a for professional printing
* All pages included
**In Printery**:
* Export tab → Format: PDF/X-1a ✓
**Verify**:
* Open PDF
* File → Properties → Description
* PDF version and standard shown
**Standard**: PDF/X-1a for most printing
**Check**:
* Export DPI: 300
**In Printery**:
* Export tab → DPI: 300 ✓
**Exception**: Large format far viewing (150-200 OK)
**Verify**:
* Zoom in PDF to 400%
* Text should be sharp
* Images clear
**Standard**: Always 300 DPI unless specified
**Check**:
* Compression: 85% (standard)
* Or 95% (high quality)
* Not too low (\< 75%)
**Balance**:
* Quality vs file size
* 85% is sweet spot
**High quality work**: 95% compression
**File size limits**: Printer may have max (often 50-100MB)
**If using PDF/X-1a**:
* Transparency must be flattened
* Auto-enabled in Printery
**Check**:
* Export tab → Flatten Transparency: ✓
**Why**: PDF/X-1a doesn't support live transparency
**Alternative**: PDF/X-3 if transparency needed
**Check**:
* Auto black overprint enabled
* No unwanted overprints
**In Printery**:
* Export tab → Overprint Black: ✓ Automatic
**Verify in PDF** (Adobe Acrobat):
* View → Overprint Preview
* Check appearance
**See**: [Overprint Guide](/color/overprint)
### PDF Verification
**Test**:
* Open exported PDF
* No errors on opening
* All pages load
**If errors**: Re-export
**Viewer**: Adobe Acrobat Reader (free) or Pro
**Visual check**:
* Open PDF
* Crop marks at all 4 corners ✓
* Clear and readable
* Outside design area
**If missing**: Re-export with crop marks enabled
**Visual check**:
* Zoom to edges
* Design extends to page edge
* No white borders visible
**Page size**:
* Should be larger than trim size
* Example: 3.75" × 2.25" (not 3.5" × 2")
**If missing**: Design doesn't extend to bleed, fix and re-export
**Test**:
* Zoom to 200-400%
* Text should be crisp, clean edges
* No pixelation
**If blurry**:
* Check DPI setting
* Ensure fonts embedded
* Re-export if needed
**All text types**: Headlines, body, fine print
**Test**:
* Zoom to 200-400%
* Images should be clear
* No visible pixels or blockiness
**If pixelated**:
* Image below 300 DPI
* Replace with higher resolution
* Re-export
**Check all images**: Especially photos
**Soft proof** (if available):
* View → Proof Setup → Custom
* Select CMYK profile
* Enable "Simulate Paper Color"
**Check**:
* Major color shifts?
* Acceptable appearance?
**Remember**: Screen ≠ print (soft proof is approximate)
**Best check**: Physical proof
**Check**:
* Not too large (> 100MB may be issue)
* Not suspiciously small (may indicate problems)
**Typical sizes**:
* Business card: 1-5 MB
* Flyer: 3-10 MB
* Brochure (8 pages): 10-30 MB
* Catalog (50+ pages): 30-100 MB
**Too large**: Increase compression or optimize images
**Too small**: May be missing content or wrong DPI
## Quick 5-Minute Check
**If short on time**, minimum checks:
1. **Open PDF**: Opens without errors ✓
2. **Spell check**: No typos in visible text ✓
3. **Contact info**: Phone/email/website correct ✓
4. **Crop marks**: Visible at corners ✓
5. **Zoom in**: Text and images sharp ✓
**Better than**: No check at all
**But**: Full checklist recommended
## Preflight Tools
### Printery DPI Checker
In Printery plugin → DPI Checker tab
Click "Check All Images"
Wait for analysis
**Green**: All images ≥ 300 DPI ✓
**Yellow/Red**: Some images below 300 DPI
List shows:
* Image name
* Effective DPI
* Status
For low-res images:
* Replace with higher resolution
* Resize smaller in design
* Re-check until all green
### Adobe Acrobat Preflight
**If you have Acrobat Pro**:
File → Open → Select your PDF
Tools → Print Production → Preflight
Or: `Ctrl/Cmd + Shift + X`
**Choose**:
* "Digital Print (P-SL)" or
* "PDF/X-1a compliance" or
* Custom profile from printer
Click "Analyze"
**Green checkmarks**: Pass ✓
**Yellow warnings**: Review
**Red errors**: Must fix
Click items for details
Optional: Create PDF report
Documents issues found
Share with printer if needed
## Common Issues & Fixes
### Issue 1: Low-Resolution Images
**Problem**: Images below 300 DPI
**Detection**: DPI Checker shows red/yellow
**Fix**:
1. Find higher resolution version of image
2. Replace in Figma
3. Re-export
4. Re-check DPI
**Prevention**: Only use high-res images from start
***
### Issue 2: Text Cut Off at Edges
**Problem**: Important text too close to trim
**Detection**: Visual check, content near edges
**Fix**:
1. Move text inside safety zone (0.25" from trim)
2. Reduce text size if needed
3. Reorganize layout
**Prevention**: Use safety zone guides from start
***
### Issue 3: Missing Bleed
**Problem**: White gaps at edges after cutting
**Detection**: Design doesn't extend to frame edges
**Fix**:
1. Extend backgrounds to full frame size
2. Ensure all edge elements reach bleed
3. Re-export
**Prevention**: Design with bleed from beginning
***
### Issue 4: Wrong Dimensions
**Problem**: Frame size incorrect
**Detection**: Measure frame in Figma
**Fix**:
1. Create new frame with correct size
2. Copy design into new frame
3. Adjust as needed
4. Re-export
**Prevention**: Confirm specs before starting
***
### Issue 5: Fonts Not Embedded
**Problem**: PDF missing font data
**Detection**: PDF properties show fonts not embedded
**Fix**:
1. Enable font embedding in export settings
2. Re-export PDF
3. Verify fonts embedded in PDF properties
**Prevention**: Always enable font embedding
## Printer-Specific Checks
### Before Submitting to Printer
**Verify you have**:
* [ ] Printer's specifications document
* [ ] Correct ICC profile (if specified)
* [ ] File format requirements (PDF/X-1a usually)
* [ ] File naming conventions
* [ ] Delivery method (upload, email, etc.)
**Communicate**:
* [ ] Quantity
* [ ] Paper type
* [ ] Finish (gloss, matte, etc.)
* [ ] Any special requirements
* [ ] Timeline
**Ask if unsure**:
* Acceptable file size limits
* Crop marks needed?
* Color mode (CMYK, RGB+profile, spot colors)
* Proof options available
## Final Approval Checklist
**Before clicking "Send"**:
### Design Review
* [ ] Spelling checked (multiple times)
* [ ] Contact information verified
* [ ] Dates/times correct
* [ ] All content accurate and final
* [ ] Client/stakeholder approved design
### Technical Review
* [ ] Document size correct (with bleed)
* [ ] All images ≥ 300 DPI
* [ ] Text readable (minimum sizes met)
* [ ] Fonts embedded
* [ ] Colors converted to CMYK
* [ ] ICC profile correct
* [ ] Black handling configured
* [ ] Resolution 300 DPI
* [ ] PDF format correct (PDF/X-1a)
### Export Verification
* [ ] PDF opens without errors
* [ ] Crop marks visible
* [ ] Bleed present
* [ ] Text sharp when zoomed
* [ ] Images clear when zoomed
* [ ] File size appropriate
* [ ] All pages included (if multi-page)
### Pre-Production
* [ ] Physical proof ordered (recommended)
* [ ] Proof reviewed and approved
* [ ] Printer specifications met
* [ ] Quantity confirmed
* [ ] Timeline confirmed
* [ ] Payment arranged
**All checked?** ✅ **Ready to print!**
## Emergency Fixes
**If you find an error after submitting**:
**Contact printer IMMEDIATELY**:
* Explain the error
* Provide corrected file
* Ask if production started
**Before production starts**: Usually can swap file
**After production starts**: May incur fees or have to accept error
**Prevention**: Thorough preflight before submitting!
## Learn More
Complete workflow guide
Understanding image quality
Printer communication
Troubleshooting guide
***
**The Cost of Skipping Preflight**: 10 minutes of checking can save \$1000+ in reprints. Always preflight!
# Working with Printers
Source: https://docs.printery.app/tutorials/working-with-printers
How to communicate effectively with print shops for best results
## Overview
Working with printers effectively can mean the difference between a smooth process and a nightmare. This guide helps you communicate professionally and get the results you want.
**Key Principle**: Printers are your partners, not adversaries. Clear communication = better results.
## Finding the Right Printer
### Types of Printers
**Characteristics**:
* Physical location nearby
* Face-to-face interaction
* Quick turnaround possible
* Personal service
**Pros**:
* Easy communication
* Can see samples in person
* Support local business
* Immediate pickup
**Cons**:
* May cost more
* Limited specialty services
* Smaller equipment
**Best for**: Urgent jobs, complex projects needing consultation, building relationships
**Examples**: Moo, Vistaprint, GotPrint, etc.
**Characteristics**:
* Web-based ordering
* Automated systems
* Bulk pricing
* Shipping required
**Pros**:
* Often cheaper
* Easy ordering 24/7
* Standardized processes
* Wide service area
**Cons**:
* Less personal service
* Shipping time + cost
* Harder to resolve issues
**Best for**: Standard jobs, bulk orders, budget-conscious
**Examples**: Packaging, large format, textile, etc.
**Characteristics**:
* Specialized equipment
* Expert knowledge
* Custom work
**Pros**:
* High quality in specialty
* Expertise
* Unique capabilities
**Cons**:
* Higher cost
* Longer lead times
* May have minimums
**Best for**: Specialty projects (packaging, large format, unusual materials)
**Who**: Printers serving other printers/designers
**Characteristics**:
* No branding on product
* Wholesale pricing
* Professional-grade quality
**Pros**:
* Lower cost
* High quality
* Good for resellers
**Cons**:
* Often higher minimums
* Less hand-holding
* Assumes you know specs
**Best for**: Designers/agencies doing client work
### Evaluating Printers
**Request**:
* Physical samples of their work
* Similar projects to yours
* Different paper stocks/finishes
**Check**:
* Print quality (sharp text, clear images)
* Color accuracy
* Finishing quality
* Consistency
**Red flags**:
* Won't provide samples
* Low quality work
* Inconsistent results
**Test**:
* How quickly do they respond?
* Do they answer questions fully?
* Are they helpful or dismissive?
**Good signs**:
* Quick responses (\< 24 hours)
* Detailed answers
* Proactive suggestions
**Red flags**:
* Slow responses
* Vague answers
* Defensive attitude
**Ask for**:
* Detailed quote
* Breakdown of costs
* Setup fees
* Shipping costs
**Compare**:
* Get 2-3 quotes
* Compare apples to apples
* Consider value, not just price
**Red flags**:
* Hidden fees
* Won't provide quote
* Pressure tactics
**Verify**:
* Equipment type (offset, digital, large format)
* Maximum/minimum sizes
* Paper stock options
* Special finishing (UV, foil, etc.)
**Match**: Capabilities to your needs
**Ask**:
* "Can you handle \[your specific requirement]?"
* "What's your recommended approach for \[project]?"
**Check**:
* Google reviews
* Social media
* Ask for references
**Look for**:
* Consistent quality
* Good service
* Problem resolution
**Red flags**:
* Many negative reviews
* Unresolved complaints
* Defensive responses to criticism
## Initial Communication
### First Contact
**What to include in initial email/call**:
```
Subject: Quote Request - [Project Type] for [Company/Event]
Hello,
I'm looking for a quote on [project description]:
Project: Business cards
Quantity: 500
Size: 3.5" × 2" (US standard)
Sides: Double-sided
Paper: 350gsm coated cardstock (or your recommendation)
Finish: Matte laminate
Special requirements: None
Timeline: Needed by [date]
Questions:
1. What's your recommended paper/finish for this?
2. Do you offer physical proofs? Cost?
3. What file format do you prefer?
4. What ICC profile should I use?
5. Estimated turnaround time?
I can provide print-ready PDF files.
Looking forward to your quote.
Best regards,
[Your Name]
[Contact Information]
```
**This shows**:
* You're organized
* You know basic specs
* You're flexible to recommendations
* You're serious
### Questions to Ask
**Ask**:
* Preferred file format? (PDF/X-1a, PDF/X-3, etc.)
* Color mode? (CMYK, RGB+profile, spot colors)
* ICC profile? (ISO Coated v2, SWOP, custom)
* Resolution? (300 DPI standard)
* Bleed amount? (0.125" / 3mm standard)
* Maximum file size?
**Why**: Ensures you provide correct files
**Get in writing**: Save for reference
**Ask**:
* What paper weights/types available?
* Coated vs uncoated options?
* Can I see/feel samples?
* What do you recommend for this project?
* Any eco-friendly options?
**Samples**: Request physical samples
**Recommendation**: Many printers have good suggestions
**Ask**:
* What finishes are available? (gloss, matte, UV, etc.)
* Cost difference for each?
* Which do you recommend?
* Any specialty finishes? (foil, emboss, etc.)
**Samples**: See examples of each finish
**Budget**: Get cost breakdown
**Ask**:
* Do you offer physical proofs?
* What's the cost?
* Turnaround time for proof?
* Digital proof available?
**Recommendation**: Always get physical proof for important jobs
**Budget**: Factor proof cost into budget
**Ask**:
* Total cost including all fees?
* Quantity discounts?
* Rush options available? Cost?
* Payment terms?
* When will it be ready?
* Shipping cost/time?
**Get detailed quote**: Written, itemized
**Clarify**: No surprise fees
**Ask**:
* Reprint policy if errors?
* Who's responsible for file errors vs print errors?
* Cancellation policy?
* Satisfaction guarantee?
**Understand**: Before committing
**In writing**: Get policies documented
## Submitting Files
### Preparing Your Submission
**Good naming**:
```
✓ BusinessCard_CompanyName_Front_FINAL.pdf
✓ Brochure_ClientName_Inside_v3.pdf
✓ Poster_18x24_EventName_2024.pdf
```
**Bad naming**:
```
✗ untitled.pdf
✗ design-final-FINAL-v2 (2).pdf
✗ Figma Export 1.pdf
```
**Include**:
* Project type
* Client/company name
* Version (if applicable)
* Date (YYYY-MM-DD format)
**Clear**: What it is at a glance
**If multiple files**:
```
📁 BusinessCard_JohnDoe/
├─ BusinessCard_Front_FINAL.pdf
├─ BusinessCard_Back_FINAL.pdf
└─ Specifications.txt
```
**Include specifications file**:
```
Project: Business Cards
Quantity: 500
Size: 3.5" × 2"
Paper: 350gsm coated
Finish: Matte
Files: Front and Back (2 PDFs)
Bleed: 0.125" included
Notes: [Any special instructions]
```
**Helps**: Printer process correctly
**Template**:
```
Subject: Final Files - [Project Name] - [Your Company]
Hello [Printer Contact],
Attached are the final print-ready files for [project]:
Files:
- BusinessCard_Front_FINAL.pdf
- BusinessCard_Back_FINAL.pdf
Specifications (as quoted):
- Quantity: 500
- Size: 3.5" × 2"
- Paper: 350gsm coated cardstock
- Finish: Matte laminate
- Bleed: 0.125" (3mm) included in files
- Color: CMYK, ISO Coated v2 300%
Please confirm receipt and let me know:
1. Estimated production start date
2. Estimated completion date
3. Any issues with the files
I would like to order a physical proof before production.
Thank you,
[Name]
[Contact]
```
**Professional**: Clear communication
**Confirmation**: Ask for acknowledgment
**Small files (\< 10 MB)**:
* Email attachment ✓
**Medium files (10-50 MB)**:
* WeTransfer (free)
* Dropbox link
* Google Drive link
**Large files (> 50 MB)**:
* Printer's FTP server
* File transfer service
* Physical USB drive (local printer)
**Never**:
* Low-res preview files
* Compressed/zipped PDFs (quality loss)
* Wrong version
**Double-check**: Correct file before sending
### What Printers Need to Know
**Always communicate**:
1. **Quantity**: Exact number needed
2. **Size**: Final dimensions (trim size)
3. **Sides**: Single or double-sided
4. **Paper**: Weight, type, finish
5. **Color**: CMYK, spot colors, special inks
6. **Finishing**: Coating, trimming, folding, etc.
7. **Timeline**: When you need it
8. **Shipping**: Address and method
9. **Proof**: Whether you want one
10. **Budget**: If cost is a concern
**The more details, the better!**
## During Production
### Proof Review
**Digital proof**:
* PDF for layout check
* NOT color-accurate
**Physical proof**:
* Actual printed sample
* Correct colors, paper, finish
* What final will look like
**Review promptly**: Don't delay production
**Verify**:
* Spelling and text (one more time!)
* Colors acceptable
* Images clear and sharp
* Size correct
* Nothing cut off
* Finish as expected
* Overall quality good
**Take your time**: This is last chance to fix
**In good lighting**: Natural light best
**If problems**:
```
Hi [Printer],
I've reviewed the proof. I found a few issues:
1. Color: The blue (logo) is darker than expected.
Can we brighten it slightly?
2. Text: There's a typo on line 3: "teh" should be "the"
(My error - can we fix this?)
3. Image: The photo looks slightly blurry.
I'll provide a higher resolution version.
How should we proceed? Can I submit corrected
files for a new proof?
Thank you,
[Name]
```
**Be specific**: Point out exact issues
**Take responsibility**: If your error
**Ask solution**: How to fix
**If acceptable**:
```
Proof approved! Please proceed with production.
```
**If changes needed**:
```
Please hold production. I'll provide corrected
files by [date]. Request new proof after changes.
```
**Clear instruction**: No ambiguity
**Sign off**: Written approval
### Status Updates
**Stay in touch**:
**Ask for updates**:
* When did production start?
* Estimated completion?
* Any issues?
**Frequency**:
* Major projects: Every few days
* Rush jobs: Daily
* Standard: Weekly check-in
**Be reasonable**: Don't pester, but stay informed
## Problem Resolution
### Common Issues
**Printer says**: "We can't use this file"
**Reasons**:
* Wrong format
* Too low resolution
* Missing fonts
* Wrong color mode
* File corrupted
**Response**:
```
Can you specify what needs to be corrected?
- What format do you need?
- What's wrong with the file?
- Can you provide your preferred specs?
I'll fix and resubmit promptly.
```
**Fix**: Address issues, resubmit
**Learn**: For next time
**You**: "Colors look wrong!"
**Reality check**:
* Screen ≠ print (always)
* Some shift is normal
* Paper affects color
**Communication**:
```
The blue appears duller than expected.
Is this normal for CMYK conversion?
Alternatives:
- Can we adjust the cyan/magenta levels?
- Should I use a Pantone spot color?
- Can we try a different paper?
