> ## Documentation Index
> Fetch the complete documentation index at: https://docs.printery.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Templates

> Ready-to-use templates for flyers, brochures, posters, and promotional materials

## Marketing & Promotional Templates

Professional templates for all your marketing needs. Each template is print-ready with proper specifications, bleed, and optimized for Printery workflow.

<Note>
  **Quick start**: Download template → Customize content → Export with Printery → Print. All technical setup complete.
</Note>

## Flyer Templates

### Template 1: Event Flyer (Letter Size)

<Card title="Event / Announcement Flyer" icon="download">
  **Specifications**:

  * Size: 8.5" × 11" (Letter)
  * Orientation: Portrait
  * Bleed: 0.125" included
  * Safety zones: 0.25" marked

  **Design features**:

  * Bold headline area
  * Large image/photo placeholder
  * Event details section
  * Date, time, location prominent
  * CTA (call-to-action) area
  * QR code placeholder (optional)

  **Layouts included**:

  * Photo-focused version
  * Text-focused version
  * 50/50 split version

  **Customization**:

  * Replace hero image
  * Update event information
  * Adjust color scheme
  * Add/remove sections as needed

  **Print specifications**:

  * Paper: 100 lb gloss cover (standard)
  * Finish: Gloss or matte
  * Color: Full CMYK
  * Quantity: 100-500 typical

  **Best for**: Events, concerts, workshops, grand openings, community announcements
</Card>

***

### Template 2: Sale / Promotional Flyer

<Card title="Sale & Promotion Flyer" icon="download">
  **Specifications**:

  * Size: 8.5" × 11"
  * Orientation: Portrait
  * Bleed: 0.125"
  * High-impact design

  **Design features**:

  * Attention-grabbing headline ("50% OFF", "SALE", etc.)
  * Product showcase areas (4-6 products)
  * Price callouts
  * Limited time messaging
  * Store information footer
  * Burst/starburst graphic elements

  **Customization**:

  * Product images and prices
  * Sale percentage/offer
  * Colors (brand or seasonal)
  * Urgency messaging

  **Print specifications**:

  * Paper: 80-100 lb gloss text
  * Finish: Gloss for vibrant colors
  * Color: Full CMYK
  * Quantity: 500-5000 (mass distribution)

  **Best for**: Retail sales, clearance events, seasonal promotions, flash sales
</Card>

***

### Template 3: Service Flyer

<Card title="Service / Business Flyer" icon="download">
  **Specifications**:

  * Size: 8.5" × 11"
  * Orientation: Portrait
  * Bleed: 0.125"
  * Professional layout

  **Design features**:

  * Service headline
  * Benefits list (3-5 bullet points)
  * Service features with icons
  * Testimonial area
  * Contact information prominent
  * Professional imagery

  **Layouts**:

  * Icon-based features
  * Photo showcase
  * Before/after comparison

  **Customization**:

  * Service descriptions
  * Your photos/portfolio
  * Testimonials
  * Contact details
  * Brand colors

  **Print specifications**:

  * Paper: 100 lb cover stock
  * Finish: Matte (professional) or gloss
  * Color: Full CMYK

  **Best for**: Service businesses, contractors, consultants, home services, B2B offerings
</Card>

***

### Template 4: Postcard Mailer (4" × 6")

<Card title="Direct Mail Postcard" icon="download">
  **Specifications**:

  * Size: 4" × 6" (USPS standard postcard)
  * Orientation: Landscape or portrait versions
  * Bleed: 0.125"
  * Front and back designs included

  **Design features**:

  * **Front**: Eye-catching visual + headline
  * **Back**: Offer details + CTA + address area
  * Mailing permit box (if bulk mail)
  * Address block template
  * QR code for tracking

  **USPS compliance**:

  * Address area properly positioned
  * Required spacing maintained
  * Barcode area reserved

  **Customization**:

  * Front image and headline
  * Offer/message
  * Mailing list addresses (variable data ready)
  * Brand colors

  **Print specifications**:

  * Paper: 14pt or 16pt card stock
  * Finish: UV coating on front, uncoated back (for writing)
  * Color: Full CMYK

