Documentation Index
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Project Overview
Stickers are versatile marketing tools and products. This guide covers everything from simple round stickers to complex die-cut shapes.Time to Complete: 30-90 minutes
Difficulty: Beginner to Intermediate
Types of Stickers
- Kiss-Cut Stickers
- Die-Cut Stickers
- Sheet Stickers
- Roll Stickers
- Transfer Stickers (Decals)
What: Cut through sticker, not backingResult: Individual stickers on sheet, easy to peelShapes: Any shape (die-cut around design)Best for: Custom shapes, logos, detailed designs✅ Most popular choiceExample: Logo sticker with custom outline
Common Sizes
Individual Stickers
| Size | Use Case | Typical Cost (100 qty) |
|---|---|---|
| 1” × 1” | Tiny logo, seal | $20-40 |
| 2” × 2” | Small logo, icon | $30-60 |
| 3” × 3” | Standard logo | $40-80 |
| 4” × 4” | Large logo | $50-100 |
| 3” × 2” | Rectangle, name tag | $35-70 |
| Bumper (3” × 11.5”) | Bumper sticker | $60-120 |
| Circle 2.5” | Round logo | $35-70 |
| Custom shape | Any size/shape | Varies |
Sticker Sheets
| Size | Common Use |
|---|---|
| 8.5” × 11” | Full sheet, multiple stickers |
| 4” × 6” | Small sheet |
| 2” × 3.5” | Business card size sheet |
Design Specifications
Standard Kiss-Cut Sticker
| Specification | Value |
|---|---|
| Minimum Size | 1” × 1” |
| Maximum Size | 12” × 12” (varies by printer) |
| Resolution | 300 DPI minimum |
| Color Mode | CMYK (or spot colors) |
| File Format | PDF, AI, or EPS |
| Bleed | 0.0625-0.125” (1.5-3mm) |
| Safety Zone | 0.0625” (1.5mm) inside cut line |
Shape Options
Standard Shapes
- Circle
- Square / Rectangle
- Oval
- Custom Die-Cut
Most popular: Clean, classicSizes: 1”-12” diameterDesign tip: Centered compositionBest for: Logos, icons, badgesExample:Specify: Diameter (e.g., “3 inch circle”)
Creating Custom Shapes
Design Your Sticker
Create artwork in FigmaSize: Actual sticker size (e.g., 3” × 3”)Include: All visual elements
Create Cut Line
Method 1: Offset Path
- Duplicate artwork
- Create outline 0.125” around edges
- This becomes cut line
- Draw path around design
- Smooth curves
- No sharp angles < 90° (hard to cut)
- Circle, square, etc.
- Easier, but less custom
Mark Cut Line
In Figma:
- Create stroke layer for cut line
- Use distinct color (e.g., magenta)
- Name layer “Cut Line” or “Die Line”
- Stroke: 1pt
- Color: Magenta or as printer specifies
Material Options
Vinyl Stickers
- White Vinyl
- Clear/Transparent Vinyl
- Holographic
- Metallic
Most common: Opaque white backgroundCharacteristics:
- Bright colors
- Weather-resistant
- Durable (2-4 years)
Paper Stickers
- Matte Paper
- Gloss Paper
Characteristics:
- Writeable surface
- Matte finish
- Natural look
Adhesive Types
- Permanent
- Removable
- High-Tack
Strength: Strong bondRemoval: Difficult, may damage surfaceBest for: Long-term application, products✅ Most common
Finishes & Coatings
- Gloss Laminate
- Matte Laminate
- Crack-and-Peel
- No Laminate
Appearance: Shiny, vibrantProtection: UV, water, scratch resistantBest for: Outdoor, high-useFeel: Smooth✅ Most popular
Designing Great Stickers
Design Best Practices
Bold & Simple
Bold & Simple
Stickers are small: Design should read clearlyAvoid:
- Tiny text (< 8pt)
- Fine details
- Complex patterns
- Bold shapes
- High contrast
- Large text
Contrast Matters
Contrast Matters
High contrast: Better visibilityExamples:
- Dark on light
- Light on dark
- Bold outlines
Account for Cut Line
Account for Cut Line
Keep clear: 0.0625” (1.5mm) from cutWhy: Cutting toleranceImportant elements: Further from edgeBleed: Extend backgrounds beyond cutExample:
White Borders
White Borders
Option: Add white border around designBenefits:
- Easier to see on any background
- Cleaner look
- Hides slight cut variation
Color Mode
Color Mode
CMYK: For full-color designsSpot Colors: For brand accuracyTransparent areas: Plan if using clear vinylTest: Convert to CMYK early, check colorsRemember: Screen ≠ printSee Color Guide
Text on Stickers
Minimum sizes:- Readable text: 10pt+
- Fine print: 8pt minimum
- Headlines: 24pt+