```
**Professional**: Understand limitations
**Solution-oriented**: Work together
**Problems**:
* Blurry images
* Misaligned colors
* Cutting errors
* Physical defects
**Document**:
* Take photos
* Describe specific issues
* Reference proof (if approved)
**Communication**:
```
I received the order. There are quality issues:
1. [Describe problem]
2. [Photo attached]
This doesn't match the approved proof.
Can we discuss a resolution? Reprint?
```
**Reasonable**: Most printers will fix legitimate errors
**Responsibility**: Clarify who's at fault (you vs printer)
**Printer**: "It's not ready yet"
**Response**:
```
I understand delays happen. Can you provide:
- Updated estimated completion
- Reason for delay
- Can this be expedited if I pay rush fee?
I need this by [hard deadline]. Let me know
what's possible.
```
**Be firm but fair**: Understand sometimes delays unavoidable
**Alternatives**: Rush fee, partial delivery, other options
### When Things Go Wrong
**Whose fault**:
**Your responsibility**:
* File errors (typos, wrong size, low-res)
* Design issues
* Wrong specifications provided
**Printer's responsibility**:
* Print quality issues
* Cutting/finishing errors
* Color significantly off from proof
* Damaged products
**Shared**: Miscommunication (both should clarify)
**Resolution approaches**:
**Your error**:
* Pay for reprint
* Accept discounted rate if printer generous
* Learn lesson
**Printer's error**:
* Request free reprint
* Or refund/credit
* Reasonable compensation
**Shared error**:
* Split cost
* Compromise
* Good faith resolution
**Professional approach**:
* Stay calm
* Document everything
* Communicate clearly
* Seek fair solution
* Maintain relationship if possible
## Building Relationships
### Long-Term Partnership
**Benefits of good relationship**:
* Better pricing
* Priority scheduling
* Advice and recommendations
* Flexibility on errors
* Trust
**How to build**:
1. **Be professional**:
* Submit correct files
* Pay on time
* Communicate clearly
* Meet deadlines
2. **Show appreciation**:
* Thank them for good work
* Provide feedback
* Refer others
* Repeat business
3. **Be reasonable**:
* Understand limitations
* Don't demand impossible
* Accept normal variation
* Pay fair prices
4. **Communicate**:
* Keep them updated
* Ask questions
* Provide feedback
* Address issues calmly
**Result**: Preferred customer status
### Feedback
**After project**:
```
Hi [Printer],
Just wanted to follow up - the business cards
turned out great! Quality is excellent and my
client is very happy.
Thanks for the quick turnaround and helpful
suggestions on paper stock.
I'll definitely be back for future projects.
Best,
[Name]
```
**Positive feedback**:
* Builds relationship
* They remember you
* Encourages good service
**Constructive feedback**:
```
Overall quality was good, but I noticed [issue].
For future projects, can we [suggestion]?
Thanks for your work on this!
```
**Improves**: Future collaboration
## Red Flags
**Warning signs to watch for**:
* ⚠️ Won't provide samples or references
* ⚠️ Unclear or no written quotes
* ⚠️ Pressure to pay upfront without proof
* ⚠️ Can't answer technical questions
* ⚠️ Defensive about their process
* ⚠️ Won't guarantee quality
* ⚠️ Poor communication
* ⚠️ Too-good-to-be-true pricing
* ⚠️ No physical location or verifiable business
* ⚠️ Won't do test/proof prints
**If multiple red flags**: Find different printer
## Communication Checklist
**Before submitting**:
* [ ] Got printer specifications in writing
* [ ] Clarified file requirements
* [ ] Received detailed quote
* [ ] Understand policies (reprint, refund)
* [ ] Know timeline
* [ ] Confirmed proof process
**When submitting**:
* [ ] Files named clearly
* [ ] Specifications document included
* [ ] Contact information provided
* [ ] Requested confirmation
**During production**:
* [ ] Reviewed proof thoroughly
* [ ] Communicated approval/changes clearly
* [ ] Asked for status updates
* [ ] Stayed accessible for questions
**After delivery**:
* [ ] Inspected product quality
* [ ] Provided feedback
* [ ] Paid promptly
* [ ] Addressed any issues professionally
## Learn More
Prepare perfect files
Complete workflow
Manage color expectations
Common questions answered
***
**Golden Rule**: Treat your printer as a partner, not a vendor. Good relationships lead to better service, pricing, and results!
# Booklets & Catalogs
Source: https://docs.printery.app/use-cases/booklets
Create multi-page bound documents from design to print
## Project Overview
Booklets and catalogs are multi-page documents bound together, ranging from simple 8-page saddle-stitch booklets to complex 100+ page perfect-bound catalogs.
**Time to Complete**: 2-8 hours (depending on page count)
**Difficulty**: Intermediate to Advanced
## Binding Types
**Method**: Folded sheets stapled through the spine
**Page count**: 8-64 pages (divisible by 4)
**Characteristics**:
* Lays flat when open
* Economical
* Fast production
* Limited page count
**Best for**:
* Booklets (8-32 pages)
* Programs
* Catalogs (small)
* Magazines (thin)
**Example sizes**:
* 8 pages (2 sheets)
* 16 pages (4 sheets)
* 32 pages (8 sheets)
✅ **Most common for booklets**
**Method**: Pages glued to spine cover
**Page count**: 28+ pages (usually 48-300)
**Characteristics**:
* Looks like paperback book
* Square spine
* More durable
* Higher cost
**Best for**:
* Catalogs (large)
* Manuals
* Reports
* Magazines (thick)
* Books
**Minimum**: Usually 28-32 pages (depends on printer)
**Method**: Wire or plastic coil through punched holes
**Page count**: Any (usually 20-200)
**Characteristics**:
* Lays completely flat
* 360° fold-back
* Very durable
* Premium appearance
**Best for**:
* Manuals
* Workbooks
* Cookbooks
* Planners
* Presentations
**Cost**: Higher than saddle-stitch
**Method**: Corner or side staples
**Page count**: Any (usually 5-50)
**Characteristics**:
* Simple binding
* Very economical
* Not very durable
**Best for**:
* Internal documents
* Manuals
* Reports
* Low-budget projects
**Rarely used** for customer-facing materials
## Page Count Rules
### Saddle-Stitch
**Must be divisible by 4**:
* 4 pages (1 sheet, front+back)
* 8 pages (2 sheets)
* 12 pages (3 sheets)
* 16 pages (4 sheets)
* 20 pages (5 sheets)
* 24 pages (6 sheets)
* etc.
**Why**: Each sheet = 4 pages (front and back of folded sheet)
**Maximum**: Usually 64 pages (paper thickness limits)
**Example**:
```
1 sheet folded in half:
Outside: Page 1 | Page 4
Inside: Page 2 | Page 3
= 4 pages total
```
### Perfect Bound
**Minimum**: 28-32 pages (varies by printer)
**Maximum**: 300+ pages
**Divisible by 2**: Front and back of each sheet
**Spine width calculation**:
```
Spine width = (# of pages ÷ 2) × paper thickness
Example:
100 pages, 100 lb text paper (0.0045" thick)
= (100 ÷ 2) × 0.0045"
= 50 × 0.0045"
= 0.225" spine width
```
**Ask printer** for exact spine width
## Standard Booklet Sizes
### Common Finished Sizes
| Size | Dimensions | Flat Sheet | Use Case |
| --------------- | ------------- | ---------- | ----------------------- |
| **Half Letter** | 5.5" × 8.5" | 11" × 8.5" | Programs, booklets |
| **A5** | 148mm × 210mm | A4 | International standard |
| **6×9"** | 6" × 9" | 12" × 9" | Books, manuals |
| **Letter** | 8.5" × 11" | 17" × 11" | Catalogs, magazines |
| **A4** | 210mm × 297mm | A3 | International magazines |
| **Square** | 8" × 8" | 16" × 8" | Photo books, portfolios |
## Document Setup for Booklets
### Page Spreads
**What**: Pages as reader sees them
**Layout**:
```
Page 2 | Page 3
Page 4 | Page 5
Page 6 | Page 7
```
**When to design this way**:
* Easier to visualize final product
* See how spreads look together
* Design across pages
**But**: Must convert to printer spreads later
**What**: Pages arranged for printing
**Layout** (for saddle-stitch):
```
Outside of sheet 1:
Page 8 | Page 1
Inside of sheet 1:
Page 2 | Page 7
Outside of sheet 2:
Page 6 | Page 3
Inside of sheet 2:
Page 4 | Page 5
```
**When needed**:
* Final print files
* Self-printing
* Some print-on-demand services
**Printer usually handles**: Commercial printers impose automatically
**What**: Each page separate
**Layout**:
```
Page 1
Page 2
Page 3
Page 4
...
```
**When to use**:
* Submitting to commercial printers
* Perfect bound books
* Digital printing services
✅ **Recommended for most projects**
**Printer handles**: Imposition and arrangement
## Critical Margins & Gutters
### Inside (Binding) Margin
**The binding edge needs extra space**:
| Binding Type | Inside Margin | Why |
| ----------------- | ------------- | ----------------------- |
| **Saddle-Stitch** | 0.5" (12mm) | Allows for staples |
| **Perfect Bound** | 0.75" (18mm) | Content hidden in spine |
| **Wire-O** | 0.75" (18mm) | Holes punch through |
| **Minimum** | 0.375" (9mm) | Absolute minimum |
**Outside margins**: Can be smaller (0.375" / 9mm)
**Example for 8.5×11" booklet**:
```
Top: 0.5"
Outside: 0.375"
Bottom: 0.5"
Inside (binding): 0.75" ← Larger!
```
### Creep / Shingling
**Problem**: Inner pages in thick saddle-stitch booklets shift outward
**When it happens**: Thick saddle-stitch booklets (20+ pages)
**Effect**: Inner pages protrude beyond outer pages when folded
**Visual**:
```
Side view of closed booklet:
| ← Outer page (cover)
|| ← Middle pages
||| ← Inner pages (stick out more)
```
**Result**: Inner pages get trimmed more
**Content near edge**: May be cut off
**Solution**: Progressively adjust inside margins
**Example** (32-page booklet):
* Pages 1-4 (outermost): 0.5" inside margin
* Pages 5-12: 0.5625" inside margin
* Pages 13-20: 0.625" inside margin
* Pages 21-28: 0.6875" inside margin
* Pages 29-32 (innermost): 0.75" inside margin
**Auto-calculation**: Some software does this
**Manual**: Adjust per page in Figma
**When needed**: Booklets > 24 pages, thick paper
**Ask your printer**:
* Do they compensate for creep?
* Should you adjust margins?
* Or will they handle it?
**Commercial printers**: Often handle automatically
**Self-printing**: You must account for it
**Simple solution**: Use generous inside margins (0.75"+)
## Page Numbering
### Placement
**Standard positions**:
* **Bottom center**: Most common
* **Bottom outside corner**: Also common
* **Top outside corner**: Magazines, catalogs
**Margins**: At least 0.375" from trim edge
**Size**: 8-10pt (readable but unobtrusive)
### Numbering Style
**Start**: Page 1 (first content page)
**Front matter**: Often lowercase Roman numerals (i, ii, iii)
**Body**: Arabic numerals (1, 2, 3, ...)
**Example**:
```
Cover: (no number)
Inside cover: (no number)
Intro: i
Contents: ii
Chapter 1: 1
Chapter 2: 2
...
```
**All pages numbered**: 1, 2, 3, ...
**Includes**: Everything from page 1
**Simpler**: For most booklets/catalogs
**When to skip**:
* Photo books
* Artistic publications
* Very short booklets (\< 8 pages)
**Usually include**: For utility (catalogs, manuals)
## Step-by-Step: 16-Page Booklet
### 1. Plan Your Content
**Count your content** → Round up to multiple of 4
**Example**:
* Cover: 1 page
* Intro: 1 page
* Content: 10 pages
* Contact: 1 page
* Total: 13 pages → Round up to 16 pages
**Add**: Blank pages or additional content to reach 16
**List what goes on each page**:
```
Page 1: Front cover
Page 2: Inside front cover / Table of contents
Page 3: Introduction
Pages 4-13: Main content
Page 14: Additional info
Page 15: Contact / Credits
Page 16: Back cover
```
**Helps**: Organize content, ensure nothing missed
### 2. Set Up Figma Document
**Example**: 5.5" × 8.5" (half-letter)
**With bleed**: 5.75" × 8.75"
**Each page**: Separate frame
**Frame 1**: "Master - Left Page"
* Size: 5.75" × 8.75"
* Margins: Top 0.5", Outside (left) 0.375", Bottom 0.5", Inside (right) 0.75"
* Guides for margins
* Page number bottom center
**Frame 2**: "Master - Right Page"
* Size: 5.75" × 8.75"
* Margins: Top 0.5", Inside (left) 0.75", Bottom 0.5", Outside (right) 0.375"
* Guides for margins
* Page number bottom center
**Use components**: For consistent margins
**Duplicate master templates**:
* Page 1 (cover): Right page template
* Page 2: Left page template
* Page 3: Right page template
* Page 4: Left page template
* ...continue for all 16 pages
**Name frames**: "Page 01", "Page 02", etc.
**Arrange**: In reading order (left to right, top to bottom)
**All frames**: 5.75" × 8.75"
**Bleed amount**: 0.125" (3mm)
**Trim size**: 5.5" × 8.5"
**Mark with guides**: 0.125" from frame edges
### 3. Design Content
**Elements**:
* Title
* Subtitle
* Author/company
* Image/graphics
* Full bleed background (if desired)
**No** inside margin needed (outside edge of book)
**Follow margins**:
* Respect inside margin (0.75")
* Keep text in safe area
* Page numbers in consistent position
**Spread design**:
* If designing across pages, ensure alignment
* Account for gutter (binding gap)
**Elements**:
* Summary
* Barcode (if needed)
* Contact info
* Continuation of cover design
**No** inside margin needed (outside edge)
### 4. Export for Print
**Check**: Pages arranged 1, 2, 3, ... 16 in Figma
**Reading order**: Top to bottom, left to right
Click first frame, Shift-click last frame
All 16 pages selected
Launch plugin with all pages selected
**Document**:
* Bleed: 0.125" ✓
* Crop marks: Yes ✓
* Multi-page: Single PDF ✓
* Page order: Sequential ✓
**Color**:
* CMYK: Yes ✓
* Profile: ISO Coated v2 ✓
**Export**:
* DPI: 300 ✓
* Compression: 85% ✓
* Format: PDF/X-1a ✓
**Result**: Single PDF with 16 pages
**Page order**: 1, 2, 3, ... 16
**Printer**: Will impose for saddle-stitch binding
**For perfect bound**: Cover may be separate
**Cover dimensions**:
* Width: (Page width × 2) + Spine width + Bleed
* Height: Page height + Bleed
**Example** (100-page 6×9" book, 0.225" spine):
```
Width: (6" × 2) + 0.225" + 0.25" = 12.475"
Height: 9" + 0.25" = 9.25"
```
**Layout**: Front cover | Spine | Back cover
**Ask printer**: For exact spine width and template
## Paper & Binding Options
### Interior Pages - Paper Weight
**Type**: Lightweight
**Characteristics**:
* Thin, lightweight
* Economical
* Standard for books
**Best for**: Books, magazines, high page count
**Opacity**: May show through (check opacity rating)
**Type**: Medium weight
**Characteristics**:
* Good opacity
* Professional feel
* Not too thick
✅ **Most common for booklets**
**Best for**: Catalogs, brochures, programs
**Type**: Heavy weight
**Characteristics**:
* Premium feel
* Excellent opacity
* Thicker booklet
**Best for**: High-end catalogs, portfolios
**Limit**: Page count (too thick for saddle-stitch beyond \~32 pages)
### Cover - Paper Weight
**Type**: Standard cover weight
**Best for**: Most booklets and catalogs
**Characteristics**: Sturdy, professional
✅ **Standard choice**
**Type**: Heavy cover
**Best for**: Premium booklets
**Characteristics**: Very thick, luxury feel
**Cost**: Higher
## Perfect-Bound Specific Considerations
### Spine Design
**Calculate**:
```
Spine width (inches) = (Page count ÷ 2) × Paper thickness (inches)
```
**Example** (100 pages, 80 lb text = 0.0045"):
```
(100 ÷ 2) × 0.0045" = 0.225"
```
**Get from printer**: Exact paper thickness
**Include**:
* Title (vertical or horizontal)
* Author/company
* Logo (optional)
**Minimum spine width**: 0.125" (3mm) for text
**Thin spines** (\< 0.125"): May not have room for text
**Orientation**:
* Vertical (most common): Read from bottom to top
* Horizontal: For very thick books
**Problem**: Spine position can shift slightly (±1/16")
**Solution**:
* Keep important spine text centered
* Allow ±1/16" tolerance
* Avoid precise alignment requirements
**Critical**: Logo or text should have safety margin
## Pricing & Ordering
### Cost Factors
| Factor | Impact | Notes |
| ----------------- | ---------- | ----------------------------- |
| **Page count** | High | More pages = more cost |
| **Quantity** | High | Bulk discounts significant |
| **Binding type** | Medium | Perfect bound > Saddle-stitch |
| **Paper quality** | Medium | Premium paper costs more |
| **Cover finish** | Low-Medium | Gloss/matte/UV coating |
| **Color** | Medium | Full color > B\&W |
### Typical Pricing (16-page saddle-stitch booklet, 8.5×11")
| Quantity | Unit Cost | Total |
| -------- | --------- | ----------- |
| 100 | \$3-6 | \$300-600 |
| 250 | \$2-4 | \$500-1000 |
| 500 | \$1.50-3 | \$750-1500 |
| 1000 | \$1-2 | \$1000-2000 |
## Booklet Checklist
Before sending to print:
* [ ] **Page count correct**: Divisible by 4 (saddle-stitch) or meets minimum (perfect bound)
* [ ] **All pages designed**: No blank pages unless intentional
* [ ] **Margins respected**: Larger inside margin (0.75"+)
* [ ] **Bleed on all pages**: 0.125" (3mm)
* [ ] **Page numbers**: Consistent and correct
* [ ] **Images 300 DPI**: All images high resolution
* [ ] **Text readable**: Minimum 9pt for body text
* [ ] **Proofread**: Spelling, grammar, accuracy
* [ ] **PDF exported**: All pages in single PDF, correct order
* [ ] **Crop marks**: Present on all pages
* [ ] **Printer specs confirmed**: Binding type, paper, spine width (if perfect bound)
* [ ] **Physical proof ordered**: Test print before large run
## Learn More
Page setup and sequencing
Folded multi-panel designs
PDF export configuration
Professional design workflow
***
**Pro Tip**: For your first booklet, start small (8-16 pages). Master the basics before tackling 100+ page catalogs!
# Brochures
Source: https://docs.printery.app/use-cases/brochures
Create professional multi-fold brochures from start to finish
## Project Overview
Brochures are versatile marketing tools that fold for easy distribution. This guide covers tri-fold, bi-fold, and other common brochure formats.