  **Mailing**: EDDM (Every Door Direct Mail) ready or addressed mailing

  **Best for**: Local business marketing, real estate, restaurant promotions, appointment reminders
</Card>

***

## Brochure Templates

### Template 5: Tri-fold Brochure

<Card title="Standard Tri-fold Brochure" icon="download">
  **Specifications**:

  * Size: 11" × 8.5" flat (tri-fold to 3.67" × 8.5")
  * Panels: 6 total (3 outside, 3 inside)
  * Bleed: 0.125" on all edges
  * Panel guides included

  **Design features**:

  * **Front panel (cover)**: Eye-catching headline + image
  * **Inside left**: Introduction/welcome
  * **Inside center**: Features/benefits
  * **Inside right**: Services/products
  * **Back left**: Testimonials/case studies
  * **Back center**: Contact information
  * **Back right**: Call to action

  **Panel sizing**:

  * Left panel: 3.625" (slightly smaller for fold)
  * Center panel: 3.75"
  * Right panel: 3.625"

  **Customization**:

  * All text and images
  * Color scheme
  * Panel content organization
  * Layout variations

  **Print specifications**:

  * Paper: 100 lb gloss or matte text
  * Scoring: Required for clean folds
  * Color: Full CMYK
  * Quantity: 250-1000 typical

  **Best for**: Service overviews, company information, product catalogs, welcome packets
</Card>

***

### Template 6: Z-fold Brochure

<Card title="Z-fold / Accordion Brochure" icon="download">
  **Specifications**:

  * Size: 11" × 8.5" flat
  * Panels: 6 (3 front, 3 back)
  * Fold style: Z-fold (accordion)
  * Bleed: 0.125"

  **Design features**:

  * Sequential panel reveal (tells story as unfolds)
  * Each panel 3.67" wide
  * Continuous design across panels option
  * Alternative: Individual panel designs

  **Advantages over tri-fold**:

  * Opens flat for full spread view
  * Better for timelines, processes
  * More dramatic reveal

  **Customization**:

  * Timeline/process content
  * Product showcase across spread
  * Story progression
  * Brand elements

  **Print specifications**:

  * Paper: 80-100 lb text (thinner than tri-fold)
  * Scoring: Critical for Z-fold
  * Color: Full CMYK

  **Best for**: Timelines, processes, product lines, storytelling, maps/wayfinding
</Card>

***

### Template 7: Bi-fold Brochure (8.5" × 11")

<Card title="Simple Bi-fold Brochure" icon="download">
  **Specifications**:

  * Size: 11" × 8.5" flat, folds to 5.5" × 8.5"
  * Panels: 4 total (2 outside, 2 inside)
  * Bleed: 0.125"
  * Half-fold (simplest fold)

  **Design features**:

  * **Front cover**: Main headline + image
  * **Inside spread**: Full 11" × 8.5" design area
  * **Back cover**: Contact info + CTA

  **Advantages**:

  * Large inside spread for impact
  * Simple, cost-effective fold
  * Easiest to design
  * Professional presentation

  **Customization**:

  * Cover design
  * Inside spread layout
  * Back panel content
  * All colors and images

  **Print specifications**:

  * Paper: 100 lb gloss or matte cover
  * Scoring: Recommended
  * Color: Full CMYK
  * Quantity: 100-500 typical

  **Best for**: Menus, programs, simple presentations, portfolio pieces, event guides
</Card>

***

## Poster Templates

### Template 8: Event Poster (18" × 24")

<Card title="Medium Event Poster" icon="download">
  **Specifications**:

  * Size: 18" × 24" (standard medium poster)
  * Orientation: Portrait
  * Bleed: 0.125"
  * Viewing distance: 3-6 feet

  **Design features**:

  * Bold headline (72pt+ size)
  * High-impact visual
  * Event details readable from distance
  * Date/time/location prominent
  * Sponsor logos area (optional)
  * QR code for tickets/info

  **Typography guidelines**:

  * Headline: 72-120pt
  * Sub headline: 48-72pt
  * Body text: 24-36pt (readable from 5 feet)
  * Fine print: 18pt minimum