- Bold fonts better than thin
- Sans-serif often clearer
- Outline helps readability
- Add stroke to text for visibility
- Especially on complex backgrounds
Step-by-Step: Round Logo Sticker
Set Up Document
Frame size: 3.25” × 3.25” (3” circle + bleed)Press
F, create frameName: “Sticker - 3 inch Circle”Add Cut Line
Create circle: 3” diameterCenter: In frameStroke: 1pt, magenta (or printer’s spec)No fill: Just outlineLock layer: Name “Cut Line”, lock it
Add Bleed Area
Create circle: 3.125” diameterCenter: Same as cut lineThis marks: Bleed extentUse as guide: Design extends here
Design Sticker
Background: Extend to bleed circle (3.125”)Logo: Center, keep 0.0625” from cut lineText (if any): Large, bold, clearEnsure: Design extends beyond cut to bleed
Check Safety Zone
Important content: At least 0.0625” inside cut lineTest: Create inner circle 2.875” diameterVerify: All critical elements inside this
Export with Printery
Select frameSettings:
- DPI: 300 ✓
- CMYK: Yes ✓
- ICC Profile: ISO Coated v2 ✓
- Bleed: 0.0625” ✓
- Crop marks: Optional
Ordering Stickers
Quantity & Pricing
| Quantity | Unit Cost (3” circle) | Total |
|---|---|---|
| 50 | $0.60-1.20 | $30-60 |
| 100 | $0.40-0.80 | $40-80 |
| 250 | $0.25-0.50 | $65-125 |
| 500 | $0.20-0.40 | $100-200 |
| 1000 | $0.15-0.30 | $150-300 |
| 5000+ | $0.10-0.20 | $500-1000 |
- Size (larger = more)
- Quantity (bulk discounts)
- Material (vinyl vs paper)
- Finish (laminate adds cost)
- Shape (custom die may cost more)
- Colors (spot colors may affect price)
Recommended Printers
- Sticker Mule
- StickerYou
- UPrinting
- Local Print Shop
Specialty: Custom die-cut stickersQuality: ExcellentMOQ: 10-50 (very low!)Turnaround: 4-14 daysPrice: PremiumBest for: Samples, small batches, quality
Sample Before Bulk
Common Uses
Marketing & Branding
- Logo stickers: Brand awareness
- Packaging stickers: Seal boxes, add branding
- Promotional stickers: Giveaways, events
- Business stickers: With contact info
- Thank you stickers: Customer appreciation
Product Labeling
- Product labels: Ingredients, branding
- Jar labels: Homemade goods, candles
- Bottle labels: Beverages, sauces
- Packaging labels: Identify products
Personal & Fun
- Planner stickers: Organization, decoration
- Laptop stickers: Personalization
- Water bottle stickers: Custom designs
- Sticker packs: Collections, art
Sticker Design Checklist
Before ordering:- Size confirmed: Actual dimensions specified
- Shape defined: Circle, square, custom cut line
- Resolution 300 DPI: All images high quality
- Bleed added: 0.0625” beyond cut line
- Safety zone respected: Important content 0.0625” inside cut
- Colors CMYK: Converted and verified
- Text readable: Minimum 8-10pt
- Cut line marked: Visible or specified
- Material chosen: Vinyl, paper, finish
- Adhesive type selected: Permanent, removable, etc.
- Quantity determined: Based on needs and budget
- Proofread: Spelling, details accurate
- Sample ordered: Before bulk production (recommended)
Troubleshooting
Stickers cutting too close to design
Stickers cutting too close to design
Problem: Not enough bleedSolution:
- Extend design 0.125” beyond cut line
- Or add white border
- Increase safety margin
Colors look different than screen
Colors look different than screen
Normal: Screen (RGB) ≠ Print (CMYK)Solutions:
- Order sample to verify
- Use Pantone for brand colors
- Calibrate monitor (if possible)
- Accept some variation
Text too small to read
Text too small to read
Problem: Font size too smallFix: Increase to minimum 10ptTest: View at actual sizeRemember: Small stickers = larger text needed
Cut line missing from export
Cut line missing from export
Problem: Cut line not includedSolutions:
- Ensure cut line layer visible
- Use distinct color (magenta)
- Check printer requirements
- Or submit separate cut file
Learn More
Color Management
Get colors right for print
DPI & Resolution
Image quality essentials
Spot Colors
Brand color accuracy
Export Settings
PDF export configuration
Pro Tip: Order a small sample pack first! Test colors, material, and adhesive before committing to 1000+ stickers.