**Time to Complete**: 1-3 hours (design + setup)
**Difficulty**: Intermediate
## Common Brochure Types
### By Fold Style
**Configuration**: 3 panels, 2 folds
**Flat size**: 8.5" × 11" (letter) or 11" × 8.5" (landscape)
**Folded size**: \~3.67" × 8.5" or \~3.67" × 11"
**Panel layout**:
```
OUTSIDE:
[Panel 1] [Panel 2-Cover] [Panel 3]
INSIDE:
[Panel 4] [Panel 5] [Panel 6]
```
**Best for**: Product info, service brochures, handouts
**Configuration**: 2 panels, 1 fold
**Flat size**: 11" × 17" or 8.5" × 11"
**Folded size**: 8.5" × 11" or 5.5" × 8.5"
**Panel layout**:
```
OUTSIDE:
[Panel 1-Back] [Panel 2-Cover]
INSIDE:
[Panel 3] [Panel 4]
```
**Best for**: Event programs, simple presentations
**Configuration**: 3 panels, 2 folds (accordion-style)
**Flat size**: 8.5" × 11"
**Folded size**: \~3.67" × 8.5"
**Panel layout**:
```
Folds like a 'Z' - alternating directions
[Panel 1] [Panel 2] [Panel 3]
↓ ↑ ↓
```
**Best for**: Step-by-step guides, timelines
**Configuration**: 4 panels, sides fold inward
**Flat size**: 11" × 17" or larger
**Folded size**: \~5.5" × 11"
**Panel layout**:
```
[Left Door] [Inside Left] [Inside Right] [Right Door]
→ ← → ←
```
**Best for**: Premium presentations, reveals
## Standard Tri-Fold Brochure
### Specifications (Letter Size)
| Specification | Value |
| ------------------- | ------------------------------------- |
| **Flat Size** | 8.5" × 11" |
| **Flat with Bleed** | 8.75" × 11.25" |
| **Folded Size** | \~3.67" × 8.5" |
| **Panel Width** | \~3.67" each (may vary slightly) |
| **Bleed** | 0.125" (3mm) all sides |
| **Safety Zone** | 0.25" (6mm) from all edges |
| **Fold Gutter** | 0.0625" (1.5mm) safety from fold line |
| **Resolution** | 300 DPI |
| **Color Mode** | CMYK |
### Panel Dimensions
**Outside (Front)**:
```
┌──────────┬──────────┬──────────┐
│ Panel 1 │ Panel 2 │ Panel 3 │
│ (Inside │ (Front │ (Inside │
│ Right) │ Cover) │ Left) │
│ 3.67" │ 3.67" │ 3.67" │
└──────────┴──────────┴──────────┘
```
**Inside**:
```
┌──────────┬──────────┬──────────┐
│ Panel 4 │ Panel 5 │ Panel 6 │
│ (Inside │ (Inside │ (Back │
│ Left) │ Center) │ Cover) │
│ 3.67" │ 3.67" │ 3.67" │
└──────────┴──────────┴──────────┘
```
**Important**: Panels may be slightly different widths to account for paper thickness
## Panel Content Strategy
### Tri-Fold Content Plan
**Purpose**: Grab attention, convey main message
**Elements**:
* Company logo
* Headline/tagline
* Eye-catching image
* Minimal text
**Size**: 3.67" × 8.5"
**Design tip**: This is what people see first - make it count!
**Example**:
```
[LOGO]
Your Complete Guide
to Home Renovation
[Hero Image]
```
**Purpose**: Introduction, welcome
**Elements**:
* Welcome message
* Overview
* What reader will learn
**Content**: 2-3 paragraphs
**This is**: First thing seen when opened
**Purpose**: Main content
**Elements**:
* Key information
* Product/service details
* Benefits
* Features
* Images/graphics
**Layout**: Can treat as one continuous 7.34" wide space
**Design tip**: Main selling points go here
**Purpose**: Contact and closing
**Elements**:
* Contact information
* Address
* Phone, email, website
* Social media
* QR code
* Map (optional)
**Often**: Space for mailing address (if sending via mail)
**Critical**: Double-check all contact details!
**Purpose**: Additional info, call to action
**Elements**:
* Pricing (if applicable)
* Call to action
* Promotional offer
* Additional details
**Last seen**: Before closing brochure
## Design Considerations
### Fold Lines
**Critical**: Account for fold lines in design
**Keep 0.0625" (1.5mm) clear on each side of fold**
**Why**:
* Text on fold is hard to read
* Fold may crack ink
* Slight misalignment possible
**Example**:
```
Panel 1 | Panel 2 | Panel 3
↔ ↔
safe safe
zone zone
(1.5mm) (1.5mm)
```
**Problem**: Paper thickness affects panel width
**Standard letter tri-fold**:
* Panel 1: 3.625"
* Panel 2: 3.6875"
* Panel 3: 3.625"
**Why different**: Inner panel slightly wider to account for paper wrap
**Most common**: Equal panels (3.67") work fine for standard paper
**Ask printer**: For exact panel widths if using thick stock
**What**: Indentations for easier, cleaner folding
**When needed**:
* Heavy paper (> 100 lb cover)
* Large brochures
* Premium finish
**How**: Printer adds score lines at fold positions
**Cost**: Small additional fee
**Result**: Professional, crisp folds
### Typography
**Recommended**:
* Headline (cover): 24-48pt
* Section headings: 16-24pt
* Body text: 9-12pt
* Fine print: 7-9pt (minimum)
**Test**: Print at actual size - can you read it?
**Problem**: Narrow panels can create awkward line lengths
**Ideal**: 45-75 characters per line
**For \~3.67" panel**:
* Font size: 9-10pt
* Comfortable reading width
**Too narrow**: Use larger font or multi-column
**Tip**: Adjust margins to optimize line length
**Use clear visual hierarchy**:
**Level 1**: Panel headings (largest)
**Level 2**: Section headings (medium)
**Level 3**: Body text (standard)
**Level 4**: Captions, fine print (smallest)
**Consistency**: Same styles across all panels
### Images & Graphics
**Across folds**: Avoid if possible
**Why**:
* Fold interrupts image
* Misalignment visible
* Looks unprofessional
**If necessary**:
* Use low-detail areas for folds
* Test with physical mock-up
**Better**: Keep images within single panels
**Full-bleed backgrounds** work great
**Requirements**:
* Extend to bleed edges
* 300 DPI at full size
* Not too busy (text must be readable)
**Tip**: Use subtle backgrounds for text areas
**All images**: 300 DPI minimum
**Small images**: Can be lower DPI if very small
**Large images**: Must be 300 DPI at printed size
**Check**: Use Printery DPI Checker
## Step-by-Step: Tri-Fold Brochure
### 1. Set Up Document
**Size**: 8.75" × 11.25" (with bleed)
**Name**: "Brochure - Outside"
Press `F` for Frame tool
**This is**: What shows when brochure is closed
**Size**: 8.75" × 11.25" (with bleed)
**Name**: "Brochure - Inside"
Position next to Outside frame
**This is**: What shows when brochure is opened
**For tri-fold** (3 panels):
**Vertical guides at**:
* 0.125" (bleed edge)
* 3.792" (first fold, including bleed)
* 7.458" (second fold, including bleed)
* 8.625" (bleed edge)
**Horizontal guides at**:
* 0.125" (top bleed)
* 11.125" (bottom bleed)
**Safety guides** at:
* 0.375" from all edges (0.25" safety + 0.125" bleed)
**Fold safety** at:
* 0.0625" on each side of fold lines
**Add text labels** (for reference, delete before export):
**Outside**:
* Left: "Panel 1 - Inside Right"
* Center: "Panel 2 - Cover"
* Right: "Panel 3 - Inside Left"
**Inside**:
* Left: "Panel 4 - Inside Left"
* Center: "Panel 5 - Inside Center"
* Right: "Panel 6 - Back"
### 2. Design Content
**Create**:
* Logo (top)
* Headline
* Subheading
* Hero image or graphic
**Keep simple**: This is first impression
**Ensure**: All content in safety zone
**Add**:
* Contact information
* Company details
* Social media
* QR code
* Call to action
**If mailing**: Leave space for address label
**Panel 1 (inside right)**:
* Introduction/welcome
**Panels 4-5 (inside spread)**:
* Main content
* Product/service info
* Benefits and features
**Panel 3 (inside left flap)**:
* Call to action
* Pricing
* Next steps
**Ensure**:
* Consistent fonts across panels
* Consistent colors
* Aligned elements
* Balanced white space
**Use**: Figma components for repeated elements
**Check**:
* No important text on folds
* Images don't cross folds (if possible)
* 0.0625" clear on each side of folds
**Test**: Print and fold a draft
### 3. Prepare for Print
Remove panel number labels used during design
**Verify**:
* All backgrounds extend to edge
* No white gaps
* Design extends to 8.75" × 11.25"
**Check**:
* Spelling and grammar
* Contact information accurate
* Dates correct
* Prices correct
* All content final
**For each frame** (Outside and Inside):
**Document**:
* Bleed: 0.125" ✓
* Crop marks: Yes ✓
* Safety zone: 0.25" ✓
**Color**:
* CMYK: Yes ✓
* Profile: ISO Coated v2 ✓
* Black: Automatic ✓
**Export**:
* DPI: 300 ✓
* Compression: 85% ✓
* Format: PDF/X-1a ✓
**Result**: Two PDFs (Outside, Inside)
**Some printers want**:
* Single PDF with both pages
**Use**: Adobe Acrobat to combine
**Page order**:
* Page 1: Outside
* Page 2: Inside
**Or**: Submit separately (ask printer preference)
**Highly recommended**:
1. Print on regular paper
2. Cut to size
3. Fold as brochure
4. Check panel alignment
5. Verify all content visible
6. Ensure folds in correct places
**Adjust**: If any issues found
## Paper & Printing Options
### Paper Weight
**Type**: Lightweight
**Folds**: Easily without scoring
**Best for**: Simple brochures, mass distribution
**Cost**: Most economical
**Feel**: Standard, somewhat flimsy
**Type**: Medium weight
**Folds**: Well without scoring
**Best for**: Most brochures
✅ **Most common choice**
**Feel**: Professional, substantial
**Type**: Heavy weight
**Folds**: Needs scoring for clean folds
**Best for**: Premium brochures
**Cost**: Higher
**Feel**: Premium, thick
**Note**: Ask printer about scoring
### Finishes
**Surface**: Natural paper texture
**Pros**:
* Easy to write on
* Professional feel
* Less expensive
**Cons**:
* Colors less vibrant
* Absorbs fingerprints
**Best for**: Professional services, eco-brands
**Surface**: Shiny coating
**Pros**:
* Vibrant colors
* Photo-quality
* Eye-catching
**Cons**:
* Shows fingerprints
* Can be glare-y
**Best for**: Retail, photography, vibrant designs
**Surface**: Flat, non-glossy coating
**Pros**:
* Sophisticated
* Good color
* No glare
* Hides fingerprints
**Cons**:
* Slightly more expensive
**Best for**: Corporate, professional
✅ **Popular choice**
**Surface**: Glossy areas on matte base
**Process**: Spot UV highlights
**Effect**: Premium, tactile
**Cost**: Significantly higher
**Best for**: High-end marketing, special occasions
## Common Brochure Mistakes
**Top 10 Brochure Mistakes**:
1. Text on fold lines (hard to read)
2. Images crossing folds (misalignment visible)
3. Wrong panel dimensions (doesn't fold correctly)
4. Content too close to edges (cut off)
5. Inconsistent design across panels
6. Too much text (overwhelms reader)
7. Low-resolution images
8. Wrong page order when printing
9. No physical mock-up (discover issues too late)
10. Incorrect contact information
## Ordering & Pricing
### Quantity Recommendations
| Quantity | Unit Cost | Total (approx) | When to Order |
| -------- | ----------- | -------------- | -------------------- |
| 100 | \$1.50-3.00 | \$150-300 | Small event, testing |
| 250 | \$1.00-2.00 | \$250-500 | Medium distribution |
| 500 | \$0.75-1.50 | \$375-750 | **Most common** |
| 1000 | \$0.50-1.00 | \$500-1000 | Large campaigns |
| 5000+ | \$0.30-0.60 | \$1500-3000 | Mass marketing |
**Cost factors**:
* Paper weight
* Coating/finish
* Quantity (bulk discounts)
* Additional services (scoring, folding)
### What to Tell Your Printer
**Specifications to provide**:
```
Quantity: [500]
Size: Letter tri-fold (8.5" × 11" flat)
Sides: Double-sided (outside + inside)
Paper: 100 lb text, coated
Finish: Matte
Scoring: Yes (2 score lines for tri-fold)
Folding: Finished folded (or deliver flat)
Files: 2 PDFs (Outside, Inside) with 3mm bleed
Timeline: [When needed]
```
## Advanced Brochure Formats
### Multi-Page Saddle-Stitch Brochure
**Configuration**: Multiple sheets folded and stapled
**Common sizes**:
* 8 pages (2 sheets)
* 12 pages (3 sheets)
* 16 pages (4 sheets)
**See**: [Booklets Guide](/use-cases/booklets) for details
### Large Format Brochures
**Sizes**:
* 11" × 17" tri-fold → 5.67" × 11" folded
* 11" × 25.5" tri-fold → 8.5" × 11" folded (oversized)
**Use for**: Real estate, travel, high-impact marketing
### Gate-Fold Premium
**Special features**:
* Doors fold inward
* Reveal center spread
* Premium presentation
**Use for**: Product launches, annual reports, luxury brands
## Brochure Checklist
Before sending to print:
* [ ] **Two PDFs created**: Outside and Inside
* [ ] **Correct dimensions**: 8.75" × 11.25" with bleed
* [ ] **Panel widths correct**: \~3.67" each
* [ ] **Fold lines marked**: Or communicated to printer
* [ ] **Safety zones respected**: 0.25" from edges, 0.0625" from folds
* [ ] **All text readable**: Minimum 8-9pt
* [ ] **Images 300 DPI**: All images high resolution
* [ ] **No content on folds**: Text/images clear of fold lines
* [ ] **Physical mock-up tested**: Printed, cut, folded
* [ ] **Proofread**: All content, contact info, dates
* [ ] **Colors CMYK**: Converted and verified
* [ ] **Crop marks present**: On both PDFs
* [ ] **Printer specifications met**: Confirmed requirements
## Learn More
Multi-page bound brochures
Single-sheet marketing
Page setup and sequencing
Professional design principles
***
**Pro Tip**: Always print a physical mock-up before ordering! Fold it, check alignment, review content. It's the best way to catch errors.
# Business Cards
Source: https://docs.printery.app/use-cases/business-cards
Complete guide to designing and printing professional business cards
## Project Overview
Business cards are one of the most common print projects - and they require precise specifications. This guide covers everything you need to create professional, print-ready business cards.
**Time to Complete**: 30-45 minutes (including design)
**Difficulty**: Beginner-friendly
## Standard Specifications
### US Standard Business Card
| Measurement | Value |
| --------------------- | --------------------------- |
| **Final Size (Trim)** | 3.5" × 2" (89mm × 51mm) |
| **With Bleed** | 3.75" × 2.25" (95mm × 57mm) |
| **Safe Area** | 3.25" × 1.75" (83mm × 45mm) |
| **Bleed** | 0.125" (3mm) all sides |
| **Resolution** | 300 DPI minimum |
| **Color Mode** | CMYK |
### European Standard Business Card
| Measurement | Value |
| --------------------- | --------------------------- |
| **Final Size (Trim)** | 85mm × 55mm (3.35" × 2.17") |
| **With Bleed** | 91mm × 61mm |
| **Safe Area** | 79mm × 49mm |
| **Bleed** | 3mm all sides |
| **Resolution** | 300 DPI minimum |
| **Color Mode** | CMYK |
**This guide uses US standard** (3.5" × 2"), but the same principles apply to all sizes.
## Paper & Finish Options
### Paper Weight (Stock)
| GSM | lb | Description | Best For |
| ----------- | ------- | ------------------ | ------------------- |
| **300-350** | 80-100 | Standard thickness | Most business cards |
| **400-450** | 110-120 | Premium thick | Luxury feel |
| **500+** | 130+ | Extra thick | Ultra-premium |
**Most common**: 350gsm (100lb) - professional without being excessive
### Paper Types
**Appearance**: Smooth, glossy or matte finish
**Pros**:
* Vibrant colors
* Photo-quality printing
* Professional look
**Cons**:
* Can be slippery
* Hard to write on
**Best for**: Designers, photographers, modern businesses
**Appearance**: Natural paper texture
**Pros**:
* Easy to write on
* Elegant, organic feel
* Absorbs ink naturally
**Cons**:
* Colors less vibrant
* Can look less polished
**Best for**: Lawyers, consultants, eco-brands
**Appearance**: Linen, felt, or other textures
**Pros**:
* Unique, memorable
* Premium feel
* Stands out
**Cons**:
* More expensive
* Limited color vibrancy
**Best for**: Luxury brands, creative fields
### Finish Options
| Finish | Description | Cost | Effect |
| ----------- | -------------------------- | -------- | -------------------- |
| **None** | Paper only | \$ | Natural |
| **Matte** | Flat, non-glossy coating | \$\$ | Sophisticated |
| **Gloss** | Shiny coating | \$\$ | Vibrant, modern |
| **Spot UV** | Glossy areas on matte base | \$\$\$ | Premium, tactile |
| **Foil** | Metallic stamping | \$\$\$\$ | Luxury, eye-catching |
## Design Best Practices
### Front Side
**Must have**:
* Full name
* Job title
* Company name
**Nice to have**:
* Logo
* Tagline
**Include**:
* Phone number
* Email address
* Website URL
**Optional**:
* Physical address
* Social media handles
**Prioritize**:
1. Name (largest)
2. Title/company (medium)
3. Contact info (smallest)
Keep most important info most prominent
### Back Side Options
* Background pattern or color
* Logo lockup
* Services list
* QR code to website
**Pros**: More information, visually impressive
**Cons**: More expensive (two-sided printing)
* Solid color or simple pattern
* Optional tagline or website
* Keep it clean
**Pros**: Cost-effective, space for notes
**Cons**: Less info conveyed
* Leave completely blank for notes
**Pros**: Most economical, practical
**Cons**: Less visual impact
### Typography Guidelines
**Recommended sizes**:
* Name: 18-24pt
* Title: 10-14pt
* Contact info: 8-10pt
* Minimum: 6pt (but not recommended)
**Rule**: If you squint and can't read it, it's too small!
**Professional fonts**:
* Sans-serif: Helvetica, Avenir, Futura
* Serif: Garamond, Baskerville, Georgia
* Modern: Montserrat, Raleway, Lato
**Avoid**:
* Comic Sans, Papyrus, Curlz
* More than 2 font families
* Very thin weights (hard to print)
* Use sufficient contrast (dark text on light background)
* Avoid text on busy backgrounds
* Keep line spacing comfortable
* Don't stretch or condense fonts artificially
## Step-by-Step: Creating Your Business Card
### 1. Set Up Document in Figma
* Press `F` for Frame tool
* Width: **3.75"** (with bleed)
* Height: **2.25"** (with bleed)
* Name it: "Business Card - Front"
Enable rulers (`Shift + R`), then drag guides:
* **0.125"** from each edge (bleed line = trim)
* **0.25"** from each edge (safety zone)
These guide your design placement
* Add fill to frame
* Extend to all edges (including bleed)
* Choose your brand color or white
### 2. Design Content
* Import logo (SVG preferred)
* Position in safe area
* Keep at least 0.25" from edges
* Ensure 300 DPI if raster
* Use readable font (14pt+)
* High contrast with background
* Align consistently
* Font size: 8-10pt
* Consistent alignment
* Adequate spacing between lines
* Test readability by zooming out
* Shapes, lines, patterns
* Keep subtle - don't overwhelm
* Maintain professional appearance
### 3. Create Back Side (Optional)
* Duplicate front design (`Cmd/Ctrl + D`)
* Rename: "Business Card - Back"
* Position next to front for easy comparison
Options:
* Simple pattern + logo
* List of services
* QR code
* Tagline
* Or leave blank
### 4. Prepare for Print
Use [First Project Checklist](/getting-started/first-project):
* [ ] All text readable
* [ ] Logo clear and sharp
* [ ] No important content in outer 0.125"
* [ ] Design extends to all edges
Select frame → Launch plugin
**Document Tab**:
* Bleed: 0.125" (3mm) ✓
* Crop marks: Enabled ✓
**Color Tab**:
* Convert to CMYK ✓
* ICC Profile: ISO Coated v2 300% ✓
**Export Tab**:
* DPI: 300 ✓
* Compression: 85% ✓
* Switch to DPI Check tab
* Verify all images ≥300 DPI
* Replace any low-res images
* Click "Export PDF"
* Save as: `BusinessCard_Front.pdf`
* Repeat for back if needed
### 5. Verify PDF
* Open PDF in viewer
* Zoom to 200-400%
* Text should be crisp
* Images shouldn't be pixelated
* Visible at all four corners
* Outside the design area
* Clear and readable
* Design extends to page edges
* No white borders visible
* Background extends beyond trim
## Ordering Your Cards
### What to Tell Your Printer
**Specifications to provide**:
```
Quantity: [500, 1000, 2500, etc.]