  **Customization**:

  * Hero image/artwork
  * Event information
  * Color scheme
  * Typography style

  **Print specifications**:

  * Paper: Poster stock (satin or gloss)
  * Color: Full CMYK
  * Mounting: Optional foam core

  **Best for**: Concerts, theater, festivals, conferences, community events
</Card>

***

### Template 9: Promotional Poster (24" × 36")

<Card title="Large Promotional Poster" icon="download">
  **Specifications**:

  * Size: 24" × 36" (movie poster standard)
  * Orientation: Portrait
  * Bleed: 0.125-0.25" (larger bleed for large format)
  * Viewing distance: 6-10 feet

  **Design features**:

  * Dramatic visual impact
  * Minimal text (readable from distance)
  * Strong color and contrast
  * Product/brand hero image
  * Clear call to action
  * Logo lockup area

  **File size considerations**:

  * Large dimensions = large files
  * Image optimization critical
  * 300 DPI for close viewing
  * 150-200 DPI backgrounds acceptable

  **Customization**:

  * Main visual
  * Headline and messaging
  * Brand colors
  * Layout style

  **Print specifications**:

  * Paper: Poster stock, banner material, or adhesive
  * Color: Full CMYK
  * Mounting: Foam core, frame, or grommets

  **Best for**: Retail displays, window posters, trade show graphics, promotional campaigns
</Card>

***

### Template 10: Informational Poster (11" × 17")

<Card title="Tabloid / Information Poster" icon="download">
  **Specifications**:

  * Size: 11" × 17" (Tabloid)
  * Orientation: Portrait or landscape
  * Bleed: 0.125"
  * Smaller format, more detail possible

  **Design features**:

  * Information hierarchy
  * Charts/graphs/infographics
  * Detailed content (readable up close)
  * Educational/instructional focus
  * Section organization

  **Layouts included**:

  * Infographic style
  * Step-by-step guide
  * Comparison chart
  * FAQ format

  **Customization**:

  * Content and data
  * Icons and illustrations
  * Color coding for sections
  * Brand elements

  **Print specifications**:

  * Paper: 100 lb gloss or matte text
  * Color: Full CMYK

  **Best for**: Educational materials, office postings, instructional guides, safety information, process documentation
</Card>

***

## Rack Card & Display Templates

### Template 11: Rack Card (4" × 9")

<Card title="Travel / Tourism Rack Card" icon="download">
  **Specifications**:

  * Size: 4" × 9" (standard rack card)
  * Orientation: Portrait
  * Bleed: 0.125"
  * Front and back designs

  **Design features**:

  * **Front**: Hero image + headline
  * **Back**: Details, map, contact information
  * Tall format for rack display visibility
  * Top 2" critical for visibility (visible in rack)

  **Design tip**: Top of card is most visible in rack displays - put key info there

  **Customization**:

  * Destination/service images
  * Information content
  * Map or directions
  * Contact details

  **Print specifications**:

  * Paper: 14pt card stock
  * Finish: Gloss or UV coating
  * Color: Full CMYK
  * Quantity: 500-2500

  **Distribution**: Hotels, tourist centers, visitor bureaus, retail racks

  **Best for**: Tourism, real estate, attractions, restaurants, local services
</Card>

***

### Template 12: Door Hanger

<Card title="Door Hanger Marketing Piece" icon="download">
  **Specifications**:

  * Size: 4.25" × 11" with die-cut hanger
  * Die-cut: 1.5" diameter circle (standard)
  * Bleed: 0.125"
  * Front and back printable

  **Design features**:

  * Hanger cutout at top
  * Large headline area
  * Offer/message content
  * Perforated coupon option
  * Contact information

  **Design considerations**:

  * Keep important info below hanger (3" from top safe)
  * High-impact headline
  * Clear call to action
  * Easy-to-find contact details

  **Customization**:

  * Offer details
  * Images/graphics
  * Brand colors
  * Coupon section (optional)

  **Print specifications**:

  * Paper: 14pt or 16pt card stock
  * Die-cutting: Required for hanger
  * Finish: UV coating (weather resistance)
  * Color: Full CMYK