Size: 3.5" × 2" (US Standard)
Sides: Single or Double-sided
Paper: 350gsm Coated Card Stock
Finish: Matte [or Gloss]
Special: [Any spot UV, foil, etc.]
Files: PDF with 3mm bleed and crop marks
Timeline: [When you need them]
```
### Choosing Quantity
| Quantity | Unit Cost | Total | When to Order |
| --------- | ----------- | --------- | ----------------- |
| **250** | \$0.20-0.40 | \$50-100 | Testing design |
| **500** | \$0.10-0.20 | \$50-100 | **Most common** |
| **1000** | \$0.06-0.12 | \$60-120 | Active networking |
| **2500+** | \$0.04-0.08 | \$100-200 | Large events |
**Sweet spot**: 500 cards. Enough to last a while, affordable price per unit.
### Proof Before Printing
**Always get a proof for**:
* First time with new printer
* New design or brand
* Orders over 500 cards
* When color accuracy is critical
**Types of proofs**:
* **Digital**: Free PDF review (color not accurate)
* **Physical**: \$10-50 printed sample (accurate)
## Common Mistakes to Avoid
**Top 10 Business Card Mistakes**:
1. Text too close to edge (gets cut off)
2. Font too small to read
3. Low resolution logo
4. Too much information (cluttered)
5. Poor color contrast
6. No bleed (white edges)
7. Wrong dimensions
8. RGB instead of CMYK
9. Spelling errors
10. Forgetting phone number or email
## Special Considerations
### QR Codes
If adding QR codes:
* Minimum size: 0.75" × 0.75"
* Keep in safe area (0.25" from edge)
* Test scannability on phone before printing
* Use high-res QR code (not screen capture)
* Ensure good contrast
### Multiple Languages
For bilingual cards:
* Front: Primary language
* Back: Secondary language
* Maintain visual consistency
* Translate accurately (get native speaker to review)
### Photo Business Cards
If including your photo:
* Use professional headshot
* Minimum 300 DPI at printed size
* Good lighting and contrast
* Consider black & white for timelessness
## Templates & Resources
Pre-made business card templates
Watch step-by-step card creation
Best fonts for print
Master print colors
## Recommended Printers
**Moo** (moo.com)
* Excellent quality
* Unique finishes
* Higher price
* Fast shipping
Best for: Design professionals, premium brands
**Vistaprint** (vistaprint.com)
* Affordable prices
* Quick turnaround
* Frequent sales
* Good quality
Best for: Small businesses, startups
**Local Print Shop**
* Face-to-face consultation
* Support local business
* Custom options
* Immediate proofing
Best for: Complex projects, custom finishes
## Business Card Checklist
Before sending to print:
* [ ] **Dimensions correct**: 3.75" × 2.25" (with bleed)
* [ ] **Bleed set**: 0.125" all sides
* [ ] **Safety zone respected**: Content 0.25" from edge
* [ ] **All text readable**: Minimum 8pt
* [ ] **Logo high-res**: 300 DPI or vector
* [ ] **Colors CMYK**: Converted for print
* [ ] **Spelling checked**: No typos!
* [ ] **Contact info complete**: Phone, email, website
* [ ] **PDF exported**: With crop marks
* [ ] **PDF verified**: Opened and inspected
All checked? Your business cards are ready to print!
***
**Need help?** Ask in our [Discord community](https://discord.gg/kUJZQEfdUF) - designers love sharing business card tips!
# Flyers & Posters
Source: https://docs.printery.app/use-cases/flyers-posters
Design and print promotional materials that get noticed
## Project Overview
Flyers and posters are essential marketing tools for events, promotions, and announcements. This guide covers everything from small handbills to large-format posters.
**Time to Complete**: 45-90 minutes (design + setup)
**Difficulty**: Beginner to Intermediate
## Common Sizes
### Flyers
| Size | Dimensions | Use Case |
| --------------- | ---------------------------- | ----------------------- |
| **Letter** | 8.5" × 11" (216mm × 279mm) | Most common US flyer |
| **A4** | 210mm × 297mm (8.3" × 11.7") | International standard |
| **Half Letter** | 5.5" × 8.5" | Handouts, mailers |
| **A5** | 148mm × 210mm (5.8" × 8.3") | Compact flyers |
| **DL** | 99mm × 210mm (3.9" × 8.3") | Rack cards, slim flyers |
### Posters
| Size | Dimensions | Use Case |
| ---------- | ----------------------------- | --------------------- |
| **11×17** | 11" × 17" (Tabloid) | Small posters, menus |
| **18×24** | 18" × 24" | Standard event poster |
| **24×36** | 24" × 36" | Large posters, retail |
| **27×40** | 27" × 40" | Movie posters |
| **A2** | 420mm × 594mm (16.5" × 23.4") | International poster |
| **A1** | 594mm × 841mm (23.4" × 33.1") | Large format |
| **Custom** | Any size | Special applications |
## Specifications
### Standard Flyer (8.5×11")
| Specification | Value |
| --------------- | ---------------------- |
| **Final Size** | 8.5" × 11" |
| **With Bleed** | 8.75" × 11.25" |
| **Bleed** | 0.125" (3mm) all sides |
| **Safety Zone** | 0.25" (6mm) from edge |
| **Resolution** | 300 DPI minimum |
| **Color Mode** | CMYK |
| **ICC Profile** | ISO Coated v2 300% |
### Standard Poster (18×24")
| Specification | Value |
| --------------- | ------------------------------ |
| **Final Size** | 18" × 24" |
| **With Bleed** | 18.25" × 24.25" |
| **Bleed** | 0.125" (3mm) for small posters |
| | 0.25" (6mm) for large format |
| **Safety Zone** | 0.5" (12mm) from edge |
| **Resolution** | 300 DPI (close viewing) |
| | 150-200 DPI (far viewing OK) |
| **Color Mode** | CMYK |
## Design Considerations
### Flyer Design
**Priority order**:
1. **Headline** - Largest, most prominent
2. **Key image** - Eye-catching visual
3. **Subheading/details** - Medium size
4. **Call to action** - Clear and bold
5. **Contact info** - Smallest but legible
**Reading pattern**:
* Z-pattern (top-left → top-right → bottom-left → bottom-right)
* F-pattern (for text-heavy flyers)
**Test**: Squint test - Can you read headline from 3 feet away?
**Recommended sizes**:
* Headline: 36-72pt
* Subheading: 24-36pt
* Body text: 10-14pt
* Fine print: 8-10pt (minimum)
**Font choices**:
* **Headlines**: Bold, impactful (Impact, Bebas, Montserrat Bold)
* **Body**: Readable (Helvetica, Arial, Open Sans)
* **Limit**: 2-3 font families maximum
**Contrast**: Ensure text readable over backgrounds
**Effective approaches**:
**High contrast**:
* Dark text on light background
* Or light text on dark background
* Avoid mid-tone on mid-tone
**Brand colors**:
* Use consistently
* Consider spot colors for logos
**Attention-grabbing**:
* Bright colors (yellow, orange, red)
* High saturation
* But ensure printability (CMYK limits!)
**Test**: Convert to grayscale - still readable?
**Resolution requirements**:
* Minimum: 300 DPI at final size
* Photos: High resolution
* Graphics: Vector when possible
**Placement**:
* Hero image: Top or center
* Supporting images: Smaller
* Don't crowd - white space helps
**Quality over quantity**: One great image > many mediocre ones
**Licensing**: Ensure you have rights to all images
**Essential elements**:
* Clear action verb ("Register Now", "Visit Us", "Call Today")
* Contact information
* Website/QR code
* Deadline (if applicable)
**Placement**: Bottom or highlighted area
**Size**: Large enough to not miss
**Example**:
```
REGISTER NOW
www.event.com
Ends March 15
```
### Poster Design
**Rule of thumb**: Poster size ÷ 100 = viewing distance
**Examples**:
* 18×24" poster → View from 18-24 feet
* 24×36" poster → View from 24-36 feet
**Impact on design**:
* Larger viewing distance = Larger text OK
* Can use lower DPI for large, far-viewing posters
**Text sizes**:
* Close viewing (\< 10 ft): 300 DPI, smaller text OK
* Far viewing (> 20 ft): 150-200 DPI, larger text required
**Less is more**:
* Strong single image or graphic
* Minimal text (headline + essential info)
* High contrast
* Clear focal point
**Avoid**:
* Too much text (won't be read)
* Tiny details (won't be seen)
* Cluttered layouts
**Test**: Can passerby understand message in 3 seconds?
**For posters > 24×36"**:
**Resolution**:
* 150-200 DPI acceptable (viewed from distance)
* 300 DPI only if close viewing
**File size**:
* Can be very large (50-200+ MB)
* Use efficient formats
* Compression carefully
**Colors**:
* Vivid colors work well
* Gradients need careful handling
* Watch for banding
**Finishing**:
* Mounting options (foam board, etc.)
* Lamination for durability
* Grommets for hanging
## Paper & Finish Options
### Flyer Paper
**Weight**: 80-100 lb (120-150 gsm)
**Type**: Coated or uncoated
**Characteristics**:
* Standard flyer weight
* Easy to handle
* Economical
**Best for**: Event flyers, handouts, mass distribution
**Weight**: 100 lb cover (270 gsm)
**Type**: Coated glossy or matte
**Characteristics**:
* Thicker, more premium
* Sturdier
* Higher cost
**Best for**: Menus, rack cards, keep-able flyers
**Weight**: 110+ lb cover (300+ gsm)
**Characteristics**:
* Very thick
* Premium feel
* Durable
**Best for**: High-end flyers, event programs
### Poster Paper
**Weight**: 80-100 lb text
**Finish**: Gloss or matte
**Characteristics**:
* Economical
* Suitable for indoor use
* Limited durability
**Best for**: Indoor events, short-term use
**Weight**: 100-130 lb
**Finish**: High gloss
**Characteristics**:
* Photo-quality printing
* Vibrant colors
* Premium appearance
**Best for**: Photography, art reproductions, retail
**Material**: Polypropylene, vinyl
**Characteristics**:
* Weather-resistant
* Tear-resistant
* Outdoor-safe
**Best for**: Outdoor posters, long-term use
**Mounting**: Foam board, gatorboard
**Thickness**: 3/16" - 1/2"
**Characteristics**:
* Self-standing
* Very durable
* Professional presentation
**Best for**: Retail displays, trade shows, presentations
## Step-by-Step: Creating a Flyer
### 1. Document Setup
**Size**: 8.75" × 11.25" (with bleed)
Press `F` for Frame tool
Enter dimensions:
* Width: 8.75"
* Height: 11.25"
Name: "Flyer - \[Event Name]"
**Bleed line** (trim edge):
* 0.125" from all edges
**Safety zone**:
* 0.25" from all edges (or 0.375" total from canvas edge)
Enable rulers (`Shift + R`), drag guides
Or use Printery guide generator
**Full bleed**:
* Background extends to frame edges
* Covers entire 8.75" × 11.25" area
**Color/image**: Your choice
**Safety**: Keep critical content inside safety zone
### 2. Design Content
**Text**: Main message
**Size**: 48-72pt
**Font**: Bold, impactful
**Position**: Top third or center
**Ensure**: Inside safety zone (0.25" from trim)
**Requirements**:
* High resolution (300 DPI at size)
* Relevant to message
* Eye-catching
**Position**: Prominent area
**Tip**: Use large, simple images
**Include**:
* Date, time, location (if event)
* Key benefits
* Pricing (if applicable)
**Font**: 12-18pt
**Readability**: High contrast with background
**Text**: "Register Now", "Visit Us", etc.
**Size**: 24-36pt
**Style**: Button, box, or highlight
**Include**: Website, phone, QR code
**Position**: Bottom or highlighted area
**Check**:
* Spelling
* Dates
* Phone numbers
* URLs
* All info accurate
**Get second pair of eyes**: Fresh review catches errors
### 3. Prepare for Print
* [ ] All text readable (minimum 8-10pt)
* [ ] Important content in safety zone
* [ ] Background extends to bleed
* [ ] Images high resolution (300 DPI)
* [ ] Colors CMYK-friendly
* [ ] No spelling errors
Select frame → Launch plugin
**Document Tab**:
* Bleed: 0.125" ✓
* Crop marks: Enabled ✓
* Safety zone: 0.25" ✓
**Color Tab**:
* Convert to CMYK: ✓
* ICC Profile: ISO Coated v2 300% ✓
* Black handling: Automatic ✓
**Export Tab**:
* DPI: 300 ✓
* Compression: 85% ✓
* Format: PDF/X-1a ✓
**DPI Checker tab**:
* Verify all images ≥ 300 DPI
* Replace any low-resolution images
**Critical**: Low-res images will look pixelated when printed
Click "Export PDF"
Save as: `Flyer_[EventName]_FINAL.pdf`
Wait for processing
**Open and check**:
* Crop marks visible and correct
* Text sharp and clear
* Images crisp
* Colors look reasonable (remember screen ≠ print)
* PDF size: 8.75" × 11.25"
## Large Format Posters
### Special Considerations
**Viewing distance matters**:
**Close viewing** (\< 5 feet):
* 300 DPI required
* Example: Retail wall posters
**Medium distance** (5-15 feet):
* 200-250 DPI acceptable
* Example: Office posters
**Far viewing** (> 15 feet):
* 150-200 DPI sufficient
* Example: Street posters, billboards
**Formula**:
```
Required DPI = 300 ÷ (viewing distance in feet ÷ poster height in feet)
Example:
24" poster viewed from 20 feet
300 ÷ (20 ÷ 2) = 30 DPI absolute minimum
Use 150-200 DPI for quality
```
**Problem**: Large posters = huge files
**24×36" at 300 DPI**:
* Pixel dimensions: 7200 × 10800
* Uncompressed: 200+ MB
**Solutions**:
1. Use lower DPI (150-200) if appropriate
2. Compress images before import (Photoshop/TinyPNG)
3. Use vector graphics where possible
4. Enable downsampling in export
**File size targets**:
* 18×24": \< 25 MB
* 24×36": \< 50 MB
* Larger: \< 100 MB
**Larger bleed recommended**:
**Small posters** (\< 18×24"):
* 0.125" (3mm) bleed
**Medium posters** (18×36"):
* 0.25" (6mm) bleed
**Large posters** (> 36"):
* 0.5" (12mm) bleed
**Why**: Larger cutting tolerances at larger sizes
**Large posters need bold colors**:
**Why**:
* Viewed from distance
* Need to stand out
* Lighting conditions vary
**Recommendations**:
* High saturation colors
* Strong contrast
* Avoid subtle gradients (can band)
* Test color vibrancy in CMYK
## Printing & Ordering
### Quantity Pricing
**Flyers** (8.5×11"):
| Quantity | Unit Cost | Total | When to Order |
| -------- | ----------- | --------- | ------------------ |
| 100 | \$0.15-0.30 | \$15-30 | Small event |
| 250 | \$0.10-0.20 | \$25-50 | Medium event |
| 500 | \$0.08-0.15 | \$40-75 | **Most common** |
| 1000 | \$0.05-0.10 | \$50-100 | Large distribution |
| 5000+ | \$0.03-0.05 | \$150-250 | Mass marketing |
**Posters** (18×24"):
| Quantity | Unit Cost | Total |
| -------- | --------- | --------- |
| 1-10 | \$5-15 | \$5-150 |
| 25 | \$3-8 | \$75-200 |
| 50 | \$2-5 | \$100-250 |
| 100+ | \$1-3 | \$100-300 |
### Distribution Methods
**Best for**: Flyers
**Locations**:
* Street corners (permit may be required)
* Events
* Door-to-door
**Tip**: Include tear-off tabs with contact info
**Best for**: Flyers, small posters
**Locations**:
* Cafes, shops, libraries
* Community centers
* Businesses
**Ask permission first**: Most places happy to help if relevant
**Best for**: Posters
**Locations**:
* Bulletin boards
* Designated poster areas
* Business windows (with permission)
**Materials**:
* Push pins, tape, or wheat paste
* Grommets for outdoor hanging
**Check**: Posting regulations in your area
**Best for**: Flyers, postcards
**Requirements**:
* Mailing list
* Proper postage
* Address formatting
**Cost**: Printing + \$0.50-1.00 per piece (postage + handling)
**Benefit**: Reaches specific audience
## Design Templates
### Flyer Layout Templates
**Structure**:
```
┌────────────────────┐
│ HEADLINE │ (Top 1/4)
│ │
├────────────────────┤
│ │
│ HERO IMAGE │ (Middle 1/2)
│ │
├────────────────────┤
│ Date • Time • Loc │ (Bottom 1/4)
│ www.event.com │
└────────────────────┘
```
**Best for**: Concerts, conferences, parties
**Structure**:
```
┌────────────────────┐
│ BIG HEADLINE │
│ Special Offer! │
├────────────────────┤
│ [Product Image] │
│ │
│ • Benefit 1 │
│ • Benefit 2 │
│ • Benefit 3 │
├────────────────────┤
│ CALL TO ACTION │
│ Limited Time! │
└────────────────────┘
```
**Best for**: Sales, promotions, offers
**Structure**:
```
┌────────────────────┐
│ TOPIC TITLE │
├────────────────────┤
│ Section 1 │
│ [details] │
├────────────────────┤
│ Section 2 │
│ [details] │
├────────────────────┤
│ Section 3 │
│ [details] │
├────────────────────┤
│ Contact Info │
└────────────────────┘
```
**Best for**: Informational, educational content
## Common Mistakes
**Top 10 Flyer/Poster Mistakes**:
1. Too much text (won't be read)
2. Text too small (can't be read)
3. Low-resolution images (pixelated)
4. Poor contrast (hard to read)
5. Missing contact info
6. Wrong date/time
7. No bleed (white edges)
8. Important info too close to edge (cut off)
9. Busy, cluttered design
10. No clear call to action
## Flyer/Poster Checklist
Before printing:
* [ ] **Size correct**: Including bleed
* [ ] **All text readable**: Minimum 10pt for flyers, larger for posters
* [ ] **Images high-res**: 300 DPI (or appropriate for viewing distance)
* [ ] **Critical content in safe zone**: 0.25" from edge
* [ ] **Background extends to bleed**: No white edges
* [ ] **Spelling/grammar checked**: No typos
* [ ] **Date/time/location correct**: Triple-check
* [ ] **Contact info included**: Phone, website, or QR code
* [ ] **Call to action clear**: What do you want people to do?
* [ ] **Colors CMYK**: Converted for print
* [ ] **PDF verified**: Crop marks visible, content correct
## Learn More
Principles of print design
Image resolution explained
Get colors right
Specialized large printing
***
**Pro Tip**: Order a single proof first! Check quality before printing 500 copies. It's worth the extra \$5-10.
# Packaging Design
Source: https://docs.printery.app/use-cases/packaging
Design professional product packaging from concept to print
## Project Overview
Packaging design combines aesthetics with technical requirements. This guide covers boxes, labels, bags, and other packaging materials.
**Time to Complete**: 2-6 hours (varies by complexity)
**Difficulty**: Advanced
**Recommendation**: Work closely with packaging manufacturer
## Types of Packaging
**What**: Flat cardstock folded into boxes
**Common types**:
* Straight tuck end (STE)
* Reverse tuck end (RTE)
* Auto-lock bottom
* Gable top
* Pillow box
**Materials**: Cardstock (12-24 pt)
**Printing**: Offset or digital
**Use for**: Product boxes, retail packaging, gift boxes
**Complexity**: High (requires dielines)
**What**: Adhesive labels for bottles, jars, products
**Types**:
* Roll labels (circular products)
* Sheet labels (flat application)
* Die-cut shapes
* Clear/white materials
**Materials**: Paper, vinyl, polyester
**Printing**: Digital, flexo, offset
**Use for**: Bottles, jars, products, shipping
**Complexity**: Medium
**What**: Flexible packaging
**Types**:
* Stand-up pouches
* Flat pouches
* Gusseted bags
* Paper bags
**Materials**: Plastic film, paper, foil
**Use for**: Food, coffee, supplements, retail
**Complexity**: Medium-High
**What**: Labels wrapping around containers
**Types**:
* Shrink sleeves
* Pressure-sensitive labels
* Belly bands
**Application**: Heat-shrunk or glued
**Use for**: Bottles, cans, jars
**Complexity**: Medium
## Working with Dielines
### What is a Dieline?
**Definition**: Template showing cut/score/fold lines for packaging
**Components**:
* **Die cut lines** (solid): Where to cut
* **Score/fold lines** (dashed): Where to fold
* **Safety area**: Keep important content here
* **Bleed area**: Extend design here
**Example** (simplified box):
```
┌─────────────────┐
│ ┌─────┐ │ Solid line = Cut
│ │ │ │ Dashed line = Fold
│────┼─────┼──── │
│ │ │ │
│ └─────┘ │
└─────────────────┘
```
### Getting Dielines
**Best source**: Your chosen packaging supplier
**Request**: "Can you provide a dieline template?"
**Format**: Usually AI (Illustrator), PDF, or EPS
**Benefit**: Exact specifications for their equipment
✅ **Recommended approach**
**Sources**:
* Packhelp
* Packlane
* BoxStructure.com
* ArtiosCAD
**Caution**: Verify dimensions match your needs
**Customize**: May need adjustment
**Advanced**: Create your own in CAD software
**Tools**: ArtiosCAD, Boxshot, Cape Pack
**Not recommended**: Unless experienced
**Better**: Get from manufacturer
### Importing Dieline to Figma
**Formats**: AI, EPS, PDF, or SVG
From manufacturer or template library
**If AI/EPS**:
* Open in Illustrator
* Save as PDF or SVG
* Export at actual size (100% scale)
**If PDF**: Can import directly to Figma
**Important**: Preserve dimensions (no scaling)
**Method 1**: Drag PDF/SVG into Figma
**Method 2**: File → Place Image → Select file
**Result**: Dieline imported as vector (if SVG) or image (if PDF)
**Critical**: Check size matches specification
**Example**: If dieline should be 12" × 8", verify in Figma
**Fix if wrong**: Resize to exact dimensions
**Lock**: Lock layer so you don't accidentally move it
**Create layers**:
* **Background**: Dieline template (locked)
* **Design**: Your artwork (editable)
* **Guides**: Cut/fold/safety lines (reference)
**Lock dieline**: So you don't modify it
**Design above**: Create artwork on top
## Box Design Specifications
### Common Box Sizes
| Product Type | Typical Box Size | Cardstock Weight |
| ------------------------ | ---------------- | ------------------------- |
| **Small item** (jewelry) | 2" × 2" × 1" | 18-24 pt |
| **Standard product** | 4" × 4" × 2" | 16-20 pt |
| **Food box** | 6" × 4" × 3" | 18-24 pt |
| **Large retail** | 10" × 8" × 4" | 20-28 pt |
| **Shipping box** | Various | 200+ lb test (corrugated) |
### Critical Zones
**Amount**: 0.125" (3mm) beyond die cut line
**Why**: Ensures no white edges after cutting
**Extend**: All background colors/images to bleed
**Example**:
```
Die cut ──→ │ ← 0.125" bleed extends beyond
```
**Check**: All edges have bleed
**Amount**: 0.125-0.25" (3-6mm) inside die cut
**Why**: Cutting tolerance, folding distortion
**Keep inside**:
* All text
* Logos
* Important graphics
* Barcodes
**Avoid**: Critical content at fold lines
**Example**:
```
Die cut ──→ │ ←── 0.25" safety
│ [SAFE AREA FOR TEXT]
```
**Marking**: Dashed or dotted lines
**Process**: Score lines created during die-cutting
**Design consideration**:
* Avoid placing important text on folds
* Keep 0.125" clear on each side of fold
* Design may shift at fold
**Test**: Print and fold mock-up
**What**: Flaps where adhesive is applied
**Keep clear**: No important content
**Usually**: Plain or simple pattern
**Marked on dieline**: Shows where glue goes
**Design**: Background color/pattern only
## Label Design
### Label Types & Specifications
**Shape**: Rectangle wrapping around bottle
**Measurements needed**:
* Bottle circumference
* Label height
* Overlap (0.25-0.5")
**Example** (3" diameter bottle):
```
Circumference = π × D = 3.14 × 3" = 9.42"
Label width = 9.42" + 0.5" (overlap) = 9.92"
```
**Considerations**:
* Seam placement (usually back)
* Label curls with bottle
* Front panel prominent
**Format**: Rectangular with bleed
**Shape**: Custom shape following product
**Examples**:
* Circular
* Oval
* Custom logo shape
* Irregular shapes
**Design**:
* Dieline defines shape
* Bleed extends beyond cut
* Safety margin inside
**Popular for**: Premium products, branding
**Configuration**: Two separate labels
**Front label**:
* Product name
* Brand
* Key visual
**Back label**:
* Ingredients/info
* Barcode
* Regulatory text
**Common for**: Food, beverages, cosmetics
### Label Materials
**Characteristics**:
* Natural texture
* Matte finish
* Absorbs ink
**Best for**: Craft products, organic, eco-brands
**Not for**: Wet/refrigerated products
**Characteristics**:
* Glossy or matte coating
* Vibrant colors
* Water-resistant coating option
**Best for**: Most products, retail
✅ **Most common**
**Characteristics**:
* Waterproof
* Durable
* Flexible
**Best for**: Outdoor, wet environments, bottles
**Cost**: Higher than paper
**Characteristics**:
* See-through background
* Product visible through label
* Premium look
**Best for**: Glass bottles, luxury products
**Design**: Plan for transparency
## Color & Printing Considerations
### Pantone for Brand Consistency
**Problem**: Packaging requires exact brand colors
**Solution**: Use Pantone spot colors
**Benefits**:
* Consistent across production runs
* Matches brand guidelines
* Vibrant colors beyond CMYK
**Essential for**: Brand colors, logos
See [Spot Colors Guide](/color/spot-colors)
**Common approach**:
* CMYK for images/photos
* Spot color for logo/brand elements
**Example**:
```
Plates:
1. Cyan (CMYK)
2. Magenta (CMYK)
3. Yellow (CMYK)
4. Black (CMYK)
5. Pantone 287 C (brand blue)
= 5-color printing
```
**Cost**: More than 4-color, but worth it for brand accuracy
**When**: Simple design, 2-3 colors
**Example**: White box + 2 Pantone colors
**Benefits**:
* Lower cost (fewer plates than CMYK + spot)
* Perfect color match
* Clean, simple
**Use for**: Minimalist packaging
### Special Finishes
**Effect**: Glossy coating on specific areas
**Application**: Matte base + gloss highlights
**Use for**: Logos, text, patterns
**Feel**: Tactile, premium
**Cost**: Moderate add-on
**Effect**: Metallic foil adhered to paper
**Colors**: Gold, silver, copper, holographic
**Application**: Hot stamping
**Use for**: Luxury packaging, premium brands
**Cost**: Higher
**Effect**: Raised (emboss) or depressed (deboss) areas
**Application**: Die stamp
**Can combine**: With foil
**Use for**: Logos, premium packaging
**Cost**: Higher (requires custom die)
**Effect**: Overall coating
**Matte**: Soft, sophisticated
**Gloss**: Vibrant, eye-catching
**Protection**: Moisture and scuff resistance
**Cost**: Low add-on
✅ **Common and affordable**
## Regulatory Requirements
### Food & Beverage Packaging
**Legal requirements** vary by country and product type
**Always consult**:
* Food safety regulations
* Labeling laws
* Industry guidelines
* Legal professional if unsure
**Common requirements** (US/FDA):
* Product name
* Net quantity
* Ingredient list (in order)
* Allergen warnings
* Nutrition facts
* Manufacturer info
* Country of origin
* Lot/batch code
* Expiration date
**Font sizes**: Minimum sizes required
**Placement**: Specific locations mandated
**Get review**: Legal/compliance check before printing
### Barcodes
**Required for**: Retail sales
**Obtain from**: GS1 (gs1.org)
**Size**: Minimum 1.469" × 1.02" (UPC-A at 100%)
**Placement**:
* Bottom right (preferred)
* Clear space around (quiet zone)
* White background
**Quality**: High resolution, vector if possible
**Test**: Scan before mass production
**Use for**:
* Website links
* Product information
* Promotions
**Size**: Minimum 0.75" × 0.75"
**Contrast**: Dark code on light background
**Test**: Scan to verify functionality
**Generate**: QR code generator tools
## Mock-Ups & Proofing
### Physical Mock-Ups
Print dieline with your design at actual size
**Printer**: Home or office printer OK for mock-up
**Paper**: Regular paper fine for testing
**Cut**: Along die cut lines
**Score**: Use ruler and bone folder on fold lines
**Fold**: Assemble box/package
**Check**:
* Does it fold correctly?
* Content in right places?
* Text readable?
* Design looks good assembled?
* Any issues at folds?
**Adjust**: Fix issues in Figma, repeat
### Digital 3D Mock-Ups
**Tools**:
* Boxshot
* Packly
* Adobe Dimension
* Online mock-up generators
**Benefits**:
* Realistic rendering
* Multiple angles
* Client presentations
* Marketing images
**Limitation**: Not a substitute for physical mock-up
## Printing & Production
### Minimum Order Quantities
| Package Type | Typical MOQ | Cost Range |
| --------------------- | ----------- | ---------------- |
| **Custom boxes** | 1000-5000 | \$0.50-3.00 each |
| **Labels (roll)** | 500-1000 | \$0.05-0.50 each |
| **Pouches/bags** | 1000-5000 | \$0.20-1.00 each |
| **Short-run digital** | 100-500 | Higher per-unit |
**Digital printing**: Lower MOQ, higher unit cost
**Offset printing**: Higher MOQ, lower unit cost
### Lead Times
**Design approval**: 1-2 weeks
**Die creation** (if new): 1-2 weeks
**Printing**: 1-3 weeks
**Shipping**: 1-2 weeks
**Total**: 4-8 weeks typical
**Rush options**: Available at premium cost
## Step-by-Step: Simple Box
Contact packaging supplier, request dieline template
Receive AI, PDF, or SVG file
Create frame matching dieline dimensions
Import dieline as background layer
Lock dieline layer
**Mark**:
* Die cut lines
* Fold lines
* Safety zones (0.25" inside)
* Bleed areas (0.125" outside)
Use Figma guides or shapes
**Identify panels**:
* Front
* Back
* Sides
* Top/bottom flaps
**Design each panel**:
* Brand elements
* Product info
* Graphics
**Respect**: Safety zones, fold lines
**Include** (if applicable):
* Barcode
* Ingredients
* Warnings
* Certifications
* Contact info
**Ensure**: All backgrounds/colors extend 0.125" beyond die cut
**No white gaps**: After cutting
**Printery**:
* CMYK conversion ✓
* Spot colors (if used) ✓
* 300 DPI ✓
* Crop marks ✓
**Submit**: PDF to manufacturer
**Include**: Printing specifications
**Request**: Physical proof from printer
**Verify**:
* Colors accurate
* Folds correctly
* No errors
**Approve**: Before full production run
## Packaging Design Checklist
* [ ] **Dieline obtained**: From manufacturer or verified source
* [ ] **Dimensions verified**: Matches product and specifications
* [ ] **Bleed added**: 0.125" (3mm) beyond cut lines
* [ ] **Safety zones respected**: 0.25" (6mm) inside cut/fold lines
* [ ] **All text readable**: Minimum 8pt, larger for regulatory
* [ ] **Fold lines clear**: No important content on folds
* [ ] **Colors specified**: CMYK or Pantone as appropriate
* [ ] **Special finishes noted**: UV, foil, emboss (if applicable)
* [ ] **Regulatory compliance**: All required information included
* [ ] **Barcode included**: Correct size, placement, scannability
* [ ] **Physical mock-up created**: Printed, cut, folded, tested
* [ ] **Images 300 DPI**: All graphics high resolution
* [ ] **Manufacturer specs met**: Confirmed requirements
* [ ] **Proof approved**: Physical sample checked before production
## Learn More
Brand color accuracy with Pantone
Professional color workflows
Custom configurations
Professional design principles
***
**Pro Tip**: Always, always, ALWAYS order a physical proof before mass production. The $50-100 proof cost can save you from $5,000+ in wasted packaging!
# Stickers & Decals
Source: https://docs.printery.app/use-cases/stickers
Design custom stickers for products, promotions, and branding
## Project Overview
Stickers are versatile marketing tools and products. This guide covers everything from simple round stickers to complex die-cut shapes.
**Time to Complete**: 30-90 minutes
**Difficulty**: Beginner to Intermediate
## Types of Stickers
**What**: Cut through sticker, not backing
**Result**: Individual stickers on sheet, easy to peel
**Shapes**: Any shape (die-cut around design)
**Best for**: Custom shapes, logos, detailed designs
✅ **Most popular choice**
**Example**: Logo sticker with custom outline
**What**: Cut exactly to shape (no background)
**Result**: Sticker follows design contour
**Shapes**: Custom (matches your design)
**Best for**: Logos, characters, text
**Same as**: Kiss-cut (often used interchangeably)
**Example**: Circle, custom shape, letter cutout
**What**: Multiple stickers on one sheet
**Cut**: Individual shapes or grid
**Best for**: Multi-packs, organization labels
**Common**: Address labels, product labels
**Example**: 10 small stickers on 8.5×11" sheet
**What**: Continuous roll, same design repeated
**Application**: Dispensed one at a time
**Best for**: Product labeling, shipping, high volume
**MOQ**: Usually higher (500-1000+)
**Example**: "Thank You" stickers for packaging
**What**: Sticker with transfer tape, no background
**Application**: Transfer design to surface, remove tape
**Best for**: Window decals, car stickers, signage
**Durable**: Outdoor vinyl
**Example**: Window logo, car decal
## Common Sizes
### Individual Stickers
| Size | Use Case | Typical Cost (100 qty) |
| ----------------------- | ------------------- | ---------------------- |
| **1" × 1"** | Tiny logo, seal | \$20-40 |
| **2" × 2"** | Small logo, icon | \$30-60 |
| **3" × 3"** | Standard logo | \$40-80 |
| **4" × 4"** | Large logo | \$50-100 |
| **3" × 2"** | Rectangle, name tag | \$35-70 |
| **Bumper (3" × 11.5")** | Bumper sticker | \$60-120 |
| **Circle 2.5"** | Round logo | \$35-70 |
| **Custom shape** | Any size/shape | Varies |
### Sticker Sheets
| Size | Common Use |
| -------------- | ----------------------------- |
| **8.5" × 11"** | Full sheet, multiple stickers |
| **4" × 6"** | Small sheet |
| **2" × 3.5"** | Business card size sheet |
## Design Specifications
### Standard Kiss-Cut Sticker
| Specification | Value |
| ---------------- | ------------------------------- |
| **Minimum Size** | 1" × 1" |
| **Maximum Size** | 12" × 12" (varies by printer) |
| **Resolution** | 300 DPI minimum |
| **Color Mode** | CMYK (or spot colors) |
| **File Format** | PDF, AI, or EPS |
| **Bleed** | 0.0625-0.125" (1.5-3mm) |
| **Safety Zone** | 0.0625" (1.5mm) inside cut line |
## Shape Options
### Standard Shapes
**Most popular**: Clean, classic
**Sizes**: 1"-12" diameter
**Design tip**: Centered composition
**Best for**: Logos, icons, badges
**Example**:
```
┌─────┐
╱ ╲
│ LOGO │
╲ ╱
└─────┘
```
**Specify**: Diameter (e.g., "3 inch circle")
**Simple**: Straightforward design
**Sizes**: Any dimensions
**Corners**: Rounded or sharp
**Best for**: Text, badges, labels
**Example**:
```
┌───────────┐
│ TEXT │
│ STICKER │
└───────────┘
```
**Specify**: Width × Height
**Elegant**: Softer than rectangle
**Orientation**: Horizontal or vertical
**Best for**: Brand names, elegant designs
**Example**:
```
┌─────┐
╱ ╲
│ BRAND │
╲ ╱
└─────┘
```
**Any shape**: Follows your design
**Examples**:
* Logo outline
* Character shape
* Text cutout
* Complex shapes
**Cost**: Same as standard (usually)
**Requires**: Cut line specification
**Example**: Sticker cut to exact logo shape
### Creating Custom Shapes
Create artwork in Figma
**Size**: Actual sticker size (e.g., 3" × 3")
**Include**: All visual elements
**Method 1: Offset Path**
* Duplicate artwork
* Create outline 0.125" around edges
* This becomes cut line
**Method 2: Custom Shape**
* Draw path around design
* Smooth curves
* No sharp angles \< 90° (hard to cut)
**Method 3: Use Shape**
* Circle, square, etc.