  **Best for**: Local services (pizza, cleaning, lawn care), real estate, political campaigns, urgent notices
</Card>

***

## Large Format Templates

### Template 13: Trade Show Banner (24" × 72")

<Card title="Vertical Trade Show Banner" icon="download">
  **Specifications**:

  * Size: 24" × 72" (2' × 6')
  * Orientation: Portrait (tall)
  * Bleed: 0.25" (larger for large format)
  * Retractable banner compatible

  **Design features**:

  * Company logo at top
  * Main message at eye level (3-4 feet up)
  * Product/service images
  * Contact info at bottom
  * High-impact, minimal text

  **Viewing distance**: 5-15 feet

  **Typography**:

  * Headline: 100-150pt
  * Body text: 48-72pt (minimum)
  * Keep text minimal

  **Customization**:

  * Company branding
  * Product images
  * Key messages
  * Color scheme

  **Print specifications**:

  * Material: Banner vinyl or fabric
  * Finishing: Grommets or pole pockets
  * Color: Full CMYK
  * Usage: Retractable banner stand compatible

  **Best for**: Trade shows, conferences, retail displays, event signage
</Card>

***

### Template 14: Yard Sign (18" × 24")

<Card title="Yard / Lawn Sign" icon="download">
  **Specifications**:

  * Size: 18" × 24" (standard yard sign)
  * Orientation: Landscape
  * Bleed: Not typical (design to exact size)
  * Viewing distance: 10-30 feet

  **Design features**:

  * Bold, simple message
  * Large text (readable from car/street)
  * Minimal words (5-7 maximum)
  * High contrast colors
  * Phone number or website prominent

  **Design rules**:

  * HUGE text (keep it simple)
  * Maximum 2-3 colors
  * No fine details (won't be visible)
  * Focus on brand/message clarity

  **Customization**:

  * Message text
  * Phone/website
  * Logo
  * Colors

  **Print specifications**:

  * Material: Corrugated plastic (Coroplast)
  * Thickness: 4mm standard
  * Stakes: H-stakes or wire stakes
  * Color: Full color

  **Best for**: Real estate, political campaigns, directional signs, open house, garage sales
</Card>

***

## Marketing Template Features

### Common Features Across All Templates

<Tabs>
  <Tab title="Print-Ready Setup">
    **All templates include**:

    * ✓ Correct dimensions with bleed
    * ✓ Safety zones marked
    * ✓ 300 DPI image placeholders
    * ✓ CMYK color mode ready
    * ✓ Proper export settings guide

    **You just need to**: Customize and export
  </Tab>

  <Tab title="Flexible Layouts">
    **Multiple versions**:

    * Different content priorities (image vs text heavy)
    * Alternative color schemes
    * Layout variations
    * Component-based design (easy customization)

    **Mix and match**: Use elements from different versions
  </Tab>

  <Tab title="Brand Customization">
    **Easy brand application**:

    * Color styles (change once, updates all)
    * Logo placeholders (vector-friendly)
    * Typography styles
    * Component library

    **Consistent**: Maintain brand across pieces
  </Tab>

  <Tab title="Optimization">
    **Performance optimized**:

    * Image placeholders (replace with optimized images)
    * File size tips included
    * Export presets
    * Print specification sheets

    **Fast workflow**: Designed for efficiency
  </Tab>
</Tabs>

***

## Choosing the Right Template

### Decision Guide

<Steps>
  <Step title="Define Goal">
    **What's the purpose?**

    * Event promotion → Event flyer or poster
    * Sales/offers → Sale flyer or postcard
    * Information sharing → Brochure or rack card
    * Brand awareness → Poster or banner
    * Direct response → Postcard mailer or door hanger
  </Step>

  <Step title="Consider Distribution">
    **How will it be distributed?**

    * Handed out → Flyer or brochure
    * Mailed → Postcard (USPS compliant)
    * Posted → Poster (appropriate size for location)
    * Rack display → Rack card (fits standard racks)
    * Door-to-door → Door hanger
  </Step>

  <Step title="Determine Budget">
    **Budget affects**:

    * Quantity (more = lower unit cost)
    * Size (larger = more expensive)
    * Stock quality
    * Finishing options