* Easier, but less custom
**In Figma**:
* Create stroke layer for cut line
* Use distinct color (e.g., magenta)
* Name layer "Cut Line" or "Die Line"
**Specifications**:
* Stroke: 1pt
* Color: Magenta or as printer specifies
**Note**: Some printers want separate layer
**Extend design**: 0.0625-0.125" beyond cut line
**Why**: Ensures no white edges
**Background**: Must extend to bleed
**Important**: Colors/images reach past cut
## Material Options
### Vinyl Stickers
**Most common**: Opaque white background
**Characteristics**:
* Bright colors
* Weather-resistant
* Durable (2-4 years)
**Best for**: General use, outdoor
✅ **Standard choice**
**Finish**: Gloss, matte, or clear laminate
**Effect**: See-through background
**Design**: Plan for transparency
**Best for**: Glass, windows, premium look
**White ink**: Optional white layer under design
**Example**: Logo with transparent areas
**Cost**: Usually same as white
**Effect**: Rainbow shimmer
**Design**: Looks best with simple designs
**Popular for**: Fun, eye-catching stickers
**Cost**: Moderate premium
**Options**: Gold, silver, copper
**Effect**: Shiny metallic surface
**Design**: Plan for metallic base showing through
**Best for**: Premium, luxury
**Cost**: Moderate premium
### Paper Stickers
**Characteristics**:
* Writeable surface
* Matte finish
* Natural look
**Best for**: Product labels, handmade goods
**Durability**: Indoor only
**Cost**: Lower than vinyl
**Characteristics**:
* Shiny finish
* Vibrant colors
**Best for**: Indoor stickers, labels
**Durability**: Indoor only
**Cost**: Lower than vinyl
### Adhesive Types
**Strength**: Strong bond
**Removal**: Difficult, may damage surface
**Best for**: Long-term application, products
✅ **Most common**
**Strength**: Medium bond
**Removal**: Clean removal
**Best for**: Temporary, planners, walls (kids)
**Cost**: Slight premium
**Strength**: Extra strong
**Surface**: Rough or textured surfaces
**Best for**: Outdoor, difficult surfaces
**Cost**: Moderate premium
## Finishes & Coatings
**Appearance**: Shiny, vibrant
**Protection**: UV, water, scratch resistant
**Best for**: Outdoor, high-use
**Feel**: Smooth
✅ **Most popular**
**Appearance**: Flat, no glare
**Protection**: UV, water, scratch resistant
**Best for**: Sophisticated, elegant
**Feel**: Soft touch
**Benefit**: No fingerprints
**Method**: Score lines for easy removal from backing
**Best for**: Sheet stickers, multiple stickers
**Benefit**: Easy individual removal
**Appearance**: Direct print
**Protection**: Minimal
**Cost**: Lowest
**Use for**: Indoor, temporary
## Designing Great Stickers
### Design Best Practices
**Stickers are small**: Design should read clearly
**Avoid**:
* Tiny text (\< 8pt)
* Fine details
* Complex patterns
**Use**:
* Bold shapes
* High contrast
* Large text
**Test**: View at actual size
**High contrast**: Better visibility
**Examples**:
* Dark on light
* Light on dark
* Bold outlines
**Avoid**: Similar tones (hard to read)
**Test**: Grayscale view
**Tip**: Add stroke/outline if needed
**Keep clear**: 0.0625" (1.5mm) from cut
**Why**: Cutting tolerance
**Important elements**: Further from edge
**Bleed**: Extend backgrounds beyond cut
**Example**:
```
┌─────────────┐ ← Bleed edge
│ ┌─────────┐ │ ← Cut line
│ │ [TEXT] │ │ ← Safe area (important content)
│ └─────────┘ │
└─────────────┘
```
**Option**: Add white border around design
**Benefits**:
* Easier to see on any background
* Cleaner look
* Hides slight cut variation
**Width**: 0.125-0.25" typical
**Popular**: For logo stickers
**Example**:
```
┌──────────────┐
│ ┌──────────┐ │ ← White border
│ │ DESIGN │ │
│ └──────────┘ │
└──────────────┘
```
**CMYK**: For full-color designs
**Spot Colors**: For brand accuracy
**Transparent areas**: Plan if using clear vinyl
**Test**: Convert to CMYK early, check colors
**Remember**: Screen ≠ print
See [Color Guide](/color/overview)
### Text on Stickers
**Minimum sizes**:
* Readable text: 10pt+
* Fine print: 8pt minimum
* Headlines: 24pt+
**Font choices**:
* Bold fonts better than thin
* Sans-serif often clearer
* Outline helps readability
**Stroke/outline**:
* Add stroke to text for visibility
* Especially on complex backgrounds
## Step-by-Step: Round Logo Sticker
**Frame size**: 3.25" × 3.25" (3" circle + bleed)
Press `F`, create frame
Name: "Sticker - 3 inch Circle"
**Create circle**: 3" diameter
**Center**: In frame
**Stroke**: 1pt, magenta (or printer's spec)
**No fill**: Just outline
**Lock layer**: Name "Cut Line", lock it
**Create circle**: 3.125" diameter
**Center**: Same as cut line
**This marks**: Bleed extent
**Use as guide**: Design extends here
**Background**: Extend to bleed circle (3.125")
**Logo**: Center, keep 0.0625" from cut line
**Text** (if any): Large, bold, clear
**Ensure**: Design extends beyond cut to bleed
**Important content**: At least 0.0625" inside cut line
**Test**: Create inner circle 2.875" diameter
**Verify**: All critical elements inside this
**Select frame**
**Settings**:
* DPI: 300 ✓
* CMYK: Yes ✓
* ICC Profile: ISO Coated v2 ✓
* Bleed: 0.0625" ✓
* Crop marks: Optional
**Export PDF**
**Specifications to provide**:
```
Shape: 3" circle (diameter)
Material: White vinyl
Finish: Gloss laminate
Quantity: [number]
Adhesive: Permanent
File: [filename].pdf
```
**Include**: Cut line visible or marked
## Ordering Stickers
### Quantity & Pricing
| Quantity | Unit Cost (3" circle) | Total |
| -------- | --------------------- | ---------- |
| 50 | \$0.60-1.20 | \$30-60 |
| 100 | \$0.40-0.80 | \$40-80 |
| 250 | \$0.25-0.50 | \$65-125 |
| 500 | \$0.20-0.40 | \$100-200 |
| 1000 | \$0.15-0.30 | \$150-300 |
| 5000+ | \$0.10-0.20 | \$500-1000 |
**Factors affecting cost**:
* Size (larger = more)
* Quantity (bulk discounts)
* Material (vinyl vs paper)
* Finish (laminate adds cost)
* Shape (custom die may cost more)
* Colors (spot colors may affect price)
### Recommended Printers
**Specialty**: Custom die-cut stickers
**Quality**: Excellent
**MOQ**: 10-50 (very low!)
**Turnaround**: 4-14 days
**Price**: Premium
**Best for**: Samples, small batches, quality
**Specialty**: Custom shapes, low MOQ
**Quality**: Good
**MOQ**: 1+ (yes, 1 sticker!)
**Options**: Many materials and sizes
**Best for**: Personal, samples, variety
**Specialty**: Bulk stickers, sheets
**Quality**: Good
**MOQ**: 100-250
**Price**: Economical for bulk
**Best for**: Large quantities, budget
**Specialty**: Varies
**Quality**: Varies
**Benefit**: Face-to-face, quick turnaround
**Best for**: Local business, immediate needs
### Sample Before Bulk
**Always order samples first!**
**Why**:
* Verify colors (screen ≠ print)
* Check material/finish
* Confirm size
* Test adhesive strength
* Catch any errors
**Cost**: \$10-50 for sample pack
**Saves**: Hundreds/thousands on wrong bulk order
## Common Uses
### Marketing & Branding
* **Logo stickers**: Brand awareness
* **Packaging stickers**: Seal boxes, add branding
* **Promotional stickers**: Giveaways, events
* **Business stickers**: With contact info
* **Thank you stickers**: Customer appreciation
### Product Labeling
* **Product labels**: Ingredients, branding
* **Jar labels**: Homemade goods, candles
* **Bottle labels**: Beverages, sauces
* **Packaging labels**: Identify products
### Personal & Fun
* **Planner stickers**: Organization, decoration
* **Laptop stickers**: Personalization
* **Water bottle stickers**: Custom designs
* **Sticker packs**: Collections, art
## Sticker Design Checklist
Before ordering:
* [ ] **Size confirmed**: Actual dimensions specified
* [ ] **Shape defined**: Circle, square, custom cut line
* [ ] **Resolution 300 DPI**: All images high quality
* [ ] **Bleed added**: 0.0625" beyond cut line
* [ ] **Safety zone respected**: Important content 0.0625" inside cut
* [ ] **Colors CMYK**: Converted and verified
* [ ] **Text readable**: Minimum 8-10pt
* [ ] **Cut line marked**: Visible or specified
* [ ] **Material chosen**: Vinyl, paper, finish
* [ ] **Adhesive type selected**: Permanent, removable, etc.
* [ ] **Quantity determined**: Based on needs and budget
* [ ] **Proofread**: Spelling, details accurate
* [ ] **Sample ordered**: Before bulk production (recommended)
## Troubleshooting
**Problem**: Not enough bleed
**Solution**:
* Extend design 0.125" beyond cut line
* Or add white border
* Increase safety margin
**Prevention**: Follow bleed requirements
**Normal**: Screen (RGB) ≠ Print (CMYK)
**Solutions**:
* Order sample to verify
* Use Pantone for brand colors
* Calibrate monitor (if possible)
* Accept some variation
**Remember**: Physical sample is truth
**Problem**: Font size too small
**Fix**: Increase to minimum 10pt
**Test**: View at actual size
**Remember**: Small stickers = larger text needed
**Problem**: Cut line not included
**Solutions**:
* Ensure cut line layer visible
* Use distinct color (magenta)
* Check printer requirements
* Or submit separate cut file
**Ask printer**: Format they need
## Learn More
Get colors right for print
Image quality essentials
Brand color accuracy
PDF export configuration
***
**Pro Tip**: Order a small sample pack first! Test colors, material, and adhesive before committing to 1000+ stickers.
# Advanced Video Series
Source: https://docs.printery.app/video-tutorials/advanced-series
Master advanced print techniques and professional workflows
## Advanced Printery Techniques
Take your print design skills to professional level with these advanced video tutorials covering complex color management, multi-page documents, and professional workflows.
**Prerequisites**: Complete the [Basics Video Series](/video-tutorials/basics-series) first. These tutorials assume familiarity with fundamental concepts.
## Advanced Video Series
### Video 1: Advanced Color Management
**Duration**: 22 minutes
**What you'll learn**:
* Deep dive into ICC profiles
* Choosing the right profile for your project
* Understanding rendering intents
* TAC (Total Area Coverage) limits
* GCR vs UCR black generation
**Topics covered**:
* ICC profile options: ISO Coated v2, GRACoL, SWOP
* Regional differences (Europe vs USA standards)
* Coated vs uncoated paper profiles
* Rendering intents: Relative Colorimetric vs Perceptual
* TAC limits and how to check them
* Black generation strategies (GCR)
* Custom printer profiles
**Prerequisites**: Understanding of basic RGB/CMYK conversion
**Advanced concepts**:
* Color gamut mapping
* Out-of-gamut color handling
* Profile mismatches and how to fix
* Soft proofing techniques
**Key takeaways**:
* Profile choice affects final colors significantly
* Match profile to printer's paper stock
* TAC limits vary by profile (260-350%)
* Rendering intent: use Relative Colorimetric for most work
* Get custom profile from printer for critical work
***
### Video 2: Spot Colors and Pantone
**Duration**: 25 minutes
**What you'll learn**:
* What spot colors are and when to use them
* Setting up Pantone colors in Figma
* Preserving spot colors in export
* Combining spot colors with CMYK
* Cost implications and when worth it
**Topics covered**:
* Spot color vs process color (CMYK)
* Pantone Matching System (PMS)
* Defining spot colors in Figma
* Enabling spot color preservation in Printery
* Coated vs uncoated Pantone values
* Spot color density control
* Verifying spot colors in exported PDF
* Communicating spot color specs to printer
**Prerequisites**: Advanced color management basics
**Practical applications**:
* Brand logo color matching
* Metallic and fluorescent colors
* Two-color printing for budget savings
* When to use spot vs CMYK approximation
**Key takeaways**:
* Spot colors provide exact color match
* Each spot color = separate ink plate = extra cost
* Perfect for brand colors that must match exactly
* Enable "Preserve spot colors" in Color tab
* Always communicate spot color specs to printer
***
### Video 3: Rich Black and Black Handling
**Duration**: 18 minutes
**What you'll learn**:
* Pure black vs rich black
* When to use each type
* Black overprinting explained
* Preventing registration issues
* Creating perfect deep blacks
**Topics covered**:
* Pure black (K100): text, thin lines
* Rich black formulas (C60 M40 Y40 K100)
* Cool vs warm rich blacks
* Overprinting black text (essential)
* TAC considerations for rich black
* Registration issues and prevention
* Black handling settings in Printery
**Prerequisites**: Basic CMYK understanding
**Demonstrations**:
* Side-by-side pure vs rich black comparison
* Overprint preview in Acrobat
* Registration problem examples
* Creating custom rich black recipes
**Key takeaways**:
* Text: always pure black (K100) for sharpness
* Large areas: rich black for depth
* Always enable black text overprinting
* Rich black TAC: keep under profile limit (240% safe)
* Different rich black recipes for different effects
***
### Video 4: Multi-Page Document Workflows
**Duration**: 28 minutes
**What you'll learn**:
* Setting up multi-page documents in Figma
* Page organization best practices
* Exporting page ranges
* Binding considerations (saddle-stitch, perfect bound)
* Managing large file complexity
**Topics covered**:
* Organizing pages in Figma (frames as pages)
* Naming conventions for pages
* Master page elements (headers, footers, page numbers)
* Bleed on bound edges
* Gutter margins for binding
* Exporting all pages vs page ranges
* Combining multiple PDFs
* File size optimization for large documents
**Prerequisites**: Comfortable with basic exports
**Covered workflows**:
* 8-page saddle-stitch booklet
* 24-page perfect bound brochure
* 50+ page catalog
* Managing spreads vs single pages
**Key takeaways**:
* Organize pages systematically in Figma
* Account for binding type (saddle-stitch vs perfect)
* Add gutter margin on bound edge
* Export in batches for very large documents
* Optimize images BEFORE import for better performance
***
### Video 5: Packaging and Dielines
**Duration**: 30 minutes
**What you'll learn**:
* Working with packaging dielines
* Setting up die-cut templates
* Managing spot varnish and special finishes
* Fold lines and perforations
* Packaging-specific considerations
**Topics covered**:
* Importing dieline templates into Figma
* Understanding dieline layers (cut, fold, safe area)
* Designing within constraints
* Spot varnish as spot color
* Embossing and debossing specifications
* Foil stamping setup
* Fold mockups and verification
* Communicating special finishes to printer
**Prerequisites**: Advanced color management, spot colors
**Project examples**:
* Box packaging with dieline
* Label with die-cut shape
* Folder with pocket
* Hang tag with perforation
**Key takeaways**:
* Always get dieline from printer/manufacturer
* Treat dielines as separate layer (spot color)
* Test fold mockup before finalizing
* Special finishes = spot colors in separate layers
* Clear communication critical for special processes
***
### Video 6: Preflight and Quality Control
**Duration**: 20 minutes
**What you'll learn**:
* Professional quality control process
* Using Adobe Acrobat Preflight
* Catching errors before printing
* Industry-standard checks
* Creating preflight profiles
**Topics covered**:
* PDF/X validation in Acrobat
* Preflight panel walkthrough
* Common preflight errors and fixes
* Checking color space (ensure CMYK)
* Verifying font embedding
* Image resolution checks
* TAC limit verification
* Overprint preview
* Creating custom preflight profiles
* Generating preflight reports
**Prerequisites**: Comfortable exporting PDFs
**Checklist covered**:
* PDF format compliance (PDF/X-1a)
* Color space verification
* Font embedding status
* Image resolution minimums
* Bleed and trim box correct
* No RGB or spot color errors
**Key takeaways**:
* Always preflight before sending to printer
* Fix all errors, review warnings
* Use Acrobat's built-in preflight tool
* Save preflight report with file
* Establish consistent QC workflow
***
### Video 7: Advanced File Optimization
**Duration**: 24 minutes
**What you'll learn**:
* Reducing file size without quality loss
* Image optimization strategies
* When and how to downsample
* Compression settings explained
* Batch optimization techniques
**Topics covered**:
* Pre-export optimization (most effective)
* Calculating exact image dimensions needed
* Batch resizing images in Photoshop
* Downsampling vs resampling
* Compression levels and quality trade-offs
* Font subsetting (automatic)
* Flattening transparency for smaller files
* Post-export PDF optimization
* Finding the sweet spot: size vs quality
**Prerequisites**: Understanding DPI and resolution
**Optimization hierarchy**:
1. Resize images to exact needed size (60-80% reduction)
2. Enable downsampling (30-50% reduction)
3. Adjust compression 85% → 75% (20-40% reduction)
4. Remove hidden/unused layers (10-20% reduction)
**Key takeaways**:
* Optimize images BEFORE adding to Figma (most effective)
* Calculate: Print inches × 300 DPI = pixels needed
* Enable downsampling for images over 300 DPI
* 85% compression balances quality and size
* Combine multiple techniques for maximum reduction
***
### Video 8: Troubleshooting Complex Issues
**Duration**: 26 minutes
**What you'll learn**:
* Diagnosing color problems
* Fixing export errors
* Resolving font issues
* Dealing with transparency problems
* When to contact support
**Topics covered**:
* Colors shifting unexpectedly (diagnosis and fix)
* PDF export failures (common causes)
* Font embedding failures (licensing issues)
* Transparency flattening issues
* Overprint problems
* Registration concerns
* File size exceeded errors
* Printer rejection reasons and solutions
**Prerequisites**: Advanced series Videos 1-7
**Problem-solving framework**:
* Systematic diagnosis
* Common causes checklist
* Step-by-step fixes
* When to try different approach
* Escalation to support
**Key takeaways**:
* Most problems have simple fixes
* Check settings first (color, export, document)
* Use Acrobat preflight to identify issues
* Test with simplified file to isolate problem
* Document your solution for future reference
***
## Advanced Concepts Reference
### TAC (Total Area Coverage)
**Understanding ink limits**:
| Profile | TAC Limit | What Exceeding Means |
| ------------- | --------- | --------------------------------- |
| ISO Coated v2 | 330% | Too much ink, drying issues |
| GRACoL 2006 | 300% | Paper saturation, offset problems |
| PSO Uncoated | 260% | Ink bleed, muddy appearance |
| Newsprint | 240% | Severe bleeding, unacceptable |
**Calculating TAC**:
```
Color: C80 M60 Y40 K50
TAC = 80 + 60 + 40 + 50 = 230%
Status: ✓ Safe for all profiles
```
**See**: [CMYK Values Reference](/reference/cmyk-values) for TAC-safe colors
***
### Rendering Intents Comparison
| Intent | Best For | How It Works | Use When |
| ------------------------- | ------------------------------------ | ------------------------------------------------------------------------- | -------------------------------------------------- |
| **Relative Colorimetric** | Most print work | Maps out-of-gamut colors to nearest CMYK match, preserves in-gamut colors | Standard commercial printing (recommended default) |
| **Perceptual** | Photos with many out-of-gamut colors | Compresses entire color range to fit CMYK | Photo-heavy work with saturated colors |
| **Saturation** | Graphics and charts | Prioritizes vivid colors over accuracy | Business graphics (rarely in photos) |
| **Absolute Colorimetric** | Proofing | Simulates exact paper white | Proof prints only, not final output |
**Recommendation**: Use Relative Colorimetric unless you have specific reason
***
## Advanced Practice Projects
**Challenge yourself with these complex projects**:
**Complexity**: High
**Requirements**:
* 20-page perfect bound booklet
* Spot colors for brand logo
* Mix of CMYK photos and spot color graphics
* Multiple sections with different layouts
* Professional quality throughout
**Skills practiced**:
* Multi-page organization
* Spot color management
* Mixed color workflows
* Binding considerations
* Consistent quality control
**Success criteria**:
* All pages export correctly
* Spot colors preserved
* CMYK photos accurate
* Professional preflight pass
* Ready for commercial printing
**Complexity**: Very High
**Requirements**:
* Custom dieline from manufacturer
* Spot varnish on logo
* CMYK product photos
* Die-cut window
* Barcode placement
**Skills practiced**:
* Dieline workflow
* Multiple spot colors (varnish + die cut)
* Precise registration
* Special finish specifications
* Printer communication
**Success criteria**:
* Design fits dieline perfectly
* All spot colors correctly specified
* Photos high quality 300 DPI
* Barcode in safe area
* Complete technical specifications documented
**Complexity**: Very High
**Requirements**:
* 64-page catalog
* 100+ product images
* Consistent page templates
* File size under 200 MB
* Professional quality
**Skills practiced**:
* Large document organization
* Image optimization at scale
* Template/master page workflow
* File size management
* Batch processing
**Success criteria**:
* All 64 pages consistent quality
* File size optimized (under limit)
* All images 300 DPI minimum
* Fast export performance
* Preflight clean
***
## Professional Workflows
### Workflow 1: Color-Critical Brand Work
* Request printer's ICC profile
* Get brand Pantone specifications
* Understand paper stock
* Confirm spot color support
* Use exact printer ICC profile
* Define spot colors precisely (PMS numbers)
* Enable spot color preservation
* Set up soft proofing
* Design with brand colors
* Soft proof frequently
* Order physical proof print
* Get stakeholder approval on physical proof
* Export with approved settings
* Run complete preflight check
* Verify spot colors in PDF
* Generate and save preflight report
* Send PDF with specifications document
* Include: Pantone numbers, ICC profile used, special instructions
* Request press proof if high volume
* Stay in communication during printing
***
### Workflow 2: High-Volume Catalog Production
* Optimize all images in batch (Photoshop)
* Resize to exact needed dimensions
* Create page templates
* Establish naming conventions
* Use components for repeated elements
* Maintain consistent styles
* Work in sections (10-20 pages at a time)
* Regular saving and backups
* Export in batches (10-20 page chunks)
* Test first batch before continuing
* Monitor file sizes
* Combine PDFs after all exported
* Spot check every 5th page in detail
* Verify first/last pages carefully
* Run preflight on combined PDF
* Check total file size
* Use FTP or large file transfer
* Include page count confirmation
* Provide low-res proof PDF
* Request confirmation of receipt
***
## Advanced Troubleshooting Guide
**Diagnosis checklist**:
* [ ] CMYK conversion enabled?
* [ ] Correct ICC profile selected?
* [ ] Profile matches printer's specification?
* [ ] Rendering intent set to Relative Colorimetric?
* [ ] Spot colors preserved (if using)?
**Most common cause**: Wrong or missing ICC profile
**Fix**: Select correct profile, re-export
**See**: Advanced Video 1 (Color Management)
**Diagnosis checklist**:
* [ ] File size and complexity?
* [ ] Available RAM?
* [ ] Browser memory usage?
* [ ] Network stable?
**Solutions in order**:
1. Simplify file (flatten complex groups)
2. Resize images before import
3. Export in smaller batches
4. Restart browser for fresh memory
5. Use Figma desktop app
**See**: Advanced Video 7 (File Optimization)
**Diagnosis**:
* Spot color preservation not enabled
**Fix**:
1. Color tab → Preserve spot colors: Enable ✓
2. Verify spot colors defined correctly in Figma
3. Re-export
4. Check in Acrobat: should show spot color separations
**See**: Advanced Video 2 (Spot Colors)
**Causes**:
* Text not overprinting
* Rich black used for text (should be K100)
* Four-color blacks
**Fix**:
1. Use pure black (K100) for all text
2. Enable black text overprint
3. Use rich black only for large areas
4. Check in Overprint Preview
**See**: Advanced Video 3 (Black Handling)
***
## Expert Tips and Tricks
**Pro tips from experienced designers**:
* **Always get printer's profile**: Don't guess, ask for exact ICC profile
* **Soft proof early and often**: Catch color issues during design, not after
* **Design in CMYK from start**: Avoid RGB → CMYK surprises
* **Keep color swatches**: Document approved CMYK values for reuse
* **Physical proofs for critical work**: Screen proofing has limits
**Manage complex projects**:
* **Naming convention**: ProjectName\_Section\_PageNum\_Version.pdf
* **Version control**: Always increment version numbers
* **Archive source files**: Keep Figma files with final PDFs
* **Document settings**: Screenshot of Printery settings
* **Save presets**: Reuse proven configurations
**Work faster with large files**:
* **Image optimization first**: Biggest impact on performance
* **Use components**: Processed once, reused many times
* **Work in sections**: Don't load entire 100-page document at once
* **Desktop app > Browser**: Better performance for heavy files
* **Close unnecessary apps**: Free up RAM for Figma
**Catch errors before printing**:
* **Zoom to 400%**: Check image quality and text sharpness
* **Overprint preview**: Essential for black text on colors
* **Print test page**: Check physical output before full run
* **Second pair of eyes**: Have colleague review critical work
* **Preflight everything**: Make it automatic habit
***
## Certification and Continued Learning
**After mastering advanced series**:
Apply advanced skills to real projects
Deep dive into print standards (ISO, PDF/X, etc.)
Professional printer relationships
Comprehensive color management
***
**Advanced skill marker**: You've mastered advanced techniques when you can confidently handle brand color matching, multi-page documents, and explain your workflow to a commercial printer.
## Learn More
Complete profile specifications
TAC-safe color formulas
Advanced problem solving
Professional budget strategies
# Basics Video Series
Source: https://docs.printery.app/video-tutorials/basics-series
Learn Printery fundamentals through step-by-step video tutorials
## Getting Started with Printery
Master the basics of print-ready PDF creation with these beginner-friendly video tutorials. Perfect for designers new to print or the plugin.
**New to print design?** Start with Video 1 and work through in order. Each video builds on concepts from previous lessons.
## Basics Video Series
### Video 1: Installation and First Export
**Duration**: 8 minutes
**What you'll learn**:
* Installing Printery plugin
* Understanding the plugin interface
* Creating your first print-ready PDF
* Opening and verifying the PDF output
**Topics covered**:
* Plugin installation from Figma Community
* Basic interface tour (Document, Color, Export tabs)
* Setting up a simple business card design
* Exporting with default settings
* Viewing results in PDF viewer
**Prerequisites**: None - complete beginner friendly
**Files included**: Sample business card Figma file
**Key takeaways**:
* Printery makes PDF export simple
* Three main tabs: Document, Color, Export
* Default settings work for most projects
* Always verify your PDF after export
***
### Video 2: Understanding Bleed and Crop Marks
**Duration**: 12 minutes
**What you'll learn**:
* What bleed is and why it's critical
* How to set up bleed in Printery
* Understanding crop marks
* Safety zones for text and logos
**Topics covered**:
* Bleed concept with visual examples
* Standard bleed amount (0.125" / 3mm)
* Enabling bleed in Document tab
* Extending backgrounds to bleed edge
* Crop marks and trim lines
* Safety zone: 0.25" from edge
**Prerequisites**: Video 1 (Installation basics)
**Common mistakes addressed**:
* Not extending backgrounds to bleed
* Placing text too close to edge
* Confusing bleed with margin
**Key takeaways**:
* Bleed = extra area beyond trim for cutting variation
* Standard: 0.125" (3mm) on all sides
* Always extend backgrounds to bleed edge
* Keep important content 0.25" from edge
***
### Video 3: RGB vs CMYK Color Basics
**Duration**: 15 minutes
**What you'll learn**:
* Difference between RGB and CMYK
* Why screen colors look different when printed
* Converting colors properly
* Using ICC profiles
**Topics covered**:
* RGB (screen) vs CMYK (print) explanation
* Color gamut and why some colors can't print
* Enabling CMYK conversion in Color tab
* Choosing ICC profile (ISO Coated v2 300%)
* Soft proofing: previewing print colors
* Setting realistic expectations
**Prerequisites**: Videos 1-2
**Demonstrations**:
* Side-by-side RGB vs CMYK comparison
* Common problematic colors (neon, electric blues)
* Choosing print-safe colors from start
**Key takeaways**:
* RGB (screen) ≠ CMYK (print)
* Some bright colors can't be reproduced in print
* Always enable CMYK conversion
* Use ISO Coated v2 300% if unsure of profile
***
### Video 4: Resolution and Image Quality
**Duration**: 10 minutes
**What you'll learn**:
* What DPI means for print
* Why 300 DPI is the standard
* How to check image resolution
* Fixing low-resolution images
**Topics covered**:
* DPI (Dots Per Inch) explained simply
* 300 DPI standard for print
* Calculating needed image size
* Formula: inches × 300 = pixels needed
* Checking image resolution in Figma
* Downsampling to reduce file size
**Prerequisites**: Videos 1-3
**Practical examples**:
* Business card image sizing
* Flyer photo requirements
* When you can use lower DPI (large format)
**Key takeaways**:
* 300 DPI is print standard
* Calculate: Print size (inches) × 300 = pixels needed
* Higher isn't always better (file size increases)
* Check all images before exporting
***
### Video 5: Export Settings Explained
**Duration**: 13 minutes
**What you'll learn**:
* Understanding all export settings
* When to adjust compression
* PDF format options (PDF/X-1a, etc.)
* Font embedding
**Topics covered**:
* Export tab complete walkthrough
* DPI setting: 300 for standard print
* Compression: 85% balanced default
* PDF Format: PDF/X-1a (most compatible)
* Font embedding: why it's critical
* Downsampling images for smaller files
**Prerequisites**: Videos 1-4
**Settings recommendations**:
* Standard projects: 300 DPI, 85% compression, PDF/X-1a
* High-quality: 300 DPI, 95% compression
* Large files: Enable downsampling
**Key takeaways**:
* 300 DPI, 85% compression, PDF/X-1a = good defaults
* Always embed fonts
* Compression affects file size and quality
* PDF/X-1a is most compatible format
***
### Video 6: Business Card Complete Workflow
**Duration**: 20 minutes
**What you'll learn**:
* Complete business card creation
* Proper setup from start to finish
* Common mistakes and how to avoid them
* Sending to printer
**Topics covered**:
* Setting up frame: 3.5" × 2" (US standard)
* Adding 0.125" bleed
* Designing with safety zones
* Using pure black for text (K100)
* Converting to CMYK
* Exporting print-ready PDF
* Verifying output
* Communicating with printer
**Prerequisites**: Videos 1-5
**Full workflow demonstration**:
* From blank Figma file to print-ready PDF
* Real-world design considerations
* Quality checks
* What to send to printer
**Key takeaways**:
* Proper setup prevents problems
* Safety zones protect important content
* Pure black (K100) for all text
* Always verify PDF before sending
***
## Quick Reference: Basics Checklist
**After watching all basics videos, you should know**:
* [ ] How to install and launch Printery
* [ ] What bleed is and how to set it up (0.125" / 3mm)
* [ ] Difference between RGB and CMYK
* [ ] How to enable CMYK conversion
* [ ] What DPI means (300 for print standard)
* [ ] How to check image resolution
* [ ] Basic export settings (300 DPI, 85% compression, PDF/X-1a)
* [ ] Why fonts must be embedded
* [ ] Safety zones for text (0.25" from edge)
* [ ] How to verify PDF output
* [ ] Complete workflow for simple projects
***
## Practice Projects
**After completing basics series, try these**:
**Goal**: Create 8.5" × 11" flyer
**Practice skills**:
* Setting up Letter size
* Adding bleed
* Using background images
* Text safety zones
* CMYK conversion
**Success criteria**:
* PDF exports successfully
* Bleed extends properly
* Images are 300 DPI
* Text is readable and safe from edges
**Goal**: Create 4" × 6" postcard
**Practice skills**:
* Custom frame size
* Front and back design
* Image placement with bleed
* Color conversion
* Double-sided considerations
**Success criteria**:
* Both sides export correctly
* All content extends to bleed
* Colors look good in CMYK
* 300 DPI throughout
**Goal**: Create sheet with 10 business cards
**Practice skills**:
* Multiple instances
* Consistent spacing
* Batch export
* Efficient workflow
**Success criteria**:
* All 10 cards identical
* Proper bleed on each
* Efficient file organization
* Print-ready output
***
## Common Questions (Basics)
**Short answer**: No, but helpful
**What you need**:
* PDF viewer (Preview on Mac, built-in on Windows)
* Works for basic PDF checking
**Adobe Acrobat helpful for**:
* Preflight checking
* Overprint preview
* Professional verification
* Not required for beginners
**Free alternatives**:
* Mac Preview: Built-in, basic checking
* PDF-XChange Viewer (Windows): Free, good features
* Browser PDF viewers: Basic viewing only
**This is normal**: RGB (screen) vs CMYK (print)
**What to do**:
1. Accept some difference is inevitable
2. Use soft proofing to preview
3. Design with CMYK-safe colors
4. Order test print for critical projects
**See**:
* Video 3: RGB vs CMYK basics
* [Color Issues troubleshooting](/troubleshooting/color-issues)
**Common causes**:
* Wrong PDF format
* File too large
* RGB instead of CMYK
* Missing fonts
**Solutions**:
1. Check: PDF/X-1a format selected
2. Enable: CMYK conversion
3. Enable: Font embedding
4. Reduce: File size if over printer's limit
**Always**: Ask printer their specifications first
**See**:
* [Export Errors troubleshooting](/troubleshooting/export-errors)
**Check in Figma**:
1. Select image
2. Look at properties panel
3. Note pixel dimensions
**Calculate**:
```
Needed pixels = Print size (inches) × 300
Example: 2" × 3" image
Needed: 600 × 900 pixels
If your image: 1200 × 1800 pixels
Result: ✓ Good (2× needed)
```
**Rule**: Image pixels should be ≥ print dimensions × 300
**See**: Video 4 (Resolution) for details
**No - wrong tool**
**Printery**: Print-ready PDFs only
* CMYK colors
* 300 DPI
* Bleed and crop marks
* PDF format
**For web**: Use Figma's built-in export
* RGB colors
* 72-96 PPI
* PNG, JPG, SVG formats
* No bleed needed
**Different workflows**: Use right tool for each
***
## Next Steps After Basics
**Ready for more?** Continue your learning:
**Covers**:
* Advanced color management
* Spot colors (Pantone)
* Complex multi-page documents
* Troubleshooting
**For**: Intermediate users ready to level up
**Real projects**:
* Magazine layout
* Product packaging
* Catalog design
* Complete workflows
**For**: Hands-on learning with real designs
**Detailed guides**:
* Design to print workflow
* Color accuracy deep dive
* Working with printers
* Cost optimization
**For**: In-depth written reference
**Project-specific**:
* Business cards
* Flyers & posters
* Brochures & booklets
* Packaging & stickers
**For**: Quick reference for specific projects
***
## Download Practice Files
**Practice files**: Download sample Figma files to follow along with video tutorials
**Includes**:
* Business card template (blank)
* Business card example (completed)
* Flyer template
* Postcard template
* Practice images (300 DPI)
**How to use**: Duplicate to your Figma account and practice techniques from videos
***
## Give Feedback
**Help us improve these tutorials**:
* Which videos were most helpful?
* What topics need more explanation?
* What should we cover next?
* Did you encounter any issues?
**Contact**: \[Support/feedback method]
***
**Learning tip**: Watch each video, then immediately practice the techniques. Hands-on experience solidifies learning much faster than passive watching.