    **Templates**: All budget levels represented
  </Step>

  <Step title="Select Template">
    **Match to needs**:

    * Review template features
    * Check size compatibility
    * Verify style fits brand
    * Download and customize
  </Step>
</Steps>

***

## Marketing Materials Best Practices

<AccordionGroup>
  <Accordion title="Effective Headlines" icon="heading">
    **Headline rules**:

    * **Keep it short**: 5-10 words maximum
    * **Clear benefit**: What's in it for reader?
    * **Action-oriented**: "Save 50%", "Register Now", "Don't Miss"
    * **Large and bold**: Readable from distance

    **Examples**:

    * ✓ "50% Off All Summer Apparel"
    * ✓ "Free Consultation - Call Today"
    * ✗ "We are pleased to announce our summer seasonal offering special discount program" (too long!)
  </Accordion>

  <Accordion title="Visual Hierarchy" icon="layer-group">
    **Priority order**:

    1. **Headline** (largest, most prominent)
    2. **Hero image** (supporting visual)
    3. **Key details** (date, offer, location)
    4. **Body content** (benefits, features)
    5. **Call to action** (what to do next)
    6. **Contact info** (how to respond)

    **Guide the eye**: Natural reading flow top to bottom, left to right
  </Accordion>

  <Accordion title="Color Strategy" icon="palette">
    **Color purposes**:

    * **Brand colors**: Maintain recognition
    * **Accent color**: Highlight CTA, important info
    * **Contrast**: Ensure readability
    * **Emotion**: Red (urgent), Blue (trust), Green (fresh), etc.

    **Rule**: 2-3 colors maximum for marketing materials (more = cluttered)
  </Accordion>

  <Accordion title="Call to Action (CTA)" icon="hand-pointer">
    **Effective CTAs**:

    * **Clear action**: "Call Now", "Visit Website", "Scan QR Code"
    * **Prominent**: Large, contrasty, can't miss it
    * **One primary CTA**: Don't confuse with multiple actions
    * **Easy to follow**: Make next step obvious

    **Include**: Phone, website, QR code (pick 1-2, not all three competing)
  </Accordion>
</AccordionGroup>

***

## Print Specifications by Type

### Quick Reference Chart

| Material               | Recommended Paper | Finish      | Typical Quantity | Cost per Piece |
| ---------------------- | ----------------- | ----------- | ---------------- | -------------- |
| **Flyers (Letter)**    | 100 lb gloss text | Gloss/Matte | 500-2500         | \$0.10-0.25    |
| **Postcards (4×6)**    | 14-16pt card      | UV one side | 500-5000         | \$0.15-0.35    |
| **Tri-fold Brochure**  | 100 lb text       | Gloss/Matte | 250-1000         | \$0.50-1.50    |
| **Posters (18×24)**    | Poster stock      | Satin       | 50-200           | \$3-8          |
| **Rack Cards**         | 14pt card         | Gloss/UV    | 500-2500         | \$0.25-0.50    |
| **Door Hangers**       | 14-16pt card      | UV coated   | 1000-5000        | \$0.15-0.30    |
| **Banners (2×6)**      | Banner vinyl      | Grommets    | 1-10             | \$30-80        |
| **Yard Signs (18×24)** | 4mm Coroplast     | + stakes    | 10-100           | \$8-15         |

*Prices approximate, vary by printer, quantity, and location*

***

## Learn More

<CardGroup cols={2}>
  <Card title="Flyers & Posters Guide" icon="image" href="/use-cases/flyers-posters">
    Complete workflow for promotional materials
  </Card>

  <Card title="Brochures Guide" icon="book" href="/use-cases/brochures">
    Multi-panel brochure design
  </Card>

  <Card title="Business Templates" icon="briefcase" href="/templates/business-templates">
    Corporate and professional materials
  </Card>

  <Card title="Working with Printers" icon="print" href="/tutorials/working-with-printers">
    Getting best print results
  </Card>
</CardGroup>

***

<Tip>
  **Marketing tip**: Test small quantities first (100-250). Verify design works in real world before ordering 5000 pieces. Small test run costs \$50-100 vs expensive mistake on large run.
</Tip>