## Learn More
5-minute setup and first export
Fundamental print concepts
Complete settings reference
Fix common problems
# Project-Based Video Series
Source: https://docs.printery.app/video-tutorials/project-series
Complete real-world project workflows from design to delivery
## Real-World Print Projects
Learn through complete project workflows. Each video follows a real design from concept through final delivery, showing every decision, technique, and quality check along the way.
**Prerequisites**: Complete [Basics Series](/video-tutorials/basics-series) at minimum. [Advanced Series](/video-tutorials/advanced-series) recommended for complex projects.
## Project Series Overview
These tutorials show complete workflows for real-world projects, including client communication, design decisions, technical setup, and final delivery.
***
## Project 1: Restaurant Menu
**Duration**: 45 minutes
**Project overview**:
Design and produce print-ready tri-fold menu for upscale restaurant, including food photography, brand colors, and special finishes.
**What you'll learn**:
* Client brief interpretation
* Food photography preparation for print
* Tri-fold layout and panel sizing
* Spot varnish for logo
* Paper stock considerations
* Complete workflow from concept to delivery
**Project specifications**:
* Size: 11" × 8.5" tri-fold (3.67" panels)
* Paper: Heavy coated stock (14pt)
* Color: Full CMYK + spot varnish
* Finish: Matte with spot gloss varnish on logo
* Quantity: 1000 menus
**Workflow covered**:
1. **Planning & Setup** (10 min)
* Client requirements analysis
* Frame setup for tri-fold
* Panel layout and fold considerations
* Grid system for alignment
2. **Design & Content** (15 min)
* Food photo optimization (300 DPI)
* Typography hierarchy for readability
* Brand color implementation (Pantone spot)
* Balance and white space
3. **Technical Preparation** (10 min)
* Spot varnish layer setup
* CMYK conversion with ISO Coated v2
* Bleed setup for all panels
* Preflight checks
4. **Export & Quality Control** (5 min)
* Export settings (spot color preservation)
* PDF verification
* Proof review
* File delivery
5. **Printer Communication** (5 min)
* Specifications document
* Spot varnish instructions
* Paper stock confirmation
* Press check discussion
**Files included**: Restaurant brand guidelines, food photos, completed menu file
**Key lessons**:
* Tri-fold panels require precise sizing (11" ÷ 3 = 3.67" each)
* Food photography must be vibrant (boost saturation 10-15%)
* Spot varnish adds luxury without full cost of spot color
* Heavy stock (14pt) feels premium but costs more
* Clear printer communication prevents expensive mistakes
***
## Project 2: Corporate Brochure
**Duration**: 55 minutes
**Project overview**:
Design professional 8-page saddle-stitched brochure for tech company, including data visualization, product photography, and brand compliance.
**What you'll learn**:
* Multi-page document organization
* Saddle-stitch binding considerations
* Page order and spreads
* Consistent branding across pages
* Data visualization for print
* Corporate color matching
**Project specifications**:
* Size: 8.5" × 11" finished, 8 pages
* Binding: Saddle-stitch (center staple)
* Paper: Premium coated (100 lb text)
* Color: CMYK process
* Quantity: 500 brochures
**Workflow covered**:
1. **Project Planning** (8 min)
* Content organization (8 pages)
* Page order for saddle-stitch
* Spread layout vs single pages
* Master page elements (headers, footers)
2. **Page Setup** (10 min)
* Frame organization in Figma
* Naming convention (Page\_01, Page\_02, etc.)
* Gutter margins for binding
* Bleed and safety zones
3. **Design Execution** (20 min)
* Cover design (impact and branding)
* Interior spreads (pages 2-3, 4-5, 6-7)
* Data charts and infographics (vector for sharp)
* Product photography (optimized 300 DPI)
* Typography consistency
* Color palette application
4. **Technical Refinement** (10 min)
* Brand color accuracy (match corporate guide)
* Image optimization for file size
* Vector graphics for charts (crisp at any size)
* Preflight all pages
5. **Export Strategy** (7 min)
* Export all 8 pages as single PDF
* Page order verification
* File size check (\< 50 MB target)
* Proof print and review
**Files included**: Company brand guide, product photos, charts/data, completed brochure
**Key lessons**:
* Saddle-stitch page order: Cover (page 1, 8), inside (2-3, 4-5, 6-7)
* Spreads: Design pages 2-3 together (reader sees both)
* Gutter: Add 0.25" margin on bound edge
* File organization: Critical for multi-page efficiency
* Consistency: Templates and styles save time and ensure uniformity
***
## Project 3: Event Poster
**Duration**: 35 minutes
**Project overview**:
Create eye-catching 24" × 36" event poster for music festival, balancing impact with file size, optimizing for large format printing.
**What you'll learn**:
* Large format design considerations
* Viewing distance and text sizing
* Image resolution for large prints
* File size management
* Special paper stock options
**Project specifications**:
* Size: 24" × 36" (medium poster)
* Paper: Satin finish poster stock
* Color: CMYK
* Viewing distance: 3-6 feet
* Quantity: 100 posters
**Workflow covered**:
1. **Large Format Setup** (5 min)
* Frame size: 24" × 36"
* Bleed: 0.125" all sides
* DPI considerations (300 DPI still recommended)
* Working at scale in Figma
2. **Design for Distance** (12 min)
* Text sizing for 3-6 ft viewing (minimum 18pt body, 48pt+ headlines)
* High contrast for visibility
* Bold graphics over subtle details
* Hierarchy: readable from distance
3. **Image Strategy** (8 min)
* Calculate: 24" × 300 DPI = 7200px width (huge!)
* Background: 150-200 DPI acceptable (viewed from distance)
* Hero image/focal point: 300 DPI minimum
* Textures and backgrounds: lower DPI OK
* Vectors where possible (infinitely scalable)
4. **File Size Management** (6 min)
* Selective image optimization
* Compression settings: 75-85%
* Downsampling background images
* Final file: under 100 MB target
5. **Export & Proof** (4 min)
* Export at 300 DPI
* View PDF at 25% (simulates distance)
* Small test print (8.5" × 11" scaled) to check colors
* Verify text readable at scale
**Files included**: Festival assets, band photos, completed poster
**Key lessons**:
* Viewing distance affects minimum text size (farther = larger needed)
* Large format: Not all images need full 300 DPI
* File size grows exponentially with dimensions
* Test viewing at distance (or zoomed out)
* Vectors for logos/text = always sharp
***
## Project 4: Product Packaging
**Duration**: 60 minutes
**Project overview**:
Design retail product packaging for cosmetics brand, working with manufacturer dieline, managing multiple print techniques (offset + foil + emboss).
**What you'll learn**:
* Dieline workflow
* Multiple spot colors and processes
* Special finishes specification
* 3D mockup creation
* Technical packaging requirements
**Project specifications**:
* Product: Cosmetics box (2.5" × 3" × 5")
* Substrate: 18pt SBS (paperboard)
* Print: CMYK offset + Pantone metallic gold + emboss
* Finishes: Matte lamination + spot UV
* Quantity: 5,000 units
**Workflow covered**:
1. **Dieline Setup** (12 min)
* Importing manufacturer dieline
* Understanding dieline layers (cut, crease, safe area)
* Locking dieline layer
* Setting up design layers
* Safe area and fold considerations
2. **Design Development** (18 min)
* Brand application within constraints
* Product photography placement
* Logo sizing and positioning
* Information hierarchy (front panel priority)
* Barcode placement (back panel, safe area)
* Legal text and ingredients (minimum 6pt)
3. **Special Finishes** (15 min)
* Spot color: Pantone 871 C (Metallic Gold)
* Defining emboss area (logo)
* Spot UV layer (gloss on matte)
* Layer organization (CMYK, Spot Gold, Emboss, UV)
* Communicating finishes to printer
4. **Technical Specification** (10 min)
* Color callouts document
* Pantone specifications
* Emboss depth specification
* Lamination notes
* Assembly/glue flap notes
5. **Mockup & Approval** (5 min)
* Physical mockup (paper fold test)
* 3D render for client presentation
* Flat proof vs folded mockup
* Final approval process
**Files included**: Dieline template, brand assets, specification sheet, completed packaging file
**Key lessons**:
* Always use manufacturer's exact dieline
* Each special finish = separate layer + cost
* Physical mockup catches design issues
* Detailed specification sheet essential
* Packaging requires precision (no room for error)
***
## Project 5: Magazine Layout
**Duration**: 75 minutes
**Project overview**:
Design and produce 24-page perfect bound magazine including editorial layout, advertising integration, and efficient production workflow.
**What you'll learn**:
* Magazine page layout fundamentals
* Spreads and page flow
* Advertising page integration
* Editorial typography
* Perfect binding setup
* Large document optimization
**Project specifications**:
* Size: 8.5" × 11" trim, 24 pages
* Binding: Perfect bound (glued spine)
* Paper: Cover 100 lb gloss, interior 70 lb silk
* Color: CMYK
* Quantity: 2,500 copies
**Workflow covered**:
1. **Project Setup** (10 min)
* Content mapping (24 pages)
* Pagination plan
* Ad placement strategy
* Master page templates
* Grid system (3-column)
2. **Template Creation** (12 min)
* Master spread template
* Header/footer design
* Page numbers
* Column grids
* Margin and gutter setup (perfect binding)
3. **Editorial Design** (25 min)
* Cover design (sell the magazine)
* Table of contents (pages 2-3)
* Feature article spreads (multi-page stories)
* Photo essays and galleries
* Sidebar and pull quotes
* Department pages
4. **Production Efficiency** (15 min)
* Reusing templates
* Component-based design
* Image optimization workflow
* Managing 24 pages efficiently
* Exporting in batches
5. **Binding Considerations** (8 min)
* Spine width calculation (page count × paper thickness)
* Gutter margins (extra margin on bind side)
* Cover wrap (extends around spine)
* Perfect bound vs saddle-stitch differences
6. **Final Production** (5 min)
* Export all pages
* Preflight check
* File size optimization (target \< 150 MB)
* Delivery to printer with spine specifications
**Files included**: Content (articles, images), ad files, completed magazine
**Key lessons**:
* Templates save massive time on multi-page projects
* Perfect binding allows more pages than saddle-stitch
* Spine width calculation critical (pages × paper thickness ÷ 2)
* Gutter margins larger for perfect bound (0.375"-0.5")
* Batch export workflow essential for 24+ pages
***
## Project 6: Business Card with Special Finish
**Duration**: 30 minutes
**Project overview**:
Design luxury business cards with spot UV varnish, metallic ink, and thick stock, balancing impact with budget.
**What you'll learn**:
* Premium business card techniques
* Spot UV setup and effects
* Metallic ink specifications
* Thick stock considerations
* Cost vs impact decisions
**Project specifications**:
* Size: 3.5" × 2" (US standard)
* Stock: 32pt ultra-thick with silk lamination
* Print: CMYK + Pantone 8003 C (Pale Gold) + Spot UV
* Quantity: 500 cards
* Budget: Premium tier
**Workflow covered**:
1. **Premium Planning** (5 min)
* Client expectations (luxury brand)
* Budget allocation (stock vs finishes)
* Design strategy (subtle luxury)
* Printer capabilities verification
2. **Design Execution** (12 min)
* Minimalist design approach
* Metallic accent color (logo only)
* Typography (elegant, readable)
* Front and back design
* White space as luxury element
3. **Special Finish Setup** (8 min)
* Spot UV layer (logo and name)
* Metallic ink layer (separate)
* Layer naming (CMYK, PMS 8003, Spot UV)
* Spot UV creates tactile contrast on silk lamination
4. **Technical Specifications** (5 min)
* Color callouts document
* Pantone swatch references
* Stock specification (32pt C2S with silk lam)
* Spot UV areas clearly marked
* Rounded corners specification (1/8" radius)
**Files included**: Brand guide, specification template, completed card file
**Key lessons**:
* Premium doesn't mean busy (often opposite: minimalist)
* Each special technique adds \$0.25-1.00 per card
* Thick stock (32pt) feels luxurious, costs 30-50% more
* Spot UV on matte/silk lamination = striking effect
* Sample proof essential before ordering 500+
***
## Multi-Project Series
### Series 1: Complete Brand Identity System
**Duration**: 90 minutes (3 parts)
**Overview**: Follow a complete brand launch from business cards through packaging, ensuring consistency and efficiency across all pieces.
**Projects included**:
1. **Business Cards** (25 min)
* Establishing brand colors (CMYK + Pantone)
* Primary logo usage
* Typography standards
2. **Stationery Suite** (30 min)
* Letterhead (8.5" × 11")
* Envelope (#10)
* Compliments slip (4" × 6")
* Consistent brand application
3. **Packaging Labels** (35 min)
* Product labels with brand
* Die-cut shape
* Variable information
* Brand consistency throughout
**Key focus**: Maintaining perfect brand consistency across different print applications and sizes
***
### Series 2: Marketing Campaign Materials
**Duration**: 70 minutes (3 parts)
**Overview**: Design coordinated marketing campaign materials, adapting design from digital to print while maintaining consistency.
**Projects included**:
1. **Print Ads** (20 min)
* Magazine ad (8" × 10.75" with bleed)
* Newspaper ad (different specs)
* Adapting digital creative for print
2. **Direct Mail Postcard** (25 min)
* 6" × 9" jumbo postcard
* High-impact design
* CTA and tracking
3. **Point-of-Sale Display** (25 min)
* Tabletop display (11" × 17")
* Coordinated design
* Die-cut easel back
**Key focus**: Adapting campaign creative across different print formats while maintaining brand impact
***
## Project Templates & Resources
**Download project starter files**:
**Includes**:
* Tri-fold layout template (11" × 8.5")
* Panel guides and grids
* Typography styles
* Sample food photo placeholders
**Use for**: Menus, tri-fold brochures, informational panels
**Includes**:
* 8-page saddle-stitch layout
* Master page template
* Grid system
* Page number automation concepts
**Use for**: Corporate brochures, newsletters, booklets
**Includes**:
* 11" × 17" (small)
* 18" × 24" (medium)
* 24" × 36" (large)
* Text sizing guides for each
* Grid systems
**Use for**: Event posters, promotional displays, announcements
**Includes**:
* Tuck-top box dieline
* Sleeve box dieline
* Hang tag with perforation
* Layer organization examples
**Use for**: Product packaging, boxes, tags
**Includes**:
* 24-page template
* Multiple spread styles
* Grid systems (2, 3, 4 column)
* Typography hierarchy
**Use for**: Magazines, catalogs, editorial layouts
***
## Before and After Reviews
### Analysis: Common Mistakes and Fixes
**Before** (Amateur):
* ✗ Content too close to edges (will be cut off)
* ✗ 4 different fonts (confusing)
* ✗ No bleed (white border when cut)
* ✗ 72 DPI logo (pixelated)
**After** (Professional):
* ✓ Content 0.25" from edges (safe)
* ✓ 2 fonts maximum (clean)
* ✓ 0.125" bleed extends backgrounds
* ✓ Vector logo (crisp at any size)
**Impact**: Professional appearance, no production issues
**Before** (Amateur):
* ✗ Text too small for viewing distance (12pt body at 6 feet)
* ✗ Low contrast (light gray on white)
* ✗ 150 DPI main image (visible pixelation)
* ✗ RGB colors (dull when printed)
**After** (Professional):
* ✓ Text sized for distance (24pt minimum body)
* ✓ High contrast (black on white or dark on light)
* ✓ 300 DPI hero image (sharp)
* ✓ CMYK with boosted saturation
**Impact**: Readable from distance, eye-catching, professional quality
**Before** (Amateur):
* ✗ Inconsistent styles across pages
* ✗ Varied image qualities (some 72 DPI, some 300)
* ✗ Poor page flow (random organization)
* ✗ No binding margin consideration
**After** (Professional):
* ✓ Master template ensures consistency
* ✓ All images optimized to 300 DPI
* ✓ Logical page flow (story progression)
* ✓ Appropriate gutters for binding type
**Impact**: Professional consistency, better reader experience
**Before** (Amateur):
* ✗ Design doesn't respect dieline (cut off)
* ✗ Important info crosses fold lines (illegible)
* ✗ Barcode in wrong location (scanning issues)
* ✗ No physical mockup (design doesn't work in 3D)
**After** (Professional):
* ✓ Design within dieline safe areas
* ✓ Content avoids critical fold lines
* ✓ Barcode in standard location (scannable)
* ✓ Physical mockup verified 3D appearance
**Impact**: Functional packaging that works in real world
***
## Project Checklists
**Use these checklists for your projects**:
### Restaurant Menu Checklist
* [ ] Tri-fold panels sized correctly (3.67" each for 11" width)
* [ ] Food photos optimized (300 DPI, color-corrected)
* [ ] Text readable (minimum 8pt for descriptions)
* [ ] Prices aligned and consistent
* [ ] Spot varnish layer separate (if using)
* [ ] All panels have bleed
* [ ] Fold mockup created and tested
* [ ] Colors appetizing in CMYK
### Brochure Checklist (Multi-page)
* [ ] Page count correct and divisible by 4
* [ ] Pages in correct order for binding type
* [ ] Gutter margins appropriate for binding
* [ ] Master template used consistently
* [ ] All images 300 DPI minimum
* [ ] Page numbers present and correct
* [ ] Spreads designed as units
* [ ] File size optimized (\< target)
### Poster Checklist
* [ ] Size correct with bleed
* [ ] Text sized for viewing distance
* [ ] High contrast for visibility
* [ ] Hero image 300 DPI
* [ ] CMYK conversion with color boost
* [ ] Critical info readable from distance
* [ ] Test viewing at scale (zoomed out)
* [ ] File size under printer limit
### Packaging Checklist
* [ ] Dieline from actual manufacturer
* [ ] Design within safe areas
* [ ] Barcode correctly placed and sized
* [ ] Legal text minimum 6pt
* [ ] Fold lines respected (no critical content)
* [ ] Special finishes specified in separate layers
* [ ] Physical mockup created and approved
* [ ] Complete specification document
***
## Next Steps After Project Series
**You've completed project-based learning - now what?**:
**Apply your skills**:
* Take on client work
* Portfolio pieces
* Pro bono for experience
* Personal projects
**You're ready**: All foundational knowledge acquired
**Deep dive into**:
* Packaging design
* Editorial/magazine layout
* Brand identity systems
* Large format graphics
**Master a niche**: Become expert in one area
**Create efficiency**:
* Template library
* Personal presets
* Reusable components
* Workflow documentation
**Work smarter**: Systems save time
**Connect with others**:
* Print design forums
* Share your work
* Learn from others
* Give back to beginners
**Growth**: Community accelerates learning
***
**You learn by doing**: These project tutorials show the "how," but you'll truly learn by designing your own projects. Start with similar projects, then branch into new challenges.
## Learn More
Project-specific quick references
In-depth written guides
Ready-to-use Figma templates
Professional printer relationships